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Blogging Guide

6 Spotlights For Monetizing Your WordPress Blog Like a Pro



You want to make money with your blog, right?       monetize your blog

Well, this post isn’t going to show you that.

Instead, I’ve been worried lately on the state of blogging and why a lot of people are still broke.

I encourage you to read this post to the end, because you’d discover what you need to put in place to actually generate income from your blog.

When you read blog posts, the advice you hear from experts all the time is that you should create your own e-book, find a hot affiliate offer or become a freelancer.

This has almost become a cliché on the web and it’s no longer bringing results like it used to. Or is it?

Would you like to finally break out of blogging failure?

If you answered yes, the 6 spotlights below are the exact steps you MUST take before monetizing your blog. Enjoy and leave a comment.

1.      Have a mission statement

Do you attach a special importance to writing and blog marketing?

If you don’t, you can’t possibly monetize and profit from your blog. Don’t be deceived, writing is the #1 task that every blog owner must love. Marketing is #2.

You also need to understand that ‘quality’ content is subjective. What you perceive as quality might be average when a friend or enemy reads it. That is the reality of life.

But the bottom line is to create content that truly helps someone. That’s why I so much believe in sharing actionable tips – which can be applied right away.

Whenever you help your target audience achieve a definite goal, it means that your content is really good.

But first, write a mission statement. Know why you started blogging in the first place. If you just want to earn quick money and run away, no matter how it comes, then get ready to fail.

Every step you take MUST agree with your mission statement. Visualize the future of your blog, which includes planning and building friendship. Then stick to it.

2.      Fix your web hosting issues

It’s absurd when I see a lot of bloggers whose blogs disappear and appear almost every week. They think cheap hosting is fine, until they start making money.

This could be the reason why you’re not making money at all – trust me I know the downside of low uptime.

There are instances when you can’t access your blog because your web hosting firm had an upgrade on their server. The question is, did you ever receive any notification via email that such would happen?

A reliable web hosting company is supposed to notify their customers that at a particular time and day, a major or minor update would occur. “Please bear with us if you can’t access your blog” could prepare your mind even before your blog goes off. Don’t you think so?

Why should you monetize a blog that has a low uptime rate, poor customer service and no personalized technical support to attend to your issues promptly?

Don’t even make the mistake of sending avalanche of free traffic to your blog if your web host isn’t trustworthy. Better yet, put your wordpress in the cloud. That could make a lot of difference. It’ll enhance your database and deliver excellent uptime rate.

3.      Write 5 – 10 pillar content

What are pillar content?

From the term “pillar” it talks about the foundation of your content. For instance, if you run a web hosting company, then your pillar content has to be somewhat related to the services you offer.

When prospects & readers visit your blog, they’d be expecting a step by step guide on how to do a task and get results. Most bloggers call this the “start here” resource page.

When my blog was launched, the first seven content I wrote were pillar posts. I usually refer new visitors to those pages to get them acquainted with my voice and brand.

If you fail to do this, you’d struggle to sell any product on your blog. Yes, the product might be hot, valuable and even evergreen, but without a foundation, the building itself can’t be stand.

Well, it’s not too late to write pillar content. Start today. Research your niche very well. Pull a seat and write content that readers can bookmark, share and print out. Do this and your blog would be ready to make you real money, when you eventually monetize it.

4.      Research Amazon Bookstore

I need to point this out, because Amazon has been my #2 idea portal. Each time I’m stuck on blog post ideas, I’d visit Amazon, check new additions on business books and from there; I can easily write valuable content for my readers.

But more than that, those Amazon Books can guide you greatly. Rather than monetizing, sitting back and waiting to see if someone would click, buy or subscribe, you can avoid the trial and error approach.

In marketing, A/B Split testing is often used, because time is precious. And trying to figure out if an approach would works might not be healthy for your blog. That’s why copywriters Split test – you too should test everything. Don’t assume!

When you research Amazon Books, you’d see a trend and the hot books that are making sales and garnering honest reviews.

Read those reviews. Look through the chapters of the book and you’ll definitely improve your chances of making a living with your blog, when you monetize.

5.      Build a network of experts

How much influence do you’ve online? How do you intend to market your product without a strong network? It’d be almost impossible.

And it’s not so difficult to build a network of experts in your niche. Make a list of industry experts and approach them. Don’t be a coward. Be yourself!

When you go to them, act like a human being. Be friendly and offer your help. Don’t ask them to help you the first day, instead build a relationship by following them on twitter, commenting on their posts and attending their webinars.

Many bloggers who launched their valuable e-books couldn’t sell to potential buyers, because the product couldn’t get to them.

