Many people think that having a website, creating high quality content and getting social shares will increase the amount of organic traffic flowing to your website. Having this mentality impacts the future of your content marketing because you’re forgetting the fundamentals of SEO and how it applies to the way search engines provide results for their users. If you’re not getting the results that you expect, than you could be making some of these common mistakes.
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It’s important that you incorporate all of these elements into your content so that you can benefit from the power of search engines and the momentum of organic traffic. Here are 5 reasons why you`re not getting any organic traffic to your page.
You Skipped SEO
After blogging for several years, I’ve realized that there is no alternative to having the right SEO and keyword combination for your content. To be completely transparent, I’ve made the mistake of not doing SEO and it hurt my blog traffic for years. Sometimes writing high quality content will only get 50% traffic to your blog, so make sure you have the right SEO in place. Remember, you can have the best content, products and services but if skipped the SEO, search engines won’t be able to single you out and will throw you in a pile with other content.
Don’t write content for search engines but for people, that`s why it’s important to do search engine optimization after you’ve written your content. Getting in the habit of doing it at the end will ensure you’ve written for your audience and not for Google, Yahoo or Bing.
People forget SEO because they think it`s tedious and takes a long time but just focus on the most important and you’ll be fine.
So, what are the most important SEO elements to pay attentions to…
a) Page Titles and Meta Descriptions
These are the elements that tell search engines what your content is about and are the information displayed within SERP’s. The information typed within these elements will be the contributing factors in getting a click-through to your website.
b) Proper Formatting of Content
It’s important to include H1-H3, sub-headers, bold, italic and underline text within your content. It helps keywords which represents your content standout while increasing the readability. There are many tools that will help you format your content correctly. If you’re using WordPress, you can install plugins like SEOPressor that will display a box on the right hand side while you create content to remind you of the formatting elements you’re missing.
c) Keyword Targeted URL’s
Many people forget that Google scans your URL to determine what your content is about. This factor helps Google scan through search data to display your website in the SERP’s. When someone types in a search command within Google, the information within the URL will help Google locate relevant content for the searcher. Include targeted keywords within the URL which represents your content and are enticing at the same time.
d) Internal Links
Google indexes pages by jumping through internal links within your content. Having relevant internal links is a great way to keep the readers on your website allowing them to view other relevant valuable content. When setting up internal links keep these things in mind…
- Make sure to add your keyword within the internal link (anchor text)
- Make sure you link to relevant content
- Don’t overdo the internal links keeping them to a maximum 2-3 per page
- For WordPress users, streamline the process by adding plugins that will automate the process.
e) Optimize Your Content
Scatter your keywords throughout your content to increase search engine exposure. Many content marketers will use 5-6 keywords within their content so each can drive its own organic traffic to the page. When adding keywords, make sure your content flows naturally and makes sense. If you add too many keywords, this may raise a “flag” to Google that your keyword stuffing content. Adding too many keywords will also ruin the natural flow of the content. It’s a good idea to complete you’re writing naturally than go back adding keywords throughout your content where they make sense.
Your Headlines Suck
Your main objective should be to entice the reader into clicking through to your content. If you can’t do this, then you’ll be missing out on a lot of FREE organic traffic. You have to remember there is a lot of content available online and people are looking for a solution right away. They don’t want these two things to happen when they are searching for content.
First, they don’t want to be enticed into clicking on a link which provides low poor quality content. This will destroy the credibility of the website and hurt the overall user experience. Google is working hard to incorporate algorithms within their search engines to eliminate poor quality-thin content websites.
Next, the fact there is so much boring content online, people are becoming pickier when they click on a search listing. It’s important to give searchers exactly what they want. People do not want to be misled so make your headline attractive by performing keyword research looking for popular search phrases. Next, before publishing your content, do some organic searchers yourself looking for attractive headlines that you can use. It’s a great way to use your competitor’s strength against them improving your overall organic click-through-rate (CTR).
Slow Loading Website
You have to realize that people who are looking for information need it urgently so are not going to wait for a slow loading site to display content. If they cannot find the content immediately, they will jump to the next available resource. People are well aware there is NO shortage of content online so they`ll be able to find an alternative resource quickly if they needed to. If you are the number “1” search result that appears for a given search phrase, than make sure that you’re content is available right away within seconds (2-3 sec). If you’re site’s average loading time is above 3 seconds than this can be a deterrent when users click through.
