Connect with us

Video Blogging

Has Video Gone Overboard? What Can You Do To Fix It?

Published

on

If you’re an Internet Marketer I’m sure you’re aware of the use of video for your sales pages and possibly even on your blog posts. It’s become extremely popular, but how much is too much? Using video once in awhile is a great thing, but if you use it too much your readers will become annoyed very quickly.

The Internet has always touted that people are busy. You should grab their attention very quickly with your blog posts and keep the content short to allow for their waning attention span. Once in awhile you can throw a longer post in the mix. If people like you they will read it even if it’s lengthy. It’s good practice.

It seems that everyone has gone to using video in some way or another these days. In the beginning it was extremely popular, very trendy and a new, cool way to get in touch with your audience. Now when you click on a sales page, instead of being able to skim through a long bit of sales copy you’re forced to listen to a 20 or 30 minute (sometimes even longer) sales pitch to find out what the product is about and how much it costs. If your readers are busy or have a short attention span, where does this leave them? It causes them to click off your page because they are looking for a solution and they want it now.

I’m not saying you should never use video, but you should be responsible and considerate to your audience. Some prefer video and some prefer being able to read sales copy themselves. Some people read extremely fast and want to get through the material in about 15 seconds so they can decide quickly if they want your product. Those types of people will click off very quickly because they do want something right now.

What can you do to remedy the problem and still get the attention of both kinds of people?

For one thing you can run split testing. Create a video version and a written sales copy version of your sales page. Share both links in different locations throughout the day or week or ever how long you’ll be running the test. After a week go check the stats to see which page got the most attention, which page converted the best and which page got clicked off of the fastest.

Another easy test is to add a link from your video page to a written page. Give the reader the option to either watch the video or to click to your written sales page. Don’t forget to check your stats each week to see which option people choose.

It will require more work on your part, but it could be worth it in added sales and reader retention.

Let’s say 100 people visit your video page.

75 of those click off almost immediately or within the first 15 seconds. They’re gone. You’ve lost them.

Let’s say the same 100 people visit your video page but you have an option for them to click to a written page.

Those 75 that would have left otherwise click to read the sales copy. They were given an option and stayed longer than they would have by using video alone.

Maybe only 1 out 100 will actually make a purchase, but that’s one more sale than you had. Over time that will add up.

No one likes to be forced into anything. If all you’re using is video on your sales page, you’re skipping a lot of people that could be potential customers. Never make your reader feel they are being forced to do something. Give your readers several ways to ingest your material instead of sending them looking for your competition.

For more solutions to the video problem you can check out my post, “Video Killed the Radio Star.” It addresses the use of webinars and having written transcripts available for people who can’t attend the actual event.

The bottom line is, as usual, give people options. Marketers who offer options attract more customers.

  •  
  •  
  •  
  •  
  •  

Patti runs several websites covering PLR/Niche Content, and strives to help others through life coaching and personal development.

Continue Reading

Video Blogging

The Map to Monetization: How to Set Up Adsense on YouTube

mm

Published

on

Curious about how to set up AdSense on YouTube?

Did you know the British gamer, Daniel Middleton (DanTDM) made over $16.5 million in 2017 from his YouTube channel? Evan Fong made over $15.5 million, and Lilly Singh earned over $10.5 million.

If you’re anxious to get a piece of the action, we can help. All you need to is set up an AdSense account and get some fans. Read on to discover how.

Enable Monetization

The YouTube Partner Program

January 16th, 2018, Google announced new eligibility requirements for YouTubers who want to use AdSense. They say it is part of their effort to reward those creators who make YouTube great. And punish spammers, bad actors, and other impersonators who try to take advantage of creators.

For your account to be eligible for AdSense, you must reach the following thresholds:

  • The channel must reach 4,000 watch hours
  • The channel must reach 1,000 subscribers
  • Both must be accomplished within a 12 month period

To learn more about what it takes to create a successful and popular YouTube channel, take a look at the channels on this list. Pretty much everyone on this list is going to be monetizing their latest videos through the Adsense method laid out in this post.

