These days social media marketing is expected to play a part in the way you promote your blog or your business. Many small businesses resist having to knuckle down and do what seems to be a tedious chore and it’s true that this form of marketing is not the way to get fast results, if that’s what you’re looking for — it is a long-term project that is more about securing your reputation and building a relationship with your followers.
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If you write a blog, you will know that the importance of communication and that being pushy about selling is just not acceptable. It is the same with the social media and this platform seems to be a natural extension of blogging. In fact Twitter is often referred to as a method of micro-blogging and it really can be a good way to connect with others who have similar interests.
See how it’s done
One way to get a feel for social media marketing is to look at how other businesses or blogs promote themselves through social media. Look for their Facebook fan pages and look at how they post comments and look at the sort of photos and videos they put up on their wall. Pay particular attention to how and when they get likes and comments from their fans as this will give you an idea of the type of thing that draws attention.
Look at Twitter and see what sort of tweets are posted and note which tweets are retweeted the most by followers. Have a look at the sort of businesses and blogs that have the biggest following and try to emulate what they are doing to promote their business.
One thing to be careful of is to ensure that your posts are generally for information and sharing rather than selling because a constant stream of pushy sales pitches is just not well-received. However, blogging alongside social media can be very time consuming but generally considered worth doing.
What to post
Social media marketing can be seen as an extension of your blog, so it’s a good idea to post little snippets of information from your current or previous blogs — teasers that will get people to come and look at your blog site. For example, you could ask a question on Twitter that will be answered in your blog. You don’t need to write reams — just a few sentences that will compel people to want to read more next time you pose a question.
One of the most important things is to interact with your friends and followers. If someone comments, then get back to them as soon as you possibly can with another comment — even if it’s just to say thank you for their post. When people can see that you are keen to interact it will encourage them to comment and this, after all is what social media marketing is all about. It is all about that interaction with people and helping them see you as a real person.
Posting on social media sites is a good way to showcase your expertise and develop your credibility in your industry or area of interest. Whether or not people comment or like what you say, they are still being exposed to your ideas and this helps to make a connection. Hopefully they will come to you if they are ever looking for your services in the future – make sure you include a signup form on your Facebook fan page so you can tell people directly when you have a new blog post or are running an offer they might be interested in.
Try to share your knowledge via social media and don’t be afraid to discuss important issues. Share any useful tools online along with links to other people’s blogs and forums as well as your own. The great thing about social media is that it is a very quick way to get information out to a lot of people, so it is useful for telling your followers about something new and exciting before your competitors do.
Being able to interact with your fans and followers is a great way to dispel anxiety or doubt about your business. Don’t be afraid to ask questions and find out what people need and what they want to know and use it as an opportunity to address any issues that might be a barrier to signing up or buying from you. You can also use it as a method of providing support for your customers, readers and followers — and because your posts are open for all to see, it is reassuring for potential customers to know that you are there offering real support and service.
So which social media should you use?
There are literally dozens of social media sites with new ones being created all the time. At the very least you should be on the top two: Facebook and Twitter are general social media sites that millions of people use every day. However, keep an eye on some of the upcoming sites such as Google+ as these are increasing in popularity by the day. Here’s a short rundown of some of the better sites:
Facebook: this is undoubtedly the top site with over 850 million users. Facebook is a great way to showcase your business as it allows you to add photographs, videos, links to your website or blog and you can also advertise with PPC. Recently, you can even add a store where people can buy straight from your Facebook page. Facebook is pretty versatile and is a must for any business wanting to use social media marketing.
Twitter: another site that is growing by the day in, Twitter has over 200 million users and is great for micro-blogging or just posting little snippets of information and links, known as tweets. Tweet every time you add a post to your blog.
Google+: this is one of the newer social media sites but it is growing rapidly and already has an estimated 65 million users. It promises to be big and is another great way to showcase your business with pictures and plenty of space to add information and interact with your followers.
LinkedIn: this also allows you to interact with groups and discussions but is more geared towards businesses, so it is great for business to business interactions. LinkedIn has over 150 million users.
