Whether you’re just starting out as a blogger or have been doing so for years, having great landing pages is extremely important – this post aims to give you enough landing page inspiration to take your blog to the next level! Done properly, landing pages can increase the rate of conversion amongst your readership, encouraging them to read more content, buy a product, or take meaningful action after they have arrived at your site.
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To understand a bit better how these pages are designed, and why they’re such a crucial component when drawing in new visits and turning them into conversions, it’s worth looking at several examples. Amid the thousands of landing pages online, there are seven that stand out among them as the most effective, and best designed, making them perfect examples for those new to the concept.
Two key questions answered by a good landing page are “who?” and “how?” The goal of these pages is to encourage new visitors to become customers, largely through a product or subscription purchase. This is the goal of Shutterstock’s landing page, which features a call to action, encouraging customers to view plans and pricing, above the fold. It next explains what the company is, what they offer, and what makes them different from the competition. By defining their business and boldly encouraging new visitors to become a part of it, the company’s landing page is easily one of the best.
Beyond merely defining a company and encouraging new customers to take part in its products, a good landing page should include testimonials from those customers who have already purchased a product or subscription from the site. This can be seen on BuzzStream’s landing page, which features two customer tutorials that build rapport with new visitors. Each testimonial comes from a different type of “typical” customer helped by BuzzStream and, when pared with the company’s large call to action at the top of the page, it makes the landing page an effective way to increase customer conversions.
I wanted to give an example of how local business can create great landing pages – MK Relocations, in my opinion, do this brilliantly. In an attempt to bring in the exact right customers for future sales, the company has developed its landing pages around specific towns and regions. The example shown here is the site for customers in Northampton, which effectively reaches out to a small demographic area while maintaining the company’s larger message and goals.
This page is a shining example of how to target a very small niche of the online marketplace and turn it into sales via a special connection, the conveying of expertise, and a demonstration of authority.
Quick Sprout is a training system that helps to educate marketing professionals in the skills needed to boost their SEO and take charge of their online marketing strategy. The system’s landing page is perfect, of course, as one would expect from a company that does this sort of thing for a living. Quick Sprout immediately sells customers on its authority and expertise by noting that some of its clients include the likes of NBC and Amazon. Testimonials from other influential industry sources are included, amid marketing copy and videos that help to sell the system.
The site is easy on the eyes, it’s intuitive, and it blends written copy with video content in a way that will engage users and keep their attention. That’s good news for conversions and profits no matter the kind of site and the product that they happen to be selling.
The landing page at SquareSpace takes a slightly different approach to customer conversions, though one that is equally successful and engaging. Instead of having their existing customers give testimonials about the product’s useful features, the company’s landing page features a full tour of SquareSpace’s major selling points. Complete with calls to action, product screenshots, and very large textual descriptions of each feature, this slick page is an effective way to sell and convert.
Shortstack’s goal is to transform the way customers engage with social media, and it uses its landing page to entice new visitors with strong calls to action, testimonials from existing customers, and a series of examples that show how the service can be used with Facebook and other social networks. A call to action is featured above the fold, as well as in the page’s title, leaving no doubt in visitors’ minds as to how they should proceed after landing on this page.
7. Go Live
Go Live is a tool used to generate buzz about websites through social networks, and the landing page created by the company is a key way to communicate this. The landing page features several calls to action, as well as an illustrated “flow chart” that shows how the product works. It maintains a constant sense of movement and motion, encouraging customers to follow calls to action and sign up with the service as soon as they can.
Wellshine’s landing page starts with a simple statement about what they do, and then features a call to action for those customers who would like to become franchisees with the company. Thereafter, the landing page continues to pair useful pictures with a list of benefits that come from choosing Wellshine over the competition. The landing page is a bit longer than most, but it answers the key question about purpose and benefits with ease. To be honest, the design isn’t as slick as others that I found but the most impressive part of this are the calls to action – anyone visiting that page knows exactly how to get in touch and why they should.
9. Bear CSS
A call to action is featured in large print on the left side of this landing page, and the instructions for using Bear CSS are featured immediately to the right of the call to action. There is simply no doubt when landing on this page: Customers should start using it right now, and many of them undoubtedly will.
Great Landing Pages are the Key to Great Success
With customer testimonials, examples of a product in action, and strong calls to action, these landing pages represent the best way for those new to the concept to engage their visitors. By using landing pages to answer key questions, like how, why, and who, landing pages can boost conversion rates and increase subscriptions dramatically after implementation.
Are You Chasing the Flavor of the Month?
My first fundamental of successful blogging focuses you on being present.
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All of our power resides in the moment.
None of our power resides in the future or past because neither exists.
Time is illusion.
Only Now is real.
Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.
This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.
How in the heck did I write and publish nearly 800 guest posts on one blog?
I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.
Bruce Lee and Blogging
Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.
Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.
Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.
The Flavor of the Month
Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.
While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.
Success is yours, but success is not an overnight or week-long endeavor.
Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.
Write, publish and connect with top bloggers by helping top bloggers.
Success Finds Specialists
I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.
Imagine if you could work from home every day? Visualize that fun and freedom.
Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.
I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.
Avoid program hopping, niche hopping and all forms of flavor-chasing.
Do one thing. Do it well.
What Is the Incredibly Easiest Way to Drive Blog Traffic?
Drive traffic to other blogs.
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Give what you want.
Help people get what they want and people help you get what you want.
I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.
I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.
I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.
The more you give, the more you get.
The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.
I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.
My blogging buddies – who appreciate me promoting them – freely:
- link to me on their blogs
- retweet my posts
- share my posts on Facebook
- share my posts on LinkedIn
- send my blog posts to their email list
That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.
Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.
How to Drive Traffic to other Blogs
I spent a fair chunk of today driving traffic to other blogs.
I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.
Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.
You Will Run out of Time Solo But You Never Run out of Friends
Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.
But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.
As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:
- when you sleep
- when you travel
- when you spend time offline with family and friends
Sounds sweet, right?
Drive traffic to your blog easily.
What Are 2 Powerful Qualities of Top Bloggers?
John Chow and Bigfoot.
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No correlation exists save this post. Although John is super tall. I met him in person during Affiliate Summit East.
Both JC and Bigfoot taught me 2 incredibly powerful qualities of top bloggers.
John taught me how to think abundantly.
Bigfoot taught me to be open-minded and to think for myself.
A while back I recall reading a post on John’s blog.
He explained how being an Amazon Associate creates a steady passive income stream.
For an example, he showed how linking to a product your audience finds useful – in the proper context – leads to blogging profits. At the time, I admired his strategy but could not get why you’d link to an affiliate product for a measly $2 commission. But of course, John thinks like, feels like and is a multi millionaire so he thinks of acquiring increasing wealth versus thinking of how little he makes on certain commissions.
$2 adds to the John Chow millions. Plus, even if JC began blogging yesterday, at zero, he thought like a millionaire well before becoming a millionaire, so he would have made his first $2 on his way to millions.
These days, I think, feel and act abundantly. I celebrate every penny I make online because where your attention and energy goes, grows. Top bloggers think abundantly. If you think, feel and act abundantly, at year’s end, the $2 commission per sale yields $500,to $1000, to $5000 per a single income stream because the more you celebrate money and feel rich, the more money you make.
Top bloggers think: money. Open 5, 10, 15 or more income streams. Seize every opportunity to prosper. $2, there, and 100 sales later, you made $200. Top bloggers think abundance – versus lack – and make money.
Be Open Minded and Think for Yourself
As you know, I love studying the creature Bigfoot.
Most humans are closed-minded and follow the herd, being lazy thinkers, and simply agreed with the herd; naturally, these folks believe Bigfoot is a myth.
A handful of YouTube videos of Bigfoot scientifically breakdown:
- the size of these creatures: 7-10 foot tall, up to 5 feet wide, and 500-900 pounds
- the physiology of these creatures; compliant gate, 90% knee flexion, absence of neck, hulking trap muscles, heavy brow ridge
- the sounds these creatures make; clearly not within our current animal kingdom
If you are open-minded and think for yourself, you clearly see a huge, primate-type creature with some human-like qualities appears in these videos. Truth reveals itself to clear, deeper thinks.
But if you are closed-minded and agree with the herd, you become blind to the truth and see a guy in a suit, or hoax, in these handful of legit Sasquatch videos.
Like the small group of humans who know Sasquatch exist, top bloggers are both open-minded and do their own thinking. Successful bloggers open up to new strategies and new income streams. Plus these top folks never agree with the herd just because most people think a certain way; these pros think critically, for themselves.
I think incredibly deeply about blogging, and mindset, and see parallels no blogger on earth sees, save me. Why? I am open-minded and do my own thinking, for myself, never being swayed by the general public and its poisonous, limiting skepticism.
You almost have to be insane *not* to believe in Bigfoot after scientific video breakdowns and tens of thousands of credible eye-witnesses prove these encounters are with large primates, not humans in suits. Even a 300 pound, pro bodybuilder would look like a 5 year old trying to fit in his dad’s suit if he tried to wear a suit with dimensions for a 9 foot tall, 800 pound being.
In the same breath, you really need to be out there, if you are so closed-minded and agreeing with the poor masses, that you are blind to the truth of abundance around you, as a blogger.
Open your mind.
Think for yourself.
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