Without targeted traffic, you’re bound to fail when you monetize your blog. But did you know that a single tweet or email blast from an honest expert could bring about 50 – 200 in product sales within 48 hours?

Do you also know that by accident, a product that’s not valuable or helpful can sell like hot cake, if you get it in front of potential buyers?

Don’t get me wrong, I’m not telling you to sell quirky product, but to help you understand the impact of a strong network. Don’t just monetize and hope for a miracle, get a team to help you achieve the success you crave for.

6.      Establish a strategic email list

An email list is a necessity for bloggers, right? Well, I don’t think so. If you don’t have your plans or a mission statement in place, I don’t think you should waste time collecting leads.

Yes, with a responsive list, you can build a profitable business online – but it takes time to establish that trust.

Interestingly, there is a better way to approach this greatest marketing tool.

The inbox is the best place to communicate VALUE and usher your target audience into a one-on-one rapport. But most people who have huge lists of subscribers are still broke? What could be the problem?

They’re yet to establish a strategy for monetizing their lists. When someone joins your list, he or she has given you an open check to sign how much you want to earn from them, providing that you’ve answers that work.

Before you could earn from a lead, you MUST exchange quality information with that person.

From the get-go, tell subscribers why you want them on your list, what they should expect and how often?

If you fail to do this, you’re merely collecting dust as leads. How pathetic?

No one is going to click, let alone buy your product. Even if they don’t unsubscribe, don’t rejoice because of that. They might be using your email subject lines to create relevant blog posts. Isn’t it funny?

Must you monetize your blog?

The answer is a resounding YES.

But the time frame needed to establish this truth is what you make of it.

Try to build an active audience first, by solving readers’ problems and cementing the relationship further through email marketing.

Afterward, monetize and you’d make more money with your blog. But be sure to checkout wordpress vps hosting – I know you’ll like it.

Congratulations, you’ve successfully consumed the 6 spotlights for monetizing your wordpress blog. What’s left now? Leave a comment below, tell me what you think and take action now. See you ahead!


Michael Chibuzor is an entrepreneur, a freelance writer and the founder and CEO of Content Marketing Up. If you want to grow your blog, drive targeted traffic and make more money, hire Michael to write for you.

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Blogging Guide

A Quick Guide to Keyword Optimization for Bloggers



keyword optimization

The blogosphere is becoming more saturated.

According to statistics, the number of bloggers in the U.S. rose from 27 million in 2014 to 31 million in 2019. That’s a four million increase in just four years!

That means more choices for readers. Too much, in fact, that we’ve already reached a breaking point that Mark Schaefer refers to as content shock.

Still, there’s no other way for bloggers to success as they need to improve and outcompete each other. The blogging industry is already very competitive that you need to do something to not be left behind.

One good way is through keyword optimization.

What is keyword optimization?

It is the act of searching, analyzing, and choosing the best keywords to increase your site’s traffic. Keyword optimization is necessary for starting your search engine marketing.

Start it right and your site will be full of potential. However, start on the wrong foot and your subsequent efforts are doomed.

However, optimizing keywords doesn’t only happen at the beginning of your campaign. You need to have ongoing keyword optimization to expand your market and discover new opportunities.

Regularly performing keyword analysis and keyword database expansion increases your traffic, leads, and eventually, sales.

Benefits of keyword optimization

Drives traffic to your site

Optimizing your site’s keywords makes your site rank higher. This makes it more searchable and gets higher traffic.

Measures traffic potential

Analyzing keywords to be used helps gauge your potential market. This help you plan campaigns and pitch topics that attract to a specific market(s).

Write better

Using optimized keywords on your blog post makes it more relatable to readers. It also addresses their needs because readers see something they’re searching for. It’s also a great way to avoid keyword stuffing.

Understand market behavior

Analyzing top-ranking keywords lets you know what your readers want to read about. This helps you pitch topics that’ll interest them.

Get profit

Keyword optimization makes your site more searchable and gets higher traffic. This also means more money!

Things to consider in keyword optimization

Keyword popularity

Popular keywords mean that many people search for it. So, the more popular a keyword is, the more searches it gets. Use popular long tail keywords to drive more traffic to your sites.

However, this doesn’t apply all the time because some popular keywords are very competitive. The higher the competition, the more difficult it is to rank. Thus, you also need to target less competitive keywords.

Keyword Relevance

Choose keywords that are relevant to your blog. Irrelevant keywords make it harder to get visitors because people won’t know what your site is about. You want to let people know that your blog talks about a certain topic or niche. Using relevant keywords helps you get “visitors that convert” and not just “visitors that visit.”

Keyword intent

Know the intentions of your target audience. Are they shopping or just browsing? Or maybe they’re just looking for information? Answer these questions to come up with the right keywords.

