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Use Added Elements to Instantly Improve Your Blog Post

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When you get to the end of a blog post and you are just about to hit the submit button — think again. Your work isn’t done yet.

Before you cross the finish line, consider if you can elevate the quality of your post by simply using an added element. An added element is the cherry on top. It is the extra feature or formatting or bit of information that can take a blog from mediocre to great.

Bolded Words

Bolding words is the easiest element to add because you don’t need to add anything to the content. You only neeed to sprinkle in some formatting.

As you know online readers like to scan through content, so by bolding words or phrases that include key takeaways, you are taking your post up a notch and making it more reader-friendly.

I did this in a recent post, “CopyPress Community Is Turning Creatives Into Media Making Entreprenuers.” When I finished the post, I realized that a lot of my major takeaways were hidden at the end of the post wedged between other text. So I bolded the most important phrases of the bullet points.

This way, readers will get the picture even if they don’t view the whole gallery.

bolding

Block Quotes

When writing a post that uses quotes or information from other sources, highlight those statements using block quotes.

As with bolding, this helps highlight the important message of the blog for readers interested in just scanning the article.

Don’t think that by making your blog post scannable, you are telling the reader it’s okay not to read the rest of your words. Instead, think of it as a lure to pull the reader into the body of your post. Highlighting a strong quote, especially when delivered by an authority or thought leader, is giving readers a little nibble of content to draw them in.

Be a Freelance Writer did this in a recent post, “Here’s What Real Blog Editors Look For in Your Pitches.”  They used block quotes to highlight specific inforamtion tied back to the subheading and title. This made it easy for readers to get all of the information without needing to read every word.

(This post had a double added element — it includes bolding in the quotes too.)

quotes

Highlighted Tips

When including tips (or main takeaways) in a post that has a lot of supporting information, make sure that tip is straightforward, blunt, and easy to find. You can do this by featuring the tip:

  • in a bulleted list
  • with numbers
  • with bold introductory phrases
  • in subheadings

The body of a post may be lengthy in order to explain a concept to a reader who doesn’t fully understand the topic. But consider the reader who doesn’t need an explanation, the reader who just wants the solution. Make it easy for the reader to find what they are looking for by adding the extra element of the highlighted tip.

Copyblogger did this in a recent post. The post “9 Persuasion Lessons from a 4-Year-Old” used anecdotes in the body of the content to explain the topic, then provided bolded, numbered tips that made it easy to grab the main point.

highlighted tips

Unifying Theme

There is a theme to every piece of content, so look for a way to pull that theme out and bring it to the forefront.

This works best for posts that have many sections or is in a list format. Look through your information and identify ways to show the relationship of each section or concept in a larger way. You could do this by ranking and categorizing information in an interesting way.

This post, “Six Rules of Dating You Can Apply to Customer Service” on the CopyPressed blog, uses a theme that shows a dating rule up against a client rule for each section. This added element makes the post more interesting by adding a unique hook and noticeable takeaway.

theme

Subheading Supporting Information

If you are at the end of a blog post and find that you used vague or short subheadings, go back and see how you can better support those subheading. You can do that by adding:

  • Superlatives (that show the best attribute of the element)
  • Specific Supporting Information (for example, in “The Highest Grossing Apps of All Time,” the subheadings should include the amount earned by the app)
  • Cues that Tie the Subheadings Together (numbers for steps, years for timelines, descriptions for phrases, reason why the element is in the list, etc.)

In this CopyPressed post “Your Email Subject Line Will Save Your from Zombies,” Andrea does a great job at adding an extra value to the subheading by immediately listing an example right after the subheading.

What’s even better about this is that she pulls together a unifying theme as the message in the examples flow from top down so it feel like we are reading the messages from an actual email about a zombie appocalype.

subheadings

Examples, Screenshots, and Strong Visuals

The added element of this post is the examples and screenshots that I used to show each point.

This post could have existed without them. I could have created a complete message by simply explaining what I meant in each section. But the examples and screenshots of each article made this article better.

Don’t believe me? View this article without the examples and screenshots and tell me if you think I’m wrong.

lesser

Added elements can be the difference between a post that falls flat and a blog post that creates a lasting impact, so don’t waste your work by failing to add that push at the finish line. It’s worth it.

What other ways to you add elements to your blot posts to kick them up a notch? Tell us in the comments below?

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My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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Blogging

How to View the Relationship Between Your Blog and Social Media

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Alonzo Pichardo says it best.

“Buy your own domain and hosting and make that your own main hub. Social media is a branch of the marketing tree. That’s all.”

