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Why Every Blogger Needs to Use Heatmaps

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Most bloggers are obsessed with Google Analytics and tracking their visitors when they first get started. After that, it’s all about the revenue and seeing how much money your blog can make per month.

While bloggers are anxiously eating up as many stats as they can, they might be missing the most important stat of all — which is knowing what users are actually doing while they are on your site. Sure, you can see how many people came to your site and what posts are getting the most comments and social shares… but being able to see how they are reading your content, what distracts them and how to improvement engagement… now that’s killer analytical data.

Heatmaps are Pretty Cool!

The best way to monitor your traffic and seeing what they are doing while they are on your site, is through the use of heatmaps and video recordings. I personally use Hotjar on all of my sites and it provides me with some pretty amazing details.

As many of you already know, I recently switched up the design on BloggingTips.com with a nice new clean design. Once I went live with the new theme, I made sure to setup a new Hotjar heatmap to see how traffic was using the site.

Right away you can see where most people are clicking… which is the main navigation area on top, the logo area and the title link of the first blog post.

Hotjar_BloggingTips_HeatMap

I had a newsletter popup loaded on the site, which is why the screen is so dark… otherwise it would look clear like the one I did for ZacJohnson.com.

Zac-Johnson-Mouse-Scroll-Heatmap-1024x491 (1)

Now that I’ve grabbed your attention with some fancy heatmaps and what you can do with your own site, I want to first let you know how easy it is to setup. All you need to do is create an account with Hotjar.com, add your site URL and add a line of code to your site. It’s that easy.

To view reports, you log right into the dashboard and can view your site and it’s heatmaps based on the device it’s being viewed through (such as desktop, mobile, tablet).

Hotjar_Heatmaps_Area

Notice the section above the heatmap area? This is where you can sort heatmaps based on their viewing device. This is also great for seeing what your site looks like on different platforms.

Hotjar_Viewing_Devices

View Recordings of Visitors While on Your Site

While heatmaps are pretty, what really blows me away is the visitor recording feature that allows you to actually see what people (their mouse) do while they are on your site.

Here’s an example of what you’d see in the video recordings area.

Hotjar Video Recordings

In addition to seeing actual recordings of what people are doing on your site, you can also see detailed reports on each of them before needing to see the video.

For example, in the screenshot below you will see I highlighted the area where it shows visitor length. In most cases, a longer recording will provide you with more detail and engagement. You can also view the device, browser and operating system being used… along with their country as well.

HotJar Video Recordings Stats

Now that you’ve seen some examples of how heatmaps and visitor recordings work, now let’s talk about why they are so important.

How Heatmaps Make You a Better Blogger

At the end of the day, as bloggers we all want to make more money, get more traffic and keep people on our site. By being able to actually see where you visitors are clicking, you can see where they are existing from your site, what areas are just distractions and how they are using your site.

This is particularly effective when viewing visitor recordings, as you can actually watch the process of someone being on your site and navigating through it with their mouse cursor. This will allow you to see any confusion they might have while navigating through your site, while also seeing what they are ready, for how long and at what point they actually leave your site.

For more on how heatmaps and visitor recordings can help with your site, be sure to check out this 9 point optimization plan.

Hotjar is More than Just Heatmaps and Recordings

While the heatmaps and video recordings are my two favorite features of Hotjar, they actually have a lot more to offer — such as user polls, funnels, forms, surveys and more. In short, you are getting access to a bunch of high level services for one low monthly price and all within one platform.

Hotjar_–_Heatmaps__Visitor_Recordings__Conversion_Funnels__Form_Analytics__Feedback_Polls_and_Proactive_Chat_in_One_Platform

Whether you are a blogger, site designer, marketing expert, affiliate marketer or anything in between — knowing your audience and being able to monitor and track what they are doing while on your site, is one of the best ways to increase conversions and traffic across the board.

I use Hotjar to monitor traffic across my sites, and you should try them too.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Blogging

Beware Who You Trust for Advice

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Sometimes I ask questions on Quora.

I asked a question recently about shadow boxing while walking and if this practice burns calories.

Peep 2 answers.

 

I was a personal trainer and fitness nut for 20 years. I know shadow boxing does in fact burn calories and help you get more ripped because since doing it every single day during my walks, my arms are becoming as defined as ropes. True; shadow-boxing does not increase muscle mass. But the individual gave me a false, untrue answer because he fears what he looks like and cares about the opinions of others. He is not shadow boxing while walking or jogging because it is not effective; he fears people will look at him and believe he is a fruit loop, whatever that means.

Yikes.

Exhibit B.

 

This individual actually offers honest, truthful advice; shadow-boxing while walking burns more calories. If he ended it there, the advice would have been helpful. But he also fears criticism, aka, what people think about him, so his fears advise me not to do the extra calorie burning thing, because I would look like a Rocky wannabe jerk.

Yikes.

Two well-meaning guys who offer poor fitness advice because each guy deeply fears what people think about them. If I was not a fitness pro I’d have believed their inaccurate advice and would have cheated myself out of calorie burning. All because of the illusion of fear and its hold over most of humanity.

