Connect with us

Blogging

The 5 Blogging Rules That Are Holding You Back

Now, you probably fall into one of two camps on this issue. Either (A), there are no rules in blogging. It’s about self-expression and people appreciating you for who you are. Or (B), blogging is a process that can be analysed, and following the rules works best.

Neither of those is quite right. (Sorry.) Here’s how it really works…

  •  
  •  
  •  
  •  
  •  

Published

on

The rules that hold you back

The rules that hold you backNow, you probably fall into one of two camps on this issue:

  1. There are no rules in blogging. It’s about self-expression and people appreciating you for who you are.
  2. Alternatively, blogging is a process that can be analysed, and following the rules works best.

Neither of those is quite right. (Sorry.)

Here’s how it really works:

Blogging is about conveying useful information in a way that your audience will stick around to read, and letting them know they’re not alone.

With that in mind, let’s take down 5 big blogging rules that have been holding you back.

Rule 1: Content is King

It’s true, content is king. But it’s a quaint fairytale king whose power isn’t what it seems. Content can’t draw an audience to your blog without promotion, and it can’t hold them there without an engaging expression. Words are not enough.

Make sure that for every piece of content you plan, you also create a marketing strategy to help your words find their way to the right people. Otherwise, you’re just shouting into the wind, and that’s a wasted effort.

Rule 2: You Must Blog to a Regular Schedule

Says who? Um, a bunch of experts, actually. But I’m not backing down on this issue.

I see some of the biggest and smartest bloggers posting sporadically, or at frequent but seemingly random intervals. They have thousands of subscribers who hang on their every word, and who don’t care if those words are published at unpredictable times.

There’s no need to add extra stress to your blogging by thinking you must publish a post at 12 noon every Tuesday and Friday.  And never publish a post that isn’t ready for your readers’ eyes. Scheduling is less important than quality.

Rule 3: Blog Posts Must Be Search Engine Optimised

OK, being genuinely search engine friendly is always a good thing. But a lot of bloggers waste an awful lot of time on SEO tasks that don’t bring them any real benefit. Worse, some of the SEO activities you worked so hard on a couple of years ago may be dragging you down the search engine result pages now!

If you’re writing clear, helpful posts then you’re already using some SEO keywords without even trying. If you also use heading tags to format your posts, that gives each post a structure that search engines can understand.

You can just leave it at that. No added SEO is necessary unless you want to go further.

Rule 4: Blog Posts Must be 300 to 500 Words Long

Why did this ever become a blogging rule? More importantly, why assume that this rule applies to your blog? Every post you write should be long enough to get your point across and stick in the reader’s memory; no more, no less.

That could be 100 words plus supporting media, or it could be a 3,000 word epic post. It really depends what you’re writing, and who you’re writing it for. Don’t count words while you write – it’s a time suck and a bad habit for any writer to get into. If you’re curious about your draft’s word count, check it during editing instead.

Rule 5: Your Blog Must Have a Profile on Every Social Network

That would be… exhausting. At least, it would be exhausting to keep them all active and up-to-date.

How many social media profiles have you set up, only to leave them untouched for weeks at a time while you were busy with other tasks? Yeah, me too. There’s no point creating a profile if it looks abandoned when your readers check you out on Pinterest, Facebook, or StumbleUpon.

Stick to the main social media channels you will actually use, and keep things simple enough to leave time for running your blog itself!

Over to You

I’d love to hear from you on this topic. If you’ve broken the blogging rules, how did it work for you? Or is there a big blogging rule you’re afraid to try breaking?

What other blogging rules are holding you back? Let me know in the comments!

  •  
  •  
  •  
  •  
  •  

Sophie Lizard is a successful freelance blogger on a mission to help bloggers increase their income by blogging for hire. Grab a free copy of her freelance blogger's cheat sheet, The Ultimate List of Better-Paid Blogging Gigs: 45 Blogs That Will Pay You $50 or More, and take a look at the free "How to Make A Living Blogging" Expert Interview Sessions!

Continue Reading

Blogging

1 Mental Block that Plagued Every Blogger Who Ever Blogged

Published

on

Unless you are the Dalai Lama, you, at one time or another, became highly attached to a single blog post. I do not care who you are. 8 figure bloggers allowed their fears to attach them to a blog post. 8 cent bloggers allowed fear to attach them to blog posts.

Now, the happiest, most successful bloggers face, hug and release this fear, for sure. But every blogger allowed fear to goad them to TRY LIKE HELL to drive traffic or profits to a single blog post. Or, being human and foolish, we allow fear-attachment to goad us into thinking that publishing a guest post on a blog with a million member community instantly leads to millions of dollars in blogging profits.