YouTube: a great platform for sharing your videos and with an estimated 300 million users it can bring in a lot of traffic for your blog or website. You Tube is great for showing instructional and informational videos that can increase your credibility and show your expertise. You can also put You Tube videos directly onto your blog and link to them via the other social media sites.
Others include Pinterest, for visual items such as photos and videos with over 10 million users, Ecademy with over 17 million users and aimed at business owners and StumbleUpon, with over 20 million users is great for sharing interesting websites.
Social media really is an effective way to expand your blog and to promote your business. The added bonus is the links to and from these high ranking sites, which can only help to increase your traffic over time.
This post was written by David Anderson, who has over 30 years’ experience and has forged a successful history of building wealth and success in business. David views life realistically, and approaches it with high motivation, extraordinary focus and vision. Although he is very busy, he also admits to knowing when to spend quality time with his family and striking the perfect balance. Learn more about his proprietary system for building wealth – Wealthopedia – at davidandersonwealth.com.
Top 10 Tips to Run a Perfect Expert Roundup Post for Your Brand
Roundups are common – it’s been happening for a long time now.
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However, running one isn’t that simple.
It requires the right ingredients – Good Topic Selection, Outreach, Presentation and Sharing.
But that is just the basics. What makes a roundup success isn’t an easy to cook recipe. It will need a lot of dedicated effort, several weeks of emails and follow-ups – too much editing and coding and finally a lot of sharing.
Here’s a small guide on how we run roundups and receive several thousand social shares – once it goes live.
1) Topic Selection:
Roundups end up getting several thousand social shares on an average but much of that depends on the topic that you have selected. Spend enough time to thoroughly research titles that generates a lot of attention. This title must be related to the site where you are going to post the roundup – else there will be little benefit of it.
Think of what your target audience wants to hear, for example for a finance blog – “43 Millionaires Share their Tips on How to grow your Money Quickly” – In short, relevant, catchy and actionable.
Do note that you have to find enough willing influencers on the niche to justify the roundup.
2) Email out Reach
Once the topic is decided, start the outreach process. Look for list of sites related to your niche and send them an email.
Use Google and search for terms related to your roundup, see what sites comes up. Look up their email ids and contact details and send them a basic pitch email.
This is the first pitch and it should be small and catchy. People hardly have enough time to read more than a few words – no point sending them huge paragraphs. Simply email them a small line about yourself, tell them that you are hosting a roundup where you need their participation. Let them know that your past roundups have received several thousand social shares and that should be enough for the first pitch.
When they reply back send them all the details. Keep the email small and mention everything in points – for example, where the post will be published, names of a few huge influencers who will participate, the question and the deadline.
3) Social Media Outreach
Outreach shouldn’t be limited to emails only. There are facebook groups, LinkedIn groups etc. which are very active and have good discussions. Use those places, post a small update and ask people to participate in an upcoming roundup. You will receive several replies from these groups and these are excellent places for promoting the roundup too.
These are the same people who will share your roundup once it goes live and these groups will send you so many social shares too.
To learn more about what’s working for other big name sites and branding that have completed their own roundups, and have seen massive results with social sharing, check out these 21 examples.
4) Using Lists
If you are someone like us who likes to carry out these roundups regularly then it is best that you use an email service like Mailerlite, Aweber, MailChimp etc. and start making a list of people who likes to participate in roundups.
Send an email and ask for participation when you are carrying out the roundup.
Every time someone sends you their roundup entry, make sure to ask them to sign up for the roundup list – that way they won’t ever miss out on the next roundup you will be doing.
5) Direct Submission
People like to participate in places where they find entries from other familiar people. If they see a word document with some entries from people they know, they would want to add their own entry as well.
For this you can use the G Suite or use Guest Crew status updates like we do. This way, when you add a status update people will both participate and tweet it out as well – which results in more participation.
How you present your roundup is totally up to you. Here are a few quick tips to format a roundup for success.
At the top of the roundup before you get into the expert answers – make a small list of clickable names, that way people can quickly reach the expert that they want to read. This hashtag navigation is very important.