You must also follow the steps listed below.

Step 1

Read the YouTube Partner Program terms. Then agree to it.

  1. Start by signing in to YouTube.
  2. In the top right corner of YouTube, select your account icon>Creator Studio.
  3. In the left menu, select the Channel>Status and features.
  4. Click the Enable option under “Monetization.”
  5. Read and accept the Partner Program terms.

When you’re ready, move to the next step.

Step 2

Create your new AdSense account or connect your existing account to your channel. To earn money from your videos, you need an AdSense account.

  1. After you read and accept the Partner Program terms above, you’ll be redirected to AdSense.
  2. Check to ensure the email address in the top left corner matches the Google account connected to your YouTube account.
  3. Accept AdSense association.
  4. Provide your contact info and submit your AdSense application.
  5. AdSense will redirect you back to YouTube.

Note: to ensure you receive payments, log into your AdSense account and make certain you resolve any payment holds. After you resolve any holds, you can be paid after your earnings reach your payment threshold.

Step 3

Determine which type of ads to run on your videos. After this step is completed and your channel is approved, you’ll start earning money.

  1. Confirm that you want to monetize all your existing and future videos.
  2. Check whichever boxes apply to you under the Ads format option. Mark the ad types you want to show.
  3. Click Save.

Note: these settings aren’t permanent. You can adjust them again later if you wish.

Step 4

When you reach the thresholds listed in the “Enable Monetization” section above, you’re ready for your application to be reviewed. After you submit the application, YouTube will make sure your channel’s activity adheres to the following rules:

They’ll contact you when the process is complete.

After You Discover How to Set Up AdSense on YouTube

Ok, so now that you’ve figured out how to set up AdSense on YouTube, it’s time to personalize your channel. Use Adobe Spark or similar apps to create a professional banner, channel icon, and other channel art. Also, make sure to fill out your “about section,” and upload a profile pic.

Most importantly, include keywords. Head to Creator Studio>Channel>Advanced. Then type your words in the box labeled “Channel Keywords.” Also, include them in your video titles and descriptions.

If you found this information helpful, take five minutes to browse our library of other brilliant articles.

So long and good luck!

  • 1
  •  
  •  
  •  
  •  
Continue Reading

Video Blogging

3 Compelling Types of Blog Video Content That Are Easy to Create

Published

on

Nowadays more and more blogs are turning to videos to provide compelling content for their audience. In fact videos have been proven to be able to engage viewers far more effectively than any other type of content, which is why you should be thinking about using them as well.

At first you might be a bit apprehensive due to the fact that videos seem difficult to produce. However there are lots of different types of blog video content that are easy to create, and as a start you could look into the following:

‘Talking head’ video blogs

A ‘talking head’ video is the most common type of video blog (vlog), and by far the easiest to create. All you need to do is set up your webcam or smartphone to record yourself as you discuss a particular topic or explain something.

Generally ‘talking head’ videos are personality-driven, and so its effectiveness will largely come down to how passionate, entertaining and interesting you are in the video. Needless to say the topics that you choose to discuss or explain have a part to play as well.

No matter what type of videos you are going to create, be sure to follow these expert video tips to make the best content possible.

Interviews or discussion panels

Conducting an interview with an expert in a field related to your blog can be a great form of content, as can hosting a discussion panel comprised of several experts with differing standpoints. While it may seem like this type of content involves significant logistics – it can be accomplished more easily by conducting it via a video call and conference that you can then record from your screen.

In order for interviews or discussion panels to be effective, the topic, as well as the participants, need to be interesting enough to hook viewers. This is something you will often find on BloggingTips.com the YEC Expert discussions. We get to interview a wide range of experts, and they provide their opinion and expertise on various blogging and marketing issues. To make this experience even more engaging, it’s recommended to take a short video interview with each guest, and then compile them into one nice video for your audience, which could also be shared on YouTube.

Video guides

One of the most popular forms of videos on blogs would have to be video guides – and for good reason. By teaching viewers how to perform a certain task or helping them learn something new, these videos are useful and tend to be able to engage viewers very effectively.

