Connect with us

Search Engine Optimisation

Without Seo You Might As Well Be Beating A Dead Horse

Published

on

Without Seo You Might As Well Be Beating A Dead Horse

Without Seo You Might As Well Be Beating A Dead Horse

Wasting Your Time

I’m a so called country boy who lives down here in the south, and when I say south I’m talking about Louisiana. The place where you can cook a egg on the side walk in the middle of the summer. It get’s so hot down here that most people look for night jobs just to not go out in the heat during the day.

This is what I call the south and one of the things we have more then any part of the country is what I call crazy put together words. These are words that make you scratch your head and say..what did you just say? One of these crazy words is when some say that your “beating a dead horse”. Now before you guys get on the phone and start calling Peta telling them that Louisiana is beating dead horses you should just hear me out for a sec.

This little southern phrase mostly states that your doing something for no reason at all and not going to get any results out of it. This basically means whatever your doing is a waste of time so you may want to stop it and start on a  new avenue.

 

Where’s Your Time Going?

One of the things you have to think about is where am I spending most of my time online? Is it social media, my blog or just reading other peoples blogs. I’m pretty sure that about 98% of you are on social media sites and reading Darren Rowse blog until your black and blue. There is nothing wrong with Darren blog because he have one of the best around blogs here online, but the problem is that your spending all this time everyday reading some else’s content and not working on your own crap.

I don’t know about you but If I do the math correctly, if I’m online a total of 8 hrs a day and spending 7 of those hrs reading other people blogs and chatting back and forth on FaceBooK about the Jersey Shore. Then chances are your beating a dead horse and  your site is becoming a hosting money machine that your paying out.

 

What Should I Be Doing?

One thing I don’t want to do is to take away all your fun an enjoyment when it comes to reading other blogs and engaging on facebook. You should continue to be able to spend 7 hrs a day doing what you want and that last one hour working on your website traffic. I found a way for you to do all thy above and still gain mega traffic without missing out of any of the hot topics online.

The key is to learn how to implement seo so you can continue to gain fee traffic while you mess around online. The thing I get a lot is that some people wonder about whether or not I need seo help? I pretty much say if you love to read other blogs a lot and can’t stop the chatting on facebook, then seo is your best way out of the hole of not getting traffic.

I talked about a while ago how learning seo can make you 100K this year, but to do this it will take lots of dedicated hours to make this dream come true. You can turn that one hr a day you have available into something that will drastically grow over time. Meaning in one month you may get 100 visitors from the search engines and the next you may double it.  This will be beneficial for your traffic until you’re at level where you can let it run on autopilot.

Remember we all have 24hrs a day and 365 days a year, but only the smart people know how to use that time in a productive way. So how will you use the time you have available when it comes to been more productive online?

  • 2
  •  
  •  
  •  
  •  

Antonio Coleman is the CEO of the Coleman Marketing Group a place where he educates small business owners on how to grow their online and offline businesses. Plus he provides free marketing consulting which covers all part of the latest marketing strategies.

Continue Reading

Search Engine Optimisation

4 Strategies for Golden Long-Tail Keywords For Your Blog

Published

on

By

Countless guides advise new bloggers about the benefits of SEO. However, far too few of them focus on the importance of proper keyword research. Many bloggers make the mistake of focusing all of their time and resources on short tail or high-volume keywords, such as “make money online”, “woodworking blog” or “pharmacy coupons.”

Ranking for these broad keep words is going to take a lot of time. Many bloggers get very frustrated after not seeing any results and eventually give up.

You will see results a lot faster if you start your blog focusing on low hanging fruit. There is a massive number of longtail keywords in any given niche that you can rank for a relatively easily. Conversion rates also tend to be higher with long-tail keywords. The average conversion rate for long-tail keywords is 36%, which is 3.5 times as high as broad keywords. The trick is knowing how to find them.

Since there are so many longtail keywords, looking for them can feel like finding a needle in a haystack. Don’t despair – there are a lot of great ways to find high converting longtail keywords. Here are some of the best approaches.

