Traffic is the life blood of any website or blog. No matter how many visitors you get per day, you still want to attract more. Because more traffic means more opportunities to earn money and find clients.
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But equally important is the traffic conversion rate on your blog. You don’t just want traffic, you want traffic that engages with your website in different ways. You want people to convert into subscribers, comment on your blog posts, share your content and contact you for your premium services.
If you get 1000 visitors every day but your conversion rate is only 1%, you get only 10 subscribers/day. What if you simply focused on increasing your conversion rate from 1% to 3%? That’ll give you 30 subscribers/day without any increase in traffic.
But what if you could do both – increase traffic and conversions? That’s the ideal scenario, right?
Here are three simple ways to achieve both these objectives without changing much.
1. Leverage Long Tail SEO
As a blogger or webmaster, you obviously spend some portion of your time optimizing your content for search engines. SEO may have changed drastically over the last few years, but it’s still very important for attracting regular traffic from Google.
Everyone likes to rank for popular search terms like “guest blogger”, “seo agency”, seo services” etc. But you know these keywords are highly competitive and it takes a lot of effort to rank on them.
However, an easy way to attract traffic from search engines is to leverage long tail keywords. Google Analytics doesn’t show your traffic keywords any more, but you can see them in Google Webmaster Tools. If you look closely, you’ll notice that you get moderate traffic on many long tail keywords. They don’t get as much traffic as the high profile keywords, but if you rank on many long tail keywords, their combined traffic can be much higher (and easier to get).
So how do you take advantage?
Go to your Google Webmaster Tools dashboard, and click on Search Queries (under the Search Traffic label)
Here, you’ll see a list of keywords that you rank for. It will include both long tail keywords and head keywords (phrases with one or two words). Take one of the head keywords and search it on Google. When you get the search results, scroll down to the related search terms.
For example, I took a head keyword “guest blogging” from my keyword list and searched for it. I get some traffic on this keyword but since it is highly competitive I’m nowhere near the first page. Here are the suggested search terms Google shows for this keyword.
These are the long tail keywords that Google thinks are relevant to the highly competitive head keyword, guest blogging. To leverage long tail SEO, I just need to take some of these keywords and use them in my content where relevant. This will not only improve the rankings for the head keyword but also send traffic on the long tail keywords. You can do this with every blog post you publish (or have published in the past).
Neil Patel increased his monthly blog traffic by more than 50,000 visitors using this technique. It’s easy to do and doesn’t require any additional effort on your part. Traffic from long tail keywords also has a better conversion rate since the users are using detailed queries to searching.
Note: This will only work if you have the basics of SEO already covered on your blog. You can read more about setting up a solid SEO foundation in this post.
2. Write Longer Blog Posts
Another simple way to boost your traffic, rankings and conversions, is to write longer blog posts. If you search for any competitive keyword on Google, you’ll find that the majority of results on the first page are blog posts with more than 2000 words.
Google loves in-depth and well researched content. It ranks longer blog posts higher than shorter posts on the same topic. SerpIQ released their findings on how length affects rankings.
Here’s another graph showing the average content length of the first 10 results on Google Search.
Longer posts also get more social shares (as apparent by these stats released by BuzzSumo)
So the next time you’re writing a 1000-1500 word post, extend it to 2000+ words and make it more valuable by adding more examples, images and links to resources. Make your posts more comprehensive and deliver more value. Use a combination of standard 1000-1200 word posts and long form 2000+ word posts. To help you with content creation, you can hire high quality bloggers on job boards and content sourcing websites like Elance, ProBlogger Jobs and MyBlogU.
Longer content also tends to get more conversions, since it demonstrates your authority on a topic and differentiates you from the others.
3. Promote Content and Intelligently Engage Readers
If you’ve been blogging regularly for a few months, your blog should have at least a few dozen posts on it. Once a post is published, it initially gets social shares and comments. But as the content gets older, it slides back into the archives and doesn’t get a lot of attention from your readers.
By simply promoting this content and giving it exposure at the right times, not only can you increase the time readers spend on your website, but also attract regular social shares and comments even on the older posts.
You can do this in a number of ways.
You can use Evergreen Post Tweeter, a free WordPress plugin, which automatically Tweets your archive posts to your Twitter followers. You should also display related posts at the end of every blog post so that your readers can discover more content.
Another great way is to use intelligent social sharing, marketing and content engagement tools like Trendemon. It shows you which content to create and where to promote it, and then maximizes engagement by optimizing your traffic once the content is published on your blog.
The objective is simply to expose your content to your blog audience so that it keeps on getting the same kind of engagement that it got in the early days.
