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Pinterest for Bloggers – Image Based Content Marketing

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The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.

If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.

What is Pinterest?

Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.

Take a look at this Shareaholic January 2012 referral traffic report.

After Facebook and StumbleUpon, Pinterest, Google and Twitter have similar referral percentage. The Shareaholic findings are based on data received from 200,000+ publishers with a combined unique monthly visit of 260 million. See it the other way, Pinterest delivers referral traffic more than YouTube, Reddit, Google+, LinkedIn and MySpace combined! Isn’t it just amazing?

How does Pinterest Work?

  1. Pinterest accounts are ‘invite only’. Either you go to the Pinterest website and request an invite or comment below to receive invites from my account.
  1. Fill up the account bio. Since Pinterest is all about “image” based content marketing, the author / account holder bio is one chance to write about yourself and DO NOT forget to mention blog/s links. Further, add the Facebook and Twitter IDs too.
  1. Remember how many of us used to ‘pin’ magnetized stickers on refrigerator? Pinterest works the same way. You ‘pin’ whatever you like on the Pin boards. Name each board as you desire. For instance, you can have a board about Infographics, a board about yummy chocolate cakes and yet another about favorite fiction books. There is no dearth of choices.

How to Pin Boards?

There are three ways:

  1. 1.     Add the “Pin It” button on the browser or to your blog – beneficial for you and the blog visitors.
  2. 2.     Directly “Pin It” from the Pinterest website by adding the specific blog page URL.
  3. 3.     Use iPhone mobile app – good idea for a mobile optimized blog.

A Demo to Directly Pin Images

I log in to my account and click on Add.

I am taken to this page.

 

I click on Add a Pin. I choose this blog URL from BloggingTips.com – http://bloggingtips.com/2012/04/04/grow-a-blog-in-30-days/

On clicking Find Images, I get a list of all images present on the blog link. I select the one given below, select the board and add description.

Click on Pin It.

 

Within 30 seconds of pinning this, it was repined thrice!

And look at all the additional features:

  1. It shows previous pins from BloggingTips.com
  2. You can Re-pin it.
  3. You can share it on Facebook and Twitter.
  4. You can embed it on your blog.
  5. You can email it to someone.
  6. You can report it is it is a violation.

How does Pinterest Benefit a Blogger?

I too thought the same. For a month, I avoided visiting Pinterest while my blogger friends on FB went crazy recommending it. I had this preconceived notion – Pinterest doesn’t display content, so why should I use it? Are you thinking the same?

See, apart from the spike in traffic you get from social content marketing, Pinterest is good for bloggers if:

  1. You can create original Infographics.
  2. You have a knack of spotting awesome images and can share them.
  3. You want to make some money. (Did I get your attention now? *Wink*)

The first two points are clear, I guess. You pin images and Infographics on your board, your followers view them and “Re-Pin” it. Viewers who click on the images are taken to the original image-featuring page, that is, your blog.

Coming to the third point – Yes, it is possible to make money from Pinterest. You can sell:

  • Infographics
  • Original Images
  • Blogging Services
  • Consultation Services
  • Social Media Marketing Services
  • Products

…………You can sell things between $1 and $500. Some are above $500 too………..

I will repeat myself – Pinterest is all about images. If you can create a beautifully attractive image advertising your blogging services or social media services, who knows, you can land yourself with a plum client.

It is often said that Pinterest is for ‘girly’ things like wedding dresses, home decoration stuffs and others; however, you have to apply imagination to make Pinterest work for you.

Keeping this in mind, I will say that an artistic blogger or a blogger who known how to use Photoshop will find immense value in Pinterest.

Pinterest Traffic is Useless….

Some blogs mention that Pinterest traffic is useless.

Why only Pinterest? In fact, referral traffic from Facebook, Twitter, Google+ and others are useless too if you don’t know how to use them, that is, convert them.

If you just have a “blog” without any business goals, Pinterest referral traffic won’t be of much use. But if the blog is monetized with advertising and business solutions like consultation and marketing services, Pinterest referral traffic will lead to conversions.

In short, how you use Pinterest traffic depends on YOU. There is no fixed manual. You have to tweak and experiment.

Copyright Issues

Let me crisply highlight some points on this:

  1. Respect other copyright.
  2. If you have copyright, add watermark to images to avoid violation.
  3. Don’t claim to ‘own’ an image if you don’t have any evidence to back up the claim.

Summary

Pinterest is good for bloggers. It is a new challenge; the challenge to use images for content marketing.

Are you up for the challenge?

Share with us your experience with Pinterest and/or how you have used Pinterest

This post was written by Chitraparna, who is a web content developer. You can add her on Twitter @chitraparna.

