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Are You Utilizing a Content Strategy?

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Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

In simple terms, they plan their content and their strategy.

What Is a Content Strategy?

It’s merely a plan to create, organize, market and maximize content. You can use one to plan a week in advance, a month, a quarter or even a year if you’d like.
A plan makes creating content much easier. Instead of fighting the daily, “What do I write?” syndrome, you already have a list of topics to pull from and a strategy to make that content work for you.

Later, when you decide to outsource some of the writing, a content strategy makes it easier to let your writer know what you want from them and when it’s due.

Things you should ask yourself when creating your content strategy.

What types of content do you need to create?

Before you can work on content, you need to know what types of content you’ll be using. Will you write blog posts, articles, information products, or reports?
Do your readers respond better to list type posts? Do they like checklists? What kind of content do you get the most response from?
Knowing what your readers like will help you plan your content.

Where do you plan to publish each piece of content?

How much content will be for your blog or website? Will you use any of it for guest posting, newsletters or article directories? If it’s an information product, do you need extra content to promote it? Where will you post the extra content?

Does your content have a goal or a purpose?

If you want your content to be more effective, it needs to be given a goal or purpose. In a sense, content is a lot like people. It works better if it has a goal.
Decide the purpose of your content. Is it to drive traffic, establish your credibility, promote products, or build your list?

You need to know these things before publishing your content. Giving each piece of content its own purpose will help it to work better for you. It will also keep on working for that purpose over and over.

How can you maximize your content?

Maximizing content can be a difficult step if you’re not sure what it is or how to do it. You want every thing you write to work as hard for you as it can. To do this you simply repurpose some of your content. Do a few minor rewrites and post it in another location.

You can use repurposed content as another blog post later on, in your newsletter or save it in a folder for a future information product. Once you’ve gathered several of your best content pieces together, turn it into an ebook that you can sell or give away.

Do you have a marketing plan for your content?

Marketing your content is getting the word out about it. You can use social networks to post links to content. You can use article directories to get attention and point to more content on your blog or website. You can write guest posts and link to content on your own site.
This is where your content planning and strategy really comes in handy. If you have it all planned and written out, you can visually see where you need to cross promote your content so it gets more exposure.

When will you write your content?

Once you’ve decided what content you’ll write and how you’ll use it, you need to start scheduling when the writing will get done.
Will you write all of the content yourself or outsource some of the writing?
If you plan to write it yourself, you need to create a schedule that you can stick to easily. If you write best in the mornings, schedule writing during that time. If you’re a night owl, use that time to write.
Try not to schedule too much writing in one day. This can get overwhelming. However, for something short like blog posts, there’s no reason you can’t write 2 or 3 per day, if your time allows.
When creating your writing schedule, try to space it out so it’s manageable but keeps you with fresh content being posted to your blog.

When will you publish?

You may need to use two calendars for these schedules. One to determine when you’ll do the actual writing and another to determine when you’ll post the content. Of if you use a dayplanner with lots of room to write on each day, you can use one color of ink to write your writing schedule and another color to write your publishing schedule. Whatever works best for you.
You’ll also want to decide if you will upload several posts at once into your blog and schedule them to publish at later times. It can be a big timer saver to set up several posts at once and schedule them.

If you’re writing some content for article directories or as guest blog posts, you’ll also need to set up publishing times for that content.

Once you start planning out your content and get the hang of it, it will become an easy process. A major benefit to creating a content strategy is knowing there’s always a steady stream of work and content. It can also be a great way to avoid writers block and not knowing what you’ll write from day to day.

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Patti runs several websites covering PLR/Niche Content, and strives to help others through life coaching and personal development.

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Blogging

How Can You Turn Criticism into Blogging Profits?

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I wrote an entire eBook on lessons I learned from critics:

6 Life Lessons I Learned from Nasty Critics

As you see greater blogging success, you get criticized.

No blogger avoids criticism.

Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.

Picture This

Imagine someone tossing big rocks at you.

Fools step in front of the rocks, injuring themselves.

Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.

Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.

Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).

I wrote 2 eBooks on the topic.

In addition to the prior eBook I also wrote:

How to Turn Harsh Blogging Criticism into Sweet Blogging Profits: 11 Tips

Observe the product page.

I profit through an:

  • eBook version
  • audio book version
  • paperback version
  • mass market paperback version

of the topic.

I make money through 4 income streams based on teaching folks how to profit through blogging criticism.

How can you convert criticism into coin?

Follow these tips.