Generating traffic and triggering conversions on your website does not require thousands of dollars in investment and implementation of complex algorithms. You can increase conversions and traffic by simply fine tuning the existing structure of your blog content. Not only are these methods more cost effective but also have a long lasting effect.
Blogging Mindset: How to Go from Survival Mode to Servant to Stunning Success
Tropical birds provide background music for me as I write these words from Thailand. How’s that sound for developing successful blogging mindset?
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The sun shines brilliantly. My home office feels cool and inviting.
A cold drink sits on the desk.
I am a stunning success now but did live in survival mode for a bit. I also became a humble servant. Servants do not get paid well. Ask a maid or butler.
The best blogging role you can play in this life time is that of a stunning success.
Success is your birthright. Success is yours now. Take it. Seize it. Give your energy to success. See your wins. Accelerate your blogging growth.
Realize this: being successful is as simple as shifting your focus to positive ideas. After making that shift everything changes, from your thoughts, to feelings, to actions.
Example; you are reading this post. See this as being positive. Stunning success is yours because you are learning from a guy whose life reads like a movie. Big time win. Easy win too.
Check out this photo I snapped from my 4 month trip to Fiji.
What 10 positive things happened blogging-wise today? You published a post. I see that as a positive. You broadcast live on Facebook. Make that a positive. You feel better about your blog, right? Good. You have success within and feel successful so you will see success in the physical world. Where your energy goes, grows.
How to Leave Survival Mode and Servant Mode Behind
Kill 2 birds with one stunning success stone: leave both poverty conscious states of mind behind by developing a vision of your dream life.
This step involves sitting in a quiet room and allowing a picture of your dream life to appear in your mind. Either narrate the picture to yourself or let the image pop up in your mind.
Add details to make it feel real. Visualize your success.
Relax and listen to intuitive nudges.
The split second you see your dream and feel it as being real, the dream expands into physical form, for where your attention and energy goes, grows. See success. Success expands. Quite simple.
Exit survival mode – just trying to get by and pay bills with your blog – and leave servant mode while you are at it. Success seekers become the best in the world in their blogging niche. Forget trying to just survive. Leave behind the self-image of being a humble servant, a less than slave, putting people on a pedestal or not seizing your success, your brilliance, your most spectacular dream.
Success is your birthright. Grab the spotlight. Make more money. Help more folks. Step up into stunning success as you move higher and higher in blogging circles.
Create and Connect
Create uplifting content to inspire your readers.
This is from one of my many trips to Bali.
Connect with top pros in your blogging niche by helping them.
Following these practical tips becomes easier and easier after you give your sole attention to:
- your dreams
- your success
- positive thoughts and feelings
Focus on success. Watch how quickly success expands in your experience.
Creating and connecting is the work part of blogging but if you focus on positive ideas the work becomes easy because it is simple. Listen to your readers. How can you help them? Serve up valuable content through your blog posts.
Connecting with top pros is as simple as reading their posts, commenting genuinely on their blogs and promoting them. Easy.
World Famous Features
I landed features on Fox News among other world famous sites by building a vision of a fun, freeing life.
Do the same to see stunning success.
Features on famous blogs follow positive focused bloggers who know they are succeeding now. Focus on the moment. Feel good about every blogging win you see today. Feel good about your success. Success is as certain as the night following the day because you were born into a legacy of success. Let go any mental image of being a struggling servant or someone desperately trying to survive.
Step into your most spectacular dreams now.
Spectacular is ordinary in my life because I see spectacular as normal. Who knows if I am going to Bali or Malaysia next? Maybe I will just fly back to New York City. We will see.
I visualized this dream life and followed my intuition. My intuition nudged me to take certain actions from a chill, relaxed energy.
Energy is everything guys. Your life follows your energy. Focus on your dreams but do so from a relaxed, peaceful, chill vibe. See your vision as if it is real, already. Know you are succeeding now.
If you have this picture in mind you can relax. No need to work hard, to panic or to hurry. No need to rush or force things. Survival mode bloggers panic and hurry because these folks have no vision or dreams; survival mode bloggers just want to survive, being desperately driven by circumstances.
This is from one of my many trips to Thailand.
You know better.
You follow Blogging From Paradise.
Slow Down and Calm Down Because Success Is Already Yours
Your vision tells you to slow down, to calm down and to allow stunning success to flow your way in calm, confident fashion.
I spent most of today offline. After watching the latest episode of Game of Thrones – second time – with expat buddies here in Chiang Mai I am settling in to finish this post. My mental image makes it happen. My focus on success allows my blogging success to expand.
