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Email landing page tips

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Email has proved to be a very effective marketing tool in the current marketing world. Companies are increasing their concentrationemail landing on this form of marketing as it is the cheapest way to reach your potential customers. But according to a survey about 50% of the people landing on a landing page through mailer campaigns quits from the page. This is very high as compared to industry standard bounce rate of about 35%. The main reason for this high bounce rate is the design of landing page. Designers put a lot of effort in designing promotional emails as well as the respective landing page attractive and beautiful, but they ignore few basic points which act as a deciding factor in the success of email campaigns.

An ideal landing page for mailer campaigns is shown above. The company name or logo and the punch line or the tag line which defines your company objective should ideally be located at the top left corner of the page. An image describing the main reason of sending the mail should be present at the top right corner. This image can also be a flash video if you can embed them in to your mail. This image will be the deciding factor as it will be the first sight of any one opening the email. So explaining your product using the image can really help you reduce the bounce rate of the page. Below these things should be running text explaining in brief the reason for sending the email. Next to it can be the action button. This should be very prominent as it may make a difference between a customer and a visitor. In any promotional email, disclaimer and unsubscribe options are very important.

Some of the basic tips for designing an email landing page are as follows:

Size of the page: You should always keep in mind that not all of the world population has high speed internet connection. So the landing page should maximum load in 3 to 5 seconds. The ideal size of the page should be around 35 KB. You should make sure that your landing page size is below this as a delay in page loading can really be fatal for your campaign.

Choosing the landing page: Many companies prefer landing a customer on their home page as they think that their home page is best optimized as compared to other pages in the website. But it should be kept in mind that generally home pages are a face of a company. It may contain the product for which you sent the mail but will surely have other stuffs too. This can be a distraction for the customer and they may end up closing the window. So the landing page should be specific for each and every promotional email sent. The design, structure and the promise made in the mail should also be there in the landing page. This will develop a trust in the eyes of the customer and hence they may end up as being your customer.

Use of forms: When you use forms on the landing page, make sure that the structure of the form is user friendly. If you have a multi-page form, try to provide a navigation details (navigation breadcrumbs) at the top of the page. In this way you can stop visitors from closing the page just because they do not know how long the form is. Also if the form is a single page form, try not to display other products ad on the page. This can distract the customer and can finally make the customer to close the page without even buying anything. If your website has variety of products and you want to display all of them then in this case the best way is to use a shopping cart. The customers can add the required product in the cart and can continue their shopping. The image below shows a typical breadcrumb where the user is shown his navigational path for reaching the current page. If he or she wants to go back he can directly click on the breadcrumbs and can reach his desired destination.

Prominent call to action buttons: The call to action button (generally the ‘apply now’ button) should be very prominent and preferably more than one in number on the landing page. Putting one in the first fold of the webpage and the other one at the bottom of the page is a good option.

Analytics tracking: The whole process of the customer movement by the time of clicking the call of action button on the email till the final payment is done should be properly tracked. This can be a great help in optimizing the campaigns. Using various analytics tool (like Google analytic); you can know the page or the point where visitors are abandoning the page. So after knowing the details you can optimize the page and hence can increase your conversion.
Avoid promotional code: If you have provided promotional code in the email then you can provide a text box in the landing page asking for it. But in case the user has to search for promotional code on various discounts coupon sites, it may be a distraction for the customer. Instead of moving forward to the next step, users will go in search for the coupon code. In case they are not able to find any, they may close the page in frustration.

Live chat: In case if there is an issue which the customer faces while filling your application form, there should be a live chat facility available on the page by clicking on which they can remove their query. An alternative to this is a contact us form on the page but this is not advisable as there is a great chance that the user will abandon the page since his query is not fulfilled instantly. Live chat can solve the visitors query immediately and hence will stop the customer from quitting the payment process.

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Hey everyone! My name is Naven Pillai. I help online marketers and business owners with online marketing efforts. Follow my blog at NavenPillai.com

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4 Tips for Using Wikipedia as a Marketing Tool

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When you type in a Google search for a name brand, famous figure, or historical event, you’ll almost always see a familiar name at the top of the search results: Wikipedia. In fact, it’s hard to spend much time in any search engine without encountering a Wikipedia page. But have you ever thought about whether this popular online encyclopedia could be a powerful marketing tool for your brand?

Four Tips for Wikipedia Marketing

Whether it’s for a personal brand or a business, it’s possible to obtain a Wikipedia page. Don’t confuse this with being easy or effortless, though. Depending on a number of factors, you may find it challenging to get started.

