Cloaking, link schemes, keyword stuffing – those days are finally over! Apart from focusing on the quality of content you feature on your website, the way you build links also needs immediate improvement. Google’s Penguin army continues to keep a close watch on the websites that indulge in link spam. If you use black-hat SEO techniques to build links for your website or blog, Google’s Penguin is never going to spare you.
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So, the link building tactics are fast evolving. You can help your website do better in search engine results for the long term only by sticking to those link building strategies that are Penguin-friendly.
If you don’t know, given below are five important Penguin-friendly tips that you can use to build links for your site.
#1. Quit Obsessing Over Anchor Text
After being manipulated for so many years, anchor text has finally lost its weight as far as SEO is concerned. If you have an obsession for the money-keyword, you can get yourself into trouble quite easily.
In simple words, you can’t pressurize Google anymore to rank your website for a specific keyword like ‘best travel agent’. If you still try to manipulate the anchor text to rank for a specific money keyword, you are definitely inviting Google’s Penguin to bring its axe down upon you.
So, stop abusing anchor text right away.
#2. Stick to Your Niche
While building links in the post-Penguin world, you can’t cross your niche. In a bid to generate more and more backlinks for your site, you may try to reach out to those sites that are not relevant to your niche. Brace yourself, irrelevant link building will easily tear your site apart.
If your website belongs to the travel or tourism industry, you should never try to get links for career website.
#3. Think Authority
Before you start to build links for your website or blog, you should never forget the word ‘authoritative’. Even when you choose niche-relevant sites to acquire links from, you should make sure they are authoritative.
Key signals to measure site authority include –
Quality of content
Freshness of the content
Acquiring 10 backlinks from authoritative sites is far better than getting 100 or 1000 backlinks from low quality sites.
#4. Use More ‘Click Here’ or ‘Read More’ Links
There was a time when anchor text like ‘click here’ and ‘read more’ were considered to be useless. Thanks to the Penguin algorithm, such anchor texts are surfacing on the scene once again. It’s only because this is how most of the people usually link to content on the web.
Such anchor text (as opposed to exact-match anchor text) makes the backlinks profile of your website or blog look natural to search engines. So, you should use them more.
#5. Say ‘NO’ to Automated Link Building
Post-Penguin, Google leaves you no space for any kind of automated link building. Social bookmarking and directory links are out of the game. If you want to make your website Penguin-friendly, you should switch to manual link building once and for all. Create an entire team and have brainstorming sessions to come up with creative manual link building techniques.
Do you think your website is completely Penguin-friendly? Please feel free to let me know what you think.
How to Optimize Your Blog for Voice Search
The new year has come and we are just twelve months away from the year 2020. Why is that important? Because by 2020, nearly all searches are predicted to be voice, rather than text searches.
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In fact, Gartner found that 30% of those searches are going to be done entirely screen-less. Here are a few more numbers in case you are not convinced:
- 13% of households used voice search in 2017 and this number is expected to rise to around 55% by 2022. [Source]. Smart speakers have created an industry of their own and are easily integrated into American household. As the software becomes more streamlined and more applications are introduced, this could cause their adoption to grow even more.
- 72% of current voice search users claim to use it as part of their daily routine. (source: Google). Looks like searching voice easily becomes a habit! It’s definitely here to stay!
News organizations, radio stations, and websites have begun intensively marketing toward owners of smart speakers. Daily news, music, finances, your calendar and the like can now be read to you as you herd your kids to the car and off to school or before heading in to work.
In other words, voice search queries are going to be taking over the search world.
While voice-activated technology started making its way into our lives quite some time ago, the recent smart assistant technology boom caused the actual voice search revolution. Major brands are quickly investing in voice search optimization.
Is your website ready?
Adapting to the Algorithm
To see how important voice search is going to be we have to look at how Google in its current incarnation really works. When I first started in the SEO world, it was all about simple search keywords. But the exploitation of keyword stuffing pushed Google to further the benchmark and make things more complex.
Now when we look at keyword analysis and optimization, it is a completely different process than what it used to be. Not only have keywords become more varied, the way that Google sifts through the noise in order to provide answers for their users is amazing.
That is what has kept Google on top for so long; competitors like Bing just haven’t been able to develop a framework that is as effective and dominating.
Voice search is underlining this fact in ways that weren’t as clear before. When we type a search phrase we are more careful. We think through what we are going to say, we get phrase suggestions that might help us narrow down or change our language and we get a page of results that lets us refocus if needed.
