Successful blog posts start with the right keywords.
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The ability to find the best keywords can help assure your blog gets ranked well in search engines. It’s one of the best ways to achieve top ranking.
Every blogger wants to get to the top of search engines because it increases the chances of getting viewed by more people. Web pages on the first page of Google tend do get more traffic than those that are not.
I’ve ghost blogged for various clients before and one of my responsibilities was to find the right keywords—relevant search terms that have low competition and enough monthly searches.
There are different ways to and find the best keywords. Most companies buy keyword research tools because these make finding great keywords easier. But you don’t need to spend money to find good keywords. I use Google’s Keyword Tool and it has proven to be one of the best ways to uncover great keywords that help blogs perform well in search engines.
What the Google Keyword Tool does
This is a web-based tool that allows users to find niches and keywords. Originally designed to help Adwords advertisers find profitable keywords, this became a must-use tool for publishers looking for awesome keywords to rank for.
This is great to use because it’s straightforward and easy. It offers accurate information (level of competition, amount of monthly searches in specific areas, and possible LSI keywords) that will greatly help you find the best keywords. The best thing about it is it’s free.
How do you use it?
There are 2 things you need to remember when searching for keywords: it must have enough monthly searches and doesn’t have high competition.
This tool makes it very easy to identify keywords you have to ignore.
Let’s say you want to blog about blogging. All you need to do is go to the Google Keyword Tool page and follow these steps:
Step 1: Find possible keywords
On the search box (Word or phrase) type in the topic or niche you wish to find keywords for. Select Exact Match and filter your search. You can select different locations, devices, and languages.
Step 2: Browse the list and select which ones fit your blog
You will then see a list of possible keywords. It’s possible to get as much as 100 key terms. Go through the list and see which ones fit your blog. In the image below, you’ll see choices like starting a blog, how to start a successful blog, how to start a food blog, how to start a fashion blog, and where can I start a blog.
Obviously, you can’t use all of them. If you want to blog about blogging tips for beginners, then how to start a food blog and how to start a fashion blog aren’t the ones you need.
Step 3: Check for level of competition and monthly searches
Going back to the guidelines I mentioned above, you have to check for level of competition and monthly searches. Fortunately, Google’s Keyword Tool has made it easy for us to see which keywords to ignore.
Beside each keyword you’ll see High, Low, or Medium under Competition. This basically tells you which ones to ignore. Obviously, you should ignore those that have high competition because it can be hard to rank using those.
What if a keyword you like has high competition? It’s up to you, basically. But be prepared to do a lot of work and waiting before you get ranked at the first page of Google.
In my experience, it’s better to find other keywords because most of the time, you need to contend with big-budgeted companies and popular bloggers for these types of keywords and even though you create an awesome blog post, it will take longer to see results.
What I found helpful was to pick something that has low competition and monthly searches that are more than 500.
Looking at the image below, how do I start a blog is a great choice because it does not have a lot of competing pages and there are many people who search for it each month.
Step 4: Check the actual results for specific keywords to see the kind of competition you have
Even though you have a pretty good idea which keywords are good, I advise you check out actual results. Go to the arrow beside the keyword you like and choose Google Search. This will direct you to an actual results page to see the sites that ranked for that keyword.
The image below shows the different websites that ranked for the keyword how to start a blog. It gives you an idea how much work is needed to get to the top. You’ll notice that 2 entries, Wikihow and Blogger, are present.
What does this mean? If I were to use this keyword, I’d have to topple these two to get to the top. It can mean a lot of work. But it’s possible. In most cases, I’d be thrilled to place 4th or 5th because it’s still going to get decent traffic to any blog post.
You’ll also see, just below the search box how many results Google was able to pull up. Astoundingly, there are at least 3 billion web pages for this keyword. Initial results showed that how to start a blog has medium competition. But I don’t think the figure is anything but medium. I’d probably pick another one or fine tune the search.
You see how important it is to see an actual results page?
Step 5: Choose three to five main keywords and then do the whole thing all over
After taking into consideration the first 4 steps, you should be able to choose at least 3 main keywords. Next step is to find related keywords that you can use in future blog posts.
This time, try long-tail keywords or those that contain more than 3 words. You’ll discover that it’s easier to rank for long-tail keywords. A few examples would be how to start a blog in Word Press, starting a blog for free, how to start a blog for free, and best blogging platforms to start a blog.