Nope.

I recall being featured on Virgin Dot Com. Floored and humbled, for sure, but I was kinda detached about the feature, being more grounded in love and gratitude, and less fear-attached to any single platform, post or opportunity.

Happy, successful bloggers own this fear-attachment, let it go and adopt an abundance mentality. While most bloggers publish a single post and try to SQUEEZE as much out of it as possible, due to fear and attachment, I developed an abundance mentality and published 700 posts on Blogging Tips Dot Com. Heck; I have published 70 guest posts on the blog of Enstine Muki. For most bloggers, publishing 70 guest posts in total is quite a feat. I published 770 guest posts….between 2 blogs alone.

Why?

How am I so prolific?

I have largely conquered the fear of trying to GET as much traffic and profits as possible through any single blog post. I blog from an energy of love, fun and abundance, mainly, not fear, tension and scarcity. Few bloggers have mastered this mindset; only the happiest, most detached bloggers become so prolific, it makes our heads spin.

You Are Human

Of course you become a little attached to any one blog post. This is not a problem. But you need to be honest; the attachment is fear, and as the attachment and fear grow, you move from abundance and worldly success, to scarcity and blogging struggle.

A Good Mindset for Abundance Mentality

Alonzo Pichardo wisely advises to publish content, and let it do what it does. I agree. I never check metrics. Genuinely; if blogging is energy and if I am having fun, I reached my goal. Increasing success is imminent. I trust my feelings, not inanimate numbers on a screen. This is the abundance mentality in action.

 

Why this Mindset Prospers

I appear to be in a million places at once because I never attachment to any one post or video. Per Alonzo, I let the content do what it does. Not being shackled by stats, I keep creating, expand my presence, appear to be all over, and see greater success. Meanwhile, most fear-scarcity bloggers write a single post and waste their time and energy:

  • trying to GET as much as possible through it, promoting it in thousands of places over the next 30 days
  • obsessively checking post metrics every few minutes, or, every hour, after publishing the post
  • panicking and bailing on proven strategies when a single post does not meet their expectations

All while this crowd makes all these mistakes, I am publishing hundreds of pieces of content over the same month, and also, meeting tons of new bloggers through genuine blog commenting, enjoying the ride.

Publish a post, promote it in a few spots, then move on to the next post, video or blog comment.

Develop an abundance mindset.

See increased blogging success and enjoy the ride.

  • 24
  •  
  •  
  •  
  • 1
Continue Reading

Blogging

5 Lessons Learned from Publishing 700 Posts on Blogging Tips

Published

on

We have hit 700 posts on Blogging Tips together, guys.

Thank you for reading, commenting and sharing these posts.

I took a few mini vacations from writing but published 1 guest post daily on this rocking site for many months on end. Helping you has been fun, freeing and fulfilling. Here is to the next 700 blog posts.

I learned a few clear blogging lessons during this guest posting run. Rather than call myself “The Cal Ripken of Guest Posting” – feel free to use that – I reckon we’ll dive into the success tips.

1: Avoid Setting Goals

I never could have written 700 posts if I TRIED to write 700 posts. Sounds quite impossible. But holding an intent to help people blog goaded me to show up daily, for writing and publishing. Blogging is simple but highly uncomfortable sometimes. Focus on the process, not goals or outcomes, to have fun helping people, to detach from outcomes and to become highly prolific.

2: Follow Your Fun

I have fun blogging about blogging. I make room for fun daily. 700 posts later, I am just getting started.

Follow your fun. Make work, the reward. All else will feel like extra, meaning post frequency and traffic and profits feel like no big deal if you blog mainly to have fun helping people. Fun-loving bloggers keep on creating and connecting their way to greatness. Everybody else struggles, getting bogged down, struggling and quitting because they do not enjoy the ride.

3: Spot Reader Problems

Writing and publishing 700 posts on a single blog – I published 1,400 plus posts on Blogging From Paradise in addition to hundreds of guest posts on other blogs – requires you to be skilled at spotting reader problems. Blog post = problem solved. Expand your awareness. Instead of running around rough shod all day long, devote time and energy to identifying common problems suffered by your readers. Nailing down problems supplies you with an endless flow of blog post ideas, helping you become prolific.

Moss Clement does a sensational job in this regard, which makes him incredibly prolific.

4: Brand Yourself Clearly

Zac Johnson recently noted how much he loved my travel photos. Folks have been enjoying my eBooks and paperbacks, sales increasing no doubt because I brand my paperbacks and eBooks freely through images I use on Blogging Tips

Never ignore opportunities to brand yourself and your blog clearly.

