When it comes to building a successful web site or blog there are many ways to track how well you are doing. Some people will focus on traffic, revenue or even Google PageRank, but many people also like to look at the Alexa ranking. Alexa is the service that tracks all of the web sites on the internet and assigns them a ranking based on various factors such as traffic, incoming links, social sharing and many other stats you might be looking at as site owners.
Alexa is currently ranking over 30 million web sites world wide from over 125 different countries. For most web site owners, it’s usually a big deal when you break into the top 1,000,000 on Alexa, but the real treasure is when you get in the top 100,000 sites.
When I first acquired BloggingTips.com a few years back it was in the 12,000 range, then I found myself not being able to dedicate as much time to the site as I would have like. At the high point it fell to around 18,000 on Alexa.
Once you get in the top 25,000 rankings of Alexa, it’s much harder to rank higher and very easy to fall back. In 2013 I made it a goal to get back into the top 10,000 Alexa (for whatever it’s worth), but it’s more of a personal goal than anything else. The best way to do this is through quality articles that get shared, linked and commented on.
You can see an Alexa ranking chart for BloggingTips.com to the right over the past two weeks. It’s nice to see that the blog is continuing to rank higher every single day. Special thanks to SiteRankHistory.com for the stats.
Through March the blog was able to jump another 1,000+ up in the Alexa rankings. It will be interesting to see how quickly the site continues to rank, as it will continually be harder to rank among authority sites and blog.
Does Alexa Score Matter?
Before we jump into the tips for how to get better Alexa score rankings, let’s first ask the question of does Alexa really even matter? In so many words… no, it’s doesn’t matter! While it’s an awesome way to keep track of your site performance, it really doesn’t mean much. Alexa is just a score and at the end of the day it doesn’t mean much. I actually have a few sites in the 1 million+ and few hundred thousand on Alexa and they are making almost more money than BloggingTips.com, so it’s definitely not a good way to measure the financial value of a site.
However… metrics are king and ad companies and businesses love stats. If your site is ranking in the top 10,000 on Alexa, you will probably get a lot more notice from ad companies and services looking to advertise or work with your site. Alexa is a fun way to rank and track the performance of your site, but at the end of the day it really doesn’t mean much.
Quick Tips to Improve Your Alexa Score
Now that I’ve upset everyone by saying Alexa doesn’t matter, let’s talk about how we can increase your score anyway! (haha).
Below is a list of some of the most well known and effective ways to improve the overall traffic, quality and growth of your site while improving your Alexa rank at the same time. I’m not doing anything special or amazing to continually increase the BloggingTips.com score, it’s all based off growing the site and my audience.
Install the Alexa Toolbar
I personally don’t use the Alexa toolbar, but there has always been a lot of talk about how effective it is to get people using the Alexa toolbar to browse your site. Obviously since you are visiting your site the most, and if you have the Alexa toolbar installed, then the toolbar will track a lot of visits to your site. This is one of the many reasons why tech and webmaster related sites rank so well, many of the site visitors have the Alexa toolbar already installed since they are interested in the stats it can provide.
Claim Your Web Site or Blog
Over the years Alexa has grown into much more than a ranking system, they now offer advertising through their site, toolbar and advanced tracking for paid members. Another great way to increase your Alexa score is to claim your site using their system. Doing so will allow you to:
- Easily update your site’s contact information
- Update your site’s title and description
- Respond to user reviews of your site
Place the Alexa Badge on Your Site
Again, Alexa loves getting all the attention. If you use their toolbar it will help your rankings… claiming your site will also help, and so will pushing their badge on your site. There isn’t much detail on how much this will actually help, but if you love Alexa and want to show your ranking to the world, you might enjoy using this feature anyway.
Get Reviews for Your Site on Alexa
Again, not sure of the importance or value, but having reviews for your web site does go a long way with many directories and services. When logging into your Alexa account you can leave reviews for other web sites and blogs on the internet. You can see in the screenshot below you can see the Alexa review option.
Click here if you’d like to leave a review for BloggingTips.com.
Link to Alexa within Your Blog Posts
It never hurts to link back to Alexa within your content, as this will lead to more people finding out about their toolbar, downloading it and visiting your site, while also allowing Alexa to see that they are getting backlinks from your site.
The Biggest Alexa Score Ranking Factors
Update Your Blog Often with Quality Content
As mentioned, I’m not worrying about any of the methods used above, all I really care about is growing out the site with quality content that provides value to my audience, gets them to share the content and link to it from their site.
The better the quality content on your site and as long as you are posting on a consistent basis, this will greatly help in your mission to increase your alexa score. Don’t forget to always link to other content from within your articles and don’t spin articles or create garbage backlinks… this doesn’t help anyone at the end of the day and could also get your tossed out of the Google search engine.
Increase Your Social Reach and RSS Syndication
As less more are using the search engines and more people are relying on social networks, this should also be a major focus of yours. Make sure your blog content is being spread across Twitter, Facebook and Google+. You should also create a fan page for your blog if you haven’t already.