Video guides can be created using a lot of different ways, including recording a simple guide using a smartphone or screen recorder. However you could just as easily compile images and some video footage into a slideshow that can act as a video guide.

One way that you may want to consider to start easily creating video content for your blog is by using Movavi Slideshow Maker. As you can guess by its name it is a slideshow software that will let you compile video slideshows out of images. More importantly however its features will let you add audiovisual elements that will set your slideshows apart.

With the features in Movavi Slideshow Maker you can incorporate videos into your slides, add background music, include a voiceover, insert text elements, apply effects and filters, add animated transitions, and more. In fact it has an ‘Easy mode’ that you can use to quickly compile simple slideshow videos in just a matter of minutes.

If you try Movavi Slideshow Maker you’ll be able to quickly see just how easy it is to create a video with its help. Once you do you can then start to create a wide range of content and take advantage of its features to make them look unique and compelling.

  • 12
  •  
  •  
  •  
  •  
Continue Reading

Video Blogging

How to Launch an Effective Video Marketing Strategy

mm

Published

on

There are so many ways to make money online, and the internet has allowed people to cash in by selling products, advertising space, and launching marketing videos. But, the growth of the internet has also caused a lot more competition for people online so for you to stand out, you need to become very creative. I think it all comes down to three very important things.

First, the quality of your content needs to outperform all others in your niche. Google ranks websites on engagement, and high-quality content get’s enormous engagement. Secondly, your marketing strategy and your ability to tap into different traffic sources. Third, how well you can convert the visitor traffic coming to your website into buying customers. If your able to do all three, then you’ll be very successful online, and can make a lot of money doing what you love.

Today, we’ll be exploring a growing trend online, and that’s video marketing. The growth can be attributed to the popularity of video networks like YouTube, and how easy you can implement videos on your blog because of creative plugins. Let’s get started.

Know Your Audience

For you to create the perfect video, and one which engages your readers, you need to know your audience. By knowing what type of content, and products they resonate with, you’ll be able to create videos which cater to their needs. I hope by now you have Google Analytics installed on your website because this will provide all the statistics you need for free. For example, through Google Analytics, you can find out about –

  • The type of content your current readers love to read
  • Time on your website
  • Where they are coming from
  • Who referred them to your website
  • And other custom data you want to gather

Once you know your audience, you’ll be able to create a video which converts well with your readers.

Understand Importance of Video Marketing

The only way you’ll put effort into video marketing is when you understand what it can do for your brand. For example, one mistake I made was collecting email subscribers 1 year after starting my website. I made this mistake because I didn’t understand the importance of email marketing, and what it can do for my brand. Think about video marketing the same way, and understand what it can do for your brand, products, and exposure. Start by learning about the rise of video marketing, and how other companies are using it to sell products.

After, you can thin about how video marketing can benefit your brand, and what it can do for you long-term.

Compatibility

For your video marketing to be successful, you need to appeal to all those mobile users. Think about how many people use their mobile phones to download information, and watch videos. Check out this infographic on the growth of mobile marketing, and how it’s changed the way we market products and services. Every time, I’m putting together a marketing campaign, I’ll think about mobile users first then actually PC users because so many of my readers are mobile users.

In the end, your mission should be to create a video which caters to every type of user on every type of device i.e tablets, phones, and PCs.  

Testing & Budgeting

These go together because I recommend taking the first 30 days to test out your marketing strategy. This will allow you to adjust to your video marketing without spending too much money. Once you know what works, you can increase your budget, and slowly continue to make smaller changes. In order for you to stay within your budget, I encourage you to set a marketing budget and daily cap. Next, I recommend you document changes as you go through them so you know what’s been changed, and what has to be tweaked.

Final Thoughts on Creating an Effective Video Marketing Strategy

Video marketing is huge and can build your brand awareness quickly. However, for it to be effective, you need to make sure you use the following strategy above. Start slow and implement changes where you feel they will increase your overall conversion rate.

  • 6
  •  
  •  
  •  
  •  
Continue Reading










Trending