You get to have a life offline – and a rich one at that – as your online success expands. Seize this chief benefit of developing a winning blogging mindset. Exit survival mode and cease being a lowly servant by using your mind power to picture immense blogging success. Move into calm, confident, relaxed action to allow this success to come into form.
Blogging Inspiration: Count All of Your Blogging Wins
You are succeeding now.
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Count all of your blogging wins.
Did you drive your 100,000th visitor to your blog this month? See this win.
Did you drive 5 people to your blog today? See this win.
Everything is a blogging win because you are always winning. Every win builds a step nudging you higher in your blogging niche.
Today I experienced a handful of blogging wins:
- I wrote and published this post on how to live your dreams
- I re-shared my Entrepreneur feature; solid win
- I am writing this guest post
- I had great engagement on my Facebook Live Broadcast this morning
Plus I experienced the ultimate win; I experienced this blogging success from a quiet village in Thailand. You cannot beat that.
Focus on Wins to See More Wins
I see more wins because I focus on my wins all day long.
Where your attention and energy goes, grows. Give your attention to your wins and you keep winning daily.
See the positive in all you do online and offline. Be a success spotter. Use your mind power to project more blogging wins in your experience every single day.
Quick blogging growth unfolds for win-seeking bloggers. Established, pro bloggers list wins regularly to expand their success and to inspire their readers.
Again; where your attention and energy goes, grows.
Examples of Blogging Wins
Here are a few:
- wrote and published a blog post
- received one blog comment today
- saw 40,000 people visit your blog this month
- spotted your DA over 30
Every single statistic is a win if you see it as a win. Imagine building something special on every metric you see. See your success. Observe how you are sprinting toward your dreams and how your dreams sprint toward you. Feel good about your perpetual growth. Accelerate your blogging success.
Your Wins Inspire You and Your Readers
Speaking of your wins has a dual effect; you and your readers feel awesome about your blogging success.
I feel great speaking of my achievements. Makes me feel good about my blogging gig. My readers also appreciate seeing my wins because inspiration flows from my success. If I can succeed my readers can and will succeed too.
Plus you see that you are winning right now. You are successful now. Every blogger succeeds now because we all have wins to call upon to keep our success momentum building into something inspired.
Wins Come in All Shapes and Sizes
Getting 10 people to visit your blog today is a win.
Seeing $30,000 in monthly blogging profits is a win.
Buying your domain and hosting is a win. Receiving 1 more opt in is a win.
Everything is a win if you focus your mind on success. See your dreams in detail. Observe how your success nudges you toward your dreams step by step.
Check out this camel from my 2 month trip to Oman.
I am living my dreams as an island hopping pro blogger but also see my dreams expand daily into something even more spectacular. Connecting with powerful, successful folks nudges me to dream a bigger life and more inspiring experience.
I count every eBook sale as a win. Every comment on my live broadcasts is a win. Everything is a win for every blogger.
As my wins pile up my success expands. I tune into positive vibes and align with positive, inspired folks who expand my vision. Why? My focus on wins aligns me with world renowned winners.
Your Success Is Within
Everything you dream through your blog is within. Success is in consciousness.
Following proven practical tips yields zero results if you think like a failure because how you think determines your results. As within, so without, because where your attention and energy goes, grows.
Speed up your blogging success by focusing on your wins in a calm, clear, knowing, peaceful vibe.
Working hard and struggling makes zero sense because you cancel out your effort with a focus on failure and struggle.
Make things easier and easier. See your success within. Shift your focus solely to being successful. Successful ideas flow to you. Act on these ideas from a relaxed, chill vibe and see yourself succeeding. Focus on your wins. See your wins expand as you work less, play more and know success is yours.
Go Beyond Gratitude
Versus counting your blessings just program your mind to see win after win. Observe success after success to go beyond gratitude.
Being grateful accelerates your blogging success but seeing wins every day hyper accelerates the success you experience because win-spotting carries a different, higher powered energy than simply being grateful. Different ball game.
Of course I am grateful for my 3 month trip to New Zealand.
Going beyond gratitude and seeing the trip as an offline win expands my success consciousness.
Seeing myself working aka playing aka blogging in a sleepy village in Northern Thailand at 8:30 PM on a Sunday night feels like winning to me. I worked for just a few hours today. I spent hours offline and also had prime Netflix viewing today, watching an entire movie. I took a short nap and plan to hit the sack early. More winning.
I feel more successful daily and experience greater and greater success with minimal effort. What a neat side effect of counting your blogging wins daily.
Go head. List 30 of your recent blogging wins. Everything counts.
See how quickly you accelerate your blogging success.
Pro Blogging Tips: Write for a Successful Audience
I Googled “pro blogging tips” and noticed my post on page 1:
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OK; I just spent the past 5 hours relaxing in bed. We experienced a severe thunderstorm that knocked the power out.