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My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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Blogging

4 Passive Blog Promotion Methods Nobody Thinks of

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Most bloggers brainstorm ways to promote blog posts after publishing blog posts.

This is active blog promotion.

Nobody thinks of passive blog promotion methods.

Doing a smash up job before promoting posts actively leads to passive promotion.

How?

If you get clear and create a smart post, organic promotion takes off.

Before I even touch a social sharing button on Blogging From Paradise, any one of my blog posts get 5, 10 or 20 retweets organically, based on the blog post quality and nothing else.

Do a good job pre-promotion to reap the benefits of passive, organic blog promotion.

Plus you need to leverage to become a highly successful, professional blogger who enjoys an offline life, too.

1: Cover Only One Blog Topic

Covering only one blog topic makes you an expert.

People promote experts freely.

Readers join big dawg blogger lists and follow big dawg blogger feeds. Said readers freely promote top bloggers based on their expert status alone.

Being an expert requires you to blog on one topic. Build your authority in one niche. Be a known commodity. Enjoy organic, passive promotion through your expert status.

2: Write Inspired Blog Posts

People freely promote inspired blog posts.

My blog posts tend to get shared freely and easily because I uplift, inspire and influence my readers to succeed via all posts.

Creating something inspired, energizing and valuable every time you publish a post.

Allow the post to gain passive, organic promotional momentum.

Many of my posts generate organic promotion through:

  • other blog features and mentions
  • other blogger’s promoting said posts to their email lists
  • other blogger’s social media streams

Take your time.

Write and publish something memorable every time out.

Boost passive promotion momentum.

3: Make it Easy to Share Blog Posts

Make it easy to share blog posts.

Increase passive promotion.

This was from my trip to Turkey.

Observe my social share buttons. Readers finish reading and easily hit a retweet or Facebook Share button.

Post social share buttons in easy to see, easy to access spots. Make sure buttons feature themselves equally prominent on mobile devices.

Make it easy to share blog posts quickly to boost organic promotion.

4: Invest in a Clean Theme

Clean, clear, professional-looking blog themes encourage easier passive, organic blog post promotion because no distractions pull readers from promoting posts on such themes.

Observe my theme. Do you feel confused after reading a blog post? On laptop, Chromebook or mobile, my theme appears clear, clean, sleek and professional.

Clean themes focus readers on reading content, sharing content and buying premium offerings.

Invest money in a clear, professional-looking theme.

See increased blogging success along with increased passive blog post promotion.

Think Like a Success

Abe Lincoln said if he had 6 hours to cut down a tree he would spend 4 hours sharpening the axe.

Your blog post is like the axe. Spending more time and energy writing and publishing a fabulous post increases organic, passive promotion quickly. Toss in increased business profits to see why it pays to do an excellent job sticking to your niche, writing a valuable posts, making social share buttons easy to find and investing money in a clean theme.

The more you follow these 4 tips, the more your blog post promotes itself.

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Blogging

How Long Should a Weekly Blog Post Be?

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All blog posts should span a length sufficient enough to fulfill the title promise.

Give no thought to publishing frequency as you ponder blog post length.

Why?

If you publish the weekly post with the fear-energy of “This better be long enough or it will not be valuable because I am not publishing again until next week”, the fear-energy manifests as a crappy, bloated, heavy post.

Most bloggers write posts from an energy of fear, scarcity and lack. Many bloggers believe they are not good enough.

Said negative energies goad bloggers to:

  • write bloated posts
  • write boring posts
  • write posts with filler

because these bloggers believe blog post quality quality depends on a specific word count more than anything else.

Not true.

Blog post value depends on:

  • fulfilling the title promise
  • covering the title promise in clear, thorough, concise fashion
  • adding enough knowledge to answer the core post question and nothing more

Never ponder blog post frequency before picking a blog post word length.

Why?

Thinking frequency creates scarcity-based, “not enough”, mental cross currents that add a poverty conscious, lack conscious, scarcity energy to your writing.

Guaranteed; if you feel like your post length will not be enough because you post weekly, you try too hard to overcome the “not enough” energy and make the post way too long, filling it with wordy sentences, bloated paragraphs and an overall boring experience.

The Ultimate Blogging Curse

Have you ever written a dazzling, 2000 word, in-depth, clear, crisp, concise post, and nobody shows up to read it?

You cling to the ultimate blogging curse; your predominant fear energy of “not good enough or not long enough” overrides your writing brilliance.

You cannot outsmart your predominant energy. If you fear, fear mirrors back to you through your blogging results.

This is from my 2 month trip to Oman.

