Let’s be honest; driving traffic to your site is not easy; it takes lots of time and effort to get good traffic that can be monetized effectively.
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However; we have found that right now (we expect this to change) using video content to drive traffic is comparatively less work, and lower cost than using textual based content – this is simply because less people are creating video content.
This post will take you through some methods of getting traffic to your site using video content. We will not be covering the production process here. If you have never done video production before and are intimidated by the prospect then you can head over to the My Web Presenters video marketing blog for ideas and support after reading this post.
1. Use Adwords to promote your videos on Youtube
If you use PPC to drive traffic then you will be aware that making a profit is not easy as markets are pretty saturated on most keywords. However; this is not yet the case with video content. You will find that using promoted videos in Youtube gets you clicks more cost effectively than bidding on the same keywords in Adwords.
Yes, the functionality is different; you pay per view on Youtube promoted videos nowadays (they are part of the True View family now) so need to ensure that your call to action works in order to get the viewer to your site; but we have found that if your content is pretty good (does not need to be excellent) then this can be a more cost effective method of traffic generation.
Here is the intro video on using Adwords to promote your video content.
2. Make your URL visible in YouTube (in more than one way!)
Aside from using Adwords there are many simple things that you can do to make your video content more visible within Youtube.
Be sure to include your website URL in your YouTube video description. At the top of your description is the best place. Make sure you include the ‘http://’ as this makes your URL appear as a clickable link.
Have a slide (or two) in your video displaying your URL: within your video you can include a slide which gives the viewer the URL of your home page or a specific product page – whatever is most appropriate for your purpose.
Use annotations to display your URL & calls to action: YouTube have an annotations feature which allows you to add interactive elements to your videos on YouTube, after you have uploaded them. One of the main issues people have with this feature is that it doesn’t allow you to create clickable links to URL’s outside of YouTube. However, it does allow you to create clickable links to other YouTube videos. You can also use annotations to display your URL and to encourage viewers to visit your website after watching your video.
This video shows you the different ways that you can use annotations in YouTube:
As you can see, there is lots of potential to use annotations in different ways. It is an opportunity to use calls to action to encourage users to subscribe to your YouTube channel.
Top Tip: LinkedTube does allow you to add clickable links to your YouTube videos.
3. Use Oneload to submit mass videos
Oneload is an online video distribution website that enables users to upload videos to multiple platforms at once. So, rather than uploading your videos one by one to all of your social media and video sharing sites, Oneload will save you time and do it for you.
Oneload includes a useful analytics tool which can tell you how many times your video has been viewed on each of the platforms you have uploaded it to. This will enable you to understand which platforms are having the best results for your videos and should inform your future video marketing strategy.
By sharing videos quickly to multiple platforms you will get quick traffic to your website – if you have made it obvious to viewers how they should get there (i.e. include your URL in your video – see point 1!).
4. Collaborations for awareness and relationship building
Similar in principle to guest posting – you want others to help you promote your content.
Strategic collaborations could really give your video that extra needed marketing boost. If you work with the right people you may gain some influential marketing weight for your video.
a) Interview well known people in the industry: As well as meaning you are producing attractive and relevant content, this will also mean you will get some good quality links back to your own website.
b) Work with other organizations to produce videos: Collaborations are a great way to build relationships and positive reciprocal relationships are likely to yield good results. A collaboration means you are doubling your creative potential and of course, your marketing potential. You will be reaching two core audiences instead of one.
5. Use social media for marketing your videos
Do not make the mistake of treating your videos as stand alone marketing elements. Uploading them to YouTube and leaving them there for people to find is not enough. Use social media sharing tools to push your video content out to as much of an audience as you possibly can.
Facebook, Twitter, MySpaceTV, Vimeo, Google Video, Revver and all of the others out there are worth sharing with to reach as big an audience as possible.
If you do not yet have a social network strategy for traffic then I suggest that you get started asap as this really can be a fantastic way to drive traffic – you need to build relationships with like minded people and to promote each others content – as if you were in a tribe or a team.
6. Optimise your video
You need people to be able to find your video in the first place – before you use the video as a way to draw people to your website! The best starting point is to know what keywords your target market are searching and then optimise your videos with the keywords that they are using.
Use keywords in your video title, description and tags. Make sure that you actually use tags on your videos! Use captions/subtitles because these are searchable by search engines and will be rich in keywords that are scattered throughout the content of your video. When a video appears in search engine results it is a far more attractive click option than pure text.
Youtube does have closed caption functionality where it auto-generates the subtitles for you – DO NOT rely on this; it is a good starting point but it is inaccurate to a similar degree as Google translate.
This post was written by Neil Davidson, who is the Founder of My Web Presenters, who are a leading Corporate Video Production specialist. They work with businesses of all sizes to create and market compelling and emotive video that helps them to communicate with their specific audience.
10 Strategies to Ensure a Strong ROI on Your Email List in 2019
Even in today’s world of countless digital communication channels, email marketing remains one of the most effective ways to reach current and potential customers. When done correctly, building and maintaining an email list can yield a high return on investment. Do it wrong, though, and you risk alienating subscribers and wasting your time, energy and resources.
