Top 10 ways to write an engaging blog post
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You can’t say your blog is successful if readers don’t like it. Posts that have zero comment, like, or share are worthless. People don’t think they’re relevant, useful, or even remotely entertaining.
That would also mean you’ve wasted all the time and energy writing the post.
So how do you write an engaging blog post?
Here are 10 very easy and useful tips.
1. Write like you’re talking to just one person
Readers are most likely to stay focused on something they feel is written specifically for them. It creates exclusivity. It will make them feel special.
Wouldn’t you? If someone you follow on Twitter or Facebook sends you a private message and shares something, wouldn’t it make you go crazy? That’s what happens when you ensure your posts are speaking directly to one person in particular.
How do you do it? Write as if you’re talking to a friend. Use words that you’d normally use in everyday conversations. Don’t try to sound smart and use terms that you can’t immediately define. Be natural. Be simple and brief.
2. Strive for a word count that’s less than 600
I think of blogs as newspapers. That’s because there are so many of them and people now rely on them for news and information about everything.
The thing is many blog readers are very busy and they barely have time to go through posts that run 1000 words. Or they could be subscribed to other blogs and they only have a limited time to check each one.
They are always in a hurry. Most read blogs they way they read newspapers: they check the headlines, read only the lead paragraph, and scan the rest of the article.
Keep your posts as short as possible. Brevity is an important quality of an engaging blog post. Use as few words as possible. You should be able to say what you want right away.
The only time you can go over 600 words is when you’ve got a lot of info to share.
3. Know who you’re writing for
A knowledge on who your market is will be extremely helpful in producing an engaging blog post. That’s because you will know what words, style, and tone to use. You can also use the right references to pop culture. You’ll know which issues appeal to them the most. You will know when they’re most likely to react and respond to your post.
You’ll be able to predict their behavior.
4. Use bullets and lists
Bullets and lists are great because they make information easily digestible. These are very useful when you’ have a lot of things to share. Plus, they make your post easier to go through.
5. Use statistics to scare the hell out of your readers
Statistics are awesome because they add credibility to your post. And these also pushes readers to take action. Imagine seeing this headline:
“98% of Bloggers Will Lose Income Because Of This One Common Mistake”
Of course you need to do research. You don’t want to mislead your readers, do you?
6. Make them realize how much pain they are feeling right now…
Pain is a great motivator. People who are in a difficult situation are easier to convince to buy something. That has worked for many marketers and it’s something you can use to your advantage as a blogger.
Find out what “hurts” your audience and write about that.
7. Don’t sound like everybody else
These days, anyone can claim to be an expert on something. The thing is, what they say is simply rehashed or taken from another blog. It’s alright to write about the same topic but make sure that you sound different. Be a louder and more interesting voice in a crowd full of people.
How do you do that? Research is one. Then hone your style and voice. Write differently. Make sure that you have a different but interesting and logical take on some issues. Provide useful information.
8. Tell your story
One of the simplest and most effective way to get people to listen is to tell your story. It’s innate in human beings to be curious about other people’s stories. That’s basically the reason stories about biblical characters and historical figures exist today. We love to hear about stories.
Do that and you can create an engaging blog post. Just make sure that it’s relevant and your readers can get something out of it.
9. Sleep on it
Your post will look a lot different several hours from now. You’ll be able to spot typos and words and sentences that need tweaking. To refine your work, sleep on it. Or simply take your focus elsewhere.
10. Spend at least one day to come up with the perfect headline
It’s tough to come up with the perfect headline. It takes a lot of skill and practice. That’s why many writers spend so much time to write a good headline. Want to learn tricks on writing effective headlines? Here’s one tool that you can use.
There you go, the top 10 ways to write an engaging blog post.
Try these the next time you blog and see the difference in your audience’s response to your post. Feel free to share more in the comments section below.
1 Mental Block that Plagued Every Blogger Who Ever Blogged
Unless you are the Dalai Lama, you, at one time or another, became highly attached to a single blog post. I do not care who you are. 8 figure bloggers allowed their fears to attach them to a blog post. 8 cent bloggers allowed fear to attach them to blog posts.
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Now, the happiest, most successful bloggers face, hug and release this fear, for sure. But every blogger allowed fear to goad them to TRY LIKE HELL to drive traffic or profits to a single blog post. Or, being human and foolish, we allow fear-attachment to goad us into thinking that publishing a guest post on a blog with a million member community instantly leads to millions of dollars in blogging profits.
