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Why You Should Do Guest Blogging with A Purpose

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blogging success 1

By now, a lot of online marketers and website owners have heard about guest posting. Many webmasters usually incorporate blog posting into their SEO strategy primarily for link juice. These webmasters simply contact as many blogs as they can and introduce half-baked articles hoping it gets accepted. After all, they’re simply just looking for link juice, right? Wrong! Guest Blogging is much more than if you know how to use it.

Guest Posting Basics

Some people may be confused on what guest blogging is. Basically, guest blogging means writing content for other blog or websites.

There are many high-profile or authority websites that are always looking for good content for their readers. Also, there are plenty of writers who are looking for ways to increase their internet exposure. By linking the two parties together, a relationship can be form that is mutually beneficial.

When guest posting, it is normal for the original writer to ask for a link that points back to the writer’s blog or website. Because of this, blog posting is subject to abuse for search engine optimizers.

For example, a blog that is all about dog niche is interested for some additional content. A new writer can provide content about dog training or dog accessories. The blog owner frees his time by sourcing content writing and the writer can gain exposure and link juice.

Blog Posting to the Fullest

If you are utilizing the tactic to the fullest, then you are already considered as guest blogging with a purpose. So what are these benefits of guest blogging with a purpose? The rest of the article will enumerate some of the notable reasons.

Link Juice

There is an undeniable and hard truth about e-commerce or e-commerce-related websites – if it’s not making money, then the website is useless. Creating and managing a website will take time and/or money. So how does guest posting help you make a dime and much more?

Among the best way to get traffic is increasing your website’s ranking in the search engines. With guest posting, you can help your website achieve that.

Search engines incorporate the quality of links pointing toward your websites. The higher the quality, the better it is for the search engine’s rankings. Also, the number of links will count, but it only comes second to quality.

Authority

These days, with so many websites in the Internet, authority is more important than ever. More and more internet users are becoming more skeptical about the information they get from the Internet. It can be said that “Authority” equals to “Trust”. It is very difficult to sell a product or idea to someone without trust.

With guest posting in authority websites that are closely related to your niche, you will be associating yourself with an authority site and this increases your “Authority Level” in the eyes of readers.

Writing Skills

There are good writers and then there are writers that are considered great. However, one thing is for sure – no great writer has achieved such success without any practice.

With guest blogging with a purpose, you will be motivated to write articles that are of high-quality and provide great content as authority websites do not accept blog posts that are poorly composed.

Social Networking

These days, almost everybody knows what Facebook or Twitter is. These social networking sites are attracting eyeballs that count to millions on a single day.

What do people do when they are in a social networking site? They usually share content that they find interesting, funny or highly informative.

With guest posting, your high-quality articles that are posted on an authority sites have a higher chance of being shared within the “inner circle” of your target market. That’s free high-quality advertising!

Branding

Branding is a very important aspect of business or website. It’s the difference between setting yourself or your site from the competition or just another forgettable personality or website.

You may have a great idea or have a website that you want to position accordingly to your idea, but you have limited means of reaching your target market. With guest posting, you can position or offer your idea to your target market with ease. Consider it as tapping to the established traffic of the blog you want to post, with the association to authority to boot.

If you aren’t currently using a blog to build a personal brand of your own, be sure to check out this in-depth tutorial on how to start a blog.

Reciprocal Writing

With guest blogging, it is possible to form a community of writers. If you offer high-quality content to a fellow blogger, then there is a good chance that you can ask him/her for good content for your readers also (that’s if you are interested about reciprocal writing). Providing and requesting content for multiple bloggers will result to a community of writers that may be very beneficial for your online endeavors.

Introducing guest bloggers for your readers will give them a fresh perspective. Some bloggers are wary about the idea of giving links to a guest blogger’s site. This is in not a concern if you are linking to an authority site. In fact, search engines will even reward your site by doing so.

Awareness

Not all bloggers or website owners are interested in making money. In fact, some would feel sour whenever “money” is mentioned. With guest blogging, there a reason for joy as it is a tactic that is not only focused on moneymaking. Guest posting is also a great vehicle to utilize for people who are interested in raising awareness of something that affects their everyday lives. To date, there are already a lot of Internet revolutions that have resulted from writers or bloggers with no intent of making money, but simply from their passion and desire to create awareness.

Guest blogging is more than just a tool for getting link juice. It is a vehicle that allows the communication between people with the right resources and the right reasons. Guest posting is a great method for budding writers to gain authority and exposure which would be very difficult to achieve without external connections. Furthermore, guest posting is a good way of voicing out the concerns of writers and jumpstart a discussion. Simply put, budding authority writers simply cannot ignore the power of guest blogging as the vehicle allows increased target market reach with minimal costs. For the authority blog owners, it is a chance to introduce a new perspective for their readers and save time and effort by writing content themselves.

