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Facebook Contest Apps – How to Easily Create Facebook Contests

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Facebook contests are one of the most effective ways to reach new audiences and drive a ton of viral traffic back to your site. With over 1.3 billion users on the social network, it’s no wonder more individuals, bloggers, brands and businesses are trying to create Facebook contests to drive more engagement and activity to their sites.

Setting up your own Facebook contest in previous years was a big hassle. You would have to mess around with the settings and tabs on your Facebook Fan Pages and this was usually more than a headache than anything else. Fortunately, a wide range of services have figured out how to make this process much easier and now anyone can create effective social networking contests in just a few minutes. What’s even better is that they are now more effective and powerful than ever.

How to Create Amazing Facebook Contests

With so many different solutions on the market today, I’ve chosen some of my favorite Facebook contest apps and gave the benefits of each of them below.

Wishpond Facebook Contest Apps Example

Before we jump into reviewing the top Facebook contest apps available today, I wanted to first highlight some of the best ways to tweak your campaigns and promotions for maximum performance.

  1. Choose a Prize that is Relevant

    While it may seem like a good idea to give away the latest tech toy or Apple product, you will do much better with your campaigns if you choose a prize that is relevant to your brand, product or service you are trying to offer.

     

  2. Give Your Promotion a Jump Start

    All contest and promotions need to start off with a bang. In addition to promoting your contest through social networks, you should also use your email lists and site traffic to give your campaigns a boost.

     

  3. Always Collect an Email Address

    No matter what your prize is or what you are trying to promote, be sure to always require an email address. A lot of people will enter your contest and never come back. An email address is the best way to keep them coming back for more.

     

  4. Make Sure Your Contest is Mobile Ready

    More people are using their mobile devices than ever before. Be sure to check your promotion and lead gen forms to make sure they are mobile ready and optimized so no leads are lost in the process.

     

  5. Follow Up with All Participants

    Once your promotion is over, be sure to follow up with all participants… not just the winners. This is another great opportunity for you to send out one more message to everyone, letting them know the contest ended, thanking them and pushing your end offer one last time.

Follow these contest and promotions tips, while using any of the recommended applications below and you will be setup for maximum performance and results!

Top Facebook Contest Apps List

Wishpond

Wishpond is the leader in social contest apps and promotions right now. Their service is quickly wiping out the competition and making it easy for anyone to setup social contests, landing pages, pop up newsletter forms and much more. In addition to all of the tools available through their site, they also offer tracking for ad campaigns running through Facebook, Google and more.

Compared to other contest and promotion apps out there, Wishpond is quite competitive at their base rate of $45 per month. You can also sign up for a free 14 day trial that allows you to try all areas, tools and features of the site based on the package you choose. Advanced packages include their own coaching program, email automation and white-label options. Should you decide to pay for a year in advance, you will also save an additional 35% off.

Wishpond Facebook Contest App

Heyo Contest Builder App

When it comes time for you to choose a quality Facebook contest app, going with a simple drag and drop solution may be your best option. That is exactly what Heyo had in mind when they were creating their service to drive activity and engagement through the major social network.

One of the main reasons why web sites, blogs and brands want to create contests and promotions across social networks is so they can easily grab email addresses that they can follow up with. Once setup with Heyo, you will have access to all of their templates for easy contest and promotion creation. Heyo offers a free 7 day trial with no credit card needed, and premium plans are available at $30 per month.

Heyo Facebook Contest Apps

ShortStack

ShortStack makes the process of building campaigns that engage with your audience easy… and best of all they can be used anyway. While most people are focusing their efforts on social networking contests and promotions, they are also forgetting about all of the quality traffic that they are missing out on at their own sites. ShortStack’s platform allows you to create completely custom lead gen forms to match the look and feel of anything you like.

You can start creating your own lead gen forms and pages with a free trial, then full access accounts start at just $29 a month.

ShortStack Facebook Contest Apps

AgoraPulse

If you are going to be focusing your efforts on Facebook contest apps and promotions, you may also want to look into an all-in-one solution like AgoraPulse, which allows you to create apps, engage with your audience and also measure your results in the process.

All plans include unlimited apps and start as low as $29 per month. Accounts that are billed annually also save up to 35%.

AgoraPulse Facebook Contest Apps

How to Choose the Best Facebook Contest Apps

Now that we have listed some of the best Facebook contest apps for you to choose from, it’s time for you to take a step back and see what you would like to accomplish with your social networking efforts.