Blogging Advice

Before you trust blogging advice, check the source. Does the blogger:

  • radiate happiness?
  • radiate compassion?
  • exude success?
  • inspire you to succeed?
  • uplift bloggers?

If so, awesome. Trust the advice because you know the person offers advice from love, harmony and truth.

But if someone adds a fear-based element to the advice – like the fitness guys above who fear what people think about them and allowed their fears to become a projection on me – you know it’s bad advice because fear is not real, an illusion, and stepping into illusion moves you away from truth.

The Truth

If you burn more calories, you burn more fat and get ripped. This is truth. Shadow boxing while walking made me super ripped so the truth shines through. But if I stopped shadow-boxing while walking because I feared what people thought about me or what they’d say about me, I would step into the illusion of fear, away from truth, and would not be as ripped and cut as I am now.

Imagine if I listened to those 2 fear-fitness guys last month when I returned home? I’d look a lot more like Olive Oil and less like Bruce Lee.

Be careful about who you trust for blogging advice guys. Most people mean well – like the fitness dudes – but project their deep fears onto you and offer poor, or downright terrible, blogging advice. I have compassion for afraid bloggers but I won’t listen to their illusory advice.

One Such Example

Many top bloggers feel terror at losing email subscribers so offer advice based on the fear. Meanwhile, guys like me who have no such fear offer advice to help you bond deeply with your most rabid fans through email, exponentially increasing your success. Loss is impossible in a Universe of abundance.

Who do you think inspires you to live your dreams?

The blogger offering advice from the illusion of fear, pulling you away from truth, into smoke, mirrors, and appearances, not really there?

Or the blogger offering advice from truth and abundance.

Follow heart-centered bloggers.

Live your dreams.

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Blogging

Do You Establish Work at Home Boundaries?

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Some people love attention.

I know a few who do their best to grab my attention. Phone calls, emails, cryptic Facebook Messages.

I ignore everything and every one outside of what I do in the moment since I set up work at home boundaries. I close the door and go into my office. No way I stop working for anything or anyone who starves for my attention. The house could burn down and I would scoot out at the last minute because work time is work time and I do nothing else save work during work time.

If you do not respect your time, people will not respect your time. If you give people your time whenever they want your time, for:

  • favors
  • gossip
  • small talk
  • chats
  • general BS

people will gladly ask for favors, engage in gossip, engage in small talk, chat you up and BS for hours, because you chose not to establish work at home boundaries.

100% of the time, if people appear to be using you or eating up your precious time, it is your fault. People treat you how you choose to treat yourself.

How a Happy and Successful Blogger Sets Up Work at Home Boundaries

Easy; I close the door, walk into the office and get to work. I do not leave the office until I complete my work. My phone? I turn it off. I check email rarely. I only check Messenger 2-3 times daily for 5 minutes at a clip.

I set up definite, clear, work at home boundaries to respect my time. People reflect my time-respecting back to me. Easy peasy.

If someone tries to grab my attention through Messenger, or the land line, or through email, or at the door, I completely ignore attempts made to grab my attention and time. Boundaries folks; you need to be clear and firm on your work at home boundaries to ensure everybody else respects your boundaries.

You Are Walking into a Word Office

Would a friend, family member or casual neighbor barge into your 9-5 job office asking for a favor? Would said folks barge into your 9-5 job office to spread the latest gossip? Nope. Then why allow said folks to barge into your work at home office to do similar things? Nope. Put up boundaries. Door closes. Enter office. You are busy. You are working. Even my 3 year old niece understands when Uncle Ryan goes to work in the home office. Everybody else can easily grasp this concept.

What About Impatient or Desperate Online Folks?

I completely ignore impatient, fear-filled, desperate folks who demand I answer Messenger or email requests in 1 minute, 5 minutes, 10 minutes, or in 24 hours. I respect my time and completely ignore people who do not respect my time.

I built my blogging business almost completely on a passive income model so nothing I do online is time sensitive. I have answered most questions 1,000 to 10,000 times through my courses, eBooks, blog posts and videos. It is up to these awesome but unclear folks to find and use the answers I created, to improve their lives.

I am generous daily, publishing a blog post and/or video. Plus I published about 800 posts on Blogging Tips, and over 2,000 posts on Blogging From Paradise. It is on the impatient folks screaming for my attention to follow my blog posts, guest posts, videos, eBooks and courses because I answered their questions many times.

People treat you exactly how you teach them to treat you. I have posture so I set up work at home boundaries for offline and online folks.

Respect your time and work schedule and other folks will do the same.

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Who Do You Surround Yourself with in Your Blogger Network?

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Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.

The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.

Birds of a feather flock together.

You have heard that one, right?

I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:

  • grow
  • thrive
  • face your fears
  • serve humanity
  • be a bright light for people to follow
  • live your deepest, wildest dreams

Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.

Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.

Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.

Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.

Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.

Time to ditch the comfort zone crowd to hang with adventurous types.

Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.

Who Do You Hang With?

Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.

For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.

Surround yourself only with bloggers who:

  • have posture
  • have authority
  • charge top dollar
  • profit freely
  • prosper freely
  • exude confidence
  • have a highly developed prosperity consciousness

You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.

But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.

Release all bloggers who are not happy and prospering.

Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.

Nothing personal.

Just your blogging success at stake.

 

 

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