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A New Way to Use Guest Blogging to Grow Your Blog

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guest-blogging-case-studyI recently undertook a guest blogging challenge for my blog. The main purpose of the challenge was to market my blog and increase the amount of visitors I will be able to get daily as a result of that guest post for months to come.

While I’ve been used to writing guest posts for big blogs with the intention of seeing huge spike in traffic and subscribers to my blog, I decided to take things to the next level and write a lot of guest posts for smaller blogs with the hope of benefiting in the future. In other words, I knew I might not get up to 5 visitors for every single blog I wrote for, but my intention was to use the guest post to drive me hundreds of daily visitors for years to come.

How I Went About It

We all know that search engines can be a great source of traffic to a website, and that quality links can make a whole lot of difference in how a website is ranked.

My approach was to focus on using my guest posts to build quality links, instead of expecting some huge traffic spikes from big blogs that will end up dying down soon.

As a result, I wrote and submitted 31 guest posts in one week. Many of which were published a few days after. I studied the results for a few days, and there wasn’t any significant increase in traffic yet. Approximately two weeks after, I started noticing significant increase in the number of my daily traffic from the search engines, and even though it is approximately a month of me starting the challenge, I have already started to see an increase of around 200 visitors a day as far as search traffic to my blog is concerned.

I will be sharing with you some search engine traffic screenshots from my blog to show you what I mean, and I will be explaining how I go about it afterwards.

Quick Note: I started the challenge on the 9th of October 2011 and this post is published here on the 9th of November 2011.

Search Traffic 30 Days Before Submitting the 31 Guest Posts

first screenshot for case study

The above is the screenshot representing the search traffic to my blog 30 days before I started the guest blogging challenge. During the period in the above screenshot, I used to average 350 visitors a day from the search engines, and I also have days where I only get around 250 visitors.

Search Traffic 30 Days After Submitting the 31 Guest Posts

second screenshot for case study

The above screenshot shows search traffic to my blog exactly 30 days after submitting the guest posts I wrote after the challenge. The effect of the traffic wasn’t significant at first, but after around two weeks I started noticing significant changes in my traffic, and I started getting over 420 visitors on low traffic days. In fact, there are now days that I get as much as 560 visitors from the search engines alone.

It is only one month since the challenge, so I guess it is too early to conclude. I’m pretty sure traffic will keep on increasing from here, even if I don’t lift a finger.

What this challenge made obvious is that guest blogging can be very effective as a form of link building, and that if properly used, you will be able to see the effect of the guest posts you write today for years to come.

I know you might have questions about my rankings, but I obviously noticed an increase in rankings, and I even shared the results on my blog here.

How to Use Guest Blogging to Improve Your Search Traffic

1. Focus on Making Your Blog Great. By this, I mean you need to work on your design and make sure it is search engine friendly. You also need to ensure your articles are targeting the right keywords – while changes like these might look insignificant, I can assure you that they will be of great impact to the results you get.

2. Target the right blogs for your guest post. Publishing your guest posts on just any blog won’t help, but targeting blogs respected and trusted by the search engines will make a difference. If possible, make sure every blog you target has a good Pagerank and Alexa rank. You should also make sure the blogs you guest post on are related to your niche, and if you can’t find related blogs you should look for a way to bridge the topic the blog covers to the topic you cover on your blog. For example, if I’m submitting a guest post to promote my “blogging” blog to a health blog, I can use the title “The Health Dangers to being a Blogger”. You will notice that a post with that title caters to both my audience and the audience of the blogger I’m submitting an article to, and if the article is well-written it will surely be published.

3. Use Keyword Variations. Using the same keywords makes your link building look unnatural, but by using keyword variations you will be able to increase your chances of getting even better results.

Conclusion

Instead of looking for ways to get published on the next big blog, why not give guest blogging on small blogs a try to help with your link building?

Have you ever tried anything like this? Do you think the above is a smart thing to do? Kindly share your views in the comment section below.

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Bamidele Onibalusi is a successful entrepreneur and freelance consultant who has been featured in Forbes, Huffington Post and Digital Journal amongst others. He shares practical business ideas that work on his blog at Effective Business Ideas. Follow him on twitter - @youngprepro.

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How to Build Brand Authenticity Using Customer Generated Content

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Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.

Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.

What is the significance of UGC?

The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.

UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.

The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.

The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.

Ways to Build an Effective UCG Marketing Strategy

 

1 – Choose your platform wisely

 

You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.

 

2 – Collect independent customer reviews

 

Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.

 

3 – Offer rewards

 

There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.

Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources here.

 

4 – Support a charity event

 

You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.

Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.

User Generation Content is the Way to Go!

With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.

The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!

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Be Careful Who You Ask for Blogging Advice

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I retired to a life of travel through blogging.

Do you want to travel the world through blogging?

Invest in my blogging eBook.

My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.

I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.

Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?

What ensures said bloggers offer good advice?

Do many of these bloggers offer terrible advice?

Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?

Most bloggers mean well. Some bloggers offer solid advice.

But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.

Be careful who you trust.

How to Get the Best Blogging Advice on Earth

Follow the top blogging tips bloggers.

Invest money in their courses.

Hire them to coach you.

The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.

100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.

The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.

Beware Free Advice Because it is Often Cheap

Free advice sites like Quora and Facebook Groups require no vetting.

Any blogger can offer terrible advice.

This was from my trip to Fiji.

Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.

Vet Bloggers Who Offer Advice

Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.

If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.

Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:

  • vet advice
  • trust advice
  • get awesome advice
  • accelerate your blogging success

Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.

If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.

Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.

Go to the Top

Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.

Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.

Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?

Go to the top.

Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.

Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.

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What Does Your Blog Need?

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I wrote an eBook explaining what your blog needs:

6 Things Your Blog Needs Today

Success finds bloggers who cover all bases.

If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.

Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.

What does your blog need?

1: Domain and Hosting

Invest in a domain and hosting.

Accelerate your blogging success.

Domain names make you stand out.

Observe how Pat Flynn invested in Smart Passive Income.

Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.

He also invested in hosting to ensure he owned his blog.

Take this step to control:

  • branding
  • income potential
  • blog voice

Own your site. You need to own your blog to be in control of your blogging campaign.

2: Premium Theme

Invest money in a premium theme.

Stand out from the crowd.

Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.

This was from one of my many trips to Thailand.

Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.

Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.

3: Content

Content drives blogs.

Your blog needs content to:

  • prove you know your stuff
  • spread your presence online
  • inspire readers to follow you
  • inspire readers to trust you

Visit Blogging From Paradise.

Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?

Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.

Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.

Imagine seeing 50 to 100 blog posts on a blog. Massive impact.

Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.

As folks see you know your stuff thru your volume of helpful posts you begin to:

  • increase traffic
  • boost your blogging profits
  • expand your presence
  • increase brand awareness
  • help more folks
  • make a big impact in your niche

Content makes everything grow.

Publish content on the regular to become a successful blogger.

Focus on Your Dreams

Concentrate on your dreams from a relaxed, chill energy.

You need dreams to feel the calm, detached confidence of bloggers who invest in:

See your blogging wins now. You succeed now. Own it.

Feel good about your blogging career. You are rocking it out.

Succeed, being the blogger who covers all blogging needs.

Bonus Need

Invest in a blogging course.

Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.

Blog like a success.

Learn from the best to become a successful blogger.

Courses just give you a structure for learning in the proper format.

Imagine sitting down in a classroom to learn disciplines from a professor.

You do the same thing through a blogging course.

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