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6 Tips to Consider When Building a Service-Based Blog Business

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get clients from your blog

If you’re struggling to make money from your blog, you might want to consider leveraging a service-based income model.

So, instead of waiting to build a popular blog and then monetizing it by displaying ads, you take things to the next level by identifying services you can offer to others as a freelancer or consultant, and by clearly showcasing this service(s) on your website.get clients from your blog

This approach is much more effective, perhaps the fastest way to make real money blogging, and you don’t need boatload of traffic to get results if you use it.

Two great examples to the effectiveness of this approach:

  • Through a blog designed to attract clients for my services business, I started getting clients barely a month after starting it and I was making 4 figures monthly with an average of 600 visitors monthly to the blog.
  • This lady is making four figures monthly with less than 100 visitors to her blog monthly, by focusing on directing her traffic to her services business.

Do I need to say more?

If your aim is to get clients to your services business through your blog, it is very important to consider the 6 tips below:

Also, to allow you to better implement the suggestions in this article, I have prepared a checklist that you can use to audit your blog to ensure you are on the right track. I’ll be sharing the link to download it at the end of this article.

1. Be Specific

You’ve probably heard the blogging advice “choose a niche” before?

When your blog is aimed at powering your services business, this advice can’t be more invaluable!

Whether you’re offering freelancing services, consulting services or some other type of service, you want to position yourself as an expert in your field, as this will significantly increase your chances of success. The best way to do this, is by defining your niche and ensuring you only blog about a core group of inter-related topics.

There’s always the temptation to write about a lot of different topics so as to be able to cover a lot of ground, but that’s a fallacy many bloggers easily fall into.

You have a higher chance of success, both in terms of blog growth and revenue to your services business through your blog, by focusing on a small niche.

Also, it is important to make sure this niche is connected to the service you offer, and that it is a niche your potential clients are in.

2. Clearly Outline Your Services

The next step is to make sure details about services you offer are not in any way obscure on your blog.

A lot of service professionals make this mistake; they maintain a very good blog, but there’s no reference to the services they offer or the fact that they can be hired on their blog. Don’t make this mistake.

Create a hire me/services page outlining and detailing the various services you can offer, the benefits clients get by hiring you and various ways they can reach out to you.

Make sure this page isn’t obscure on your blog; feature it prominently in your blog navigation bar, and pay attention to point 6 in this article for a tip to further promote this page.

3. Have a Defined Content Schedule

A blog is rarely effective in achieving its goals – whether that goal is to generate traffic, get subscribers, get clients, or increase sales – if it isn’t properly updated.

Don’t expect your blog to be very effective in sending clients to your services business when you have just 2 – 4 articles on it. That won’t work.

For guaranteed long-term results, you need to define and stick to a content schedule.

For example, you can decide you want to be updating the blog once or twice a week, but make sure you have a schedule; don’t publish 5 articles this week and then ignore the blog for the next 3 months.

This is especially important if your blog is new; define a content schedule and stick to it.

4. Identify Key Articles You Need to Regularly Create

While you’d have to write a lot of articles on your blog to grow it, you need to realize that some types of articles are more effective than others in attracting clients.

It is very important to identify these key articles, and focus on creating more of them.

Sometimes, you will publish an article and then realize that the article is very effective in getting traffic to your blog and clients to contact you. It is important to do more of these types of articles.

I have found 3 different types of articles to be effective in getting traffic and clients, and I’ll recommend doing more of these types of articles:

  • The resource article: This features a list of resources people can use right away after reading your article. They don’t need to go through any other step, do any special Google search; they can’t start using the resources in the article right away. This article featuring 110 websites that pay writers is a good example. This list of blogs accepting guest posts is another example of a resource article that has resulted in five figures in freelance income for me.
  • The ultimate guide: This is aimed at being a definitive guide to something. The article basically focuses on a subject people want to learn about in your niche, and it covers it with as much details as necessary; including screenshots, visuals, relevant examples and links to other resources that complement the article. This post is an example of an ultimate guide on guest blogging.
  • Case studies: This is aimed at demonstrating your expertise with a particular thing, and showing potential clients what your process involves for successfully achieving a particular task. Case studies might not end up being as popular as the other two examples above, but they have massive potential for sending clients your way. This post by Neil Patel is a very good example of a case study. This is another case study showing how I got 1,200 subscribers in 2 months, and it is quickly becoming the second most popular article on my blog in no time.

So, amongst other types of articles, try to give the above articles some attention as well; doing them on a regular basis will not only increase your traffic but will actually result in clients for your services business.

5. Ensure Your Articles Effectively Reference Your Services

After creating a services page outlining the services you can offer to potential clients, the next step is to make sure you give this page maximum exposure.

One of the best ways to consistently and effectively promote your services is by referencing it in majority of the articles on your blog.

There are two ways to do this:

  • Subtly; by occasionally hinting at your services, or subtly mentioning your services, and linking to your services page inside the body of your article.
  • Explicitly; by clearly including a call to action below your article telling people about the services you offer and asking them to reach out to you.