Even though Google Reader is going away, rss syndication and your blog update feeds are still going to be an important method for distribution and link building to your site.
Any more Alexa Score increasing tips?
There are many ways to increase your Alexa score and some work better than others. Be sure to share your opinion and tips in the comments section below.
1 Failure Conscious Tendency That Makes Blogging Tougher
Some bloggers cannot accept a good thing when they get it.
I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends.
99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons:
- Blogging From Paradise has a DA of 47; that’s some backlink juice!
- Blogging Tips has an even higher DA; 48 I believe, meaning more backlink juice
- you bond more deeply with me, and forming a deeper friendship allows me to open doors for you, via guest posts, more backlink mentions, interviews, prospering partnerships
- greater blog traffic through exposure
- greater blog profits through exposure
- greater brand awareness through exposure, and also, your blog and brand aligns with Virgin, Forbes and Fox News, sites I have appeared on, creating greater trust
I could go on for 45 minutes. The list of benefits are endless. There are absolutely no downsides to being mentioned by me, on my blog or via guest post. Yet, some folks, because of their own fears, cannot accept these gifts freely and gratefully. Hey guys; I luv ya’s. This is not a rant, but a lesson in seeing good (versus fear/downside), expressing genuine gratitude and learning how to move up in blogging circles, by being fully grateful to receive the above gifts and by purging any fears or lack of gratitude you feel, when a world renowned blogger links to you.
Virtually all bloggers are grateful for receiving the above list of benefits. Donna Merrill is a blogging high roller and she responds to virtually all my tags and mentions. I would never expect her to do so because we are great friends, and she is so busy, but that is heart-filled blogging.
But a few bloggers clinging to deep fears have responded to my generous backlinks a few different ways:
- some fear the linking structure is not neat and orderly
- some fear they are not getting enough link juice via Google, and ask me to log into search console and make changes or whatever
- some fear they are not getting enough links to a specific site or permalink, and ask me to edit the post, to change the link
All above motivators are fear, and fear is not real, so if you honor these fears and react-respond in the above fashion, you judge things or make a request from an illusory, untrue, false, totally not real energy of loss, lack, limitation.
That fear has 100% to do with you, and nothing to do with me. I will keep being generous with my blogging buddies, but I seek out loving buddies, not those weighed down a bit too heavy by fear, so fear-bloggers gotta go, along with their links, going forward. Nothing personal, as I love and respect these folks. Just an energy thing.
We See the World as We See Ourselves
You see the world, you see other bloggers and you see their linking strategies as you see yourself.
If someone fears they won’t get enough traffic or clicks or Google juice through my linking strategy, that has nothing to do with the guy featured on billionaires’s blogs, and living his dream, circling the globe. That has to do 100% with you, your fear of loss, your fear of not enough, your trust issues, and other deep, fear based energies, begging to be unearthed and felt.
I am the mirror. You are the source. You are cause, and effect.
Picture break! Me during my trip to Fiji with my friend Olivia.
My dear friend Alonzo Pichardo sent me a Message months ago. He was deeply grateful I had linked to him 50 plus times on Blogging Tips alone. He is grateful! Does it surprise you that the guy runs a highly prospering business and leads a huge, loyal following?
David Boozer routinely sends me Messages sharing how grateful he is for my eBooks, courses, content and mentions, writing from the heart. More gratitude! Does it surprise you that one of his YouTube channels has registered millions of plays, alone?
Alonzo and David do not ask me to change links or put stuff into Google console or to change my linking style; they know a gift when they see it.
Vishwajeet Kumar feels incredibly grateful for each backlink I give to his helpful blogging resource, and expresses his gratitude on social media.
This is how you move higher in blogging circles, to see more success, versus moving lower, through fear-based lack of gratitude, and, losing link mentions.
Guys; see the blessing in a coveted backlink. Be grateful. See the good. Move up in the blog-0-sphere. Experience increased blogging success.
Connect to Get Connected
Do you want to know how I became a connected travel blogger?
I patiently read posts from a brilliant group run by Mapping Megan, published genuine comments and promoted my fellow bloggers.
That is it. I put in serious work. I also published helpful content on my blog, too.
Bloggers mistakenly believe in “getting connected”. Like being connected is a passive act, that just happens. By luck, or by lame pitches.
Do you want to get connected enough where you get featured on world famous blogs? Invest in my Teachable course. I teach you how to do it without pitching anybody.
I created the course after bloggers emailed me asking if I can feature them on Forbes, or asking how much it costs to get a link on Forbes. All these bloggers made the critical error of believing asking someone for a favor or feature – quite a passive, lazy, mindless act – is how you “get connected.” If this were true, 30,000,000 bloggers would be featured on Forbes, Forbes’ reputation sinks into the sewer and nobody would want to get featured on Forbes anymore.
Do you see how foolish and silly strategies like asking people to get featured on world famous blogs waste your time? Like me asking the NY Knicks for a try out, after I only had skills good enough to be a junior college basketball player. Foolish.
Passive Versus Active
Getting connected is passive. Not gonna work.