Spoken words are more spontaneous and harder to predict. It’s not always possible to understand what the searcher really needs. Somehow, Google’s algorithm still works with this format, as long as the content providers are properly optimizing on their side of meet the demand.
So, how do we do it?
Think of Search Queries as Speech
A popular meme lately has been, “This is so sad. Alexa, play Despacito“. While tongue in cheek, it shows the way that speech is taking a handle in search and how we might use it properly.
Imagine you are sitting around talking to your friends. You decide to ask them a question, like, “What movies are showing this weekend?” It is a natural way to speak for you. But if you were to type in search terms, it would be something more like, “Showtimes Century 16”.
Searching by voice presents a new challenge to search engine optimization professionals: Optimizing for all possible ways a user can speak your query.
Optimizing for related terms, synonyms and neighboring concepts is more important than ever. TextOptimizer helps you do just that by running your query in Google and using semantic analysis to extract related topics and neighboring context to optimize your page for:
[TextOptimizer extracts related topics for your important keywords helping you optimize for a wide variety of queries]
The general concept here hasn’t changed, as you still want your page to appear on top of Google’s search result pages: It’s a fact that Google’s users seldom ever scroll past the first page.
Voice search is going to gravitate towards the simplest, top results for the user.
Once upon a time, that meant getting on the front page. Now it means making sure your content is set for featured snippets so you can go above the actual page results and gain priority in Google’s ranking.
Featured snippets are selected search results that appear on top of organic search results in Google and Bing. Featured snippets are what gets read to a user in response to a search query.
Articles, tables, images, videos, bullet lists… there are plenty of forms of content that appear in featured snippets.
To better target featured snippet opportunities, use Ahrefs: It allows you to filter search queries to those triggering featured snippets and lets you preview actual search results:
While Schema.org officially doesn’t help you get featured, a lot of SEOs have found that playing around with structured markup actually makes a difference. In any case, that won’t hurt, especially given it’s quite easy to implement using a variety of WordPress plugins.
/HowTo schema is predicted to be used by Google soon (since it’s already being implemented in some of the search experiments), so I’d start there. To show you the markup in action, try running this page through Google’s structured data testing tool:
Do you have a strategy to add? Let us know in the comments!
5 Effective Blogging and Marketing Strategies for Your Dental Practice
As bloggers and content creators, we are often creating content or managing social media and blogs for local practices and businesses in our area. If this is the case, you will definitely find a lot of value in this article — especially if you are working with a local dentist, or maybe even have a dental practice of your own?
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Local advertising and offline marketing is something everyone needs to consider when they have a brick and mortar location. However, one also needs to ask the question about online marketing and SEO if they are struggling to showcase how great their dental practice is.
For times like these, it’s important to know which marketing strategies would be most effective in bringing in new patients.
With so many types of marketing strategies out there, it can be hard to know what will work best for your business. With more people using mobile devices and Google than ever before, the common answer for this is to have a blog with niche-focused content that is already relevant for local search results.
Here are five effective content creation and marketing strategies that will help you grow your dental practice.
1. Focus on Local SEO
Chances are there are many different dental practices in your area, which means you need to stand out when potential customers conduct Google searches for a dentist near them.
Focusing on your SEO efforts, specifically, local keywords can help you attract new clients. This will help you rank higher in Google searches when people search for things like “dentist near me.” And what’s better is that it’ll boost your company when people use voice search to find local dental practices.
Make sure to do keyword research in advance. You should also focus on more specific keyword phrases like “wisdom tooth removal” to target searches. These tiny efforts can make a big impact on your discoverability.
Beyond SEO, you should also focus on the general optimization of your website. Make sure it’s clean, easy to use, and highlight your business’s value props. If you don’t know how to do that, check out Willow Creek Dental for website inspiration. Not only does the site design match the look and feel we are looking for, they also have great use of online video as well. Be sure to check out their site through the screenshot below.
2. Get Involved with Your Community
As a local business owner, you need to get involved with your community to attract new customers and keep existing ones. By showing community members you care about your community, you can win them over.
Not sure how you should get involved? Attend town events or sponsor a local sports team. You can even speak to elementary school classes about the importance of dental hygiene.
These dental marketing efforts may seem small, but they say a lot about you and your dental practice. And the more you show your business off in the community, the more likely potential customers are to remember you when they need dental assistance.