Many years ago I rarely if ever worked my travel photos into my guest posts on this blog. These days, every featured image consists of travel photos of me, or, travel photos of my paperback, sitting in some exotic location like here in Ortahisar, Turkey.

Be you. Brand you. Brand yourself clearly to boost sales and to increase your blogging success.

5: Nudge Out of Your Comfort Zone

I do feel pretty good but tired now. At 1:45 PM Turkey time. I have worked for about 3 hours, have walked the dogs for 2 hours and feel ready for a nap, after the rare late night out, being up until 2:30 AM last night. But I nudge out of my comfort zone to write and publish this guest post. Do you believe I felt comfortable writing and publishing 700 guest posts on one blog alone over the prior 3 years? Of course not.

Success unfolds exponentially outside of your comfort zone.

All traffic, profits, comments, social shares and heck, any success, expands quickly as you nudge out of your comfort zone daily. Many days, I feared I’d not have enough time to write and publish a post on Blogging Tips. 1 short week ago I spent nearly 20 hours offline, as I traveled from Oman to Turkey during my birthday. I still managed to write a Blogging Tips post on waking the following day; all about doing fun, freeing but sometimes uncomfortable things to accelerate your blogging success.

Adopt this mindset: 1 day at a time, and 1 moment at a time. Seemingly jaw-dropping feats unfold 1 moment at a time.

  • 13
  •  
  •  
  •  
  • 1
Continue Reading

Blogging

3 Gateway Activities Leading to Increased Blogging Income

Published

on

Most bloggers crave a blogging income boost.

Some bloggers have yet to make a penny. Other bloggers want to take it up a few levels from their current full time income.

Foolishly, most bloggers focus their attention and energy on an income stream itself to increase blogging income. Can an advertisement make money? No. Ads are inanimate objects. Ads cannot do anything. Skilled bloggers who publish helpful content and build strong bonds make money through ads, but the ads themselves, are completely worthless.

Stop focusing on trying to make money via a specific income stream itself. People obsess over Google Adsense, affiliate marketing and other ways to make money, for increased blogging income, never realizing that the blogger makes the money, not the income stream. Stop obsessing over income and focus on simple, generous activities that lead the way to increased blogging profits. Think of a bridge, linking you to greater blogging profits. You cross the bridge through your commitment to these activities.

Specific gateway activities lead to blogging income. If you want to make more money through blogging, focus on these 3 strategies.

1: Comment Genuinely on Blogs

I commented genuinely on Blogging Tips for weeks. Zac invited me to guest post on this blog. I published nearly 700 guest posts here, boosting my blogging profits through this rocking guest posting gig. Blog commenting served as the gateway activity that bridged me to my increased blogging income. I did not get paid to comment, but genuine comments opened the door for guest posting, and guest posting increased my blogging profits.

Publish genuine, personalized comments on top blogs from your niche. Make friends. Observe how opportunities for prospering multiply around you, through both blog commenting and the bonds you build via this gateway activity.

2: Promote other Bloggers on Your Blog

Guys; this is such an easy gateway activity for boosting your blogging profits. Promote other bloggers on your blog. Look for nothing in return. Be generous. Be genuine. Be helpful.

Photo break; here I am enjoying lunch the other day in Turkey.

How it works: promote other bloggers on your blog via a link and mention. Over time, and through persistent promotion, some of these bloggers befriend you. Blogging buddies:

  • promote you
  • endorse you
  • purchase your products
  • hire you

all leading to increased blogging profits.

This is by far the easiest gateway activity for profiting IF you generously, patiently, persistently and genuinely promote other bloggers on your blog, expecting nothing in return.

If you are a travel blogger, promote The Roaming Renegades today. This duo publishes helpful content and engages freely via social media.

3: Practice Writing

Weird, right? Writing is the #1 skill for increasing your blogging income, yet few bloggers practice writing offline, only writing when publishing posts. Bad idea. Advertisers, prospective customers and potential clients need to see that you write skillfully before paying for advertising or investing in your products and services.

Write persistently offline to shine online. Write 500 to 1000 words daily in a Word document. Practice your writing to engage in a critical gateway activity guaranteed to increase your blogging income. Plus, you will stand out from the masses of bloggers who never practice writing offline.

Blogging is simple but sometimes, uncomfortable. See the journey through by focusing on these core activities. Income does not increase by trying to boost your blogging income through channels, forcing cash out of these streams. Blogging income increases for generous, skilled, committed bloggers who give much of their attention and energy to these core, gateway activities.

  • 4
  •  
  •  
  •  
  • 2
Continue Reading










Trending