As a blogger it’s quite unlikely that you’ll be thinking of promoting your blog via Google Adwords or other PPC methods. You may already monetize with Adsense, but maybe you should think about paying to promote your site with Google Adwords?
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In this post I’m going to make the case for using Adwords to drive more targeted traffic to your site. I believe that for almost every website there is an argument for using paid search, although I’m certainly not recommending spending lots of money. To learn more about PPC and Adwords at Blogging Tips check out these 2 great posts.
- How PPC Campaigns Work to Get Traffic to Your Website
- How to Manage Your PPC Ads in Google Adwords Network
Within Adwords you can use a huge variety of advertising methods and there is so much to do that it can be quite bewildering when you log into the interface. You could advertise on keywords in paid search in Google and the search partner network, or you could advertise on the display network from sites such as YouTube or your local news website.
In most cases these are not going to be suitable for you, but there is one type of advertising within Google Adwords which is likely to be incredibly powerful and useful for bloggers. This type of advertising is remarketing by Google. It’s incredibly powerful and in most cases very cheap. I’d go as far as to say that it’s the highest ROI form of online advertising currently available today.
So, what is remarketing?
Remarketing (or retargeting as it’s called outside of Google) is the process of marketing to people that have already been to your site before. The theory is very simple, if somebody has already visited your site in the past then they are much more likely to come back again in the future as they’ve already shown enough interest to have already found you previously. Remarketing allows you to show adverts on Google’s display network to (only) people who have previously visited your site.
If they’ve already been on your site and read various blog posts then it would be great if you could cheaply get them to come back at a later date. You will no doubt have various conversion goals for your blog (or at least you should!) and the more relevant visitors you have the greater the chances you’ll have of getting more conversions. It’s likely that the vast majority of traffic you get from search engines will only visit you once. If you can get this traffic to come back regularly then engagement should really increase.
By advertising to only people who you know have read your blog your advertising budget will go a long way as ultimately it will be a relatively small number. We’re not talking here about advertising to anyone and everyone.
Setting it up
It’s far beyond the scope of this post to explain every advanced step in setting it up as this post is about why you should be doing this rather than how. I’ll get you started though with showing how to get the coding element done and how to get a basic campaign running.
To set it up you’re going to need to have the Google remarketing code on every page on your site. Getting the code is pretty easy. So if you haven’t got an Adwords account, go along and create one and then within Adwords you need to click on Shared Library and then Audiences.
Once you are here you Adwords has handily set up a new “main list” for you.
All you need to is to click on tag, and the code that needs to be put on your website will be shown. It needs to be pasted before the closing </body> tag of your website template and you’re done. If you’re using WordPress then there are plenty of plugins available that will do this for you easily.
Cookie length by default is set to 30 days and that should be about right for a blogger. Assuming you publish once a week or more you should now be able to get people back to your site over a 30 day period. You could set the cookie length to more than 30 days but I think that 30 days would be about right. For more help with setting this up visit Google’s Remarketing Help page.
Running the Remarketing Campaign
OK so now you have the code on your site you can setup and run a remarketing campaign and bring back some of your blog visitors. Firstly in the campaign view you need to click on new campaign and then display network only as show in the image below.
Next you will need to create the campaign. In the image below you can need to give the campaign a name (just something simple for you to remember it), make sure you select “remarketing”, and give it a budget. It doesn’t have to be a lot, maybe try $3-5 to start with. You can see this in the image below.
The next step you are taken to is to create an AdGroup. If you’ve used adwords before for search you’ll know that adgroups normally contain keywords. In this case you don’t have to use keywords and you just add your remarketing list that you created in the initial steps as shown in the following image. So go ahead and add your remarketing list, name your AdGroup, and set a bid amount.
Finally, all you need to do is write you advert as shown below, and you are done.