Blogpatcher – Your top keyword optimization tool

Similar to blogging in general, the SEO tool space is saturated with tools that drain thousands of dollars annually from consumers.

There are reasons why premium SEO tools cost a lot and deservedly so – no doubt about it.

However, people who simply want to increase their site’s search rankings by finding the best keywords for their content but can’t afford the burgeoning costs of these tools are left with nothing.

This main reason is why Blogpatcher was created.

The main purpose of the tool is to help bloggers and site owners analyze their site pages’ SEO performance and identify areas of improvement at an affordable price.

On top of keyword frequency and use of LSI keywords, the page analysis report includes the following:

  • Rich media
  • Structured content
  • Readability
  • Social media

After creating an account, enter the URL of the page you want to analyze. You can also assign the target keyword of the page for the tool to produce a more precise SEO score.

blogpatcher analyse a page

Click on the factor that you want to look deeper into to show you issues that you must resolve soon.

blogpatcher page analysis

On each section are subfactors that you need to work on to improve your SEO score. Each subfactor shows you how to fix each. This way, you don’t have to blindly resolve the problems of the pages.

In relation to keyword optimization, Blogpatcher shows the keyword frequency and the LSI keywords.

The former shows you the different page elements where you should enter your keyword and whether you’re “stuffing” the page with too many keywords.

The latter provides LSI keyword suggestions that you need to include in the page to increase its search ranking for your target keyword.

bogpatcher lsi keywords

The results draw from the top 10 pages from organic search for your keyword. BlogPatcher then analyzes the most common keywords used in all 10 pages and suggests that you use them as well.

After applying the changes to all factors, you need to run another page analysis to see if your SEO score improves.

The higher the score, the better your chances of ranking high on Google search for your keyword!

Ultimately, Blogpatcher removes the guesswork from on-page SEO by simply clicking on the “How to fix” link on each subfactor.

blogpatcher related search phrases

The tool gives smart solutions on how to solve SEO errors and practical advice to new topics, keywords, and content.

Most importantly, Blogpatcher is not heavy on the budget. You can sign up for a free account and limited features and credits to test the tool out for size.

You can move onto the paid option of $39.95/month or $33.95/month for 12-month payment. This option provides more features and credits to help you ramp up your keyword optimization campaign for all your pages.


Keyword optimization is necessary for bloggers because it makes your site rank higher, gets more visitors, and better conversions. You’ll also outcompete your competitors more easily because you’re using keywords that attract readers who need and want your content.

You can bring your blog to greater heights by knowing what keyword optimization is, and following SEO’s best practices.

At best, you can simply sign up for a Blogpatcher account and simply take heed of the advice for each SEO factor.

Either way, you need to work on this now to gain an advantage over your competitors and rake in the most traffic from search engines!

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Blogging Guide

5 Blogging Laws You Need to Know to Avoid Legal Troubles



blogging laws

Creating a blog is one thing. Managing it is another. It’s easier to develop a blog from scratch than maintaining one. You need to consider many things to ensure your blog’s survival. One of which is its legal side.

Unfortunately, many neglect its importance because it’s hard to understand. Trust us — reading long texts of laws and regulations is no fun.

This guide, however, solves just that. We’ll help you comply with the law so you’ll stay out of legal trouble.

Privacy Policy

The law requires all websites, including blogs, to have a privacy policy. Everyone has a right to privacy. However, most blogs tend to go overboard. They usually get information from other people.

This even happens without you knowing it. A privacy policy tells visitors what information you’re collecting from them. It also shows the reason for collection. It also informs others how the information will be used. This is important, especially that your site automatically uses cookies.

Copyright Law

copyright law - blogging laws

Getting copyright protection is necessary to keep your content from being plagiarized. The copyright law does just that. It protects an author’s original creation, such as articles, photos, videos, and music.

This is very important especially that these works are usually seen in blogs. You can also profit from the law as you gain control on how you want it to be reused by other people. You can even sue anyone who misuses your copyrighted material. You can then ask for compensation for the losses.

Never copy or re-use anyone’s work without giving proper credit or seeking permission from the author.

Terms and Conditions

Nobody wants to get lawsuits. But if you do get one for your blog, then your best protection would come from your terms and conditions. They are your website rules which discuss which are allowed and aren’t allowed on your blog.

You need to have one to protect yourself and your online business. Terms and conditions explain refund processes and policies of your content.

It also explains the process of resolving legal disputes, as well as prevents anyone from using your blog without permission. Having thorough terms and conditions prevents copyright infringement.

The last thing you want is for your enemies to find loopholes on your blog. Avoid this from happening by having terms and conditions. It’s a great way to prepare for worst-case scenarios.