Once you start formatting the roundup make sure to include a small image of the expert and next to the image – post a tweetable answer. Post the longer answer below it, that way it becomes more readable.
Do note that many people prefers small roundups where less than 15 people participate like this one published at MYUKMailBox – just make sure to keep the formatting in the same style.
People like to share content and making catchy tweetables make the process simpler. When you pitch your question to an expert, always ask for a smaller answer which will be added to the tweetable. Most people will send their small answer but some won’t. This is where you need to edit out a small sentence from the longer answer and make a tweetable out of it.
While making the tweetable, include your own username – so that when someone tweets it out, you will get a notification too.
Canva is the best option here – or you can use a graphic tool if you are blessed with more talent.
Try to make a graphic for every entry you have received. Simply include the image of the expert, their tweetable answer as a quote in the image and mention some details of the site where the roundup is published and the name and website of the expert on the graphic.
Place the graphic below the tweetable and chances are that most people will use the graphic for sharing the answers.
While Canva is great for creating visuals, it’s also easy to create animated white board and explainer videos as well. A perfect tool for this is mysimpleshow.
Through their drag and drop video creation tool, it’s quite easy to take the information provided by your experts, add in a photo of the expert, and then have an animation video created with all of the information already presented in your roundup. The great thing about this is that it can greatly improve the overall branding and reach of your content, while also making it easier for the experts to share with their social audiences as well.
If putting in the time and effort to create your own video isn’t something you are interested in, you can also refer to their full service site at simpleshow. Through this premium service, their brand can create completely customized and professional videos to match the look and feel you are going after.
This is the ideal solution for bigger brands that want exposure from their expert roundups. The build it your own solution at mysimpleshow is also ideal for freelancers that might be doing all of the expert roundup outreach and work, then looking to upsell a premium package even further.
8) Sharing it out
At this point the entire roundup is ready. This is where you need to start sharing the roundup.
While sharing, make sure to carefully tag the experts on every social site where you will share the roundup. You will receive many social shares if you tag carefully. Don’t limit the sharing to only social profiles, share it on the groups that are related to the roundup, share it further on forums where it is relevant. Ask your friends to share it further.
When it comes to running a successful expert roundup and promotion campaign, there are many tools to use to your advantage. Outside of the traditional WordPress plugins and social sharing methods we are all accustomed to, you can also look for other working methods — such as outreach tools, Facebook Groups, email finder tools, and also automation follow-up tools.
9) Outreach and Letting them know
Finally, send the experts who have participated – an email with all the details of where the post is published and a few quick links where they can share the roundup further.
Don’t be pushy while asking for shares – simply give them the links to make the sharing process easier.
10) Keep sharing further
This is your roundup and you should be the one to keep the sharing going – everyday after the roundup is published and socialized.
Do note that most people are busy and they can only share when they have enough time on their hands. This is where you need to fit in. Use the tweetables you have created and start tweeting it out – at least 10 tweets a day. This will take several days to complete and your roundup will keep getting social shares in the coming weeks.
Roundups are so far our best marketing method, it does takes time – most roundups take a full month of time to get it ready and published but they are always worth their time and effort.
15 Unconventional Social Media Tactics That Encourage Engagement
Just about every brand is on social media nowadays, but not all of them know how to use it effectively. It’s not enough to have a profile on multiple platforms and post content regularly. You need to provide the right kinds of content and posts that will make your followers want to react, share and comment.
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To find out what works, we asked a panel of Young Entrepreneur Council members for their favorite lesser-known strategy for boosting a brand’s social media engagement. Here’s what they had to say.
1. Hold Contests and Giveaways
A great way to drive engagement and social growth is via contests and giveaways. “Tag and win” contests are a great way to drive action and at a relatively low cost. We use these to gain new followers and build brand awareness. It is a good idea to make it as easy as possible to enter and share with friends, as this will drive the viral nature of the post and go much further.
2. Promote User-Generated Content
User-generated content is a great way to encourage social media engagement. If you come off as being too promotional or professional, you give off the impression that you’re only there to do business. Encouraging customers to develop their own content allows businesses to show off their products from a more personalized point of view will increase engagement by highlighting your customers first.