Getting some free Adwords Credits
If you’ve never used Adwords before then Google often offer free credits to new advertisers. In the UK they’re currently offering £75 free when you deposit £25 and they do pretty much the same in other countries. £100 (~$150) will go a long way as you will be advertising to such a relatively small number of people. If you’re using a PPC management firm then they will have free credit vouchers for you, but they can easily be obtained by anyone simply by calling Google.
Hopefully this short post has made you think that it might be worth spending a very small amount of money with Google for remarketing to the visitors of your blog. It’s laser focused so there is very little wasted ad spend. If you can get visitors back you can hopefully convert one time readers to long time subscribers and that’s going to make a huge difference the success of your blog.
Have you tried Adwords or remarketing specifically? If you have any questions, let me know in your comments!
This post was written by Harvey Pearce, an Adwords Consultant at a digital marketing company in the UK called SEO Derby. He is passionate about all things search and social and enjoys playing snooker in his spare time. You can follow him on Twitter or Google Plus.
7 Skills to Develop and Generate More Income as Bloggers
Making money is one of the main reasons many bloggers blog but the sad reality is that many of these hard working bloggers end up being so broke whereas there is much money to be made online.
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I have been blogging for over 6 years and the biggest reason I see many bloggers failing is the fact that they have just no skills. It’s not enough to create a beautiful blog and host it on a powerful server. There is more to that.
In today’s blogging industry, things have become more tightened. You need to really stand out to make a difference in the market. Almost everyone is doing the same thing to make money and if you have to be tagged with success, you must go extra miles.
We’ve read a lot about Affiliate Marketing, Direct and contextual advertising, Sponsored posts, etc. Some don’t believe these methods still work because they’ve tried out to their bones with no results. Here are a few tips to help you do something extra and earn an income.
7 Skills to develop and make money as bloggers
1 – Develop your writing skills
This is obvious!
If you are a blogger who doesn’t work on your writing skills, you should expect nothing in the present market.
Initially, we succeeded writing articles of 300 to 500 words. Today the whole game has changed. We now talk about going in-depth. Ranking in those early days with your short article in Google was a day’s job. In today’s content world, you’d be lucky to be indexed with shallow content.
Think about keyword stuffing. That worked powerfully well in the past. And it was easy to sprinkle your keywords around and rank well. Today it’s a different language. If you don’t understand and speak semantic web, you’ll be completely relegated.
You need to constantly develop your writing skills to go near success in today’s Internet business. If you are found to be a good writer, it would be easy to quickly pick writing jobs and be paid a good income.
Recommended: 8 skills to develop to be a good writer
2 – WordPress Development skills
WordPress is the most used Content Management System today. It powers over 30% of the websites on the Internet. This says a lot if your thinking cap is on.
Though WordPress development requires some extra amount of work, it’s worth investing in it. There are many areas in the WP development business you can develop your skills in and stand out in the job market:
- WordPress theme development
- WordPress plugin development
- WordPress Security
- WordPress learning courses
- WordPress Hosting
- WordPress Installation and Setup
This skill actually generate extra income for me. Having deeply developed the my WordPress knowledge, I offer the service to my readers and get paid per site installed and setup.
3 – SEO skills
There is a huge demand for SEO experts today for SEO jobs beginning from creating SEO friendly content to link building, Auditing and ranking for simple and complex keywords.
Many SEO professionals I have worked with are bloggers. If you give yourself a bit of time and take the challenge, you’ll soon be offering SEO services and getting paid for.
4 – Graphics design
It does not require any serious thinking and meditation to understand that the virtual world is largely graphics. From content marketing to social media marketing, it’s hugely graphics.
The demand for logos, Facebook cover images, Twitter, Pinterest Pins, eCovers, eBoxes, Infographics, etc is on the rise. There is a massive market for these design elements, making it easy for any blogger to make extra money by developing these design skills.
5 – Blogging Coach
You may be an expert blogger. But coaching others into success is a skill that has to be developed. The good news is that there is high demand for blogging coaches today.