Breathe Deeply and Relax

Most humans:

  • fight criticism
  • feel the sting of criticism
  • feel embarrassed about being criticized
  • fight critics
  • go into a shell after being criticized

Breathe deep. Relax.

Feel energies and emotions in reaction to being criticized.

Release said energies.

Be calm, confident and poised.

Establish the proper energy for profiting through criticism.

Gain Clarity

Criticism is a projection of individual; we see ourselves in others.

100% of the time, critics speak 100% of themselves, not you, through their criticism.

Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.

I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.

Increased profits flow to bloggers who feel clear on income channels.

Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.

If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.

Convert Criticism into Tangible Products

Turn hate into create.

Convert criticism into tangible profits.

Note my 2 eBooks, my audio book and paperback.

Create an online course to help your readers process criticism.

Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.

Add a price tag.

Profit.

See Problems and Profit in Projection

I create:

  • blog posts
  • guest posts
  • videos
  • podcasts

based on critical projections bandied about by critics.

Critics may or may not see errors in their ways.

This was from my 2 month trip to Oman.

I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.

If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.

Profit through the Discipline of Detached Observation

Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.

What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?

Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.

Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics

Critics vibe from a fear-based, lower, poverty conscious energy.

Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.

I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.

Starve lower energies.

Make room for higher energies.

Profit, free yourself and see increasing blogging success.

 

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Blogging

What Do You Sell and How Do You Sell It?

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One easy way to make money blogging is to get clear on calling folks to buy your stuff and hire you.

Invest in my blogging course.

Visit my blog for blogging ebooks and blogging audiobooks.

Advertise on my blog.

Paypal me.

See how easy?

I clearly call you to invest.

You invest.

Simply put, knowing what you sell and how you sell it increases your blogging profits because people respond to your energy.

Prior lines? Each feels clear and comfortable to me. I know what I offer. Of course I know how I offer it. How, meaning, how I feel offering.

Imagine feeling light, airy, calm, confident and detached as you call readers to buy or hire. Money feelings. Good.

But imagine feeling heavy, resistant, uncomfortable, awkward or embarrassed calling readers to buy or hire.

Your greatest pro blogging success occurs by shifting from heavy to light during money calls.

Or feeling light, airy, detached and clear on calls because you freely share what you sell and sell with clarity results in big blogging profits.

Audio Books

I note a spike in audio book sales and reviews. Of course I barely touched my audio books over 3 years. I generate almost completely passive income; the audio books sell themselves.

After seeing royalty payments recently I pondered the passive blogging income; I barely actively sell ‘em so the what and how seems non-existent. But detaching just lets what and how unfold gracefully and beautifully, resulting in virtually complete passive income.

This was from my trip to Bali.

Getting almost 100% clear on what and how results in ever increasing, passive profits.

Why?

Blogging is energy.

Blogging Energy

Imagine feeling clear on receiving money from someone. You just accept it.

A friend buys lunch. You cheerily accept.

Why?

Your energy dictates you clearly accept and enjoy the money or purchase.

Ditto for blogging income streams. Emit the same clear, relaxed, accepting, receiving energy. Money flows to you thru clear streams. Of course my audiobooks sell passively; I am clear on that channel.

Boosting your blogging profits requires you freely offer what you sell and sell from a clear, confident, abundant, knowing, detached energy.

Example; note how I include 1 or more calls to action for all blog posts and videos. I offer what I sell freely. My readers never need guess. Clarity. No hiding or awkwardness or discomfort. I am clear. I sell.

How do I sell? Of course, from a calm, clear, confident, knowing I am successful energy. Naturally, I sell and profit because my energy around what and how feels clear to me.

Next Level Profits

Profit like top bloggers in your niche.

Get clear on receiving money.

Visualize yourself owning ample money. Feel rich.

I enjoy counting money in mind so it feels real to me. Swiftly, I make money through iTunes, Bitcoin and Quora, as has been the case recently.

Bitcoin and Quora are neither directly related to blogging but so goes money; it cares not channels, it justs finds bloggers clear on receiving money. Plus my blogging related profits increase too.

Picturing your wealth serves you because what feels real in mind flows into your experience.

Money and worldly success find you through profitable ideas, people and circumstances.

Execute the ideas from a chill, relaxed energy. Profit.

Freely offer what you offer. Promote yourself through every blog post and video. Tell us what you sell; we want to buy it. Sell with clarity. Know success and profits are yours; promote with clarity, detachment and a knowing that you already have profits because mind owns profits.

Blogging Is Not That Hard for Mind Scientists

Every day, my email inbox delights me.