You EARN connections by connecting yourself to human beings, and you connect yourself by featuring skilled bloggers on your blog, by mentioning them and sharing their content on social media and by expecting nothing in return. I mention Paula Pins the Planet because she’s a first class travel blogger. I connect myself to her. Friendship forms. I connect myself to Rhonda Albom by linking to her on my blog and by tweeting her posts. As more and more friendships form, blossom and grow, my friends:
- promote me
- endorse me
- help me
- inspire me
- buy my eBooks
- hire me
People then say, “Hey, Ryan is a connected blogger! He knows everybody.” Fools believe me being connected just….happened. Passively. Lost folks believe I am lucky to be connected. The blogging brain dead believe I began blogging from a connected, influential space, when I knew more cats than bloggers 10 years ago, a lost blogging soul who did not know what a blog, was.
I spent 10 years of my life connecting myself to bloggers by promoting them without asking for anything in return. I help skilled bloggers because skilled bloggers provide you with helpful resources. Naturally, this level of generosity and calm, cool detachment helped me pop up on the radar screen of high profile brands. Kinda happens, when an army of influential blogging buddies endorses you, promotes you and vouches for you.
Connecting yourself to successful bloggers requires:
You pay a specific tuition for being connected; helping influencers without giving thought to your own needs. Then, over months, then years, you become incredibly connected, powerful and influential, based on your generosity and willingness to shine the spotlight on other bloggers, like Moss Clement. Peep his generosity. This is how to get connected. Be a tireless supporter of other bloggers, like how David Boozer and Alonzo Pichardo do it. These guys are generous! David promoted me more than I promoted me. That’s saying something. Then, Alonzo and a bunch of folks found me through David, and these blogging pros generously promoted me. I keep promoting them too, returning the generosity these folks have shown me.
Do you want to know my secret for being hyper connected?
Take care of your friends!
Think little of your own needs. Friends will help take care of you.
Connect yourself to people. Promote them. Expect nothing. Be super connected.
5 Common Mistakes To Avoid When Starting A Business Blog
Trying to compete in the world of content creation and blogging can be very tough. With so many active websites and blogs flooding the internet and search results with new content daily, how are you supposed to compete and have a successful site?
Some of the best ways to accomplish this, are to avoid mistakes that many have made in the passed — while also teaching to industry what to do and what not to do in the process.
That is what we will be focusing our discussion on today.
We all are bound to make mistakes, but how we respond and recover from those mistakes count. In the blogging world, it is no different. If you have just started your business blog, there are a lot many things you need to pay attention to. The best way to save yourself from mistakes is to learn from the mistakes of others.
Here is a list of few blogging mistakes you need to avoid.
Mistake #1: Posting every day
Thinking of posting a blog every day can blow you out. Don’t rush into posting more posts, but take time to research, write and proofread your post. No matter how many articles you post, if they are poorly written, it will easily degrade the reputation of your blog. Instead, schedule posting one or two blogs a week, depending on your target audience. Take time to generate good quality content.
Mistake #2: “anything” is the topic
Your blog should be based on a specific niche. You can go with any topic, but make sure you stick to the niche. If you have attracted a healthy base of readers, then your audience is likely to be interested in your subject. Select topics that deliver value to your readers. Don’t make them leave your website by writing irrelevant posts. Stick to what you know and avoid subjects you don’t have any expertise with.
Mistake #3: Not promoting your blog
It doesn’t matter how great you write, your post will not receive traffic automatically. People will not hear about your post unless you share with them. A perfect example of this can be seen in the free stuff and online coupon space. With so many coupons already floating around the internet, you need to create real content on your site that will provide value. You can see how a site like By Discount Codes is accomplishing this ‘monthly coupon’ summary posts on their site.
After publishing any new content to their site, they are then sharing it though social media as well. By internally linking to your own product or sales pages within your blog content, you will find much better ranking through your site, while also improving site navigation as well.
Mistake #4: Doing everything alone
Starting a business blog requires a number of resources, and along with that you also need to focus on your business. Trying to do everything alone can limit your blog’s growth. Whether you are a business owner, manager, entrepreneur or sole proprietor, not outsourcing various tasks can make you less effective over time. You can delegate some work to freelance writers, designers, developers and SEO experts.
Mistake #5: Know how to write long-form content that works
Visitors don’t like reading boring and lengthy posts. They are stingy with their time and the long post can easily daunt the readers. Come up with the posts of varying length, but never compromise on the quality of the content. People will even read a 3000-word post if they find it informative, and they won’t even read 100 words if the content isn’t useful.
However, it’s important to note that longer content does rank better in Google. This means you need to find the right medium between having too little and too much content. Don’t bore your audience, but make sure there is enough there for your content to rank the best it possibly can.
Make sure you avoid these mistakes, so you can make the most of the resources without wasting any time and efforts. A lot of people run blogs, but only engaging and attractive content will keep you ahead of the game. Always remember, the more you concentrate on improving the lives of your visitors, the more successful you will become. Have you done any mistake that you would like to share? Comment down below.
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