Keyword research is a task every blogger needs to learn how to do well. This will have a huge impact on the performance of each blog post. It does not have to be difficult nor expensive. Google’s Keyword Tool will help you find the best keywords to create a successful blog.
Do You Establish Work at Home Boundaries?
Some people love attention.
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I know a few who do their best to grab my attention. Phone calls, emails, cryptic Facebook Messages.
I ignore everything and every one outside of what I do in the moment since I set up work at home boundaries. I close the door and go into my office. No way I stop working for anything or anyone who starves for my attention. The house could burn down and I would scoot out at the last minute because work time is work time and I do nothing else save work during work time.
If you do not respect your time, people will not respect your time. If you give people your time whenever they want your time, for:
- small talk
- general BS
people will gladly ask for favors, engage in gossip, engage in small talk, chat you up and BS for hours, because you chose not to establish work at home boundaries.
100% of the time, if people appear to be using you or eating up your precious time, it is your fault. People treat you how you choose to treat yourself.
How a Happy and Successful Blogger Sets Up Work at Home Boundaries
Easy; I close the door, walk into the office and get to work. I do not leave the office until I complete my work. My phone? I turn it off. I check email rarely. I only check Messenger 2-3 times daily for 5 minutes at a clip.
I set up definite, clear, work at home boundaries to respect my time. People reflect my time-respecting back to me. Easy peasy.
If someone tries to grab my attention through Messenger, or the land line, or through email, or at the door, I completely ignore attempts made to grab my attention and time. Boundaries folks; you need to be clear and firm on your work at home boundaries to ensure everybody else respects your boundaries.
You Are Walking into a Word Office
Would a friend, family member or casual neighbor barge into your 9-5 job office asking for a favor? Would said folks barge into your 9-5 job office to spread the latest gossip? Nope. Then why allow said folks to barge into your work at home office to do similar things? Nope. Put up boundaries. Door closes. Enter office. You are busy. You are working. Even my 3 year old niece understands when Uncle Ryan goes to work in the home office. Everybody else can easily grasp this concept.
What About Impatient or Desperate Online Folks?
I completely ignore impatient, fear-filled, desperate folks who demand I answer Messenger or email requests in 1 minute, 5 minutes, 10 minutes, or in 24 hours. I respect my time and completely ignore people who do not respect my time.
I built my blogging business almost completely on a passive income model so nothing I do online is time sensitive. I have answered most questions 1,000 to 10,000 times through my courses, eBooks, blog posts and videos. It is up to these awesome but unclear folks to find and use the answers I created, to improve their lives.
I am generous daily, publishing a blog post and/or video. Plus I published about 800 posts on Blogging Tips, and over 2,000 posts on Blogging From Paradise. It is on the impatient folks screaming for my attention to follow my blog posts, guest posts, videos, eBooks and courses because I answered their questions many times.
People treat you exactly how you teach them to treat you. I have posture so I set up work at home boundaries for offline and online folks.
Respect your time and work schedule and other folks will do the same.
Who Do You Surround Yourself with in Your Blogger Network?
Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.
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The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.
Birds of a feather flock together.
You have heard that one, right?
I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:
- face your fears
- serve humanity
- be a bright light for people to follow
- live your deepest, wildest dreams
Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.
Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.
Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.
Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.
Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.
Time to ditch the comfort zone crowd to hang with adventurous types.
Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.
Who Do You Hang With?
Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.
For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.
Surround yourself only with bloggers who:
- have posture
- have authority
- charge top dollar
- profit freely
- prosper freely
- exude confidence
- have a highly developed prosperity consciousness
You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.
But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.
Release all bloggers who are not happy and prospering.
Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.
Just your blogging success at stake.
Are You Chasing the Flavor of the Month?
My first fundamental of successful blogging focuses you on being present.
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All of our power resides in the moment.
None of our power resides in the future or past because neither exists.
Time is illusion.
Only Now is real.
Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.
This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.
How in the heck did I write and publish nearly 800 guest posts on one blog?
I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.
Bruce Lee and Blogging
Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.
Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.
Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.
The Flavor of the Month
Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.
While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.
Success is yours, but success is not an overnight or week-long endeavor.
Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.
Write, publish and connect with top bloggers by helping top bloggers.
Success Finds Specialists
I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.
Imagine if you could work from home every day? Visualize that fun and freedom.
Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.
I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.
Avoid program hopping, niche hopping and all forms of flavor-chasing.
Do one thing. Do it well.
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