However, here are some helpful tips that should get you moving in the right direction:

1. Wikipedia Has Notability Requirements

Wikipedia has some requirements regarding who and what can have a page. These are known as “notability requirements.” You can read about all of the details, but the basic gist is that you must have a collection of authoritative third party sources of biographical information on the internet in order to create a page. These sources typically come from PR releases, interviews, articles, or online records.

2. Wikipedia Shouldn’t Be Your Initial Focus

Let’s say you’re trying to build your personal brand. While Wikipedia is certainly a very visible website, it shouldn’t (and can’t) be your first focus. You must invest in a far more general content marketing and PR strategy before even considering Wikipedia.

Take Tim Sykes, successful millionaire penny stock trader and coach, as an example. If you look at his Wikipedia page, you’ll notice there are nearly 50 references at the bottom. In order for his page to be validated, every single statement had to be backed by a third-party resource. It took years for Sykes to earn enough links and stories to earn the right to have a Wikipedia page. Remember, focus on molding yourself (or your brand) into a notable entity before considering Wikipedia.

3. Don’t Take a DIY Approach

“If you believe your company passes the notability test, but Wiki volunteers have not yet created an article for your organization, you may be tempted to take matters into your own hands,” journalist James A. Martin explains. “The DIY approach to Wikipedia, however, is usually a bad idea.”

Wikipedia has a conflict of interest guidelines. These guidelines simply state that Wikipedia pages must be written and edited by third party individuals. Instead of writing your own page (that will more than likely be flagged), hire a professional who is unbiased and understands the intricacies of publishing on Wikipedia.

4. Be Prepared for Criticism

In an ideal world, your Wikipedia page would be a powerful marketing tool that would tout all of the wonderful things you’ve done. But you have to remember that Wikipedia is a collaborative platform where people can edit and revise entries.

“The biggest reason to avoid a Wikipedia entry is that once you finally achieve one, it stops being your own,” journalist Monica Hesse says. “You might have created it, but everyone else can edit it. The resulting product isn’t going to be a celebration of you, it’s going to be a clinical analysis of your failures as well as your triumphs.”

If you’re willing to take on these risks, then so be it. Just remember that you aren’t in total control of your Wikipedia page.

Wikipedia Marketing: Proceed With Caution

When it comes to Wikipedia for marketing purposes, the best piece of advice is to proceed with caution. There are great pages – such as this one of baseball Hall-of-Famer Hank Aaron – and then there are big blunders – such as these.

Be careful and don’t rush the process.

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How to Watch Netflix Outside of the United States

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As bloggers and especially travel bloggers, we may find ourselves with the opportunity to travel through out the world. In addition to the many perks of being able to run your business and blog from anywhere, you might also run into connectivity issues when traveling outside your country. One specific issue that travelers may discover is there inability to access some of their favorite sites such as Netflix.

Once getting their access to the internet and seeing they can’t access Netflix, but they can access other areas of the internet such as WordPress and their own sites, they may feel that Netflix, Facebook and other media sites that are being blocked is a lost cause… however, this isn’t the case.

Yes! It is possible to watch Netflix outside of the States – and you can access other video streaming websites too!  

Blocked Access‘Orange is the New Black’ and ‘House of Cards’ are currently my two most favorite TV shows, making Netflix an online holy grail… especially when you have time to kill or for long flights that have internet access.

For those of us who live in the States, accessing Netflix poses no problem at all, however, if you happen to go on vacation, travel overseas for business or perhaps even move to another country you will have one serious issue – you won’t be able to access it.

You could end up wasting valuable time trying to figure out how to watch Netflix whilst in Europe or any other country that you may find yourself in, but I’ll let you in on a little secret. No matter where you are in the world, there is a way to unblock Netflix, plus all the other video streaming sites out there such as Pandora, Hulu and HBO.

The secret to unblock Netflix – continue reading, it’s coming!

How does Netflix know where I am in the world?

Netflix recognizes you by your IP address – it doesn’t matter what type of device you use to access it, because it checks your IP address to find out where in the world you are.  If you’re in Europe, and you connect to Netflix, it can detect that you’re outside of the United States, and it will display the message “Sorry, Netflix is not available in your country yet”. Netflix will only grant access to its services to those who are located in the States – those with an American IP address. So, you need to change your IP address to one that is located in the States.

The secret is to use a VPN (which stands for Private Virtual Network).