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Hey everyone! My name is Naven Pillai. I help online marketers and business owners with online marketing efforts. Follow my blog at NavenPillai.com

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Blogging

How to Generate More Leads from Your WordPress Blog

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how to generate more leads

As a blogger and marketer, you need more leads except you want your business to fizzle away.

In other words, lead generation is what everyone who cares about growing his audience base should never play with!

With effective lead generation, you’ll be able to capture those users by creating a communication channel between your website and the user.

Many successful bloggers and online marketers have confessed that their biggest mistake was not building an email list to capture leads from day one, which is also a mistake you wouldn’t want to make.

Additionally, studies have shown that “over 75% of users visiting your site from search engines will never see it again,” which is why collecting their email address (lead) from their first visit is important.

In this article, you’ll learn how to generate leads from your WordPress blog like a pro.

How to Generate More Leads: A Step-By-Step Guide

Getting Started with Lead Generation in WordPress

The first thing is to get a self-hosted WordPress.org site (if you don’t have one already).

After which you’ll register with an email marketing service provider, which are companies that specialize in sending email campaigns and broadcasts to your list. You can use Aweber or ConvertKit for this.

It’s also important to get lead generation software (marketing automation tools) such as Thrive Leads or Elementor. These services will help you create attractive sign-up forms for lead capturing.

Finally, your lead generation campaign will only be effective if you’re using the right WordPress plugin for this job.

Lead Generation Using Popups and Dynamic Optin Forms

how to generate more leads using email pop up forms

Source: bloggerjet.com

One of the several ways of generating leads from your WordPress blog is to add a plain looking email subscription box to your sidebar. However, visitors don’t notice those forms, in most cases, and this is because they blend in.

This is where a lead generation software comes in. It lets you create and test multiple email opt-in forms for your site and determine the one that converts the most.

With a good lead generation software, your opt-ins can be personalized based on user behavior, so they can see the most targeted offer at the right time.

For instance, you can show customized email capture forms for:

  • Different pages, blog categories, or sections
  • Based on the user’s previous interactions with your site
  • Based on their physical location
  • Based on the user’s device (Mobile, Desktop, Tablet)
  • Based on where the user is coming from (Facebook, Twitter, Google, etc.)
  • Etc.

Lead Generation in WordPress Using Comments

According to research, comments are the simplest way to build user engagement.

However, the default WordPress commenting system is not very effective in bringing back the visitors who comment on your blog.

Now, one of the many ways you can capture leads from comment forms on your WordPress website is by adding comment redirect.

When a visitor comments on your site, they’ll see the same page again with a preview of their own comment. It’s nothing new, really.

So how about converting these users into subscribers?

This can be achieved by redirecting them to another page on your site after they leave a comment. This could be a special offer page or a thank you page like the example below:

thank you page

Source: premiumcontentshop.com

Lead Generation Using Contact Form in WordPress

One of the most common ways of generating leads in WordPress is via your contact forms. However, most WordPress contact form plugins are either very tough to use or doesn’t integrate with your email service provider.

This is what WPForms can do for you. It’s one of the most user-friendly contact form plugins for WordPress sites.

With WPForms plugin, you can easily create stunning contact forms and effortlessly integrate them with email service providers like Getresponse, Aweber, MailChimp, etc.

Creating and Using Lead Magnets in WordPress

Lead Magnets (also known as incentives) are special offers given in exchange for the desired action.

This special offer could be anything from an eBook, a helpful resource, Amazon gift cards, discount coupon, etc.

lead magnet

Source: digitalmarketer.com

Lead magnets work incredibly well because they are quick and easy, they offer visitors something valuable in return, and they don’t have to pay for the incentives.

Additionally, if you’re a blogger, then you can also use a “content upgrade” as your lead magnet. A content upgrade simply offers visitors extra useful content as an incentive for performing an action.

An easy way to create a content upgrade is by turning your best blog posts into an e-book.

Visitors may want to get a copy of your post so they can read it offline.

A tool that can help you do this is Designrr.

It lets you import your post and convert them into a different format (e-book, video, podcast). You can then edit and customize the presentation of the repurposed content and make it look better.

Now, for your visitors to get their hands on your e-book, they need to give away their email address in exchange.

This approach works as a lead generation strategy for a simple reason:

You scratch their backs, they scratch yours!

You get their email address and they receive the valuable e-book from you in return.

For this reason, this mutually beneficial approach to lead generation is one of the best.

Do you now know how to generate leads using WordPress?

Lead generation does not start and end with using plugins. Rather, it starts with building a comprehensive sales funnel and having a clear understanding of how all the different elements and pieces fit together.

Apart from using tools, you can equally leverage content and nurturing your current leads in order to close them into customers/clients of your blog.

Finally, here’s how to generate more leads for your business.