I recall being featured on Virgin Dot Com. Floored and humbled, for sure, but I was kinda detached about the feature, being more grounded in love and gratitude, and less fear-attached to any single platform, post or opportunity.
Happy, successful bloggers own this fear-attachment, let it go and adopt an abundance mentality. While most bloggers publish a single post and try to SQUEEZE as much out of it as possible, due to fear and attachment, I developed an abundance mentality and published 700 posts on Blogging Tips Dot Com. Heck; I have published 70 guest posts on the blog of Enstine Muki. For most bloggers, publishing 70 guest posts in total is quite a feat. I published 770 guest posts….between 2 blogs alone.
How am I so prolific?
I have largely conquered the fear of trying to GET as much traffic and profits as possible through any single blog post. I blog from an energy of love, fun and abundance, mainly, not fear, tension and scarcity. Few bloggers have mastered this mindset; only the happiest, most detached bloggers become so prolific, it makes our heads spin.
You Are Human
Of course you become a little attached to any one blog post. This is not a problem. But you need to be honest; the attachment is fear, and as the attachment and fear grow, you move from abundance and worldly success, to scarcity and blogging struggle.
A Good Mindset for Abundance Mentality
Alonzo Pichardo wisely advises to publish content, and let it do what it does. I agree. I never check metrics. Genuinely; if blogging is energy and if I am having fun, I reached my goal. Increasing success is imminent. I trust my feelings, not inanimate numbers on a screen. This is the abundance mentality in action.
Why this Mindset Prospers
I appear to be in a million places at once because I never attachment to any one post or video. Per Alonzo, I let the content do what it does. Not being shackled by stats, I keep creating, expand my presence, appear to be all over, and see greater success. Meanwhile, most fear-scarcity bloggers write a single post and waste their time and energy:
- trying to GET as much as possible through it, promoting it in thousands of places over the next 30 days
- obsessively checking post metrics every few minutes, or, every hour, after publishing the post
- panicking and bailing on proven strategies when a single post does not meet their expectations
All while this crowd makes all these mistakes, I am publishing hundreds of pieces of content over the same month, and also, meeting tons of new bloggers through genuine blog commenting, enjoying the ride.
Publish a post, promote it in a few spots, then move on to the next post, video or blog comment.
Develop an abundance mindset.
See increased blogging success and enjoy the ride.
5 Lessons Learned from Publishing 700 Posts on Blogging Tips
We have hit 700 posts on Blogging Tips together, guys.
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Thank you for reading, commenting and sharing these posts.
I took a few mini vacations from writing but published 1 guest post daily on this rocking site for many months on end. Helping you has been fun, freeing and fulfilling. Here is to the next 700 blog posts.
I learned a few clear blogging lessons during this guest posting run. Rather than call myself “The Cal Ripken of Guest Posting” – feel free to use that – I reckon we’ll dive into the success tips.
1: Avoid Setting Goals
I never could have written 700 posts if I TRIED to write 700 posts. Sounds quite impossible. But holding an intent to help people blog goaded me to show up daily, for writing and publishing. Blogging is simple but highly uncomfortable sometimes. Focus on the process, not goals or outcomes, to have fun helping people, to detach from outcomes and to become highly prolific.
2: Follow Your Fun
I have fun blogging about blogging. I make room for fun daily. 700 posts later, I am just getting started.
Follow your fun. Make work, the reward. All else will feel like extra, meaning post frequency and traffic and profits feel like no big deal if you blog mainly to have fun helping people. Fun-loving bloggers keep on creating and connecting their way to greatness. Everybody else struggles, getting bogged down, struggling and quitting because they do not enjoy the ride.
3: Spot Reader Problems
Writing and publishing 700 posts on a single blog – I published 1,400 plus posts on Blogging From Paradise in addition to hundreds of guest posts on other blogs – requires you to be skilled at spotting reader problems. Blog post = problem solved. Expand your awareness. Instead of running around rough shod all day long, devote time and energy to identifying common problems suffered by your readers. Nailing down problems supplies you with an endless flow of blog post ideas, helping you become prolific.
Moss Clement does a sensational job in this regard, which makes him incredibly prolific.
4: Brand Yourself Clearly
Zac Johnson recently noted how much he loved my travel photos. Folks have been enjoying my eBooks and paperbacks, sales increasing no doubt because I brand my paperbacks and eBooks freely through images I use on Blogging Tips
Never ignore opportunities to brand yourself and your blog clearly.