Use SEMRush to see what keywords other blogs are ranking for

SEMRush is an SEO analytics tool that monitors keyword rankings for various websites.  Many bloggers use it to monitor rankings for their own websites. They also use it to gauge their rankings against major competitors. If they see that they are ranking for more keywords than a competing blog, then they know that their SEO strategy is on the right track.

Fewer bloggers and SEO professionals recognize the value of using SEMRush for keyword research. You can try using it to see what keywords other blogs are ranking for. If a competing blog is ranking for around 7,000 keywords, then you can dig through that list and see which ones you want to target yourself. It is best to use this tool with blogs that clearly have strong rankings. You aren’t going to build a very large list of keywords to target if you use it with a new blog that is only ranking for a handful of search queries.

You might want to find well ranking blogs by searching for relatively competitive keyboards in your niche. The websites that show up on the front page of Google for a competitive term are probably also going to be ranking for lots of less competitive, longtail keywords as well. Take the route URL and plug it into SEMRush.

You can see a list of the top 10 keywords for a blog for free. You will need to pay for a premium membership with SEMRush to see the rest of the list, but it can be worth it considering the value of finding so many great keywords to target.

Keyword Shitter

Keyword Shitter is possibly the easiest to use keyword research tool available. To make things even better, it is totally free.

All you have to do is take a relatively broad keyboard and put it in the search box. Then you will need to click the button at the bottom of the form. The tool will start aggregating keywords that people search for.

If you use a relatively broad keyword, then you should be able to make a list of thousands of longtail keywords in as little as 1 to 4 hours. Although this is one of the easiest ways to perform keyword research, there are a couple of drawbacks to be aware of:

  • You might get tunnel vision if you only start with a couple of base keywords for your lists. There might be a number of great converting longtail keywords that you would never think to add, because they don’t have common root words in them. For example, names of books, authors or products in your niche might be great keywords to focus on. They often don’t have common keywords in them, so they might not show up with this tool.
  • A lot of the keywords are going to be loosely related to your niche. You will need to sort through the list carefully and remove any that don’t fit.

This is definitely a great keyword research tool to use, but you will need to take some time to get the hang of it.

Look at suggested keywords from Google

Google has become a lot better at recommending keywords for its users. Their suggested keywords are not just great for people trying to get better search results. They are also good for bloggers trying to find new keywords to target.

Keep in mind that Google recommends keywords based on your previous search queries, especially if you have not enabled privacy features in your Google account. You might want to try beginning searches in Google chrome incognito to find less biased suggestions for your search queries.

Look at product lists on Amazon and other sites

Most people use Google tools to conduct their keyword research. While they can be very helpful, it might be a good idea to branch out a bit and look for keyword ideas on other sites. If you are using your blog to promote products on Amazon, why not look at Amazon products? You can build keywords around them. For example, if you are writing blog posts on business cards, you might want to try searching for business cards on Amazon and see what products and books appear in your queries.

The benefits of this are two-fold:

  • Most other bloggers are going to be focusing on broad keywords in their niche. They won’t be as likely to consider keywords centered around specific products. This means that there won’t be as much competition for a lot of these terms.
  • The conversion rates are going to be a lot higher if you are trying to get visitors with these terms and refer them to Amazon.

You can search through thousands of possible ideas in your niche. Make sure that you find ones that are most relevant and do your research accordingly.

  •  
  •  
  •  
  •  
  •  
Continue Reading

Search Engine Optimisation

What is Thin Content and How to Fix It

Published

on

I don’t want to name any names, but I saw an awful website this morning. Granted, I was looking for examples of thin content because of this post and I figured I might be able to just wander around until I found something that could count towards the description. I didn’t expect to find something this relevant, much less to such a degree that I would leave the site cringing.