People think about starting their own blogs but the fear of the unknown keeps them procrastinating. What they need is the services of a coach to guide their steps and help them avoid making silly and costly mistakes. If you’ve been blogging for a couple of years, this is something you could jump in so easily.
6 – Social media marketing Coach
I used to be one of those who think social media marketing is easy. Posting on Facebook, Twitter, Instagram is easy right?
I hear you!
But listen you need to go deep and you’ll find out that special skills are needed to succeed in this industry. Fortunately, there are professional training materials and the market for the skills is on an increasing demand. If you invest in this area, you will soon be picking extra jobs and making extra money.
7 – Translation jobs
I know of many bloggers who speak and understand one other business language. That’s a huge money making opportunity.
If your main language is English and you can read and understand French or another International language, the translation job is knocking at your door.
It only takes you to develop those skills and start translating for income. Add this to your money making channels and watch as more income locates your wallet.
Where to find demand and market these skills
The first place to start marketing your extra skills in your blog. Your readers are in need of your services. Tell them about it and serve them better.
Another place to market your skills as a blogger is job boards. There are many of these job boards out there, some developed uniquely for bloggers like you.
The most common job board is Problogger where you have hundreds of blogging jobs posted per month. Additionally, you may want to visit efaah job board for bloggers and freelancers. Don’t forget BloggingPro, one of the places to sell your skills.
So I have just given you some basic ideas to add another money making method to your arsenal as a blogger. You just need to overcome the fear and pick a method that’s closer to what you know best.
Invest in it and develop the skills. You may just be very knowledgeable in some of these points. What you needed was just this little push. Go ahead and implement it.
Monetize Your Traffic as a CBD Affiliate and Make Big Money in 2019
The demand for CBD products is witnessing a boom. There’s never been a better time than now to cash in on this trend. CBD-infused products have now entered multiple markets in the United States and outside. The compound is directly derived from hemp or marijuana and applied in almost everything – from skin cream to ice cream. CBD has emerged as an effective treatment for a wide range of conditions, from anxiety disorder to cancer. The best part about CBD is that it’s legally approved for sale in most parts of the world. Whether you’re a newbie or a professional blogger, you can make big money promoting and selling CBD online.
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CBD products are all over the media, and early adopters have already made lots of money as CBD affiliates.
Now, it’s your turn!
But how exactly can you monetize the CBD market trend? Well, there are some simple steps that you should follow to achieve success. If you are already aware of the affiliate marketing best practices, consider half the battle won. For example, Online RX Masters is just one of the many names in the pharmacy space that has put in the time and effort to grow out their collection of CBD products, and also launch an affiliate program of their own as well.
Below, we’ll walk you through the basics of how you can become a CBD affiliate and monetize your blog traffic, making big profits as a result.
Create a Health/Fitness Blog
If you don’t have a health-related blog running already, you can launch one within an hour or less. Pick a unique domain name and host and set up your health blog. Select a theme which is a good match for health niche. Use some plugins as per your specific need and you’re all set. The next step is to publish compelling niche-focused content on your blog to attract quality traffic.
There are both free and paid techniques that you can use to build traffic for your blog. Paid advertising campaigns are a surefire way to establish and popularize your blog over a short period of time.
Thanks to the internet, there’s plenty of advice (available for free) to help your blog get off the ground. Additionally, you can also connect with professional bloggers for some expert help along the way. If you’re focused and blog with passion, you’ll not only make things easy for yourself but have fun as well.
Broaden Your Knowledge about the CBD Industry
Cannabidiol (CBD) is a natural compound, which is derived from the cannabis plants. The legalization of medical marijuana and hemp have given rise to new markets for CBD products. In 2017, the global market for CBD products was worth $20 billion. The growth in the CBD market alone has been projected to reach $22 billion by 2025. Key factors that have contributed to this tremendous growth is the ever-growing demand for CBD products on a global level.
CBD oil products are quite popular with American consumers. Globally, these products have considerable market share in places like North America, South America, Europe, Asia Pacific and ROW.