You can also translate these legal documents on your blog to the language of your readers. This way, they’ll understand how your blog works.


Disclaimers protect you from legal liability as it clears things out. They make it clear to readers that your content is personal opinions, not facts. You need disclaimers for protection against defamation lawsuits.

This is important for blogs as you usually express your own ideas based on your reaction to facts. Blogs don’t necessarily convey factual data as it functions as an outlet for writers’ opinions.

However, it doesn’t mean that you won’t get sued if you have one. Instead, there’s a good chance you can defend your blog because you have a disclaimer. You also don’t want to be responsible for content websites publish based on your blog.

This is especially important if you’re sharing affiliate links. In an interconnected world, it’s vital to have protection for your individual rights.

Taxes for self-employment

taxes for self employment

Blogs aren’t just a hobby. For many, it’s also a source of income. If this is the case, then it’s a legitimate business and you need to comply with the Internal Revenue Service (IRS). You might be your own boss, but even that comes with added responsibility.

Pay healthcare and social security taxes from the profits you earn from your blog. These are called self-employment or SE taxes. Blogs earning $400 or more annually are required to pay these taxes.

Thus, it’s important to have general knowledge in keeping track of your finances. Learn basic accounting and financial management to not have any legal problem. It might be boring and tedious at first, but it’s very useful in the long run.

Also, pay taxes on time so you won’t get penalized, or worse, have your blog shut down!


Dealing with legal troubles is a big hassle. Not only does this waste your time and energy, but this can also lower your blog conversions. However, you can avoid this from happening by knowing the laws regarding blogging.

Ignorance of the law excuses no one, including bloggers. Thus, it’s best to spend time understanding all these rules even if they seem boring. Doing so will safeguard your blog’s interest, and could make your blog more credible.

Also, in your research, you may stumble upon tools that allow you to generate Privacy Policy and Terms and Conditions pages for your blog.

While using them is ideal because they generate the documents in seconds, there’s no replacement to actual legal advice and counsel in creating these pages on your blog.

Therefore, if you want to be safe and keep your blog from getting into legal troubles, you need to consult professional advice and counsel regarding these blogging laws.

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Blogging Guide

5 Things Squarespace Analytics Doesn’t Tell You and Why It Matters



What Squarespace Analytics fails to tell you.

If you would like to improve the audience impact of your blog, you need to know analytics. Numbers in analytics are useful tools that will guide you in creating more powerful content to maintain the happiness of your visitors. Using and understanding analytics can connect you with your audience so that they will keep coming back to your website.

Squarespace Analytics is easy to use and effortlessly gives you daily reports. You can see panels such as the Activity Log, Popular Content, Search Engine Queries, Site Search Queries, Traffic Overview, and even Traffic Sources. You don’t have to feel overwhelmed by these tools since these modules are there to make your life easier. You can get full-time analytics for the traffic to your website.

Google Analytics is another tool that you can use and include with your Squarespace Analytics, since not every report and feature is found in the latter. There are a lot of similarities and differences between the two analytics, but here are five things that Squarespace Analytics does not tell you.

1. Audience Demographics

Squarespace Analytics lacks the ability to report your audience’s demographics. It cannot show you the age and gender of those who visit your website, which you’ll need in order to target a particular group or niche when marketing a product or offering services.

2. Audience Interests

Squarespace Analytics cannot tell you what particular interests your audience has. This information is important so that you know what kind of content to focus on to attract clients with SEO and other marketing tactics. Understanding the interests of your audience helps you know what to offer based on their interests, wants, and likes.

3. Visitor Location

Squarespace Analytics does not tell you the location of your visitors. You will know how many visitors you have, but you will now know where in the world are they located. But this information proves useful, especially since visitors from other parts of the world may become your clients. It is great to know that you have an impact around the world, but unfortunately, you cannot get this report with Squarespace Analytics alone.

4. Behavior Flow

Squarespace Analytics does not generate behavior flow and user flow reports, which show you the particular movements of people who visit your website. These diagrams are meant to tell you what makes your visitors access a particular page on your website over the another page, or what makes them leave a particular page on your website.

5. Real-Time Analytics

Squarespace Analytics does not show real-time analytics. On the other hand, Google Analytics can tell you exactly the number of visitors you have at the exact moment that you view your website analytics. You won’t know the exact web page your visitors are currently viewing based only on Squarespace Analytics.

These are just some of the things that cannot be shown to you by Squarespace Analytics. It is better to combine the two, Google Analytics and Squarespace Analytics, in order to get comprehensive and thorough reporting. The latter gives an abstract report while the former gives a more expanded report of analytics for your website.

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