He shared my video on Instagram. Video registered 3,926 views. Here it is:

Buy Your Domain and Hosting

I filmed the video because I spent 20 minutes clicking profile links of folks who Liked my updates. I found a few self-hosted WordPress blogs, read and commented on these blogs. Relationships established. But most Instagram users:

  • had no blog to speak of
  • linked to YouTube
  • linked to Facebook

For the heck of it, I spent a good 3 minutes looking for one user’s blog. I found an obituary (he was young and alive but shared a common name) and a collection of spammy “look up his information sites.” He claimed to be a blogger via his Instagram bio but he is no more a blogger than I am a werewolf.

Think about Alonzo’s advice; the blog is your main hub, or root, or base of your tree, and social media acts like branches. Offshoots, nothing more.

Big Mistake

Instagram owns Instagram. Instagram:

  • can kick that kid off of Instagram for 1 of a billion reasons, in a heartbeat
  • WILL change their algorithm, soon enough, forcing the kid to change his strategy, uprooting his online world
  • forces the kid to make his brand, Instagram’s brand

Not investing is a domain and hosting is about the biggest mistake you can make online because not owning your site hands your power, your decision making, your branding potential and your monetizing potential to someone else.

Social media is a branch. Spend most of your time daily working on your blog and networking with other bloggers who own their self-hosted, WordPress blogs. Unless they change their values or quit blogging, this is the most sound, intelligent approach to blogging.

Use social media for a little bit daily to:

  • tag bloggers you mention on your blog
  • help bloggers in groups related to your niche
  • share your blog posts
  • share other blogger’s blog posts

You are a blogger. Not an Instagrammer. You are a blogger. Not a Facebook-er. Spend most of your day on blogs. Not social media.

Marios Tofarides runs an authority blog on eBooks. Not in a billion years could he make his social media profiles look anything like his branded, self-hosted blog. Paula at Contented Traveler runs a first class travel blog. She could never re-create her blog’s branding, style and voice on social media. Sarah Arrow built a well known brand and thriving business by making her blog stand out, through creating, through connecting and through smart blog branding. Impossible to do this, through social media alone.

Pay Up to Play Up

I can mention your blog on Blogging From Paradise, a DA 47 blog read by many influencers.

I can mention your blog on Blogging Tips, a DA 48 blog read by many blogging influencers.

But I never link to free platform blogs because no influencer or experienced reader trusts information on free platforms. If you cannot invest $3 a month, you carry too much of a fear-lack-poverty conscious energy, that seasoned readers and top bloggers know to avoid.

I never link to a social media profile because….social media is not a blog!

Pay up to play up.

Invest in a domain and hosting. Move up in blogging circles. See social media as branches, using Facebook, Twitter and Instagram as secondary or even tertiary means for helping people. Spend most of your time on your self-hosted, WordPress blog and networking on other self-hosted, WordPress blogs.

 

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Blogging

1 Failure Conscious Tendency That Makes Blogging Tougher

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Some bloggers cannot accept a good thing when they get it.

I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends.

99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons:

  • Blogging From Paradise has a DA of 47; that’s some backlink juice!
  • Blogging Tips has an even higher DA; 48 I believe, meaning more backlink juice
  • you bond more deeply with me, and forming a deeper friendship allows me to open doors for you, via guest posts, more backlink mentions, interviews, prospering partnerships
  • greater blog traffic through exposure
  • greater blog profits through exposure
  • greater brand awareness through exposure, and also, your blog and brand aligns with Virgin, Forbes and Fox News, sites I have appeared on, creating greater trust

I could go on for 45 minutes. The list of benefits are endless. There are absolutely no downsides to being mentioned by me, on my blog or via guest post. Yet, some folks, because of their own fears, cannot accept these gifts freely and gratefully. Hey guys; I luv ya’s. This is not a rant, but a lesson in seeing good (versus fear/downside), expressing genuine gratitude and learning how to move up in blogging circles, by being fully grateful to receive the above gifts and by purging any fears or lack of gratitude you feel, when a world renowned blogger links to you.

Virtually all bloggers are grateful for receiving the above list of benefits. Donna Merrill is a blogging high roller and she responds to virtually all my tags and mentions. I would never expect her to do so because we are great friends, and she is so busy, but that is heart-filled blogging.

But a few bloggers clinging to deep fears have responded to my generous backlinks a few different ways:

  • some fear the linking structure is not neat and orderly
  • some fear they are not getting enough link juice via Google, and ask me to log into search console and make changes or whatever
  • some fear they are not getting enough links to a specific site or permalink, and ask me to edit the post, to change the link

All above motivators are fear, and fear is not real, so if you honor these fears and react-respond in the above fashion, you judge things or make a request from an illusory, untrue, false, totally not real energy of loss, lack, limitation.

That fear has 100% to do with you, and nothing to do with me. I will keep being generous with my blogging buddies, but I seek out loving buddies, not those weighed down a bit too heavy by fear, so fear-bloggers gotta go, along with their links, going forward.  Nothing personal, as I love and respect these folks. Just an energy thing.