3. Invest in Your Social Media Presence
Social media is another great way to get involved in your community and strengthen relationships with your customer base–both potential and existing. Social media platforms like Facebook can help you quickly build an online community that you can keep in contact with.
Social media helps you start conversations with customers and share important updates with them. It also allows you to collect reviews and quickly answer their questions. All of these things prove your value as a business to them.
SproutSocial has a great resource guide that is full of dental marketing messages and methods that are currently being used on social media. The messages that perform best will be the ones that are most creative and compelling — like the one below.
4. Pay Attention to Content Marketing
Marketing isn’t only about showing people you’re there; it’s about proving you have something of value to offer them. That’s why you need to invest in your content creation efforts. Content like blog posts brings customers to your site and provides them with the information and reassurance they need to convert into patients.
It also helps you increase your overall SEO ranking, which will bring even more people to your site!
5. Embrace Physical Marketing Materials
While the Internet is a fantastic way to market your business, it’s not the only type of marketing you should be investing in. You should also be distributing physical marketing materials like postcards, mailed offers, and newsletters to convert local potential customers.
Send flyers with discounts to new residents to win them over. Distribute brochures highlighting your other cosmetic procedures to high-value customers. You can even send newsletters packed with content articles and FAQs!
Final Thoughts on Marketing Strategies for Your Dental Practices
When it comes to your dental practice, great service isn’t enough to make your business stand out. You need to invest in great marketing strategies to showcase your business and win over customers. By following the 5 tips in this article, you can make sure your dental practice is the one customers think of first.
Did you find the content in this article helpful? Need more tips and tricks on marketing strategies? Be sure to check out these expert SEO tips for 2019.
SEO Bloggers, Read This! 5 Tips for Newcomers to the SEO Business
The SEO industry is growing rapidly and shows no signs of slowing down. This means there are plenty of opportunities for newcomers to break into the industry.
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But simply having a general understanding of SEO isn’t enough to start a worthwhile SEO business. You need to have some insider knowledge that’ll put you ahead of other SEO companies.
If you’re new to the SEO industry and you’re ready to break through and have a successful business, read on for some valuable tips.
Do Your Research
SEO is constantly evolving, which means you need to stay up to date with the latest Google algorithms. If you don’t do your research you’ll be stuck doing SEO that is no longer effective in the latest Google update.
Not only should you do your research before you launch your SEO business, but you need to continue to do your research because SEO will continue to change. Don’t get left behind when it does.
Once you have a good understanding of the current state of SEO, you can start looking for clients to work with. Reach out to local businesses and tell them how your SEO company can help bring them more business.
You can use a helpful SEO proposal template to get potential clients interested in doing business with you.
Use Valuable Keywords
Anyone with the even a little bit of SEO knowledge knows you need to use power keywords that attract a ton of traffic. But it’s important to find keywords that also have low competition.
If you only go for high-traffic keywords, such as “SEO”, then your page will never rank and you won’t help out any of your clients. You need to find keywords that get a decent amount of traffic, but have low competition so your page will rank for those keywords and build authority.
Remember to not only use keywords and power words that are going to help rank your content in Google, but also to allow your audience to quickly read through your content and take action. This is one of the major differences between just creating content, and actually optimizing it for the best scenario possible.
Optimize Blog Content
Once you find quality keywords to use, you need to plug them into your blog titles and meta descriptions so Google will recognize that you’re using the keywords.
From there, you can plug in the keywords into your blog content, just don’t overstuff the keyword.
This advice is not only for you to use on your clients, but also for you to use on your own SEO business website. There are tons of SEO companies and you need to optimize your own blogs if you want to attract clients.
Link building is just as important to building SEO as using keywords in your own blog posts. It’s especially important for blogs that are just getting started and have very low authority on search engines.
For link building, you’ll want to link in your own blogs as well as in guest posts on other websites. Linking in your own blogs is easy. You just include a couple of links to other pages of your blog and a couple more to high-ranking external sources.
It can be more difficult to link back to your website from other sites, but it will be a huge help. Find websites that accept guest posts and contribute content to their site.
Include a link back to one of your sites to boost your site’s authority!
Help Your SEO Business Succeed with These Tips!
Now that you have these basic tips for beginners looking to start an SEO business, it’s time to put them into action!
Check out these other articles on the blog, which are focused on the latest SEO tips and tricks!
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