Imagine publishing one brilliant, genius, clear, concise blog post weekly. If you fear 800 words is not enough, the fear mirrors back to you as no readers, no profits, and blogging failure.

Visualize yourself publishing one 800 word post weekly from a whole, complete, calm, confident, happy energy. 800 words is enough to you. 800 words inspires your readers, you believe, in your mind.

The 800 word, weekly post generates a ton of traffic based on your:

  • clarity
  • confidence
  • belief system
  • detachment

First, strengthen your mental muscle. Be positive. Visualize your blogging success. Count blogging wins.

Proceed to write a weekly blog post from this success conscious, positive vibe, to find your ideal word count.

One General Ground Rule

Most bloggers and readers accept 600 words as the minimum count for a blog post.

Break the minimum rule if your intuition tells you to break it. But if not, start at 600 words as the ideal benchmark and go from there.

The Best Advice

Choose a blog post title inspiring your readers to succeed.

Create an outline.

Think 600 words minimum, but, just write.

Just write.

Allow words to flow.

Give no thought to blog post frequency as you write; projecting into the future takes you out of the moment, out of your flow, and you leave your power behind.

Focus your attention and energy on having fun helping your readers succeed. Allow the words to flow.

I never read a success-promoting post that felt good to read and said to myself, “But I wished the post were 2,000 words long because now I have to wait for next week to read another post.”

We live in abundance.

If someone wants more content that someone can:

Success is your birthright.

You were born rich.

Feel whole and complete if you publish a 600 word post weekly.

Feel whole and complete if you publish a 2000 word post weekly.

Feeling whole and complete attracts to you readers who enjoy your 600, 1000, and 2000 word posts.

The only thing that matters is writing clear, concise, crisp posts that deliver on the title promise, from a calm, confident, abundant, detached, success-conscious energy.

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1 Surprising Aspect of Successful Blogging that Woke Me Up

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You guys know by now; I am all about blogging mindset tips.

One such tip woke me up.

I saw the outright surprising influence following said tip had on:

Years ago I struggled to see blogging success. Today I succeed with greater and greater ease.

I know you succeed now. But if you desire increasing success, take this successful blogging tip to heart.

This next level tip makes you experience dizzying blogging success.

Give No Attention and Energy to Negativity and Give 100% Attention and Energy to Positive Ideas, People and Interactions

During a morning walk with my wife today, I noted how some folks email me asking how I am enjoying traveling the world. Traveling is in my blood. Traveling is my soul speaking out loud. I let people know how I deeply enjoy my travels. Anybody with eyes for seeing knows this, and never asks the question. This would be like asking Picasso if he enjoyed painting.

I tend to get a really odd response – that is not so odd really – from a handful of folks; said people respond with an emotional reaction, describing how they dislike travel and how they love their hometown. Who cares? Why would you email someone to tell them how much you love your way of life and how much you dislike another person’s life?

This is a negative, lower energy reaction suggesting an unclear person who wants to live your life but fears making bold moves to live it. Either way, I completely ignore the lower energies and lower energy interactions and voila! I became more and more successful with greater ease. Why? Where your attention and energy goes, grows.

Some people tell me to stop thanking them individually. I ignore their negativity, because if you cannot express gratitude or make a connection based on someone thanking you, you vibe lower on the energetic scale.

I never give attention and energy to someone who is trashing other bloggers because this is a negative weakness manifest, and I don’t do negativity, or weakness.

Friends Change and Some Friendships Evolve into Different Relationships

I deeply love my friends but as I get clearer and see greater success, I give zero attention and energy to negativity from any one of my friends. Success consciousness thing.

 

I also released many former friends who I vibed with when I was failing, and more negative, and who I no longer vibed with when I became more positive and successful. Friends change. Some friends visit for a while and you need release them.

Other friends remain friends but your bond changes and evolves into something different. Friends attempting to pull me into negative bashing or judging or trashing quickly see I give no energy to such negativity anymore. Sure we are still friends, but the bond evolves from a different dynamic now.

Why Ignoring Negative Situations Makes You Successful

Where your attention and energy goes, grows.

Give your attention only to positive people, positive interactions and success, and your positive ideas, positive friend network and success expands. Easy peasy.

Energetic momentum builds. Move higher in blogging circles. Paying customers arrive. Paying clients pop up in your experience.

Your blanket, conscious choice to give your attention and energy only to positive people, situations and circumstances accelerated your success.

The key is to completely commit to never giving your attention and energy to negative interactions.

The unclear, admiring people who asked you already if you love travel, only to react with the idea that they love their life, or the thanking rejectors, or bashers, never get one split second of your energy, going forward.

Prosper by giving your energy only to positive vibes.

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