My visualization sessions yield fascinating, profitable opportunities.

Mind creates reality.

As within, so without.

Blogging is not that hard at all for bloggers who visualize success, who feel rich, who count their blogging wins and who keep things positive.

Success follows success-focused bloggers.

Profits follow rich-feeling, riches-seeing bloggers.

As within, so without.

Get clear on selling and receiving money.

Profit.

 

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Blogging

How to Be an Organized Blogger

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Do you feel 100% organized?

If so you are on the ball.

Awesome.

But if you need direction I have tips for you.

I sit in Manila now. I write my 2nd blog post today at the airport.

Bloggers success-focused make time to blog because this crowd organizes their blog and self effectively.

How to Be an Organized Blogger

I see my success vision. Being organized is easy.

Organizing your blogging day makes blogging easy. Imagine everything lining up perfectly. Welcome to my day.

No matter what happens I proceed from calm confidence.

Sound good?

Let’s dive in.

Invest Money in Blogging Resources

Invest money in my 11 Fundamentals of Successful Blogging Audio Course.

Live your dreams by organizing yourself effectively.

My course outlines 11 steps to follow to succeed. Feel organized, orderly and clear by following each fundamental. Easy peasy.

Imagine me laying out what you need to do to succeed with your blog. Doesn’t that feel good? Don’t you feel clear, confident and organized, knowing I give you 11 steps to succeed?

Blogging resources from top pros organize your thoughts, feelings and actions. Invest in my course. Buy a blueprint. Be organized.

Visualize Your Dreams

Dream big dreams.

Visualize your dreams to be organized.

Dreaming big dreams creates order in your mind. Thoughts flow smoothly, calmly and confidently to you. Imagine how organized you’d feel as thoughts flow smoothly through your mind.

Seeing your dreams in vivid detail alerts you; you have it. Dreams preview life experience.

Knowing your dream flows to you, you blog from an organized, calm, confident, detached, knowing energy.

Add as many details to your mental picture as possible. I make my vision feel real to be organized, efficient and effective.

Blog from a Calm, Detached, Knowing Energy

Everything is energy.

Organized bloggers blog from a calm, detached, knowing energy.

I am relaxed sitting in an airport in the Philippines now. No worry, no stress, no hurry, no disorganized, jumbled thoughts.

This was from my 5 week trip to Turkey.

how to be an organized blogger

Take a deep breath. Slow down. Calm down. Success finds you as you blog from an organized, relaxed energy.

Do Only a Few Things

I blog organized because my mind races not in 100 directions with 100 things to do.

I sell my course.

I sell my eBooks.

I sell my audio books.

I write blog posts, broadcast videos and comment on blogs.

Simple.

Easy peasy.

Bloggers organize their day effectively by doing only a few things.

No sense adding disorganized chaos by trying to master many disciplines. Impossible, anyway, because where your energy goes, grows. Give energy to 10 disciplines and none grow. Of course you become disorganized too, trying to wear many hats. But doing a few things only ensures you see rapid growth in those few areas.

This is why people call me the king of guest posting, the king of blog commenting and I landed a featured on John Chow Dot Com as a live video blogger to follow.

Care for Your Mind and Body

I do 90 minutes of yoga daily plus I exercise for 60 minutes daily.

Taking care of mind and body helps me be organized because feeling good leads to organization.

Highly successful bloggers take care of their mind and body to reach the top of their niche. Walk. Meditate. Do deep yin yoga.

Self care leads to self organization.

Beware Robotic Practical Tips

I am organized whether I check email once daily, once every 2 days or 30 times daily. Makes no difference. I am an energetic being of feelings, not a mindless robot.

Never organize your blogging day based on robotic, practical tips because said tips may not work for you.

Organize yourself and your blog by listening to your intuition before all else.

You may vibe with 1 or 4 of the above tips. Listen to the voice within. Take what works for you.

Get organized.

Observe Top Bloggers Closely

Top bloggers offer you clues for better organizing.

Some top pros only read 1-2 sentence emails and ignore all else. Doing so reduces all unclear noise in his inbox and keeps him organized.

I learned how to be organized by studying the most organized bloggers on earth; the big dawgs.

Learn from the best to be effective, efficient and organized.

Being an organized blogger takes practice but all practice leads toward greater success.

I never could circle the globe and succeed online if I was not organized.

Order your thoughts.

Order your feelings.

Organize your mind.

All begins from within.

Organizing begins with organized thoughts and feelings.

Feel good.

Enjoy the blogging ride.

Get organized.

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