Because of tactics they had used and length of time the site had been around, they maintain a decent Google ranking in spite of having some of the thinnest content I have ever seen. But the lack of engagement on the articles, the amount of spam littered among the occasional real comment, the lack of social media shares… it all showed that in spite of being prolific in their posting habits, their content was doing nothing to help them.

Someone should let them know about the benefits of high quality content versus thin content. Though given the sheer number of ads on their domain, quality probably isn’t their first priority.

Thin Content Risks

Why is this such a bad thing if the traffic is high enough to bring them within the first page of Google results? It is the same reason that keyword stuffing is a bad idea. Sure, it will bring people to your site for a time. But eventually Google’s algorithm is going to catch on and while they claim they don’t penalize, we all know that isn’t true. If you try and skirt around the system you are going to get flagged.

Not only that, but it is damaging to a brand.

What is the use of being on Google’s first page if people realize the moment they click onto your site that you have nothing worth viewing? They will be gone within seconds and over time your rank will go down along with the lack of interest or brand trust.

The Legend of Fred

Now there is a more direct threat to your business. But then Google came out with updates, all named under one collective term “Fred” which focused on battling thin content:

Basically, if you publish high quality content that is highly cited on the Internet – and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that.

Fred caused quite a ruckus when it was first released in 2017. It came from the Black Hat sector, aimed specifically at spam links and suspected spam links.

Of course, we know from past statements and experiences that Google is also targeting backlinks and trying to discourage the practice which may be why so many sites that were well established and not at all spam saw a 90% decrease in traffic seemingly out of nowhere. It sparked panic across the web as site owners and brands scrambled to figure out what was happening and came back with rumors of “Fred”.

The good news is while a percentage of sites hit were valid ones that might not have deserved it, most did appear to be low rent content hosters using shady practices to boost traffic and so ad revenue. But that was little relief for those bigger sites who were impacted by the release of Fred.

Since then Google has got even smarter at identifying and fighting thin content, so in case you have some older lower-quality content on your blog, fixing it may cause your overall rankings increase.

How to Fix Thin Content on Your Blog

Step 1: Identify and Enhance Articles That Bring Traffic

  • Go to Google Analytics Behavior -> Site Content -> All Pages
  • Enable it to show 5000 rows (this is the maximum)
  • Export the whole report and check if any of those articles can be called “thin”, generally:
    • Number of words is fewer than 500
    • There are no structure (subheadings, images, etc.)
    • There’s no “substance”, i.e. some unique tip, facts, etc. that a reader can take home.

Landing pages

Once you find a thin article, go ahead and enhance it by implementing a new keyword strategy.

TextOptimizer is a great tool for that: It will run your target query in Google, extract search snippets and then apply semantic analysis to identify related concepts and entities to implement in your content to expand it.

TextOptimizer

TextOptimizer will also generate popular questions on your topic for you to answer in your content and make it better:

TextOptimizer Questions

While editing your old content, think if there are any content re-purposing opportunities, like creating a whitepaper or a blog series. Use the checklist to ensure higher quality for each of your content projects.

Step 2: Identify and Get Rid of Articles That Bring 0 Clicks

Now, go ahead and check all the articles that didn’t get into your above list. You may double-check again to make sure any of them are not really driving any clicks. Once you are sure, go ahead and:

  • Use 301 redirect to redirect any of those articles to their updated or closely related versions
  • If there’s no related content to redirect to, simply delete old thin articles
  • Here are great plugins that will help you with both the steps above

For more information on this tactic, check out this case study on how this process increased one blog’s traffic by ~1000%

Growth

Have you been thinking about fixing low-quality thin content? Please share your tips!

  •  
  •  
  •  
  •  
  • 1
Continue Reading

Search Engine Optimisation

5 Ways Blog Optimization Tips for Google Ranking Success in 2019

Published

on

By

On-page SEO for your blog articles should be a top priority. You have most likely read plenty of articles on the subject. If you are a new blogger, you probably have a domain, WordPress hosting service, a long list of potential topics and categories to write about, but what about blog optimization? This is a common misstep for new bloggers.