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So how can you ensure that your email marketing efforts pay off? To find out, we asked members of Young Entrepreneur Council the following:
Email lists can be quite a potent tool, but they’re not always worth the investment. What step is crucial for making sure the email list you’re preparing to build will generate a strong return on investment?
Here’s what they advise:
1. Give Subscribers What They Want
Email software programs can be very expensive, especially when you hit 10,000 monthly subscribers. The best way to generate a decent return on investment is by giving subscribers what they want and providing value, whether it’s an exclusive promotion or a great piece of tip-driven content.
2. Build a Funnel
You can get immediate ROI from an email list if you build it with a sales funnel designed to pay for the cost to acquire the email. This funnel walks people through a series of offers that are very valuable to them and allows them to purchase immediately. Then create promotional calendar to give them more value and offers, so they stay on your list and continue to give ROI. – Monica Snyder, Birdsong
3. Use Gated Content
High-quality gated content attracts the right subscribers. You want subscribers who are interested in what you sell, and publishing content valuable to that niche is an excellent way to qualify leads. It can be expensive — good content costs money to create and promote — but you’re far more likely to attract subscribers who convert than with less focused methods of building a list.
4. Use Triggered Emails
To boost the ROI of your email marketing, use triggered emails. Triggered emails are automatically sent to subscribers when they take a certain action. So, if a customer abandons their shopping cart you can send a triggered email right away to convince them to return to buy. Triggered emails will allow you to message subscribers at the perfect time so they’ll be more likely to take action.
5. Hire a Talented Copy Writer
An email list is only valuable if it generates sales either directly or indirectly for your business. The most effective tool for consistently generating sales via email lists is good copy writing and a deep understanding of the psychology of your subscriber base. A good copy writer will be an expert at this and help you to squeeze every dollar out of your list by keeping open rates high.
6. Make It Easy to Sign Up
Have a simple to use, easy to find page where people can sign up for your list on your website. Don’t hide it or make it difficult to find; it should be rather obvious.
7. Segment Your List
Email marketing can generate up to $44 for every $1 spent, which is among the highest ROI you can find in marketing. It’s the one channel where you retain complete control of your brand and core message. So it’s critical that you have a healthy email list, which is organically sourced (no purchased lists!), and segmented so you can send relevant content to specific groups of subscribers.
8. Maintain It
Building an email list is imperative, but it can get out of hand very quickly. Many people have more than one email, which might be hard to keep track of. You want to make sure your email list is updated with the most current email of your leads and customers. Also, be sure to remove any duplicates. This can skew your estimates and reports, which can affect your conversions and business strategy.
9. Keep It Small and Niche
We create small email list of very targeted audience, generally based upon the industry, geolocation and job title. This allows us to target them with very specific messages. These email list works out better than larger lists. We have been doing it for the last four years and we have learned that smaller lists have better ROI than larger ones.
10. Build High-Quality Lead Lists
Having the best email drip campaign will not get you the results you need when the messaging does not resonate with your leads. If the lead lists are also low quality, then that will be an issue. Always build highly targeted lead lists based on your ideal customer profile and have them verified by your sales development rep or outsourced SDR team before sending your emails. Once verified, you won’t waste money.
f you enjoyed this expert round-up article, I recommend you also take a look at our latest how to start a blog article, with advice and tips from over 82 different experts around the world.
Traditional Marketing vs Digital Marketing: Which is Better in 2019?
Out of all businesses, 83% claim digital marketing works for them. When it comes to traditional marketing vs digital marketing, which is better?
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People think traditional marketing works better than online marketing. It’s still easier to determine your ROI (return on investment) with digital marketing.
Here’s what you should know about digital marketing vs traditional marketing:
Traditional Marketing vs Digital Marketing 101
What is traditional marketing?
Traditional marketing uses offline advertising and promotions. This includes television, billboards, telephone calls, and radio. Print ads, direct mail, promotional gifts, and brochures are also popular methods.
Digital marketing happens online. It uses images, videos, and custom content. SEO marketing makes this content easy to find on search engines.
Don’t forget about social media marketing. You control who sees your ads with digital marketing. Digital ads then appear on social media feeds and websites.
Pros of Traditional Marketing
Traditional marketing connects with consumers. It exposes your product/service to new audiences.
Traditional advertisements make strong brand impressions.
Consumers remember print ads better. The same goes for commercials.
Brochures are easy. Use free flyer templates to make custom flyers.
Cons of Traditional Marketing
Traditional marketing costs more money. After all, you make advertisements using materials.
There’s no interaction with consumers. You also can’t measure engagement.
It’s hard to determine an ROI with traditional vs digital marketing.
Traditional marketing has limited reach. It’s good for reaching local consumers. Digital ads reach people all over the world.
Measuring engagement is easier online. So is reaching target demographics. You can also connect with consumers easier.