Many years ago I rarely if ever worked my travel photos into my guest posts on this blog. These days, every featured image consists of travel photos of me, or, travel photos of my paperback, sitting in some exotic location like here in Ortahisar, Turkey.
Be you. Brand you. Brand yourself clearly to boost sales and to increase your blogging success.
5: Nudge Out of Your Comfort Zone
I do feel pretty good but tired now. At 1:45 PM Turkey time. I have worked for about 3 hours, have walked the dogs for 2 hours and feel ready for a nap, after the rare late night out, being up until 2:30 AM last night. But I nudge out of my comfort zone to write and publish this guest post. Do you believe I felt comfortable writing and publishing 700 guest posts on one blog alone over the prior 3 years? Of course not.
Success unfolds exponentially outside of your comfort zone.
All traffic, profits, comments, social shares and heck, any success, expands quickly as you nudge out of your comfort zone daily. Many days, I feared I’d not have enough time to write and publish a post on Blogging Tips. 1 short week ago I spent nearly 20 hours offline, as I traveled from Oman to Turkey during my birthday. I still managed to write a Blogging Tips post on waking the following day; all about doing fun, freeing but sometimes uncomfortable things to accelerate your blogging success.
Adopt this mindset: 1 day at a time, and 1 moment at a time. Seemingly jaw-dropping feats unfold 1 moment at a time.
3 Gateway Activities Leading to Increased Blogging Income
Most bloggers crave a blogging income boost.
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Some bloggers have yet to make a penny. Other bloggers want to take it up a few levels from their current full time income.
Foolishly, most bloggers focus their attention and energy on an income stream itself to increase blogging income. Can an advertisement make money? No. Ads are inanimate objects. Ads cannot do anything. Skilled bloggers who publish helpful content and build strong bonds make money through ads, but the ads themselves, are completely worthless.
Stop focusing on trying to make money via a specific income stream itself. People obsess over Google Adsense, affiliate marketing and other ways to make money, for increased blogging income, never realizing that the blogger makes the money, not the income stream. Stop obsessing over income and focus on simple, generous activities that lead the way to increased blogging profits. Think of a bridge, linking you to greater blogging profits. You cross the bridge through your commitment to these activities.
Specific gateway activities lead to blogging income. If you want to make more money through blogging, focus on these 3 strategies.
1: Comment Genuinely on Blogs
I commented genuinely on Blogging Tips for weeks. Zac invited me to guest post on this blog. I published nearly 700 guest posts here, boosting my blogging profits through this rocking guest posting gig. Blog commenting served as the gateway activity that bridged me to my increased blogging income. I did not get paid to comment, but genuine comments opened the door for guest posting, and guest posting increased my blogging profits.
Publish genuine, personalized comments on top blogs from your niche. Make friends. Observe how opportunities for prospering multiply around you, through both blog commenting and the bonds you build via this gateway activity.
2: Promote other Bloggers on Your Blog
Guys; this is such an easy gateway activity for boosting your blogging profits. Promote other bloggers on your blog. Look for nothing in return. Be generous. Be genuine. Be helpful.
Photo break; here I am enjoying lunch the other day in Turkey.
How it works: promote other bloggers on your blog via a link and mention. Over time, and through persistent promotion, some of these bloggers befriend you. Blogging buddies:
- promote you
- endorse you
- purchase your products
- hire you
all leading to increased blogging profits.
This is by far the easiest gateway activity for profiting IF you generously, patiently, persistently and genuinely promote other bloggers on your blog, expecting nothing in return.
If you are a travel blogger, promote The Roaming Renegades today. This duo publishes helpful content and engages freely via social media.
3: Practice Writing
Weird, right? Writing is the #1 skill for increasing your blogging income, yet few bloggers practice writing offline, only writing when publishing posts. Bad idea. Advertisers, prospective customers and potential clients need to see that you write skillfully before paying for advertising or investing in your products and services.
Write persistently offline to shine online. Write 500 to 1000 words daily in a Word document. Practice your writing to engage in a critical gateway activity guaranteed to increase your blogging income. Plus, you will stand out from the masses of bloggers who never practice writing offline.
Blogging is simple but sometimes, uncomfortable. See the journey through by focusing on these core activities. Income does not increase by trying to boost your blogging income through channels, forcing cash out of these streams. Blogging income increases for generous, skilled, committed bloggers who give much of their attention and energy to these core, gateway activities.
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