Yes, you read that right!
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You can write content that “drives” traffic.
There are very few words that can deeply affect the emotions of a blogger and one of those few words is the word “traffic”. The unfortunate thing is that when it comes to getting traffic to our blogs we’re all used to the idea of using tactics, with little concern for the kind of content we create.
In my experience the best way you can generate traffic to your blog isn’t by guest blogging, it isn’t by blog commenting but it is by something I call “writing for traffic”. If you’re ready to start writing for traffic then read below to get a few tips to help you write content that drives traffic.
Only Write Content that Benefits Your Readers
If you’ve been in business for more than a few days now then you will have heard the phrase “benefits sells, not features” at least twice, and that statement can’t be far from the truth.
It doesn’t matter how great your article is. It doesn’t matter how many points it contains and it doesn’t matter how many features your article has or how many reasons you give to your readers to make them read it. Ultimately, there is only one thing that matters and that makes your readers decide to even click to read your content – that one thing is the “benefiting factor” they perceive in it.
Let Your Headline Stand Out
In case you don’t know yet, I follow only 51 people on Twitter and I see hundreds of post titles in my Twitter stream alone everyday, I’m subscribed to almost 50 blogs via RSS and I also follow people via Facebook. There is just too much content out there than I can read and to make me a reader you need me to read your content.
If you really want to write content that drives traffic then you need to start spending more time on writing great headlines that stand out. Having the perfect headline not only entices a lot of people to click to read your article, it also results in more retweets and shares which results in more people seeing it and more people sharing it.
Write List Posts
Old advice, eh? But it works!
In fact, I have written 2 great list posts this month already and both have been viewed by thousands of people.
List posts will always work, as long as you follow my formula to writing it.
Be Smart With Your Title: I know I made a point about having the right title above, but it is very important to pay more attention to it here if you really want your list post to go viral. Don’t just write a list post titled 10 ways to be a better blogger. A lot of people have read countless articles on being a better blogger so there’s little to no chance they will pay attention to it but by having a title like “10 little known ways to be a better blogger” or “10 outstandingly effective ways to be a better blogger” you will be able to get more people to read your list posts.
One thing about my examples though is the use of “key words”. These key words, if used effectively can make a huge difference in people reading your articles or not and a great example of key words in the titles used as examples are “outstandingly effective” and “little known”. You also need to make sure your article delivers on the promises of your headline – don’t tell people you’re giving them little known ways to do something and then give them common tips. The more unique your articles are and the more you over deliver, the more traffic you will be able to get to your list posts.
Format Your Articles with Eye Catching Images: Another tactic I have noticed works well with list posts is the use of effective, eye catching images in the article. The more attractive your images are, the more results you can get from using them.
You should also know that an image speaks a thousand words so don’t for once underestimate the importance of using an image in your article. It doesn’t matter if it took you 30 minutes or 1 hour to find the right images, you will be very happy you spent that time choosing the right images.
Tell People to Share It!
If it is great content people will share it, right?
What if they don’t?
This is something especially important depending on your niche. Sometimes we enjoy an article so much that by thinking about taking action on it we forget to share it. A little reminder to share your post might make a whole lot of difference in whether it drives traffic or not. Make sure you have a clear call to action encouraging people to spread the word about your blog post so that others will benefit.
It is also very important to be careful with how you tell people to share your articles. If you tell them to share every single article you write then it would soon become a common thing and they will start giving your call to actions less attention.
How Can You Start Blogging for Free?
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- financial investment; domain and hosting at a minimum
- time investment
- energy investment
You cannot start blogging for free because without financial investment you are not really blogging.
Imagine starting a blog on a free platform.
How can you ever impress people if you fear investing $7 a month on hosting and $14 on a domain?
People see the free platform, believe you to be an amateur, you lose your credibility as potential readers do not trust you, and folks exit your blog.
Investing Money to Make Money
Observe my blog:
I invested thousands of dollars in my blog over the years and made a lot more money than thousands of dollars.
I bought my domain and hosting 10 years ago as an investment in freedom and greater profits.
Fast forward a decade; I have circled the globe for 8 years, living in places like Fiji, Bali and Costa Rica. The thousands of dollars I invested allowed me to:
- gain reader trust
- convey a professional brand image
- be seen as one of the top bloggers on earth
- increase blog traffic
- increase eBook sales, course sales and audio book sales
- be featured on world famous sites
- move higher in blogging circles
Imagine if I began blogging for free. Would Fox News want to interview a blogger using a free blogging platform? No. Of course Fox News seeks out renowned leaders and every blogging leader invests money in blogging to do blogging right.
Free Platforms Look Cheap and Unprofessional
Free blogging platforms look terrible.
Can you ever gain reader trust if your blog looks terrible?
Observe the long, wordy, non-branded domain name, including the free hosting company. Imagine if cnn.com was cnn.blogspot.com? Would you trust CNN if the corporation used a free blogging platform? No.
This is from my trip to Turkey.
Imagine if espn.com was espn.typepad.com. Would you trust the content? No.
Even if you intend to never profit through your blog you better buy your domain and hosting because few if any readers trust bloggers on free platforms.
How to Begin a Blog the Right Way
Invest money in:
Invest money in your success.
Begin blogging the right way to cut years off of:
- your learning curve
- your success curve
Money circulates; invest money today and it flows back to you multiplied exponentially.
Losing or spending money is impossible in a Universe of abundance.
Develop this prosperity consciousness to begin blogging from an abundant, successful, positive energy.
Develop a Money Consciousness to Make Money with Your Blog
The old saying goes; it takes money to make money.
I take it one step further; it takes a money consciousness to make money.
A high number of bloggers invest money in their blog but struggle to make money. Said bloggers believe they spent or lost money on their blog, which is not true.
Develop a money consciousness. It takes a money consciousness to make money with your blog, meaning you need believe money circulates, as you release money and it returns to you multiplied in awesome fashion.
I discovered 2 unknown, unexpected income streams recently, both online. Why? I circulate money. I see any investment in my blog, in bills or in anything, flowing back to me multiplied.
Develop this positive, abundant mindset.
Invest money in your blog from day 1.
Begin blogging the right way.
How to Build Brand Authenticity Using Customer Generated Content
Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.
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Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.
What is the significance of UGC?
The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.
UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.
The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.
The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.
Ways to Build an Effective UCG Marketing Strategy
1 – Choose your platform wisely
You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.
2 – Collect independent customer reviews
Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.
3 – Offer rewards
There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.
Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources in this article from webdesignteam.com.
4 – Support a charity event
You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.
Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.
User Generation Content is the Way to Go!
With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.
The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!
Be Careful Who You Ask for Blogging Advice
I retired to a life of travel through blogging.
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Do you want to travel the world through blogging?
My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.
I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.
Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?
What ensures said bloggers offer good advice?
Do many of these bloggers offer terrible advice?
Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?
Most bloggers mean well. Some bloggers offer solid advice.
But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.
Be careful who you trust.
How to Get the Best Blogging Advice on Earth
Follow the top blogging tips bloggers.
Hire them to coach you.
The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.
100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.
The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.
Beware Free Advice Because it is Often Cheap
Free advice sites like Quora and Facebook Groups require no vetting.
Any blogger can offer terrible advice.
This was from my trip to Fiji.
Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.
Vet Bloggers Who Offer Advice
Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.
If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.
Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:
- vet advice
- trust advice
- get awesome advice
- accelerate your blogging success
Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.
If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.
Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.
Go to the Top
Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.
Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.
Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?
Go to the top.
Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.
Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.
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