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How to Buy and Sell Blogs

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When it comes to buying or selling a blog, you have to be ready. Not so much in the emotional sense, but more about the setup of your sale, and is your blog ready to be sold? I’ve been on both sides of web sites deals and the importance of making sure you have as much accurate and up to date information on your site sale is extremely important.

This week I launched my first book product called “Flip This Web Site”, which is a 140+ page guide that walks you through the process of buying and selling web sites through Flippa. Whether it’s a small or large web site, or your first or hundred sale of a web site… the factors of a winning site auction listing is always the same.

  • Provide as much information as possible
  • Include detailed stats and screenshots of Google Analytics and all revenue generated from the web site
  • How much time, money and resources is need to run your web site.
  • Contact other blogs, forums and web site owners who might be interested in purchase your site or blog.
  • Improve your auction listings by upgrading with highlighted borders and bold text.

The difference between using all of these principles and many more that I cover in Flip This Web Site, is what makes some web sites sell for 10 times monthly earnings, while others can sell for 50 to 100 times earnings!

The BloggingTips Story

As some of you may already know, I purchased BloggingTips.com through Flippa over a year ago. It was quite an exciting time and the blog ended up selling for $60,000.

Since the purchase of BloggingTips.com I’ve put a lot of work into redesigning the site, keeping a full writing staff in place and making sure the site community continues to grow and provide value. This is the type of stuff you will want to think about before bidding or acquiring a web site; how will you make it better and get a solid return on your investment.

The purchase of BloggingTips.com was a driving force behind my decision to write “Flip This Web Site”. I have a whole chapter in the book dedicated to the before, during and after process of purchasing, then monetizing the site.

Flip This Web Site

Before releasing my book, I made sure no matter how much of a newbie or veteran you are to buying and selling web sites, there would still be something for you. You can see a chapter and content breakdown of Flip This Web Site below.

Flip This Web Site (140+ pages)

  • Chapter 1: Immediate Warning Signs of a Bad Web Site Listing
  • Chapter 2: What is Flippa and Why You Need to Use It Now!
  • Chapter 3: Buying & Selling Sites: What Makes a Site Sell!
  • Chapter 4: Create, Flip, Profit… then Repeat!
  • Chapter 5: Promoting and Outsourcing Your Sites
  • Chapter 6: 3 Action Plans for Continued Success
  • Video Series: Six Videos Walking You Through the Process
  • Mini Niche Web Site Guide: How to Create Killer Mini Sites
  • BloggingTips Story: The Before, During & After Process of a Big Sale
  • Extra Bonuses: Interviews, Case Studies, Resources & More!

The book is currently for sale at $67, but I am running a launch 50% off fire sale which brings the book to $33.49. This promotion will only last 48 hours, then the book is going back to full price.

– Get Instant Access to Flip This Web Site

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Blogging

1 Uncomfortable But Necessary Step to Making More Money through Your Blog

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10 years ago I relied on 1 prospering stream.

Today I rely on no income streams.

I figured out; helping people for free and being detached about 5 to 10 to 15 income streams helped me make more money through my blog.

Making this journey from attachment to one stream, to detachment from many streams, felt incredibly uncomfortable. I felt terrified to gradually release different income streams on the journey too. I loved freelance writing. Made some nice coin through the income channel. But intuitively, I knew I had to let it go to move toward eBooks, courses and a 100% passive income model because going passive helps me focus exclusively on creating content and earning money around the clock as I traveled the globe.

Heck yeah I enjoyed trading time for money many years ago because doing so felt comfortable and familiar. Heck yeah I feared trusting that my passive income would grow if I added many passive streams to my blogging portfolio and if I focused on creating content.

But here I am. Living in Thailand for months.

The Step

Eventually, to make more money through your blog, you need to add a passive or semi-passive income model and get incredibly busy helping people for free, because few folks on earth charge $50,000 or more per hour. I have no idea about Tony Robbin’s hourly coaching rates. But I know he ain’t charging only $1000 per hour. He is the most famous coach on earth. He coaches former presidents and the best athletes on earth. Outside of being the most famous or most skilled human on earth in your niche, you WILL hit an earnings ceiling trading time for money solely via an active income model.