Digital Marketing Madness
Digital marketing is taking the world by storm. You reach more people with digital marketing than with traditional market tactics.
With digital marketing, you’re placing your brand into a consumer’s daily life. The majority of people spend time online. Television viewership and magazine readership are declining.
It’s a better option for a smaller budget. Unlike traditional marketing, you pay as you go along with your campaign. There’s less financial risk involved with digital marketing.
It’s easier to attract, identify, and generate leads on social media. Social media campaign metrics tell you exactly how many people engage with your ads. These metrics tell you which ads are most effective and which ones aren’t.
It’s also easier to customize digital ads for specific demographics. Digital ads usually don’t need physical materials. You only need visual content and quality copy to make effective digital ads.
Online marketing lets you engage with consumers easier. You can respond to tweets and other social media posts. This makes consumers feel a more personal connection with your brand.
Consumers can also give you direct feedback about your service/product/ads online.
Embrace The Digital Marketing Trend
Out of all marketers, only 61% believe their marketing strategy works best. In the battle between traditional marketing vs digital marketing, digital marketing is winning.
Only 22% of businesses are satisfied with their conversion rates. It’s true: traditional marketing also generates leads and conversions. Still, leads and conversions are easier to track with digital marketing.
Boost your business by learning more about social media. Your brand will thank you for it.
The Top 3 Promotional Items Your Business Should Be Using
When it comes to promoting your blog or brand, handing out promotional items is one of the most effective ways to do it. People love free stuff. If you give them something useful for free, they’ll love you, too. This also works well for branding yourself as an expert, or showing off your best content and expertise through your blog.
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And each time they use your useful product, they see your brand name. This repetition will leave your brand imprinted in their memory.
While there are many ways to purchase company schwag and bags with your brand name on them, some products will have better success than others. For example, if you’ve ever been to an affiliate or marketing conference, just take a look at the tables that are getting all the attention, and people are flocking to for the free gifts.
Making sure you have a great exhibit it also key. Imagine having one like the Avengers Infinity War showcase below?! This would really wow your audience and leave a lasting impression.
So what are the top promo items to give out at the next trade show? Read on to find out.
Runners Up: Pens and Flash Drives
Before we get to the top 3, promo pens and flash drives deserve honorable mention. Both are cheap and extremely useful. And both can be customized in really cool ways.
Though they’ve been around a long time, flash drives have many benefits that are still relevant today. But as useful and appreciated as flash drives are, their use has declined since the introduction of cloud storage technology.
Promo pens are the most common promotional item. There are many creative ways to distribute them even outside the trade show setting. Entire volumes can be written about using promo pens to market your business.
But let’s face it: no one at the trade show will be excited about pens. And even the coolest pen won’t last longer than a year.
Still, promo pens and flash drives (and flash drive pens!) are a decent cheap option. But they’re not the best.
The following items, however, are sure to wow trade show attendees and get lots of use for a long, long time.
1. Mobile Device Chargers With Power Banks
Device chargers are super useful items that your attendees will use every day. These will be very much appreciated. BUT, if you’re not careful, handing out chargers can backfire for a couple reasons.
For one, you can buy these for a dollar. That means your attendees may already have 3 of them. For two, your trade show may have 3 other booths handing out chargers.
If you’re handing out chargers alone, be competitive. Make sure they are the high-quality ones and not the super-cheap kind.
Better yet, one-up everyone at the trade show by handing out fully-charged, portable power banks with your chargers. These babies make your promo chargers immediately useful.
Anyone at the trade show with a dead phone battery can connect to one of your power banks on the spot and get a few more hours of use.
These will be very appreciated. And it’s doubtful anyone has “too many” power banks.
2. Reusable Water Bottles
Why not be super helpful and environmentally-friendly? Thirsty trade show attendees need to stay hydrated. With reusable water bottles, you’re filling a need and reducing plastic waste.
It will do well for your conscience and your image to do good to the environment. And you can set up refill stations so people keep coming back to your booth. Besides, these are a really great item to hand out anywhere, not just at trade shows.
If you’re anything like us, you’ve never turned down a free shirt. Even if it’s not your favorite, you can still use it as pajamas, workout clothes, even drying your car after a wash.
Plus, we apparently don’t throw them out. A study by the Advertising Specialty Institute found that T-shirts are the most-owned promotional item in the U.S.
But if you really want to steal the show, be awesome. That is, get creative and funny and pump out a variety of fun, branded shirts people will actually enjoy.
You can even set up a laptop with a camera and a printer to make personalized photo shirts. You can also allow attendees to use photos from their phone.
These fun shirts will cost the same as the lame ones you were planning to make, anyway. And, as we said, they will be used regardless.
Steal the Trade Show With These Promotional Items
Do you want to waste time and money pushing unpopular promo items nobody wants? Or do you want to show up with the best promotional items at the trade show and wow attendees and competitors alike? The choice is yours, but we really suggest you choose the latter.
Use these top promo products at your next trade show for the win!
Now check out 11 Brand Building Basics For Entrepreneurs.
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