Here’s a screenshot of what explicitly referencing your services in an article looks like:

 

direct mention of services

Both examples are good, and I recommend a healthy combination of both.

If you run a personal development blog and offer counseling services, for example, you can easily update an article giving people life improvement tips with a call to action below the article to use your counseling services; this is explicitly referencing your services.

If you’re a freelance writer talking about the need for quality content, and you subtly hint at hiring an expert writer to solve clients’ content needs, and you link to your services page while doing that, you’re using the subtle approach.

6. Have a Clear Outreach System

The final step, which is just as important as every other step listed approach is outreach.

Even if you have a blog that is a massive resource, you won’t achieve much through it unless people are aware of it.

There are two key ways to go about letting people know about your blogs and they are:

  • Paying to advertise your blog
  • Leveraging successful platforms to freely promote your blog

The first option is definitely not available for most people, and it is not really recommended unless you have a system designed to maximize every dollar spent.

I’ve found option 2, however, to be very effective. Look for other successful blogs and publications that have the audience you want, and look for a way to get them to refer their audience to you.

A great way to do this is by offering to write high quality articles for them, in exchange for a link back to your blog in your bio. This process is called guest blogging, and there are several amazing contributions by expert Blogging Tips writers on guest blogging that you can get started with.

Conclusion

The above are 6 really important tips you should consider when building a service-based blog business. What other tips have worked really well for you that you want to add?

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Bamidele Onibalusi is a successful entrepreneur and freelance consultant who has been featured in Forbes, Huffington Post and Digital Journal amongst others. He shares practical business ideas that work on his blog at Effective Business Ideas. Follow him on twitter - @youngprepro.

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How to Build Brand Authenticity Using Customer Generated Content

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Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.

Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.

What is the significance of UGC?

The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.

UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.

The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.

The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.

Ways to Build an Effective UCG Marketing Strategy

 

1 – Choose your platform wisely

 

You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.

 

2 – Collect independent customer reviews

 

Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.

 

3 – Offer rewards

 

There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.

Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources here.

 

4 – Support a charity event

 

You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.

Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.

User Generation Content is the Way to Go!

With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.

The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!

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Blogging

Be Careful Who You Ask for Blogging Advice

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I retired to a life of travel through blogging.

Do you want to travel the world through blogging?

Invest in my blogging eBook.

My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.

I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.

Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?

What ensures said bloggers offer good advice?

Do many of these bloggers offer terrible advice?

Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?

Most bloggers mean well. Some bloggers offer solid advice.

But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.

Be careful who you trust.

How to Get the Best Blogging Advice on Earth

Follow the top blogging tips bloggers.

Invest money in their courses.

Hire them to coach you.

The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.

100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.

The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.

Beware Free Advice Because it is Often Cheap

Free advice sites like Quora and Facebook Groups require no vetting.

Any blogger can offer terrible advice.

This was from my trip to Fiji.

Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.

Vet Bloggers Who Offer Advice

Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.

If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.

Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:

  • vet advice
  • trust advice
  • get awesome advice
  • accelerate your blogging success

Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.

If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.

Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.

Go to the Top

Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.

Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.

Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?

Go to the top.

Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.

Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.

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Blogging

What Does Your Blog Need?

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I wrote an eBook explaining what your blog needs:

6 Things Your Blog Needs Today

Success finds bloggers who cover all bases.

If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.

Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.

What does your blog need?

1: Domain and Hosting

Invest in a domain and hosting.

Accelerate your blogging success.

Domain names make you stand out.

Observe how Pat Flynn invested in Smart Passive Income.

Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.

He also invested in hosting to ensure he owned his blog.

Take this step to control:

  • branding
  • income potential
  • blog voice

Own your site. You need to own your blog to be in control of your blogging campaign.

2: Premium Theme

Invest money in a premium theme.

Stand out from the crowd.

Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.

This was from one of my many trips to Thailand.

Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.

Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.

3: Content

Content drives blogs.

Your blog needs content to:

  • prove you know your stuff
  • spread your presence online
  • inspire readers to follow you
  • inspire readers to trust you

Visit Blogging From Paradise.

Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?

Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.

Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.

Imagine seeing 50 to 100 blog posts on a blog. Massive impact.

Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.

As folks see you know your stuff thru your volume of helpful posts you begin to:

  • increase traffic
  • boost your blogging profits
  • expand your presence
  • increase brand awareness
  • help more folks
  • make a big impact in your niche

Content makes everything grow.

Publish content on the regular to become a successful blogger.

Focus on Your Dreams

Concentrate on your dreams from a relaxed, chill energy.

You need dreams to feel the calm, detached confidence of bloggers who invest in:

See your blogging wins now. You succeed now. Own it.

Feel good about your blogging career. You are rocking it out.

Succeed, being the blogger who covers all blogging needs.

Bonus Need

Invest in a blogging course.

Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.

Blog like a success.

Learn from the best to become a successful blogger.

Courses just give you a structure for learning in the proper format.

Imagine sitting down in a classroom to learn disciplines from a professor.

You do the same thing through a blogging course.

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