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After weeks of hard work and many sleepless nights, you’ve finally managed to complete your first eBook.
You must be expecting lots of sales.
After all, you’ve squeezed every ounce of creativity and knowledge to make your eBook irresistible for the buyers.
It just can’t go wrong from here, right?
This is actually where the hard work begins.
See, you’re not the only one who’s trying to sell an eBook on the internet, and you’re certainly not alone when it comes to hard work.
But that doesn’t guarantee sales.
That’s just a mandatory part of selling anything – you need to have good product.
To make real long term sales, you need to have a strategy.
A strategy that can give your product early momentum, generate word of mouth and trigger a chain reaction to boost your sales.
And this is what I’m going to discuss in this post.
Step 1 – Get the Basics Right
For any marketing strategy to work in the long run, you need to have the basic ingredients right. So as I said earlier, your product must be strong and its presentation should be top notch.
In this particular case, you need to have an eBook that offers real value to the buyers. Something that you would buy yourself.
I know this means lots of hard work.
But did I ever say that you’ll be able to make quick money out of a substandard product?
You might do that for the first few times, but as soon as the refund demands start coming in, your reputation would be tainted forever.
So the first step is to write a value packed eBook with an impeccable cover design.
Once you get that done, let’s move on to the next step.
Step 2 – Build a Selling Platform
Assuming that you have already created a great eBook, you now need to build a platform where your potential buyers would be routed.
Designing a solid visitor landing page is as important as creating the eBook itself. If you get it wrong, you won’t make much sales no matter how valuable your eBook might be.
Now there are two ways of doing this.
You can go for a conventional content rich and lengthy landing page that will contain opt-in forms and buy now buttons after every few paragraphs.
While I do not under estimate the effectiveness of such landing pages, I believe they have become far too common and have lost the trust of most internet users.
The Alternate Strategy
So instead of the conventional landing page model, I’d recommend you to adopt a different approach.
Use free digital product selling tools like Selz on a landing page with minimum distractions. It also has its own WordPress plugin that makes it extremely simple to integrate with your landing page.
The advantage with such tools is that you can use their attractive widgets, which contain the opt-in forms and buy now buttons as well, to display your eBook. So the whole focus of the page will be on the attractive design of your product.
Selz can also be integrated with major payment gateways and can accept payments in all prominent international currencies.
Moreover, the buyer is not redirected anywhere else because the whole buying process will be completed on the same webpage. As soon as the purchase is made, your eBook will be automatically delivered to the buyer’s email.
In my experience with digital products, the high number of page redirects is one of the major buyer turn-offs.
Step 3 – Create a Marketing Video
There’s one more step before you start generating traffic for your eBook’s landing page. You’ve already left the landing page pretty much empty, so that your buying widget remains at the center of your visitors’ attention. But you still need to connect with the potential buyers.
This is where you need to show your presentation and public speaking skills.
Yes, you’ll need to create a marketing video!
No other form of content marketing connects as instantly with internet users as an intelligently created marketing video.
It will create your credibility in front of your target audience and will give you an opportunity to directly convey the benefits of your eBook.
Nothing beats that!
And you don’t even need to spend much time on it either.
Shoot a 1-2 minute video in which you introduce yourself as an expert in your niche and quickly mention the reasons why your eBook is absolutely worth buying.
Easier said than done!
If you get this video right, 99% of your job will be done.
Alternatively, if you have any issues in facing the camera, you can use slides with the image of your product and your voice in the background.
Once you get this video ready, let’s start generating traffic!
Step 4 – Integrate the Video With Your Landing Page
Another reasons why I would recommend using tools like Selz is because you can completely change the user experience of your landing page with it.
Now that you have a short marketing video ready with you, you can make it a part of the eBook selling widget on your landing page.
Simply upload your video using your free account on Selz, and it will be played to your potential customers every time they visit your landing page.
Now how cool is that!
Multimedia landing pages get MUCH higher conversions than plain text landing pages.
This will also be a very strong differentiation point for your eBook and will build your credibility in the eyes of the visitors.
Step 5 – Generating Highly Targeted Traffic from Facebook
I am sure you realize that generating organic traffic from search engines is much more difficult now than it used to be.
Over the last 2 years, Google has brought a series of search engine algorithm updates that have added tons of new factors that impact search engine rankings. This has made it harder to naturally rank higher in search results on competitive keywords.
And even if you do have a solid SEO strategy it would still take days, if not weeks, before you can start appearing anywhere near the first page in Google Search.
A much quicker, effective and targeted strategy is to generate traffic using Facebook advertisements.
I recommend using your marketing video here as well.
Instead of a simple image or text based ad, create a Facebook video ad. They usually convert much better.
You’ll need to spend a few dollars for that, of course.
But the return on investment is so quick and significant, that every dollar is absolutely worth spending.
Kim Roach of BuzzBlogger, used a similar strategy to generate $5000 of dollars in just 7 days by selling her eBook “2014 Rolodex”.
Along with Facebook video marketing, she added email marketing to her strategy as well.
Naturally, she’s one of the most vocal advocates of Facebook marketing.
Note: You can view her case study in greater detail here
But not all of us have huge mailing lists like Kim.
That’s why I believe focusing on a multimedia landing page and connecting it with Facebook ads would give you great results even if you don’t have a huge mailing list.
But don’t just start spending without a strategy.
Here’s a step by step guide to selecting the most relevant audience and creating a powerful Facebook ad campaign for your eBook.