We See the World as We See Ourselves

You see the world, you see other bloggers and you see their linking strategies as you see yourself.

If someone fears they won’t get enough traffic or clicks or Google juice through my linking strategy, that has nothing to do with the guy featured on billionaires’s blogs, and living his dream, circling the globe. That has to do 100% with you, your fear of loss, your fear of not enough, your trust issues, and other deep, fear based energies, begging to be unearthed and felt.

I am the mirror. You are the source. You are cause, and effect.

Picture break! Me during my trip to Fiji with my friend Olivia.

My dear friend Alonzo Pichardo sent me a Message months ago. He was deeply grateful I had linked to him 50 plus times on Blogging Tips alone. He is grateful! Does it surprise you that the guy runs a highly prospering business and leads a huge, loyal following?

David Boozer routinely sends me Messages sharing how grateful he is for my eBooks, courses, content and mentions, writing from the heart. More gratitude! Does it surprise you that one of his YouTube channels has registered millions of plays, alone?

Alonzo and David do not ask me to change links or put stuff into Google console or to change my linking style; they know a gift when they see it.

Vishwajeet Kumar feels incredibly grateful for each backlink I give to his helpful blogging resource, and expresses his gratitude on social media.

This is how you move higher in blogging circles, to see more success, versus moving lower, through fear-based lack of gratitude, and, losing link mentions.

Guys; see the blessing in a coveted backlink. Be grateful. See the good. Move up in the blog-0-sphere. Experience increased blogging success.

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Blogging

Connect to Get Connected

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Do you want to know how I became a connected travel blogger?

I patiently read posts from a brilliant group run by Mapping Megan, published genuine comments and promoted my fellow bloggers.

That is it. I put in serious work. I also published helpful content on my blog, too.

Bloggers mistakenly believe in “getting connected”. Like being connected is a passive act, that just happens. By luck, or by lame pitches.

Do you want to get connected enough where you get featured on world famous blogs? Invest in my Teachable course. I teach you how to do it without pitching anybody.

I created the course after bloggers emailed me asking if I can feature them on Forbes, or asking how much it costs to get a link on Forbes. All these bloggers made the critical error of believing asking someone for a favor or feature – quite a passive, lazy, mindless act – is how you “get connected.” If this were true, 30,000,000 bloggers would be featured on Forbes, Forbes’ reputation sinks into the sewer and nobody would want to get featured on Forbes anymore.

Do you see how foolish and silly strategies like asking people to get featured on world famous blogs waste your time? Like me asking the NY Knicks for a try out, after I only had skills good enough to be a junior college basketball player. Foolish.

Passive Versus Active

Getting connected is passive. Not gonna work.

You EARN connections by connecting yourself to human beings, and you connect yourself by featuring skilled bloggers on your blog, by mentioning them and sharing their content on social media and by expecting nothing in return. I mention Paula Pins the Planet because she’s a first class travel blogger. I connect myself to her. Friendship forms. I connect myself to Rhonda Albom by linking to her on my blog and by tweeting her posts. As more and more friendships form, blossom and grow, my friends:

  • promote me
  • endorse me
  • help me
  • inspire me
  • buy my eBooks
  • hire me

People then say, “Hey, Ryan is a connected blogger! He knows everybody.” Fools believe me being connected just….happened. Passively. Lost folks believe I am lucky to be connected. The blogging brain dead believe I began blogging from a connected, influential space, when I knew more cats than bloggers 10 years ago, a lost blogging soul who did not know what a blog, was.

I spent 10 years of my life connecting myself to bloggers by promoting them without asking for anything in return. I help skilled bloggers because skilled bloggers provide you with helpful resources. Naturally, this level of generosity and calm, cool detachment helped me pop up on the radar screen of high profile brands. Kinda happens, when an army of influential blogging buddies endorses you, promotes you and vouches for you.

Connecting yourself to successful bloggers requires:

  • generosity
  • detachment
  • patience
  • persistence
  • authenticity

You pay a specific tuition for being connected; helping influencers without giving thought to your own needs. Then, over months, then years, you become incredibly connected, powerful and influential, based on your generosity and willingness to shine the spotlight on other bloggers, like Moss Clement.  Peep his generosity.  This is how to get connected. Be a tireless supporter of other bloggers, like how David Boozer and Alonzo Pichardo do it. These guys are generous! David promoted me more than I promoted me. That’s saying something. Then, Alonzo and a bunch of folks found me through David, and these blogging pros generously promoted me. I keep promoting them too, returning the generosity these folks have shown me.

Do you want to know my secret for being hyper connected?

Take care of your friends!

Think little of your own needs. Friends will help take care of you.

Connect yourself to people. Promote them. Expect nothing. Be super connected.

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