Having your website appear high in the search results is completely different than people being able to access your content immediately. That’s why it’s important to ensure that you make the necessary tweaks to your website so that load times are improved.
For those of you not aware, Google does use “site speed” as a ranking factor within the SERP’s because any website that delays the user experience will hurt Google’s reputation.
For those of you using WordPress, here is a quick case study on how to improve your load time by 3.74s by making a few changes to your website within the backend.
Poor or Boring Content
You’ve manage to get visitors to your website by enticing them with awesome headlines, now it’s time to excite them with your content. Over the years I’ve seen a growing trend within blogs which is providing unoriginal boring content to people. This is the worst way to build loyalty and increase readership because it’s hurting your brand. Remember, when users arrive on your page they will begin by skimming through your content and if they find the same thing they’ve found somewhere else they will leave. This will decrease your user engagement and social shares which is a red “flag” to Google that there is nothing special about your content.
So, what can you do to improve the quality of your content and boost momentum…
1) Start by searching your competition finding out what they are missing within their content. Imagine if you were someone searching information and you arrived on a page that promised to provide you a complete solution. Ask yourself what are they missing and what would you include to the content to make it even better.
2) When you create content make sure its original and cannot be found anywhere else. What does this mean? Add images, videos and go into depth so that everything is covered from start to finish. You want to ensure that your piece of content is the only one the visitor needs to find a solution. They shouldn’t have to go anywhere else.
3) Make sure it’s formatted correctly and that you keep the reader’s attention. They should be able to skim through your content finding the answers they need. Next, it’s been said that content shouldn’t be more than 1,500-1,800 words which should give you enough space to make it original, in-depth, high quality and cover everything you needed to. Remember, there are a few exceptions, like a case study, which can be 3,000-4,000 words because it includes data, research and a complete step-by-step guide.
High Quality Link Building
I’ve decided to leave this until the end because link building does matter and should be practiced by everyone. The difference is that you should NOT take part in any type of blackhat, spam, software link building and practicing these will get you banned completely. In recent months, Google has been making tweaks to their search engines to find advanced ways to eliminate websites that provide NO substance and use blackhat techniques to trick the search engines. However, this does not mean that link building won’t work when trying to get noticed for targeted keywords.
If you`re going to start a link building campaign than focus on doing it manually and use the following…
First, start by writing down your game plan so you know what needs to be done throughout the month. It’s important to stick to it so you don’t lose focus on your objective. Next, get your targeted keywords ready which you’ll be using as anchor text within your one-way backlinks.
Make sure everything is done manually and that you spread out your link building so it looks natural. Having built too many links within a week can raise a red flag because it’ll look unnatural. Build no more than 10-15 links from various different platforms like article directories, blog comments, forums and social bookmarking websites. A quick note, when building links from any of these platforms, only use the most authoritative websites that have built a solid reputation in recent years. Getting links from these websites will produce the most results and will protect you from being flagged as a website having spammy links pointing to it.
Wrapping it Up…
The factors above are important in getting you back on the right track. Organic traffic is very important because it’s FREE relevant search traffic that can help boost popularity and visibility of your brand. Write down these factors and keep them on your desk so next time your creating content, you’ll remember to incorporate them into your writing.
It`s important to stay focused and have patience since ranking your website using manual white hat techniques does take time but the overall long term reward is gratifying. Use a step-by-step approach to building links so that you stay clear from Google manual penalties.
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
Related blog posts and resources:
Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
How Can You Turn Criticism into Blogging Profits?
I wrote an entire eBook on lessons I learned from critics:
Related blog posts and resources:
As you see greater blogging success, you get criticized.
No blogger avoids criticism.
Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.
Imagine someone tossing big rocks at you.
Fools step in front of the rocks, injuring themselves.
Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.
Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.
Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).
I wrote 2 eBooks on the topic.
In addition to the prior eBook I also wrote:
Observe the product page.
I profit through an:
- eBook version
- audio book version
- paperback version
- mass market paperback version
of the topic.
I make money through 4 income streams based on teaching folks how to profit through blogging criticism.
How can you convert criticism into coin?
Follow these tips.
Breathe Deeply and Relax
- fight criticism
- feel the sting of criticism
- feel embarrassed about being criticized
- fight critics
- go into a shell after being criticized
Breathe deep. Relax.
Feel energies and emotions in reaction to being criticized.
Release said energies.
Be calm, confident and poised.