But if you add 1, 2 then 10 passive income elements to your blog, earnings potential has no ceiling. Someone can buy my blogging course in the next hour. $350. 10 people can buy my eBooks, priced at about 4 smackers. Someone may advertise on my blog. Another blogger buys 3 of my audio books. All buys occur while I write this post or perhaps fall within a window where I write 3 posts for my blog.

Passive income can increase exponentially through as many channels as you open, at any time, from all over the globe.

Photo break; me by the roof top pool here in Chiang Mai, Thailand.

Owners do not trade time for money. Owners invest money and energy, and build a fortune passively. Why? Owners know passive income potential has no limits, with exponential growth over time. Every one of the top 1,000 wealthiest people on earth worked for FREE for many years to set up passive income that made them the wealthiest people on earth. Although some of these icons may make coin through sky high hourly consulting rates, the billions of their net worth flowed in passively, due to their free service, free help and generous value shared.

Leave the employee mindset of trading time for money behind.

Embrace the owner mindset of opening 1, 2 or 15 passive income streams. Give 99% of your time and energy to creating helpful content and building bonds with top bloggers like Kulwant Nagi. He teaches you how to make money blogging through passive income models and is a fabulous dude too. Follow him.

Feel free to keep an active income model open. Coaching, freelance writing or consulting can be lucrative streams, for sure. But every hour you spend trading time for money, I am creating free content that expands my reach and helps me earn money through 15 passive income streams.

I learned from the great Bob Proctor that multiple sources of passive income can help you live a life of freedom. Years ago, Bob had already opened and earned through 220 passive income streams. No; that is not a typo.

Are you trading time for money, solely?

You better open passive streams and get busy helping people for free.

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Law Blogging Trends For 2019 – What’s In And What’s Out

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One of the challenges of maintaining a blog for your law firm is that, while your legal specialty may not undergo significant change, you have to keep developing new content to stay relevant to your audience – and you need to stay on brand. This can be a tough balance to strike, but by keeping up with trends, you can create powerful content that drives readership and increases conversion. Here’s what to expect, and what you need to bring, to the law blogging community in 2019.

In: An Emphasis On Authority

One of the reasons that developing a clear niche has always been important to the law blogging community is that it helps you demonstrate your expertise in that area. In 2019, though, it won’t be enough to demonstrate that authority to your readers; you also need to build authority from a technical perspective – think “domain authority.” Domain authority (DA) is an SEO metric, and it’s at the heart of whether your site attracts traffic.

To boost your DA ranking, you’ll need to ensure your blog is well-equipped from a technical SEO perspective, which means that it has clear navigation, a sitemap, and is easily crawlable by search engines, as well as that it has linkable content. Linkable content will attract the attention of other websites and help you build backlinks, as well as providing readers with added value through quality content. That might mean writing ‘Top 10’ lists or using other popular formats, injecting humor into your writing, or creating your own resource guides. The goal is to keep your audience engaged and participate in an ongoing conversation, not just to churn out content.

Out: Vague Branding

There are a lot of law blogs on the web, and the majority are associated with a specific firm or topic, which gives them clear boundaries and an obvious audience and purpose. One blog that closed shop at the end of 2018, though, “Concurring Opinions,” was widely read despite its lack of affiliation, at least until recently. According to one of the core members, Gerard Magliocca, the blog saw a serious drop off in readership as venues for sharing ideas evolved. In Magliocca’s view, the law professor blog format “only really works if there is a kind of brand identity.” That means this is a critical moment to clarify your brand’s position.

From your logo to your blog niche, it’s vital that your blog serves a clear purpose. Readers should be able to recognize who you are, what your focus is, and even your writing style after going through a few posts. As an added benefit, the more firmly you establish your brand, the more likely it is that you’ll be able to drive traffic from a wide variety of sources. Brand recognition is key to increasing referral traffic and creating conversations across the internet.

In: Increased Creativity

In order to keep the content flowing, legal blogs, especially those that have been around for a while, need to shift away from older content strategies and start thinking outside the box. That means reading blogs outside the field to get inspired and using the skills that make you a great lawyer in the first place. After all, being a lawyer demands complex, abstract thought and the ability to solve problems in new, creative ways. It’s how you argue cases, and it will make your blogs more interesting and fun to read.