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6 Ways Teachers and Education Bloggers Can Use Summer Break Productively

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Once that final bell rings and the last scuffling footsteps of students running out the doors fades away, only teachers are left. After spending months working well over 40 hours per week, suddenly educators find their schedules considerably lighter for the next few months.

Of course, some much-deserved rest and relaxation is on the menu—but even so, that teacher mentality doesn’t magically disappear. Chances are your brain will start whirring soon enough, reflecting on the past year and thinking ahead of the next one. This is when blogging and content creation can really come into play!

It’s only natural you want to use your summer vacation in a way that reinvigorates your mind and ensures you’ll start off strong next year. With this in mind, teachers and education focused bloggers are continually working throughout the summer to make sure they never lose a step.

Here are six ways for educators to utilize summer break productively.

Anatomy of a Teacher

Prioritize Self-Care

Self-care is about more than pampering yourself; it’s about recharging the mental, emotional and physical “batteries” that you need in order to keep teaching well. Most educators end up putting their own needs on the back burner during the school year. So, summer is the ideal time to destress and regain some clarity. This will help you avoid burnout down the line.

Here are a few self-care tips courtesy of Edutopia:

  • Spend time on hobbies: During the school year, it’s all too easy to abandon hobbies and creative pursuits. But summer is the perfect time to dust them off. Try drawing, baking, playing a musical instrument, knitting or sewing, cooking or gardening.
  • Connect socially: Think about how many times you had to defer social plans during the school year. Now that your calendar’s wide open, you can reconnect meaningfully with family, friends, neighbors, coworkers, etc.
  • Unplug your mind: Take at least a few minutes per day to do, well, nothing. Walk without a destination, watch a new TV show, meditate, take a nap, read something light, listen to an album all the way through or try a new podcast.
  • Exercise: Make time for regular exercise, be it your favorite intramural sport, yoga, running, dance, spin class, walking the dog, etc.

Continue Professional Development

Summer is also an excellent time to pursue professional development that’ll ultimately help you become a more well-rounded teacher and person. Look for local opportunities to take classes toward a degree or attend workshops for continuing education.

For teachers that enjoy writing, the option is always there to do some simple freelance writing work online, while also making some extra money in the process. Writing sites like Fiverr.com and iWriter.com make it easy to start getting paid for simple writing projects in your free time.

Go Over Feedback from Last Year

Once you’ve had an appropriate period of time in which to decompress, spend a day going over the feedback you received from last year—including any student evaluations, parent comments and employer assessments. Feedback is a great motivator to keep doing what’s working and switch up what isn’t. 

If you have an active blog with real visitors, you can use the feedback form and commenting options on your site to get feedback on future lesson plans, or lessons learned from the previous year.

Plan Improvements for Next Year

Let’s be honest: Your mind is probably already thinking ahead to next year, even if summer break just started. It’s only natural. You can’t help but envision and anticipate teaching another class of students. Luckily, summer is an opportune time to plan improvements for next year.

Think in terms of teaching strategies and tech tools. What would help boost engagement and active learning in your classroom? For instance, many instructors nowadays are incorporating student response systems into their lesson planning. Plug-ins like Poll Everywhere integrate into presentation software and allow learners to answer multiple-choice polls, submit free-form questions and contribute to word clouds in real time. This has proven to be one strategy for breaking up long lecture classes and getting students involved—and it’s a straightforward addition to any teacher’s toolkit.

There are also likely some areas in which you can easily identify what you’d like to do better next year. Spend time reflecting on what fell short last year so you can improve it next time around.  

Supplement Your Income

Teachers are notoriously overworked and underpaid. So, perhaps the most productive thing you can do this summer is use your skills to supplement your income. Try marketing your skills as a private tutor or writing coach for a reasonable hourly rate.

Again, if you have a blog that already has a nice following online, then why not explore your options with packing up a few creative lesson plans or education tools. There is no reason why you wouldn’t be able to sell such digital items to other teachers and schools throughout the country — as long as they are original and you have complete ownership of them.

Lead an Extracurricular

Missing school? Look for opportunities to get involved in extracurriculars. Maybe the cross-country team needs a volunteer coach. Perhaps the summer musical needs someone to help make costumes or manage props. You may even be able to start your own club! The possibilities are nearly endless here.

These are just six ways teachers can use summer break productively. Can you think of any more?

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Blogging

A Blogger’s Guide to Broken Link Building

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The internet is broken (literally).

Millions – if not billions – of links get broken daily due to expired hosting, incorrect site migrations, and typing errors.

That’s not good news for the respective site owners.

For link builders, however, the broken links present huge opportunities.

In this article, you will learn how to leverage these opportunities in the form of broken link building.

I will show you the exact process of scouring the web for broken links that you can turn into a backlink to your site!

Why do broken link building?

Before we begin, you need to understand why broken link building is one of the best ways to build a formidable link profile for your site.