3. Create and Share Useful Infographics
A great way to drive up engagement for image-based social networks, especially if your business is based on written content like mine, is to post infographics. If they contain interesting information presented in an aesthetically pleasing manner, readers will be inclined to reblog or retweet your posts. Small businesses can easily find freelance designers to help make them on sites like Fiverr.
4. Offer Exclusive Group Access
To entice our audience to engage with our Facebook Messenger bot, we entice them to join by giving them exclusive access to a free Facebook group that only our Messenger subscribers will have access. It includes exclusive training and Facebook live speed coaching that can’t be found anywhere else. By creating a unique “club,” it keeps the right people in our group and increases engagement.
5. Jack the News
Newsjacking is not “stealing the news.” Instead, it’s a valuable way for you to use a breaking story to shine a light on something you are doing at your business. While people are searching for the topic, new viewers will stumble upon what you are saying about the topic. It is a simple, cost-effective way for small business to generate tons of media coverage and social media engagement. – Blair Thomas, eMerchantBroker
6. Have a Virtual Party
Who said parties can only be offline? You can take your party online as well. We like to invite our customers, prospects and partners to join us for a virtual party. This is the easiest way to get discovered because when people share their voice, their audience sees what they are sharing as well.
7. Add Facebook Messenger to Your Website Homepage
It’s really easy (and free) to install the Facebook Messenger widget on your company’s homepage. As live chat becomes the No. 1 communication preference for online customers, bringing Facebook’s chat capabilities directly to your site encourages more interaction with customers. Plus, it’s a clever way to draw them into your social ecosystem.
8. Thank Your Customers Using Video
We love to use video on social media to thank our customers. A short, 15-second post identifying a great customer by name can create an amazing ripple effect. That person will likely share it on social, which will then create positive brand awareness. A small business can do this with an iPhone — just dedicate five to 10 minutes a day to these posts and watch the shares stream in.
9. Say Hello to Your Neighbors
As a physical location business, I love using Instagram’s geo-location feature. We can say hello to all the neighbors, to potential clients and to anyone who’s tagged themselves in or near our location. For example, I can see who’s nearby our massage studio based on who’s tagged themselves at the local gym, yoga studio or juice bar, and then “Like” and comment on their posts so they know we exist. – Rachel Beider, Massage Outpost
10. Focus on Image-Based Content
Several of my clients who are startup founders post images that are not necessarily about the product or service they sell but it talks about the industry they serve. For example, a pregnancy care app used to post images about newly born babies, which made them very popular. A picture is better than a thousand words — people always respond to something that is visually appealing.
11. Join a Relevant Group
Creating and joining engagement pods or groups with a similar niche is one of the underutilized methods to gain more engagement within your social media platforms. It’s essentially creating a community of loyal supporters to follow, like and comment on every content that you post. This will work for both personal and business brands.
12. Integrate Offline Promotions
If you have a store or retail related market, you can introduce items and posters within your store that will encourage people to engage with you via social media. It’s important to have a strategy in mind when you’re using social. How much promotion will you do? Discount offers? Value-driven content? Contests? Let people know you intend to provide this via social with in-person marketing items. Nicole Munoz, Nicole Munoz Consulting
13. Reach Out to Them First
I go through my followers’ followers and reach out to them on their pages. This means asking questions, commenting and retweeting their posts. I find that they then take the time to see who I am and discover what I do. This has significantly raised our followers in an organic way.
14 Take Advantage of Polls
Using polls in your Instagram stories is a great way to simultaneously encourage engagement and tap into valuable customer feedback. Pose questions in a fun and light-hearted way. This is a great way to take the temperature of your community. Are they willing to take two seconds to engage with you? If not, it may be time to re-think your overall approach to social media.
15. Share On-Brand Memes
Especially to the younger generations, memes are unique to our times and there is nothing like it in terms of engagement. Business owners sometimes have problems to not only understand memes but also to use them in successful campaigns. You need to have someone in the team that keeps up with pop culture and creates memes according to your brand, but you won’t regret it.