Using a VPN is like using a different internet service provider, no trace of your original IP address can be detected. For example, if you’re in Florida, and you connect to a VPN server in New York, your original IP address is hidden, and any website you visit thinks that you are now in New York.

While the concept and basics of a VPN might look something confusing like the image below, the complications of it all have been made quite simple by many of the different VPN server companies on the market today.

businessman drawing a security plan for a firewall system

I’ve tried several VPN providers over the years, but one that I’ve always stuck with is Hide My Ass! because a) they have thousands of IPs, b) they have more servers around the globe than any other VPN provider, and c) have the fastest servers on the market, which of course is so important when streaming Netflix.

You can use Hide My Ass! on your PC (Windows), Mac, and Linux operating systems. And you can download their free app for your iPhone, iPad, etc. via the iTune’s store, and for your Android device via the Google Play store.

Downloading the software takes a few minutes, and if you do have any questions you can contact their customer support guys who are really knowledgeable and helpful.

Currently, they have 620 VPN servers, and over 77,000 IP addresses to choose from, and they are continually adding more servers, new countries and locations to their database making them my number one choice of VPN provider.

This screenshot shows that I’ve selected a US State, which will allow me to watch Netflix.

Hide My Ass VPN

Do I need an American credit card to purchase Netflix?

You’ll find that you will be able to use your non-American credit card to pay for a Netflix account, but you will likely need a US ZIP code. It won’t stop your payment from going through, so don’t worry about that.

American ZIP codes are made up of 5 numbers, for example, 10003 is a New York one. There are a number of websites that provide ZIP all US states.

So, enjoy Netflix, and if you have any questions I would love to hear from you!

For many bloggers traveling throughout the world, the last thing they would probably think of when leaving for their trip would be what sites they might have trouble accessing at their final destination. Fortunately through the use of VPN providers this shouldn’t be an issue, especially when planning ahead.

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Less than 5% of Men Cited Reading Blogs as their Favourite Online Activity

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So when you wrote that piece about how you loved Phil Neville’s commentating style during the FIFA World Cup 2014, the men you were hoping would lap it up, quite probably didn’t. That is, of course, unless you carried out some research of your own and found that’s exactly what your male audience was crying out for.

For those that didn’t want to read a blog post, not only might you have turned them off (or bypassed them completely) by choosing that channel, your praise for Phil Neville’s commentary style may well have done the same. But at least a bad reaction is better than no reaction at all.

A recent study [infographic] revealed that unlike the 7% of women who said reading blogs was their favorite online activity, more than 95% of men chose social media, games, videos or other types of content as theirs. Admittedly neither party was overly enamored with blogs, so while they can be an easy way to add active content to your website, you might be completely wasting your time. So how do you know?

Men vs. Women Blogging

Conduct your own research

Finding out what people do and don’t like doesn’t have to be costly. If budgets are tight or content just isn’t on senior management’s radar – it’s free to ask your customers what they want via social media. If you’ve got a bit more time on your hands, basic metrics from Google Analytics will tell you things like your top landing pages, how long people spend on a particular page (and therefore how interesting/engaging it is), as well as the route they take around your site. These are all insights into their behavior and what they enjoy looking at online.

Look at what your competitors are doing

Nobody wants to be late to a trend, but getting a feel for the kind of content people go crazy for and reacting to it can be a good place to start. Sometimes it’s a good first step into the world of creating content that works. Sometimes a great way to achieve success is by taking an idea that’s been done, and creating something bigger, better and more shareable.

What’s being shared?

Dig around on Twitter and Facebook – what are people liking/sharing/commenting on? Is there something relevant to your brand/business that you can pick up on? Even if your starting point is as simple as getting involved in a discussion on a particular hashtag, you might find you pick up a few more followers and at the same time start building a picture of your audience.

Enlist the help of analysts

If the thought of research or analysis fills you with dread, there are plenty of companies and lots of available software on hand to help you know your audience. Have a dig around, maybe even try a few out – there are plenty that will offer you a free trial. If you make good use of Twitter, a great tool to analyse your followers is Followerwonk.

 

Soon you’ll know exactly what content your audience likes and the tasks of planning, creating, publishing and analysing content will become something that delivers satisfaction, not nightmares. And when you can show the powers that be just how much can be achieved from content, your business cred will soar and we think most of our readers would probably like a pat on the back.

For more related tips, check out this great post which can be used to help blogging as well as social media efforts.

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