Vlogging is an amazing way to reach your audience. You add a face to your site which lets readers know that there is a real person behind the site. You can better connect with your following and also help to build more trust since your readers can see you using products, hear you talk about them (voice inflection is very powerful) and it shows you actually have, like and own the product; use the service or can demonstrate the content you write about showing explaining and demonstrating how to actually use, perform or execute the information you talk about. Some Vloggers are happy with uploading the video to their blog and hoping people find it. Others want to grow their site; but often don’t know how or have the resources to hire an SEO firm. Here are 5 things that you can do for free that can help to grow your reach, readership and blog.
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Uploading your video to your blog or one site isn’t distributing it. If you only upload to YouTube or Vimeo and place it on your blog, you’re forgetting Facebook, Blip.tv, MetaCafe, Vine and a ton of other sites that could have relevant viewers, fans and subscribers. TubeMogul released a new product line a couple of years ago and spun off a tool I used to use called OneLoad.com. OneLoad takes the time out of waiting for everything to upload to most of the major video sites and enables you to submit to them while uploading your video to all of them at once. Now you don’t have to worry about bandwidth, keeping browser windows opened or being logged out since they handle it for you. When I used to use them, they had a free version of their service, but that may no longer offer one. The service is awesome and I know numerous Bloggers that still use and enjoy Oneload.
2. Reach & monetization
Now that your videos are on video sharing and viewing sites like YouTube, it’s time to find ways to monetize them, grow your readership and bring people into your site or to sell the products and services that you talk about within your videos. One tool that I currently use, and still has a free version is Viewbix.com. Viewbix lets you take the videos you’ve uploaded or if other people allow sharing you can take their videos (great for entertainment and political sites) and add a custom skin to YouTube, Website, VimeoPro, etc… videos.
You can add up to three clickable calls to action with whatever types of links you want (including Affiliate, Google Analytics, Direct, etc…) to the button, the banner space or on your custom designed skins. One you have the design of the skin the way you want it, you can add 20+ apps to make the player fully interactive and engaging.
The ones I use most are newsletter sign ups, the list app (I create product lists with Affiliate Links or links into specific relevant posts and sites on my other blogs), YouTube if I have a series of videos, Follow Me on social sites and there are a ton of others including coupon, skype, Google Maps, Flickr and Picassa and more. The thing that sold me on Viewbix was that when you share the player on Facebook, Twitter, etc… the functionality remains in tact giving you an almost unlimited reach. That is why I never upload directly to Facebook.
I upload to YouTube or my Blog and then plug it into Viewbix and then share it to social sites so that people on Facebook and Twitter can shop through my links, sign up for my newsletter, see my rss, feed, etc… If you upgrade from the free version you also get access to SEO features, Analytics from your video and more. Plans start from free and $10/month to enterprise level. Click here for their site.
3. Following on YouTube and other sites
One thing that gets annoying are all of those fields and forms, etc… when you are uploading videos. Even though many people ignore them, they are there for a reason and you need to fill them out every time you upload a video. By doing research and filling out all fields, you can help to rank better on the actual video sites. By ranking better you can gain more followers, subscribers and drive more website traffic.
Here are a few things to do before, while and after you upload your videos to sites like YouTube.
- Use the YouTube Keyword Tool – It’s the same as the one that used to be on adwords. Use modifiers, general terms and find the search volume instead of guessing what it is. They are going to temporarily disable it so it may or may not be available when you find this post.
- Fill out and tag everything relevant for your video (you need to use a good naming structure for the video as well). One trick here is to look at the videos showing up for the terms you want, then the videos the site recommends watching after. Compare the two and see why the other videos are being referred when the first video stops. This may help you show up after a viral or popular video giving your video more exposure and you a chance to build a larger following.
- Make sure you like and then share the video. Social triggers like likes, comments, full views, etc… can help to increase your rankings depending on the site. Plug it into Viewbix and share on Facebook and Twitter. Then encourage people to go back to the site and comment, like and share your video.
