Video is getting pretty hard to ignore as a blogger. Do you create video content for your blog?
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It truly is one of the most under-used mediums (still) in 2012 by modern day bloggers like you and me.
Why is that?
Answer: It’s scary to unmask yourself on video as a blogger.
The thing is, if you can get past that, you’re in for great things. Video is a great way to expand you audience, introduce your readers to new kinds of material, and generally build your confidence when talking to people.
Video can be used for getting more traffic as well.
Did you know that Youtube is now the 2nd biggest search engine in the world behind Google?
It’s true, more and more people are searching for things in video format and their first stop is Youtube.
That’s because many people learn better via video than any other method (I only know this because I surveyed my past eCourse participants from Teach Yourself Websites).
Video is also getting much easier to make. Even if you look at Youtube again, when you goto upload a video you can actually activate your web cam straight from there and start talking.
It then uploads the video directly there and you didn’t even have to own a fancy bit of software to get it done.
The massive upsurge in video is also largely in part to smart phone much better quality video recording capabilities than before.
If you want to record a video it’s as simple as switching on your phone.
Anyone can do it, and as bloggers, we should.
It’s all part of being everywhere online which has been proven time and time again the best way to build your blog’s brand.
Some stories are also much more appropriate to be told via video. This is especially the case when the content is “How-To” in nature.
At lot of the video screencasts that I film for Teach Yourself Websites are “How-To” style screencasts showing people how to do things in WordPress.
This content would be much more time consuming for me to create if I was typing it all out and using screenshots.
Now that I’ve been screencasting for a while and am getting much more comfortable with it, I thought I would come on here and share some of the secrets I’ve discovered to creating a screencast that your audience will love.
My Top 4 Tips For Creating An Awesome Video Screencast
Of course, there’s a lot of great tips out there for creating screencasts, but these are just a few important ones that I’ve discovered really make a measurable difference:
1. Use quality screencasting software
Have you ever watched a screencast online where the guy filming it is using outdated software from the 90’s?
It’s almost impossible to see, let alone get anything out of it.
Using a quality screencasting program like Camtasia by Techsmith will enable you to create fantastic quality screencasts without the fuss.
Granted it’s not the cheapest software out there, but if you’ll be making a few of these screencasts it’s an investment in technology that you won’t regret.
2. Keep It Short And Speak Clearly
Keeping your viewer’s attention is critical in a screencast and it’s not an easy thing to do.
It’s very easy to get sidetracked while filming and start talking about every little detail.
The key is to write an outline for the screencast and keep it on topic. And unless it’s a big training session that can’t be condensed, you should also be able to convey whatever it is you’re trying to cover within 10 minutes or less.
The longer the video, the more people you’ll lose.
3. Make It Actionable
Regardless whether you’re doing a top 10 tips style screencast video or you’re filming a serious “How-To” video, you need to make sure your viewer gets something out of it.
They are spending their valuable time watching your video, you should repay that generosity of time as best you can.
I always make sure that my videos cover 1 thing incredibly well and that the viewer gets something out of it that they can go away and do themselves.
4. If You’re Not Making It Public, Host It Somewhere Good
Lastly, a quick word about hosting.
Most people making videos these days will place it onto a free video host like Youtube, which is absolutely fine.
Youtube has some of the best hosting and replication capabilities in the world when it comes to video and the access to their humongous audience is a bonus.
But if you’re like me and don’t want your videos to be public you should think hard about which video host you’re going to use.
I wrote a very detailed guest post on FamousBloggers recently about this exact topic of choosing video hosting. So instead of repeating myself, just go and check it out there.
The Bottom Line
Screencasts, and video in general, make great content for blogs.
You might have some barriers to entry including yourself. It took me years to give video a go and it’s something that I kick myself for every day.
You don’t have to start a whole website like me doing video screencasts to make it worth your while.
If you get into doing video now, you’ll soon become a lot more comfortable with it. Yes, it’s true that you first few videos might suck, but if they’re really that bad, just scrap them and try another one.
It’s never too late to take advantage of video and video screencasts for your blog. It’s a great medium to get your visitors interested in your content and a fantastic was to reach new and wonderful audiences.
If you are interested to see how I created my video tutorials membership area on my site Teach Yourself Websites, I did a bit of a “behind the scenes” type thing to show exactly how I am making these videos. I’m sure you’ll find it interesting. Click here to see it.
Are you using video on your blog? If so, has it been worthwhile for you?