The great thing about each of the services listed above is that each of them offer a free trial period for you to test out their tools and what they have to offer. It’s also important to note that all four of the contest and promotions services listed are top notch and recommended by some of the most well known marketers and media companies online. Choosing which is best for you and your brand is more about preference on how to use their system and looking at your budgeting options if you are going to scale heavily in size.

The best way to find which of the Facebook contest apps services is best for you, is to try each of them out. Don’t forget, each comes with their own free trial and some of them don’t even require a credit card!

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Instagram Checkout and the Move Toward Frictionless eCommerce

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The number of hurdles standing between online shoppers and completing transactions is dwindling. The path to purchase is getting smoother as retailers move toward frictionless ecommerce. Gone are the days where shoppers must visit an ecommerce website to buy a product, especially if they originally spot the product on a social media platform.

Nowadays, social shopping is capable of enabling people to reduce the number of steps to checkout by allowing them to buy without exiting social media. Instagram Checkout is the latest feature geared toward making it easier to complete deals. Here’s more on this announcement and its potential impact on the ecommerce industry as a whole.

First, What Is Frictionless Ecommerce?

When you hear the word friction, you probably think of resistance. This force can be useful, like using sandpaper to smooth down rough wood. Or this force can be a hindrance, like trying to slide a piece of heavy furniture across the floor. In ecommerce, friction is undesirable because it means shoppers are meeting resistance when they try to proceed through the sales funnel.

Frictionless ecommerce is something sellers are seeking out because it allows them to “integrate buying opportunities as simply and seamlessly as possible into consumers’ everyday activities and natural environments,” according to BLM Technologies.

One of these natural environments is social media, an activity in which many users are spending a larger chunk of each day. It only makes sense to try to sell to people there, rather than requiring them to visit a separate website each time they want to browse or buy.

The ethos behind frictionless ecommerce tells us reducing the number of steps it takes to buy products online will motivate more people to stick around for as long as it takes to convert. Less hassle translates into more sales and a better customer experience.

Of course, it’s still vitally important to set up a responsive, fully featured online store complete with secure checkout. After all, some people won’t use social shopping. Today, leading platforms like Shopify offer free ecommerce website builders to help retailers run their stores. Branching out into frictionless ecommerce in the form of social shopping will help merchants capture even more sales by offering shoppers flexible options.

Building a Trusted Brand and Following Will Still Apply

As you can imagine, with more than a billion active users on the Instagram platform, it’s going to get quite competitive when it comes to ecommerce advertising. With that being said, this is where traditional authentic and organic followers and engagement will come into play.

We recently talked about the power and effectiveness of using a tool like Kicksta to automate the audience targeting and engagement process. For ecommerce and online stores, this is one of the best ways to put your Instagram marketing efforts on auto-pilot, which also reaching new audiences daily.

This also leads to better paid advertising and remarketing options as well. Once a user starts following your account, you have a clear indication that they are interested in what you have to offer.

Set up a new Instagram ad campaign that targets your existing followers, then compare the results with your outside targeting and default ad campaigns. We are sure the existing follower audience set will perform much better. You can visit their website here and watch the short video on their homepage to see how the process works.

The Rise of Instagram Checkout in Ecommerce

Instagram is a highly visual platform, allowing brands to connect with users through engaging images, videos and captions. If you’re an Instagram user, chances are you know the feeling of seeing something you like and wanting to know more about it — or perhaps even conducting an impulse purchase it on the spot.

Instagram Checkout aims to tap into the marketing prowess of this app by “allowing users to complete product purchases without having to leave the app.” It’s all of the convenience of online window shopping without even having to go into the store, except people can still get their hands on the product. Plus, after Instagram users enter their payment data once, the app saves it for future purchases. Thus, the purchasing journey remains inside a single app — making it more convenient and tempting for mobile shoppers who follow their favorite brands online.

At the moment, Instagram Checkout is a feature in beta testing available to about 20 top brands. An advanced version will be available to more merchants down the line, which means we all need to prepare for the wider acceptance of social shopping. Once this becomes the standard, online users will crave ultra-convenient experiences.

Instagram Checkout is an exciting new development on the horizon for ecommerce brands, and stores must embrace the move toward frictionless ecommerce to stay competitive.

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7 Instagram Features Every Business Needs to Use for Marketing

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Instagram is a fun platform for sharing pictures and video. However, as far as it pertains to businesses, it’s a lot more than that. For businesses, Instagram is a marketing device and quite an effective one at that.

Are you interested in using Instagram to market your business? Then read on. We’re going to teach you about 7 Instagram features which will enhance your business marketing campaigns.

Taking Advantage of Instagram Features When Marketing

A great many of Instagram’s features lend themselves to marketing. The best of these features include the following.