Rather than write like mad during my time offline I took it easy. Chilling out accelerates my success because I emit a calm, cool, confident vibe. People seek calm, cool confidence. I sell more blogging courses. Readers flock to my blog. Google has been good to me too. All because I blog from a relaxed, detached, prosperity conscious vibe, enjoying my world travels. I had more fun watching frogs hop around the backyard versus slaving over the laptop during the outage; blogging is an energy game. Vibe high and succeed in vibing with a successful, prospering audience.
I am a pro blogger because I filter opportunities with a fine toothed comb and because my writing vibes with professional, top, big dawg bloggers.
My message vibes with pros because I focus on success and speak their language.
Pro Blogging Tips
You know by now; where your attention and energy goes, grows. Focus on success. Success expands. Successful people seek you out. Successes follow you. Successful bloggers:
- buy your stuff
- promote you
- endorse you
- spread your word
- inspire you to live your dreams
I attracted successful bloggers because I keep things positive. Treating my readers in an empowered light helps me sprint higher in blogging circles.
Do the same. Speak success. Blog success. Keep things positive by teaching your readers how to succeed. Inspire. Uplift. Influence from a positive energy. Succeed.
Visualize a Successful Reader
Who do you want your message to vibe with?
Upwardly mobile, successful, driven folks, of course. Driven folks begin blogging as success seekers. Success seekers always have money to:
- invest in your course
- invest in your eBook
- invest in your coaching
- invest in anything you offer
Boost your blogging income by visualizing a successful reader following your blog. You want to vibe with this crowd. No tire kickers allowed because you have no interest in connecting with folks quick to make excuses and slow to spend money.
Here I am during my 3 month trip to New Zealand.
Take your time building a clear mental image of your perfect reader. See profits not pain points. Focus on someone free to invest money in their dreams. Build a success seeking following hungry to live their dreams through your blog and premium courses.
Observe Pros in Action
Top pros who reach the peak of their niche usually focus on a successful readership to grow their profits and to live their dreams.
Do the same.
Carefully watch pro bloggers who empower and inspire their readers. Notice closely how the most prospering pros keep things positive.
Teach people to succeed. Never teach people to avoid failure; where your energy goes, grows. Avoiding failure vibes with a fear-filled, failure-ridden crowd. Teaching readers to succeed vibes with an abundant, success-seeking or already successful blogging crowd.
Well known bloggers have purchased virtually everything I offer from my premium stable of products and services. I vibe with top pros because I patiently built a vision of top pros following my blog diligently.
As within, so without.
Tips for Writing for a Successful Audience
Keep a few things in mind:
- visualize wealth moving in to your experience to vibe with successful readers
- build a mental image of your prospering, well-heeled readership
- paint a picture of your perfect, prospering reader with details like age, occupation and varied interests
- only give your attention and energy to the top bloggers in your niche and to readers who go gaga over what you do
Vibe with a wealthy readership by seeing your wealthy readership in great detail.
Check out the otherworldly views from my trip to Turkey.
Clearly see these folks and how they live their lives.
Think of it this way: if I intend to write for a multi-millionaire readership, would I lead off posts asking my readers if they were sick of being broke? Of course a multi-millionaire is the farthest thing from broke; a millionaire many times over loves my lead in to this blog post because:
- I showed off my success by sharing my Google skills; prospering folks love to know they can learn from a blogger
- I showed off my movie-worthy dream life here in Thailand; more than one millionaire blogger envies me and my globe trotting lifestyle, me being as free as a bird
Each tactic serves as millionaire bait. Successful people wish to learn blogging from successful bloggers who live their dreams.
Where Your Energy Goes Grows
Take that statement to heart; where your energy goes grows.
Give your energy to successful readers. Watch your success expand.
I enjoy following this simple, easy tip to blog inside out successfully.
Keep this concept in mind as you visualize your ideal reader and craft posts resonate with this rocking individual.
If you give your energy to pain points and struggle and underdogs, each grows in your experience. You become the pained, struggling underdog who blogs and attracts pained, struggling underdogs.
If you give your energy to success and dreams and fun and prosperity, each grows in your experience. You become a successful, prospering, fun-loving blogger who lives your dreams and attracts prospering, successful readers.
Everything is 100% on you and where you shift your focus.
The crickets are chirping in this sleepy Thailand village.
The day winds down as the night takes over.
How would it feel to be here with me right now?
Paint that mental image. Step into this life, in your mind’s eye.
Position yourself to vibe with a prospering, successful reader through your blog posts.
Accelerate your blogging success.
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