CBD has been researched for multiple uses. People take CBD to cure illnesses like anxiety, dystonia, seizures, Parkinson’s disease, multiple sclerosis and schizophrenia among others. Smokers also use CBD to quit their habit of smoking. CBD has been identified to possess antipsychotic effects. Our brain has a chemical which when broken down impacts mental functioning. CBD acts to prevent the breakdown of this chemical in the brain and thus decrease psychotic effects. CBD has also been proven to be effective in reducing pain. CBD products are available in a various forms – oils, pills, capsules, gummies, vape pens etc.
CBD products have also made way into the beverage market. CBD-infused drinks are gaining popularity worldwide. They are being used to reduce anxiety and aid sleep. CBD beverages are available in different forms like tea, coffee, energy drinks etc. There are CBD-infused alcoholic drinks as well. Hemp-CBD product manufacturers have every reason to believe that this latest trend will further create new market segments. The CBD-infused beverages market is expected to witness a substantial leap from just $12 million in 2018 to over $200 million in 2019.
CBD products have also penetrated markets like pet care, cooking, topical and natural products. The wide health benefits of CBD products are proof that trends like these will continue to grow in future.
Become a CBD Affiliate
Now that your blog is up and alive, it’s time to find an affiliate network which is transparent and offers high payouts. Since there are so many affiliate platforms out there, it can prove to be a bit overwhelming for you to decide which one to join to earn big profits as a blogger. Here, you need to take a step back and think. You can’t join just any affiliate network. Instead, you should sign up for an affiliate network which has a niche focus, i.e. sells only healthcare products.
Online RXMasters is a reputed affiliate platform; it offers one of the top CBD affiliate programs that you can join.
Visit their CBD affiliate program page and collect all the details that you may need to make a well-informed decision. The affiliate platform will walk you through all the basics of how to make money as a CBD affiliate. They have a vast library of marketing collateral that you can choose from and place on your own blog for promoting a wide range of CBD products – from tincture and cream to capsules. After you have added the link to one of the localized websites Online RXMasters provides with, you can sit back and watch your profits go up. While working with their platform, you’ll have all the support you may need to succeed as a CBD affiliate. Plus, you’ll have easy access to the campaign analytics at all times.
Could You Wait?
If you have decided to become a CBD affiliate and make money promoting a wide range of CBD products, Online RXMasters has the perfect affiliate program for you. Check out their official website right away and sign up for their CBD affiliate program and start making big money in 2019 and beyond.
5 Reasons Why Kajabi is the Best Resource for Creating Online Courses
Have you ever wanted to start an online business of your own, but didn’t know where to start? If so, you aren’t alone.
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With so many websites, influencers and brands on the internet today, how are you supposed to come up with something new, and a business plan that will actually work?
The truth is, you don’t need to!
Starting a website or blog on the internet is easy. The same is true of starting an online business. Gone are the days of needing to hire a programmer or designer, and learning how to code.
Now it’s all about providing a service or need, and knowing how to market it. And one of the best ways to approach this business model, is by creating and selling online courses or membership sites. Once you have something in value of place, all you need to do is focus on the marketing, and keep getting better at it over time.
Today, there are better ways to make sure that your online courses are being seen by the right audiences, and that you receive the maximum amount of people signing up and taking advantage of the course. The good news is, you won’t need to hire a professional programmer or design team to have it accomplished – nor will you need to become a programmer or designer yourself.
Through the use of a simple self-service, all-in-one platform like Kajabi, now anyone can get started with their own online business or lead generation funnels to grow what they already have in place.
We’ll walk you through the top five reasons why Kajabi is the best resource for creating and marketing your online courses.
#1 – Kajabi is Super Easy to Use
In your current platform, you might find that you have to utilize several different products to produce a site that has all the features you want – video hosting, discussion boards, a simple content management system, flexible design, webinars, landing pages, blog posts, segmented email marketing sequences, subscription and one-off payments.