1. Stories

Instagram Stories work in the same way as Snapchat Stories, allowing you to post photos and videos for 24 hours before they disappear. Popular among all types of Instagrammers, they are frequently viewed and are great for attracting new followers.

Businesses have two options when it comes to using Instagram Story video: 1. They can post stories on their own Instagram pages, or 2. They can use Instagram Stories Ads. While the first option will provide some exposure for your business, the second option will provide more.

Why? Because it involves placing ads for your business in between the stories of Instagrammers that you don’t even know. As a result, you’ll be reaching customers who are entirely unfamiliar with your brand.

While Stories Ads cost money to post, they often end up bringing in more money than they cost. In other words, they’re usually worth a try.

2. Push Notifications

Another terrific feature for marketing on Instagram is the push notification. These are notifications which automatically send to specific followers upon the publishing of new posts. They work to keep top followers invested in your page.

Note, however, that getting followers to accept push notifications can be challenging. Unless your content is undeniably great, you’re going to have to be a little aggressive in getting followers to accept push notifications for your page.

One of the keys to doing this is to utilize calls to action. Simply telling visitors to enable push notifications for your page can be quite effective.

The other key is to post great content on a consistent basis while keeping non-value content to a minimum. The more valuable the content you post, the more valuable your page becomes, and the more your followers will want to frequent it. This leads to the enabling of push notifications which, in turn, leads to the conversion of more sales.

3. Geotagging

If you run a brick-and-mortar business, geotagging is a hugely valuable Instagram feature to utilize. By geotagging the photos you post, you make your business more visible on geographical searches. This is a great way to attract Instagram users who live in the geographical proximity of your business.

Note, however, that you must always be cognizant of whether you have geotagging turned on. If you’re not careful, you could accidentally geotag a photo or video that you wished to leave geographically anonymous.

4. Live Video

One of the best ways to build credibility and authenticity with your Instagram followers is by utilizing live video. Live video occurs in real-time, allowing you to communicate directly with your followers through page comments and voice.

Afraid that you might say something embarrassing? It won’t last for long. Instagram live videos disappear as soon as they’re done being broadcasted, ensuring that your faux pas isn’t picked apart by the masses.

You can use Live Video to discuss project updates, to show off new products, to showcase charitable efforts, and more. It’s all about making yourself and your business more familiar to your followers.

5. Photo Filters

A big part of marketing is building a brand. The goal is to evoke a feeling which is representative of your business. In evoking this feeling, you make your business instantly identifiable among the masses. Photo filters are also great for social profile branding. Take a look at these top brands that are doing social media profile branding correctly, then also consider how you can implement these same visuals into your own branding efforts.

There are a number of ways to do this on Instagram, but one of the most effective ways is through the use of photo filters. Using the same photo filters on all of your posts will provide your Instagram page with an overarching theme. This theme will become part of your brand and will help followers to identify your business.

Our advice is to experiment with different filters until you’ve found something you like. Then, once it’s established, you can hit your followers over the head with it.

6. Hashtags

When it comes to using Instagram for marketing purposes, it’s impossible to overstate the importance of hashtags. Hashtags are not only vital in building a brand, but in attracting non-followers as well.

Dropping trending hashtags into your posts is a great way to bring your Instagram page into the loop. Not only does it show that you’re part of the culture, but that your page might be worth visiting.

There are also many other famous hashtags too like;

  • #love
  • #instagood
  • #me
  • #cute
  • #tbt
  • #photooftheday
  • #instamood
  • #iphonesia
  • #motivation
  • #repost
  • #igers
  • #instadaily

In short, hashtags increase exposure for your business. The more exposure your business gets, the more sales it will convert.

7. Emoji Polls

One last Instagram feature you should consider using is Emoji Polls. These allow you to ask questions and receive direct feedback from your many followers, increasing familiarity among potential customers and allowing potential customers to feel as though their thoughts have an impact on the operation of your business.

One way to use Emoji Polls as a business is to ask followers how they feel about a specific product. However, you don’t need to strictly talk about your business. Inquiries about current events could get followers involved as well.

Learn more about internet marketing and hosting now!

Find More Marketing Tips

There is no shortage of Instagram features, each of which can help businesses to market their products, services, and brand. While the features reviewed above are the most effective for marketing purposes, they comprise only a handful of what you have available to you.

Looking for more marketing tips? Blogging Tips has you covered. We provide information on everything from content marketing to social media marketing and more.

Browse our collection of articles now!