Establish the proper energy for profiting through criticism.
Criticism is a projection of individual; we see ourselves in others.
100% of the time, critics speak 100% of themselves, not you, through their criticism.
Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.
I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.
Increased profits flow to bloggers who feel clear on income channels.
Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.
If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.
Convert Criticism into Tangible Products
Turn hate into create.
Convert criticism into tangible profits.
Note my 2 eBooks, my audio book and paperback.
Create an online course to help your readers process criticism.
Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.
Add a price tag.
See Problems and Profit in Projection
- blog posts
- guest posts
based on critical projections bandied about by critics.
Critics may or may not see errors in their ways.
This was from my 2 month trip to Oman.
I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.
If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.
Profit through the Discipline of Detached Observation
Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.
What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?
Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.
Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics
Critics vibe from a fear-based, lower, poverty conscious energy.
Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.
I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.
Starve lower energies.
Make room for higher energies.
Profit, free yourself and see increasing blogging success.
What Do You Sell and How Do You Sell It?
One easy way to make money blogging is to get clear on calling folks to buy your stuff and hire you.
Related blog posts and resources:
Invest in my blogging course.
Advertise on my blog.
See how easy?
I clearly call you to invest.
Simply put, knowing what you sell and how you sell it increases your blogging profits because people respond to your energy.
Prior lines? Each feels clear and comfortable to me. I know what I offer. Of course I know how I offer it. How, meaning, how I feel offering.
Imagine feeling light, airy, calm, confident and detached as you call readers to buy or hire. Money feelings. Good.
But imagine feeling heavy, resistant, uncomfortable, awkward or embarrassed calling readers to buy or hire.
Your greatest pro blogging success occurs by shifting from heavy to light during money calls.
Or feeling light, airy, detached and clear on calls because you freely share what you sell and sell with clarity results in big blogging profits.
I note a spike in audio book sales and reviews. Of course I barely touched my audio books over 3 years. I generate almost completely passive income; the audio books sell themselves.
After seeing royalty payments recently I pondered the passive blogging income; I barely actively sell ‘em so the what and how seems non-existent. But detaching just lets what and how unfold gracefully and beautifully, resulting in virtually complete passive income.
This was from my trip to Bali.
Getting almost 100% clear on what and how results in ever increasing, passive profits.
Blogging is energy.
Imagine feeling clear on receiving money from someone. You just accept it.
A friend buys lunch. You cheerily accept.
Your energy dictates you clearly accept and enjoy the money or purchase.
Ditto for blogging income streams. Emit the same clear, relaxed, accepting, receiving energy. Money flows to you thru clear streams. Of course my audiobooks sell passively; I am clear on that channel.
Boosting your blogging profits requires you freely offer what you sell and sell from a clear, confident, abundant, knowing, detached energy.
Example; note how I include 1 or more calls to action for all blog posts and videos. I offer what I sell freely. My readers never need guess. Clarity. No hiding or awkwardness or discomfort. I am clear. I sell.
How do I sell? Of course, from a calm, clear, confident, knowing I am successful energy. Naturally, I sell and profit because my energy around what and how feels clear to me.
Next Level Profits
Profit like top bloggers in your niche.
Get clear on receiving money.
Visualize yourself owning ample money. Feel rich.
I enjoy counting money in mind so it feels real to me. Swiftly, I make money through iTunes, Bitcoin and Quora, as has been the case recently.
Bitcoin and Quora are neither directly related to blogging but so goes money; it cares not channels, it justs finds bloggers clear on receiving money. Plus my blogging related profits increase too.
Picturing your wealth serves you because what feels real in mind flows into your experience.
Money and worldly success find you through profitable ideas, people and circumstances.
Execute the ideas from a chill, relaxed energy. Profit.
Freely offer what you offer. Promote yourself through every blog post and video. Tell us what you sell; we want to buy it. Sell with clarity. Know success and profits are yours; promote with clarity, detachment and a knowing that you already have profits because mind owns profits.
Blogging Is Not That Hard for Mind Scientists
Every day, my email inbox delights me.
My visualization sessions yield fascinating, profitable opportunities.
As within, so without.
Blogging is not that hard at all for bloggers who visualize success, who feel rich, who count their blogging wins and who keep things positive.
Success follows success-focused bloggers.
Profits follow rich-feeling, riches-seeing bloggers.
As within, so without.
Get clear on selling and receiving money.
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