Kajabi, on the other hand, has all these features available to users, all in one platform. No need to seek out a different tool to get your email marketing or video hosting where it needs to be – Kajabi has everything you need, and it all works seamlessly together. No need for trial-and-error integration tinkering.
The video hosting is one of the best features for those creating and uploading online courses. Fast, speedy play times and easy encoding and delivery of your videos makes an easy user experience – for both you, and your customers.
And, it doesn’t matter how your videos are uploaded, because you have several different options to choose from. You can drag and drop the files from your computer onto the site, provide a URL to wherever your content is hosted, or simply select your videos from where they’re hosted online, like Google Drive or Dropbox. That makes it easy for you to upload and publish your online courses once they’re available, however you need to.
#2 – Improve Engagement with Discussion Boards and Comments
If you have online courses, you definitely want to be sure that your participants have a way to comment and ask questions throughout the course. Kajabi offers discussion board capability for your users to actively engage in your content while they’re participating in a course. While they’re in the system taking the course, they can chat with other participants and the moderators about the course, or pose any questions they have about the content.
If they receive a reply to one of their comments in the discussion, they’ll receive an email notification so they can continue to stay up to date on what’s going on in the discussion board.
This is also a great way to make sure your customers stay engaged and don’t forget about your site and the course after it’s over. Email triggers are a great way to make sure your consumers keep you at the top of mind when they’re considering their next move for online courses.
#3 – Drip Content to Members Over Time
One of the most effective ways to get and keep customers coming back to your online courses and taking more is by making sure that they have access to the latest content you’re producing. And, even more importantly – that they get notified once the content is available.
You can send out notifications to your most relevant contacts so that they know when there’s something new for them to check out on your site. This helps with retaining old customers, as they’ll always know when to come back to the site to view and engage in the fresh content you’ve served up for them.
Take a look at the screenshot below to see how easy this is to set up and manage within the Kajabi members area.
Plus, you can send out these notifications on a schedule based on when they bought a product from you, which helps with preventing overwhelming amounts of email marketing campaigns they receive, and cuts down on the unnecessary notifications you might otherwise be sending them. This way, they receive a personal experience that’s tailored to them.
#4 – Gain Access to Secure Consumer Information and Reports
With other platforms, it can be difficult and messy to manage your consumer lists and the data you’ve gathered from each of them. With Kajabi, you can easily upload new consumer data (and we’re talking as easy as copy and paste), and manage welcome emails for each of your new customers.
Through their comprehensive systems, you can segment your users based on behaviors, view information on how they’re interacting with your products, and tag your users for marketing campaigns targeted to their specific behaviors.
One of the most valuable parts of the Kajabi system is the way that you can track user behavior and view trends to see what’s working on your site and what’s not, based on user engagement. The data you collect can be extremely valuable to your business, and it’s one of the most priceless parts of joining Kajabi.
#5 – Improve Your Marketing with Assessments and Webinars
If your online courses require users to take assessments or upload homework at the completion of the course, Kajabi offers the capability to host those quizzes and the ability to upload documents into your management system.
This can prove invaluable as you build up your online courses and attract more customers, and find yourself needing an easy way to not only collect assessments and documents, but also tag your users based on their responses to individual questions on the assessments.
You can also use the Kajabi system to run live or pre-recorded webinars within the platform itself. You don’t even have to do the hard work – you can simply schedule a webinar to run every day, every hour or at any interval you want, and the webinar will play on a rolling schedule that you choose.
This automation feature makes it easy to focus on other things while you’re garnering views and customers.
The Best Time to Grow Your Business is Now
All too often, we will read articles or even see stories in the news about multi-million-dollar business ideas. Most of these stories are just dumb luck, or focusing on one success story standing out from many failures.
The great thing about starting a lead generation or sales-based business on the internet, is that it’s a proven formula and one that’s easier that find success with than you might think.
Kajabi is a platform that makes the process of going live with an online business, a sales funnel, and using webinars easy. Focus on the core of your business, and discover how to use their solution to grow your brand to that next level.
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