If you are still wondering what the true anatomy of an optimized blog is, we are here to help. Meta-tags, keywords, image Alt Text, and the list goes on. What is the real goal of on-page SEO? Better Google rankings! And better Google rankings means more eyes on your content, since you will be ranking high on Google SERPs.

Having exceptional on-page SEO is vital to the growth and success of your business. This means bending to the hand of the almighty Google. Why? Google handles two trillion searches per year.

Let’s take a deeper look at five ways to optimize your blog for Google ranking success in 2019!

  1. Start with Optimizing Keywords

Whether you write for your own blog, or have an editor, all your content should revolve around unique keywords. Normally, bloggers will be given a keyword to include in their highly authoritative, actionable content in various places. You can see a perfect example here, as the article is written in a way to not only focuses on the keywords and search phrases in the title, but the content within the article breaks down even further into each of these data points and subtitles as well.

Having that keyword allows you to begin formatting your title, subheadings and text. But keyword development doesn’t necessarily end there.

You should also identify two to three supporting keywords that will be used throughout the post, in subheadings, and even in your title. You can use tools like Infinite Suggest to maximize keyword research. You can also find other supporting keyword ideas using Moz, Google Keyword Planner, and SEMrush.

  1. Do Your Due Diligence During Keyword Research

There is a bit more that goes into choosing two or three supporting keywords. You don’t want to blindly pick one. The goal is to find keywords with a fair amount of search volume, low difficulty, and high opportunity.

From the keyword tool, make a list of supporting keywords, let’s say you choose “on page SEO tactics” as a supporting keyword, but the monthly search volume seems low. What to do? Check another platform like MOZ or SEMrush to get a second keyword opinion. Remember, you want to choose keywords that your audience is actually searching for.

  1. Make a List of LSI Keywords

You may be asking yourself, “What are LSI keywords?” LSI keywords, better known as “long-tail” keywords, are actually becoming more important for search engines like Google. They may also help you avoid Problematic Google penalties. How do you find LSI keywords? It’s actually simpler than you may think.

Open up Google and search for your main keyword, and then scroll to the bottom of the page where you’ll find a nice variety of LSI keywords waiting for you. After, check the long-tail keywords you want to use in a keyword tool. It is best practice to use two or three LSI Keywords in a blog article for max value.

  1. Always Put Keywords in Your Blog SEO Titles

Identifying and qualifying your keywords is quite often the most difficult part of on-page SEO for blog posts. However, once you have them, things begin to fall into place for SERP results you will be happy with. How do you use them though?

Placing keywords in your SEO title is also important. It essentially tells Google that you want to rank for this or that. If “Blogger Tips” is your keyword, you’ll want to include it in the title as close to the beginning of the title as possible.

It is important to note that you want your title to still sound natural, so don’t force it. Be natural, but always think Google page one. The closer your keyword is to the front, the more weight it carries with search engines.

  1. Put Your Keywords in Headings Correctly

This is a common mistake many bloggers make. Sure, crafting delightful content that is worthy of the New Yorker is dreamy. However, Google ranking algorithms don’t only look at content. You essentially want to tell search engines, and your audience, where the shifts in the story are, and what each section is about.

Using appropriate header tags can make this happen. Most content management systems will automatically place an h1 tag for your post’s SEO title. WordPress does this nicely! If you are writing for a client, you may only be formatting your blog article for on-page SEO via Google Docs or Word. In this is the case, you want to ensure each heading is tagged correctly, like:

  • h1 tag for SEO titles
  • h2 tag for subheadings
  • h3 tags for supporting subheadings

In Conclusion . . .

There are certainly a ton of blog optimization tips out there for you to dig up and use for maximum rankings on Google. However, the above five tips are among the most important. From keywords to placing keywords strategically, grow your blog by getting the most out of each post. Do you have a blogging SEO tip? We want to hear from you.

  • 1
  •  
  •  
  •  
  •  
Continue Reading










Trending