And for those that aren’t using video yet on their blogs, what is holding you back? Just confidence or is it something more?
This guest post was written by Josh Kohlbach of teachyourselfwebsites.com.
The Map to Monetization: How to Set Up Adsense on YouTube
Curious about how to set up AdSense on YouTube?
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Did you know the British gamer, Daniel Middleton (DanTDM) made over $16.5 million in 2017 from his YouTube channel? Evan Fong made over $15.5 million, and Lilly Singh earned over $10.5 million.
If you’re anxious to get a piece of the action, we can help. All you need to is set up an AdSense account and get some fans. Read on to discover how.
The YouTube Partner Program
January 16th, 2018, Google announced new eligibility requirements for YouTubers who want to use AdSense. They say it is part of their effort to reward those creators who make YouTube great. And punish spammers, bad actors, and other impersonators who try to take advantage of creators.
For your account to be eligible for AdSense, you must reach the following thresholds:
- The channel must reach 4,000 watch hours
- The channel must reach 1,000 subscribers
- Both must be accomplished within a 12 month period
To learn more about what it takes to create a successful and popular YouTube channel, take a look at the channels on this list. Pretty much everyone on this list is going to be monetizing their latest videos through the Adsense method laid out in this post.
You must also follow the steps listed below.
Read the YouTube Partner Program terms. Then agree to it.
- Start by signing in to YouTube.
- In the top right corner of YouTube, select your account icon>Creator Studio.
- In the left menu, select the Channel>Status and features.
- Click the Enable option under “Monetization.”
- Read and accept the Partner Program terms.
When you’re ready, move to the next step.
Create your new AdSense account or connect your existing account to your channel. To earn money from your videos, you need an AdSense account.
- After you read and accept the Partner Program terms above, you’ll be redirected to AdSense.
- Check to ensure the email address in the top left corner matches the Google account connected to your YouTube account.
- Accept AdSense association.
- Provide your contact info and submit your AdSense application.
- AdSense will redirect you back to YouTube.
Note: to ensure you receive payments, log into your AdSense account and make certain you resolve any payment holds. After you resolve any holds, you can be paid after your earnings reach your payment threshold.
Determine which type of ads to run on your videos. After this step is completed and your channel is approved, you’ll start earning money.
- Confirm that you want to monetize all your existing and future videos.
- Check whichever boxes apply to you under the Ads format option. Mark the ad types you want to show.
- Click Save.
Note: these settings aren’t permanent. You can adjust them again later if you wish.
When you reach the thresholds listed in the “Enable Monetization” section above, you’re ready for your application to be reviewed. After you submit the application, YouTube will make sure your channel’s activity adheres to the following rules:
They’ll contact you when the process is complete.
After You Discover How to Set Up AdSense on YouTube
Ok, so now that you’ve figured out how to set up AdSense on YouTube, it’s time to personalize your channel. Use Adobe Spark or similar apps to create a professional banner, channel icon, and other channel art. Also, make sure to fill out your “about section,” and upload a profile pic.
Most importantly, include keywords. Head to Creator Studio>Channel>Advanced. Then type your words in the box labeled “Channel Keywords.” Also, include them in your video titles and descriptions.
If you found this information helpful, take five minutes to browse our library of other brilliant articles.
So long and good luck!
3 Compelling Types of Blog Video Content That Are Easy to Create
Nowadays more and more blogs are turning to videos to provide compelling content for their audience. In fact videos have been proven to be able to engage viewers far more effectively than any other type of content, which is why you should be thinking about using them as well.
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At first you might be a bit apprehensive due to the fact that videos seem difficult to produce. However there are lots of different types of blog video content that are easy to create, and as a start you could look into the following:
‘Talking head’ video blogs
A ‘talking head’ video is the most common type of video blog (vlog), and by far the easiest to create. All you need to do is set up your webcam or smartphone to record yourself as you discuss a particular topic or explain something.
Generally ‘talking head’ videos are personality-driven, and so its effectiveness will largely come down to how passionate, entertaining and interesting you are in the video. Needless to say the topics that you choose to discuss or explain have a part to play as well.
No matter what type of videos you are going to create, be sure to follow these expert video tips to make the best content possible.
Interviews or discussion panels
Conducting an interview with an expert in a field related to your blog can be a great form of content, as can hosting a discussion panel comprised of several experts with differing standpoints. While it may seem like this type of content involves significant logistics – it can be accomplished more easily by conducting it via a video call and conference that you can then record from your screen.