- Upload the marketing video to your Facebook page (I am assuming you already have a fan page) and add the URL of your landing page in the post content along with a one line message for the audience.
- Set up a Facebook ad campaign using the video that you’ve made. Select the “Promote a Post” ad type for your campaign. Select your video post to promote.
- While setting up the ad campaign, choose the most relevant region, age group and interest group for your product. (Hint: Use Facebook graph search to find people who follow the pages of your competitors.)
- Start your campaign with a daily budget of $10. Now wait for your campaign to run.
Yes, you heard it right.
You only need to start your campaign with $10. It’s always wise to create multiple ads to increase the probability higher of click through rates.
If you get it right, you should get around 80-100 hits on your landing page for every $10!
Even if 10% of those visitors convert into buyers, just imagine the sort of revenues you can generate with your eBook.
As a freelance writer, your focus should be on developing sustainable income sources that can complement your writing services in the long run. So if you have already created a value packed eBook, you can use this aggressive marketing strategy to significantly boost your sales within the next 48 hours and build a solid platform for future product launches as well.
Have you tried this strategy before? I’d love to hear about it, if you have, or any other strategy that helped you accelerate your eBook sales.
Do You Establish Work at Home Boundaries?
Some people love attention.
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I know a few who do their best to grab my attention. Phone calls, emails, cryptic Facebook Messages.
I ignore everything and every one outside of what I do in the moment since I set up work at home boundaries. I close the door and go into my office. No way I stop working for anything or anyone who starves for my attention. The house could burn down and I would scoot out at the last minute because work time is work time and I do nothing else save work during work time.
If you do not respect your time, people will not respect your time. If you give people your time whenever they want your time, for:
- small talk
- general BS
people will gladly ask for favors, engage in gossip, engage in small talk, chat you up and BS for hours, because you chose not to establish work at home boundaries.
100% of the time, if people appear to be using you or eating up your precious time, it is your fault. People treat you how you choose to treat yourself.
How a Happy and Successful Blogger Sets Up Work at Home Boundaries
Easy; I close the door, walk into the office and get to work. I do not leave the office until I complete my work. My phone? I turn it off. I check email rarely. I only check Messenger 2-3 times daily for 5 minutes at a clip.
I set up definite, clear, work at home boundaries to respect my time. People reflect my time-respecting back to me. Easy peasy.
If someone tries to grab my attention through Messenger, or the land line, or through email, or at the door, I completely ignore attempts made to grab my attention and time. Boundaries folks; you need to be clear and firm on your work at home boundaries to ensure everybody else respects your boundaries.
You Are Walking into a Word Office
Would a friend, family member or casual neighbor barge into your 9-5 job office asking for a favor? Would said folks barge into your 9-5 job office to spread the latest gossip? Nope. Then why allow said folks to barge into your work at home office to do similar things? Nope. Put up boundaries. Door closes. Enter office. You are busy. You are working. Even my 3 year old niece understands when Uncle Ryan goes to work in the home office. Everybody else can easily grasp this concept.
What About Impatient or Desperate Online Folks?
I completely ignore impatient, fear-filled, desperate folks who demand I answer Messenger or email requests in 1 minute, 5 minutes, 10 minutes, or in 24 hours. I respect my time and completely ignore people who do not respect my time.
I built my blogging business almost completely on a passive income model so nothing I do online is time sensitive. I have answered most questions 1,000 to 10,000 times through my courses, eBooks, blog posts and videos. It is up to these awesome but unclear folks to find and use the answers I created, to improve their lives.
I am generous daily, publishing a blog post and/or video. Plus I published about 800 posts on Blogging Tips, and over 2,000 posts on Blogging From Paradise. It is on the impatient folks screaming for my attention to follow my blog posts, guest posts, videos, eBooks and courses because I answered their questions many times.
People treat you exactly how you teach them to treat you. I have posture so I set up work at home boundaries for offline and online folks.
Respect your time and work schedule and other folks will do the same.
Who Do You Surround Yourself with in Your Blogger Network?
Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.
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The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.
Birds of a feather flock together.
You have heard that one, right?
I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:
- face your fears
- serve humanity
- be a bright light for people to follow
- live your deepest, wildest dreams
Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.
Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.
Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.
Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.
Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.
Time to ditch the comfort zone crowd to hang with adventurous types.
Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.
Who Do You Hang With?
Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.
For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.
Surround yourself only with bloggers who:
- have posture
- have authority
- charge top dollar
- profit freely
- prosper freely
- exude confidence
- have a highly developed prosperity consciousness
You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.
But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.
Release all bloggers who are not happy and prospering.
Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.
Just your blogging success at stake.
Are You Chasing the Flavor of the Month?
My first fundamental of successful blogging focuses you on being present.
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All of our power resides in the moment.
None of our power resides in the future or past because neither exists.
Time is illusion.
Only Now is real.
Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.
This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.
How in the heck did I write and publish nearly 800 guest posts on one blog?
I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.
Bruce Lee and Blogging
Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.
Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.
Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.
The Flavor of the Month
Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.
While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.
Success is yours, but success is not an overnight or week-long endeavor.
Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.
Write, publish and connect with top bloggers by helping top bloggers.
Success Finds Specialists
I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.
Imagine if you could work from home every day? Visualize that fun and freedom.
Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.
I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.
Avoid program hopping, niche hopping and all forms of flavor-chasing.
Do one thing. Do it well.
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