And here’s the answer:

It’s all about reciprocation.

If you do something nice for the site owner, there’s a good chance that s/he will return the favor in kind.

In this case, if you point out broken links on a site owner’s page, s/he could be more willing to link back to one of your pages as a way of thanking you.

This principle is well above other link building tactics where people demand links from sites without giving something in return.

Let’s put it this way:

If I don’t scratch your back, will you scratch mine?

(Answer: probably not)

And that’s the thing with broken link building. Both parties benefit from this tactic.

The site owner points to pages within the content that work. You gain a backlink for your effort.

It’s a win-win!

Now that we’ve discussed the why, let’s hop onto how you can proceed with your broken link building campaign.

Below are the exact steps that you should follow to properly pull off this tactic for your blog:

Find resource pages

Have you heard of resource pages?

You know, pages with lots of outbound links related to a specific topic?

Here’s an example of one:

resource page example

This page is a treasure trove for broken links!

The goal of resource pages is to provide visitors with information from third-party pages about a topic.

However, as the years go by, some of the sites no longer operate, which render their links broken.

And site owners don’t have the time to check each link on the page one by one and see if they work.

Therefore, consider this your job of helping them out.

By identifying the broken links, you can request to get one of your blog posts included in the page!

More importantly, site owners are more willing to link back to you on their resource pages. This is only assuming that the blog post you want a link from is relevant to the topic.

But first, we need to find resource pages related to your blog’s niche.

Hop on to Google and use the following search query:

[Niche] resource page

Replace [niche] with your actual niche.

From here, Google will return results of resource pages that you comb through. Click on each of the pages and keep the best ones in a spreadsheet.

Find broken links from pages

neil patel 404

Here’s an example of a broken page.

It’s a page on a blog or site informing you that the link you visited no longer exists.

Your goal, therefore, is to find 404 pages or broken links from resource pages!

Using the Chrome extension, Check My Links, helps find broken links.

It’s what you need for quickly checking pages for broken links.

Install it and it’ll appear as a small checked icon alongside your address bar. Clicking it automatically scans links in the page.

broken link using check my links

It gets highlighted in red if there’s a broken link, together with an error report at the text’s right side.

Using the same spreadsheet, keep the pages with broken links and remove the ones without.

Find the email of the site owner

The next step is to inform site owners about the broken link.

However, you can only do this if there is a contact page or an email address available on the site.

But what if they don’t have either?

Not to worry – there’s FindThatLead to the rescue!

It’s another Chrome extension that lets you find email addresses of people who own or work on the site.

By installing and clicking on its icon, you will see the different emails of people who are part of the organization.

Findthatlead

To help verify their emails, you must click on the check icon. It shows if it’s either GUESS or VALID. Filter out the guesses and keep the valid ones.

Inform site owner about the broken link

Once you have their emails, you need to craft a message informing them about the broken links.

Since you’ll be sending to as many site owners as possible, the process even becomes tedious and repetitive.

However, there’s a way you can automate the process to make the job easier for you.

Gmail’s Canned Response allows you to create an email template you can use for your broken link building campaign.

Therefore, instead of crafting new emails talking about the same thing, you can pull out the template and fill in the blanks for each new site owner!

gmail canned responses

In the email template, address the site owner by their first name. It’s the first step of personalizing your campaign.

Next, talk about how you came across their page. You were probably looking for resource pages to help you write a post about the topic they’re covering.

After that, point out the broken link on the page. It’s the very purpose of the email, after all.

Now, here’s the most important part:

Mention that your blog has a similar page that can replace the broken one.

In this part, don’t make it sound like you’re forcing your link to be included in the page. Just suggest your link to the site owner.

Give them the choice to either include your link or not. You have to trust them to make the best decision for their page.

Here are other tips on help you write the template:

  • Make your email short and sweet. Your recipient is more likely to read the entire email. It’ll also be easier for them to understand and follow your requests.
  • Be professional by maintaining the proper grammar and punctuation.
  • Follow up with another email once or twice if they don’t respond. But more than that, and you end up spamming someone.
  • Be polite and know that you’re just asking a favor. If they ignore your emails after multiple times of reaching out to them, move on to the next site.

Finally, review the results of the campaign with the template you’re using. If the response rate is low, maybe you need to tweak your template to generate better responses.

Conclusion

As you can see, broken link building is more about building relationships more than everything else.

Once you click “Send,” there’s nothing much you can do about it.

They may link to your site on their resource page. They may not.

However, as mentioned earlier, you need to trust people to do the right thing.

If you pull off your broken link building campaign flawless, they will link to your blog posts 100% of the time!

If you’re not confident in developing and implementing this campaign, you can ask agencies like SEOExplode that offers SEO services with years of experience in link building.

They will help guide you in the process of broken link building. This way, you can develop a link profile that will bolster your blog’s SEO performance.

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