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Make an eBook that sells: Writing process



After we have shared some information about ebooks and how to research your market audience, it’s time to start the writing process.

In this process, you will start to write and write about the idea that you have, keeping in mind the research that you had done as in the previous post.

Before we start, this really bears repeating: Quality is more important than quantity!

Now let’s see the steps to create a great eBook.

1-Choose the title:

Before you write even a single word, think about the title. It’s important that you take some time to think about it, because it can make or break your eBook. With a magnetic title, the reader may choose to see the product or not. So, really spend some time thinking about it.

The best eBook that has all the amazing headlines used widely by pro bloggers is Headline Hacks. It’s written by Jon Morrow, the owner of Boost Blog Traffic. He is also an associate editor of Copyblogger, so you must check this eBook for the best title for your book.

However, I also want you to use your creativity to come up with an original title.

I will give a few of the amazing titles that will make you want to read the rest of the ebook.

From the examples:

  • Headline Hacks
  • 31 Days to Build a Better Blog
  • How to Create Compelling Content that Attracts Readers and Search Engines
  • Engagement From Scratch
  • And many others….

So, before you start, choose a compelling title so that when you write, you don’t go out of the main theme.

2- Outline the eBook:

By outlining, I mean make a simple table of contents on paper, and put the main points that you want to cover.

Take your time in making this, no problem; this is very important, as this will let you cover all the important things about your eBook idea.

3-Start writing the eBook:

Writing Down New Ideas

Now before you write anything about your idea, it would be better to write something about yourself. This step is optional, as this will give a good touch to your authority.

After you have outlined your idea, it’s time to write the eBook. Start to cover all the points in your new worksheet. Don’t care about grammar for now; just write and write. After you finish writing, start to edit your eBook from the beginning.

It’s better if you leave the document for 2-3 days, maybe more—then edit it.

But before you write, keep the following points in mind:

1-Love what you write in order to create great content:

Yes this is really an important point. If you are bored while you are writing, you will try to finish the eBook as fast as possible and publish it ASAP.

By this way, you will gain bad reviews and everything you did will go in vain, and you will lose all the benefit of your efforts. Worse, when you try to create a new eBook, no one will download it. If your first impression is bad, there are no second chances. So, love what you do in order to create killer content the first time around.

2-Try to show an idea that you have benefited from:

For example, if you write an article about how to bring 10,000 subscribers—and you don’t have even half that number—when people know this, they will not download your eBook.

Another example would be writing a book called, “How to Get Page Rank #5 in the Next Update” and your blog doesn’t even have a ranking of #2. Of course you will lose your authority, and you will not make money or even bring traffic.

These two points are really important to consider before you even write the content. Don’t concentrate on making money only; you will make some small amount but you will have negative reviews, which mean no sale ever for this eBook.

Besides these 2 tips, don’t forget the research that you did in the previous post.

Here are some other tips to make your eBook better:

Use Microsoft Office 2007 or above:

There is a huge difference between Microsoft Office 2003 and Microsoft Office 2007 or newer versions. The best thing is the grammar and spell check. Also, the layout is much better. Basically, I could say that you should MUST use Microsoft Office 2007 or newer.

Care about the layout:

After you finish your eBook, check its layout. Will people want to finish reading the eBook or not? You should see whether you liked it or not, so that other people like it the same way. Try to imagine looking at your eBook the same way your audience will.

Use images inside the eBook:

Try to use images inside your eBook, since people don’t like to read only words. As the saying goes, a picture is worth a thousand words. So try to put a good number of images in your eBook, but don’t put too many.

Summarize your eBook at the last (important):

After you have finished writing your eBook try to summarize everything that you have covered in the eBook in a small number of words. This will give it a professional look.

Fonts and colors:

Use different fonts, maybe 2 or 3. Also, use a black font as your main color, but you can change the color of your headlines and some other important phrases.

Last words:

These were some tips to make your writing better, try to follow them and wait for our next post on how to publish your eBook.

Tell us what you think about this post! Are there any other tips that we could add?

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Who Do You Surround Yourself with in Your Blogger Network?



Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.

The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.

Birds of a feather flock together.

You have heard that one, right?

I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:

  • grow
  • thrive
  • face your fears
  • serve humanity
  • be a bright light for people to follow
  • live your deepest, wildest dreams

Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.

Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.

Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.

Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.

Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.

Time to ditch the comfort zone crowd to hang with adventurous types.

Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.

Who Do You Hang With?

Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.

For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.

Surround yourself only with bloggers who:

  • have posture
  • have authority
  • charge top dollar
  • profit freely
  • prosper freely
  • exude confidence
  • have a highly developed prosperity consciousness

You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.

But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.

Release all bloggers who are not happy and prospering.

Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.

Nothing personal.

Just your blogging success at stake.



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Are You Chasing the Flavor of the Month?



My first fundamental of successful blogging focuses you on being present.

All of our power resides in the moment.

None of our power resides in the future or past because neither exists.

Time is illusion.

Only Now is real.

Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.

This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.

How in the heck did I write and publish nearly 800 guest posts on one blog?

I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.

Bruce Lee and Blogging

Alonzo Pichardo and I often chatted about being patient, persistent and present during the Online Success Chats Podcast.

Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.

Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.

Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.

The Flavor of the Month

Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.

While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.

Success is yours, but success is not an overnight or week-long endeavor.

Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.

Write, publish and connect with top bloggers by helping top bloggers.

Success Finds Specialists

I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.

Imagine if you could work from home every day? Visualize that fun and freedom.

Sweet, right?

Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.

I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.

Avoid program hopping, niche hopping and all forms of flavor-chasing.

Do one thing. Do it well.


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What Is the Incredibly Easiest Way to Drive Blog Traffic?



Drive traffic to other blogs.

Give what you want.

Help people get what they want and people help you get what you want.

I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.

I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.

I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.

The more you give, the more you get.

The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.

I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.

My blogging buddies – who appreciate me promoting them – freely:

  • link to me on their blogs
  • retweet my posts
  • share my posts on Facebook
  • share my posts on LinkedIn
  • send my blog posts to their email list

That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.

Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.

How to Drive Traffic to other Blogs

I spent a fair chunk of today driving traffic to other blogs.

I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.

Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.

You Will Run out of Time Solo But You Never Run out of Friends

Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.

But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.

As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:

  • when you sleep
  • when you travel
  • when you spend time offline with family and friends

Sounds sweet, right?

Give freely.

Drive traffic to your blog easily.

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