Of course, that doesn’t mean it’s time to start posting memes on your legal blog; they might be a bridge too far. On the other hand, don’t be afraid to engage with popular culture, sharing commentary and analysis. Those topics can bring in readership that wouldn’t otherwise engage with a law blog, with potentially fruitful results. This is also a good way to remain focused on your blog’s topic without becoming repetitive or dull.

Out: The (Too) Long Form

One of the most common trends across all industries is that more people are accessing websites, including blogs, on mobile devices, and that means they’re reading on smaller screens. Writers need to be conscious of this fact and make sure that their posts are accessible in this way. That means covering all of your bases in terms of what Google looks for as part of the mobile-first indexing process, but also trimming your posts.

The fact is, no one wants to read 1500 words on their phone, and if readers aren’t making it to the end of your post and your call to action, you’re not getting the most out of your blog. You need to hit a happy medium in terms of providing sufficient information while also keeping your content brief. Google also prioritizes brevity over length, so you’ll be doing yourself a favor in more ways than one.

Your law firm’s blog is an important tool for building your business, but it’s important to keep up with changing trends. Luckily, with these tips under your belt, your blog posts will draw a growing audience, driving leads and growing your client base. One feeds the other in a powerful relationship.

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Blogging

Are You Plagued with Blogging Doubts?

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I just read this email:

“I found out about you via Famous Bloggers. After reading parts of your website and browsing through your book list I wanted to ask you something.

I have an ebook on my website, and another in the making. I was wondering if your ebook “How to Write and Publish an eBook in 24 Hours” provides clear instructions on how to set up my Kindle account, and start selling there?

Also, I see that you have A LOT (121 ebooks I believe), and many of them are “short” 30-page ebooks. I understand this is relative, but I was wondering if this brings revenue, or is this a failed attempt?

I appreciate your time!”

I appreciate the email. Awesome.

I deeply respect any blogger who wants to succeed and reaches out to established pro bloggers. Brilliant.

By the way; you can click this link to buy the eBook he mentioned:

How to Write and Publish an eBook in 24 Hours

OK; now on to the doubt.

I totally respect bloggers fearing stuff. I too have fears. I used to have many fears. But if you are so crippled by fear that you doubt spending 3 dollars and 99 cents to purchase an eBook published by a well know, trusted blogger, fearing that you are wasting 4 freaking bucks, and you email the established, pro blogger who carries a proven track record, you are light years away from being a successful blogger.

Why would I NOT include instructions for getting your eBook on Kindle and selling?!?! Come on dude!

You cannot succeed being burdened by fear. Cannot happen. Fear drags you down. Doubt weighs you down. Imagine if the rocking but doubtful blogger bought my eBook 2 days ago, read the eBook, followed my advice and put the eBook into action? He’d already have written and published a successful eBook instead of sending me an email! See how fear-doubt cripples you, holds you back and ensures your failure?

Fear is your traitor. Fear makes you do silly stuff. Fear makes you do stuff you do not want to do. Fear makes you move in the opposite direction of success.

Highly successful, respected blogger and pancake aficionado Alonzo Pichardo is clear, confident and focused. He routinely advises people to trust in the process and NOT to panic. The individual who emailed me felt to me like he lived in a frenzied, worried, panicked state. I feel for him. But I also knew that a 4 word response alerting him that the eBook is good money was the way to go. Alonzo and I stress; we know what we are freaking talking about guys. Questioning our advice when you are:

  • failing
  • struggling
  • new

to blogging or prospering online is absurd.

Guys; you cannot move toward success being burdened by the illusion of fear. You cannot become a successful blogger if you are dragged down by doubt. You cannot live your blogging dreams if you are anchored down by panic.

Solution

Feel your fears. Release your fears. Dive into this uncomfortable but necessary process to lay the foundation for being a successful blogger.

My blogging email buddy should buy my eBook immediately, read the eBook and put the advice into action. He fears spending 4 bucks; you will need to invest thousands of dollars between your blogging education, domain and hosting and theme, to succeed. You Need To get over your fear of spending 4 bucks.

Next step: read the content. Get over your fear-doubt that the content does not work. The content works. Always does, for bloggers willing to follow 10 years of blogging experience, aka, me.

Next step; put the eBook into action. Get over fear-doubt of putting proven ideas into action to become a successful blogger.

I feel like I should bill him for my consulting services after writing this post 🙂

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