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Attract More Instagram Followers with Kicksta

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With its incredible reach and unparalleled level of user engagement, Instagram has quickly become the social media platform of choice for brands, agencies and influencers alike. But because of this remarkable popularity, it can prove challenging to get noticed and to gain a substantial following, especially if you feel like you’ve hit a plateau. How can you reach new audiences and convert them into a loyal fan following?

If you’re interested in getting real followers who will actually engage with your content, you might want to give Kicksta a look. It’s an automated platform that will free up hours of your time, so you can focus on creating awesome content, curating real relationships, and converting your newfound connections “into more gigs, paid partnerships and sales.”

What Does Kicksta Do?

Instagram, like all other social media platforms, is predicated on two main tasks. First, you need to create the kind of content that users actually like and engage with. This is true whether you are a brand hoping to attract new customers or an influencer looking to extend your influence (and land more branded content deals). There’s certainly no shortage of resources online that can help you achieve just the right Instagram look.

The second part puts the “social” in “social media.” It’s all about engagement. It’s not enough to treat Instagram as a means of broadcasting your message to the masses; you need to engage with actual people too. And if you want to grow your following, you need to engage with users who are not already following you. That can be very time-consuming to do manually, because you want to seek out individuals who align with what your Instagram account is all about.

What Kicksta does is zero in on these potential followers, “liking” one or two posts from each of these users. The goal is to get their attention. When they see that you’ve liked their post, they may come around to check out your page. And when they see that you have the content they’d like to see, they might start following you. Organically. This automated process repeats at scale, so you can continue to grow and attract real followers each and every day.

You Are Not Buying Followers

There are at least a few key factors that differentiate Kicksta from seemingly similar services. You’re not playing the follow-unfollow game. Kicksta will not go around following accounts on your behalf and then unfollowing them if they don’t follow back. This is a practice that’s questionable on a number of grounds. Similarly, Kicksta is not going around posting canned comments on random posts (i.e., “Great post! Check out my account for similar content!”), because that can easily be interpreted as spam. You’re also not “buying” followers, which is against the Instagram TOS.

Instead, the objective is to appear as organic and natural as possible. When you first get set up with Kicksta, you enter your own Instagram credentials. Then, you provide information about the audience you’re trying to attract. With the “Creative” plan, you can target up to 10 accounts whose followers might be interested in following you. For instance, if you’re a food blogger, you might target other food bloggers.

If you upgrade to the “Professional” plan, you can target up to 40 accounts; you can also target based on gender, location, and hashtag. The “likes” appear organic, leading to “real” Instagram growth, because the targeted users are following you of their own free accord. This automated service frees up several hours from your week to focus on other efforts.

Navigating the Dashboard

Getting around the user interface with Kicksta is a relatively simple affair. You can connect and manage multiple Instagram accounts if you’d like too, but each will need its own monthly plan.

After connecting and selecting your account, you’re shown a general overview where you can review the engagement on your most recent post, your best performing post and your worst performing post. From the main navigation, you can also click to see all your posts to see how many likes and comments they received. More importantly in the context of Kicksta, though, is adding your targets for the tool to decide what posts to “like” on your behalf.

Clicking on “targets” shows your current targets, and then adding a target is as straightforward as adding the username of the account whose followers you’d like Kicksta to engage with. Once targets are added, you can toggle them on and off. You can also see the performance in terms of conversion rate and overall quality of the target. With these two features, you can experiment with what targets work best and only enable those.

There is also a section with analytics where you can review followers gained for a defined date range, as well as your net followers gained day-to-day.

But Does It Actually Work?

It’s important to note that Kicksta cannot guarantee any specific number of followers, because users are real people and they’re choosing to follow you on their own. What they can guarantee is that they’ll consistently keep up with liking one or two posts per user; you need to have the quality content they desire if you want them to follow you. In other words, your mileage may vary.

Kicksta shares a number of case studies on their website to illustrate some of their notable success stories. These include a bridal company that generates 50% of their revenue through Instagram, an e-commerce giant that drives 15% of their online sales from the platform, and an influencer who grew from 2,000 followers to over 12,000 followers in two months using Kicksta.

Really, the only way you’ll know whether it works is to try it out yourself.

How Much Does It Cost?

As mentioned above, Kicksta offers two monthly pricing plans, depending on the level of growth you desire.

The $49 Creative plan promises “moderate” growth with smart filters and up to 10 targets. The $99 Professional plan (discounted from $149) increases the target count to 40, adding in gender targeting, hashtag targeting, location targeting, blacklisting, premium email support, and live chat support. There’s a 14 day money-back guarantee on both plans, no questions asked, and you can cancel at any time.

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