In order for interviews or discussion panels to be effective, the topic, as well as the participants, need to be interesting enough to hook viewers. This is something you will often find on BloggingTips.com the YEC Expert discussions. We get to interview a wide range of experts, and they provide their opinion and expertise on various blogging and marketing issues. To make this experience even more engaging, it’s recommended to take a short video interview with each guest, and then compile them into one nice video for your audience, which could also be shared on YouTube.
One of the most popular forms of videos on blogs would have to be video guides – and for good reason. By teaching viewers how to perform a certain task or helping them learn something new, these videos are useful and tend to be able to engage viewers very effectively.
Video guides can be created using a lot of different ways, including recording a simple guide using a smartphone or screen recorder. However you could just as easily compile images and some video footage into a slideshow that can act as a video guide.
One way that you may want to consider to start easily creating video content for your blog is by using Movavi Slideshow Maker. As you can guess by its name it is a slideshow software that will let you compile video slideshows out of images. More importantly however its features will let you add audiovisual elements that will set your slideshows apart.
With the features in Movavi Slideshow Maker you can incorporate videos into your slides, add background music, include a voiceover, insert text elements, apply effects and filters, add animated transitions, and more. In fact it has an ‘Easy mode’ that you can use to quickly compile simple slideshow videos in just a matter of minutes.
If you try Movavi Slideshow Maker you’ll be able to quickly see just how easy it is to create a video with its help. Once you do you can then start to create a wide range of content and take advantage of its features to make them look unique and compelling.
How to Launch an Effective Video Marketing Strategy
There are so many ways to make money online, and the internet has allowed people to cash in by selling products, advertising space, and launching marketing videos. But, the growth of the internet has also caused a lot more competition for people online so for you to stand out, you need to become very creative. I think it all comes down to three very important things.
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First, the quality of your content needs to outperform all others in your niche. Google ranks websites on engagement, and high-quality content get’s enormous engagement. Secondly, your marketing strategy and your ability to tap into different traffic sources. Third, how well you can convert the visitor traffic coming to your website into buying customers. If your able to do all three, then you’ll be very successful online, and can make a lot of money doing what you love.
Today, we’ll be exploring a growing trend online, and that’s video marketing. The growth can be attributed to the popularity of video networks like YouTube, and how easy you can implement videos on your blog because of creative plugins. Let’s get started.
Know Your Audience
For you to create the perfect video, and one which engages your readers, you need to know your audience. By knowing what type of content, and products they resonate with, you’ll be able to create videos which cater to their needs. I hope by now you have Google Analytics installed on your website because this will provide all the statistics you need for free. For example, through Google Analytics, you can find out about –
- The type of content your current readers love to read
- Time on your website
- Where they are coming from
- Who referred them to your website
- And other custom data you want to gather
Once you know your audience, you’ll be able to create a video which converts well with your readers.
Understand Importance of Video Marketing
The only way you’ll put effort into video marketing is when you understand what it can do for your brand. For example, one mistake I made was collecting email subscribers 1 year after starting my website. I made this mistake because I didn’t understand the importance of email marketing, and what it can do for my brand. Think about video marketing the same way, and understand what it can do for your brand, products, and exposure. Start by learning about the rise of video marketing, and how other companies are using it to sell products.
After, you can thin about how video marketing can benefit your brand, and what it can do for you long-term.
For your video marketing to be successful, you need to appeal to all those mobile users. Think about how many people use their mobile phones to download information, and watch videos. Check out this infographic on the growth of mobile marketing, and how it’s changed the way we market products and services. Every time, I’m putting together a marketing campaign, I’ll think about mobile users first then actually PC users because so many of my readers are mobile users.
In the end, your mission should be to create a video which caters to every type of user on every type of device i.e tablets, phones, and PCs.
Testing & Budgeting
These go together because I recommend taking the first 30 days to test out your marketing strategy. This will allow you to adjust to your video marketing without spending too much money. Once you know what works, you can increase your budget, and slowly continue to make smaller changes. In order for you to stay within your budget, I encourage you to set a marketing budget and daily cap. Next, I recommend you document changes as you go through them so you know what’s been changed, and what has to be tweaked.
Final Thoughts on Creating an Effective Video Marketing Strategy
Video marketing is huge and can build your brand awareness quickly. However, for it to be effective, you need to make sure you use the following strategy above. Start slow and implement changes where you feel they will increase your overall conversion rate.
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