One of the best ways of monetizing your blog is by developing exclusive premium content for your visitors and email subscribers, and selling it for a nominal price.
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In most cases, this premium content is in the form of an eBook that your users can purchase either from your own website or from any of the major eBook selling platforms.
Freelancers, creative professionals, industry experts and bloggers are increasingly using this technique to attain multiple benefits from their content (including a steady income stream).
There are 5 major benefits of selling eBooks on your website, which should make you seriously consider writing an eBook yourself.
1) eBooks Establish You as a Niche Expert
As a blogger, one of your greatest challenges is to gain the trust of your readers and establish your credibility in their eyes. Without a credible image, your content and blog posts would make very little impact on your readers.
Writing a comprehensive eBook, on the most complex topics of your niche, is one of the best ways to establish yourself as a niche expert.
No matter how valuable your free content is, people will not take you seriously unless you develop premium content.
The moment you put your eBook on sale, people will start noticing you as someone who has command over his niche and knows what he’s talking about.
Your image would skyrocket in front of your audience and your content will start getting much more respect and attention. As a result, you are likely to notice an increase in the engagement levels of your blog, including a greater number of comments and social shares on every post.
2) eBooks Are Cheap and Easy to Read
With the smartphone and tablet revolution in full swing, more people now prefer the convenience of reading eBooks on their mobile devices instead of carrying hard copies.
Not only are people reading much more content online these days, they are also prepared to spend money if there is something valuable on offer.
As a result, self-publishing is also growing. Producing an eBook is much easier now since you can quickly convert a Word document into a PDF, or cheaply get it converted into a Kindle or Epub format.
3) eBooks Generate Regular Passive Income
In most cases, writing and compiling an eBook requires substantial time and effort. However, this initial investment can give you long term rewards in the form of a steady passive income.
Once you complete your eBook and start promoting it for sale, you can cover your investment very quickly. In fact, if your marketing strategy is effective enough, your eBook can become a major source of revenue for you every month.
As your blog traffic grows, your eBook will gain more visibility and your chances of making sales will increase.
And if you continue to provide value through your blog content, your loyal readers will become your biggest marketers online.
4) eBooks Help You Build Your Email List
Email subscriber list is one of the biggest assets of any online business as it is an effective way to regularly engage your readers.
eBooks are subscriber magnets. Nothing helps you get subscribers as easily as an eBook. Even if your eBook has a price tag on it, you can use it to get subscribers by offering the first few pages of your eBook for free.
This strategy works really well as it not only gets you email subscribers, but also generates interest in your visitors to know more about your premium eBook.
5) eBooks Can Bring More Business Opportunities for You
Perhaps the biggest benefit of writing and selling an eBook is the number of business opportunities that it can potentially open up for you.
A well-researched and attractively designed eBook shows that you can develop in-depth content on a consistent basis. This is what many small businesses and entrepreneurs are also looking for.
Even a partially successful eBook can help you land bigger eBook writing offers from other blogs. You can also attract joint authorship offers from bloggers who are looking to create their own eBooks.
And this is just the tip of the iceberg.
There are literally countless other ways you can capitalize on the success of your eBook and achieve greater business success.
Selling an eBook – What Are Your Options?
There are a number of ways through which you can market and sell your eBook. Many bloggers publish eBooks for Amazon Kindle because it has thousands of buyers actively looking for eBooks all the time.
However, one major drawback of selling eBooks on Amazon is that you do not know who purchases your eBook. Which means you cannot promote additional services or eBooks to them later. Amazon also takes a significant share of your revenue, which reduces your overall earnings.
The alternative approach is to utilize the strength of your website visitors, your email list and your followers on famous social media websites like Facebook, Google+, LinkedIn etc.
Selling digital downloads like eBooks from a blog or site for non technical owners used to be a real challenge. It required the expense and hassle of hiring a web developer or spending hours trying to integrate ecommerce tools with PayPal accounts.
Fortunately, you can now sell digital downloads from any blog or website using simple plugins and third party services. There are new innovative platforms like Gumroad or Selz that have been designed to make life simple for solopreneurs.
They can be integrated seamlessly into your blog and social media websites in minutes and with no programming. The best part of such services, apart from making it simple for a visitor to purchase an eBook, is that they do all the hard work for you. From handling the credit card payments and hosting of the eBook, to automating the delivery when some purchases your eBook, everything is handled by these platforms.
Another option to increase your eBook sales is to go for an affiliate model and offer other influential bloggers to promote your eBook for a share in the final sales amount.
Whichever selling mode you choose, make sure you give your eBook maximum exposure and make purchasing extremely easy for your buyers.
How to Build Brand Authenticity Using Customer Generated Content
Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.
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Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.
What is the significance of UGC?
The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.
UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.
The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.
The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.
Ways to Build an Effective UCG Marketing Strategy
1 – Choose your platform wisely
You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.
2 – Collect independent customer reviews
Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.
3 – Offer rewards
There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.
Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources here.
4 – Support a charity event
You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.
Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.
User Generation Content is the Way to Go!
With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.
The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!
Be Careful Who You Ask for Blogging Advice
I retired to a life of travel through blogging.
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Do you want to travel the world through blogging?
My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.
I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.
Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?
What ensures said bloggers offer good advice?
Do many of these bloggers offer terrible advice?
Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?
Most bloggers mean well. Some bloggers offer solid advice.
But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.
Be careful who you trust.
How to Get the Best Blogging Advice on Earth
Follow the top blogging tips bloggers.
Hire them to coach you.
The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.
100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.
The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.
Beware Free Advice Because it is Often Cheap
Free advice sites like Quora and Facebook Groups require no vetting.
Any blogger can offer terrible advice.
This was from my trip to Fiji.
Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.
Vet Bloggers Who Offer Advice
Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.
If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.
Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:
- vet advice
- trust advice
- get awesome advice
- accelerate your blogging success
Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.
If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.
Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.
Go to the Top
Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.
Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.
Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?
Go to the top.
Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.
Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
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Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
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