4. Calls to action
You have to add calls to action within your video. Make sure to repeat your url at least once or twice in the beginning and end. If you have a url that is hard to hear and type because it is plural, past tense, etc… try spelling it or give a reminder that it is past tense and say the ending. Add annotations and display your url so people can see it. Even if they don’t type it in, they can become familiar and recognize it when they see your next video. One of the strongest calls to action is to actually tell the person what to do.
You actually say exactly what you want them to do from clicking on the link below in the summary or description, to subscribing to your channel or even typing your url or a specific keyword phrase into the search box of their browser. It doesn’t hurt to test and see how it works and what drives results. (You also always want to thank them for watching…unless your site is about being offensive, then you can end it however you’d like.).
5. Social signals, images & snippets
One of the most important things to be successful with Vlogging and using video to grow your blog is to make sure you use proper SEO attributes. Here are three things to make sure you do with every video you post.
- Take a screen shot – If you don’t have an image you are using, take a screen shot of a funny, engaging or descriptive part of your video. Name it properly, tag it and upload it to your post.
- Make sure you are using schema.org and have the ability to make rich snippets, etc… When someone does a search in Google, the little video snippet can show up next to your link and you hopefully get more click throughs if you properly code and set your site up for video.
- Make sure people are sharing your video content, liking it and watching it. You can use analytics, Viewbix and many other tools to determine how long your videos should be, what color clothing you should be wearing, what calls to action work best, etc… By creating videos that get shared, liked and commented on more often, you may be able to send more social signals to the search engines and video sites so that your videos can get more traffic to them.
Videos can help with everything from decreasing bounce rates to increasing the revenue you drive from your blog. It’s important to remember that YouTube isn’t the only video site out there and that there are a ton of tools to help you drive revenue, increase your reach and grow your site. If you haven’t tried video yet, you may want to give it a shot and see the difference that using videos on your blog can make when you want to connect with your readers, entertain them and drive more engagement.
Who Do You Surround Yourself with in Your Blogger Network?
Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.
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The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.
Birds of a feather flock together.
You have heard that one, right?
I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:
- face your fears
- serve humanity
- be a bright light for people to follow
- live your deepest, wildest dreams
Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.
Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.
Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.
Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.
Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.
Time to ditch the comfort zone crowd to hang with adventurous types.
Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.
Who Do You Hang With?
Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.
For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.
Surround yourself only with bloggers who:
- have posture
- have authority
- charge top dollar
- profit freely
- prosper freely
- exude confidence
- have a highly developed prosperity consciousness
You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.
But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.
Release all bloggers who are not happy and prospering.
Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.
Just your blogging success at stake.
Are You Chasing the Flavor of the Month?
My first fundamental of successful blogging focuses you on being present.
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All of our power resides in the moment.
None of our power resides in the future or past because neither exists.
Time is illusion.
Only Now is real.
Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.
This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.
How in the heck did I write and publish nearly 800 guest posts on one blog?
I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.
Bruce Lee and Blogging
Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.
Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.
Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.
The Flavor of the Month
Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.
While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.
Success is yours, but success is not an overnight or week-long endeavor.
Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.
Write, publish and connect with top bloggers by helping top bloggers.
Success Finds Specialists
I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.
Imagine if you could work from home every day? Visualize that fun and freedom.
Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.
I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.
Avoid program hopping, niche hopping and all forms of flavor-chasing.
Do one thing. Do it well.
What Is the Incredibly Easiest Way to Drive Blog Traffic?
Drive traffic to other blogs.
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Give what you want.
Help people get what they want and people help you get what you want.
I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.
I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.
I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.
The more you give, the more you get.
The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.
I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.
My blogging buddies – who appreciate me promoting them – freely:
- link to me on their blogs
- retweet my posts
- share my posts on Facebook
- share my posts on LinkedIn
- send my blog posts to their email list
That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.
Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.
How to Drive Traffic to other Blogs
I spent a fair chunk of today driving traffic to other blogs.
I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.
Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.
You Will Run out of Time Solo But You Never Run out of Friends
Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.
But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.
As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:
- when you sleep
- when you travel
- when you spend time offline with family and friends
Sounds sweet, right?
Drive traffic to your blog easily.
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