How to Make Them ‘Appy: 4 Top App Trends Rocking the Mobile World
As the App Store reported having more than 2 million applications available on it in 2018, it’s clear that the app market is a little saturated. However, through a sort of natural selection, app trends keep changing to ensure that users get the most out of their mobile and smart devices.
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If you follow what’s happening in apps, you’ll stay ahead of your competitors and build apps that people use.
Here are four trends that are changing the way people use apps this year.
1. Apps For Wearables
Despite a few hiccups with products like the Google Glass, wearable devices are alive and well. The number of people walking around with FitBits and smartwatches is only going to grow in the next few years. Along with these smart devices are the requisite apps to make them more useful.
Smart wearables are a great way to stay healthy for some people. A watch that also watches your heart rate, checks your daily step count, and alerts you of appointments is a great way to stay in check. When you can receive alerts to take medications or to get to the doctor, it creates a personal connection with the device.
Increasingly, companies are integrating productivity applications for wearable devices. While tablets and smartphones started out as devices to perform some leisure activities on, they now have tools to keep you working. This is a welcome change for some while others call it a shame for the way it keeps us tethered.
More products will come with sensors attached to them that are then synchronized with apps. There are lots of connected devices sure to bed developed in the coming years that we can’t even predict yet and each one of them needs an app.
2. IoT and Smart Home Devices
Most estimates suggest that in only a few years, the number of smart devices like the Amazon Echo and Google Home are going to outnumber people. With these devices connected and listening to our every move and command, they’ll become more integrated with our daily lives. Smart home devices give us a way to be more productive and integrate the technology we’re already using with our home life.
As these items become more useful and more prevalent, they’re becoming more integrated with one another. You can now control smart home devices remotely via apps. You can start heating up your home as soon as you leave the office or unlock your door for visiting guests while you’re out running errands. Many of these smart home applications can be accessed through mobile apps as well.
These devices are collecting more and more data as time goes on. When integrated with weather applications, your heater can warn you that you won’t need it because a warm front is moving in. If there’s a blizzard coming, your fridge application can tell you that you should pick up some milk before you get home since you’re almost out.
There are so many ways that WiFi enabled devices at home can connect with you while you’re away. You can turn off lights that you forgot to hit on your way out or even know whether you left the oven on by checking the app.
3. More Mobile Purchasing
As mobile internet use has passed browsing on desktops and laptops, the number of people shopping has also moved mobile. More devices are now integrating payment methods like Apple Pay and Google Wallet into their interfaces, making mobile devices more accessible. It also means that developers need to get to work on new ways to process transactions.
Making purchases is becoming easier to do without cash. To process payment of any type from any customer that comes your way, you need to have the tools at your disposal. Not having the ability to process a payment sends your customers to your competitors.
Wearable devices are going to get into the purchasing game as well. When they can process payments, you’ll see very people leaving the house with their wallet.
Combine all this with data collection and predictive analytics and you’ll find new ways to engage customer loyalty. If you sell products in a brick and mortar space, your customers can get notified of special promotions as they walk by a business. Get them to buy from a certain retailer by tracking their data and you’ll build customer loyalty through habitual purchasing.
4. All New User Experiences
As devices find new ways to collect and display data, mobile user interfaces are going to change. With smaller spaces come more interesting challenges. The most successful mobile companies are finding new ways to push intuitive design out to their clients.
Interactive interfaces require designers to create apps that allow you to do things you could never do on mobile devices before. With user attention split and constant interruptions, apps need to accommodate these challenges.
App development needs to use content layers and circular design patterns that help people manage their content. With the increased use of augmented technology, there will be new ways for people to explore the space they’re in. If you’re the first company of your type to take up space there, you can lead the way in your industry.
The standards for user interface keep changing, meaning that your designers need to be at the top of their game. As these standards change, so do customer expectations.
App Trends Are Going To Keep Shifting
If you think you’ll ever finish chasing app trends, you’re never going to be happy with this moving target. Once you realize that chasing trends is the way of the world in the app game, you’ll be much happier about the results.
If you want to increase your productivity, check out our latest guide for building projects with better tools.
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