Do you strive for blogging success?
In the world of blogging, the potential for success is almost limitless. Top blogs like Mashable and Smashing Magazine regularly earn several hundred thousand dollars a month.
The power of blogging can also be used to launch products and services. For example WP Curve, a million dollar WordPress support company, was built on the back of a series of blog posts by founder Dan Morris. Not a cent was spent on external advertising.
However, bloggers today face an unprecedented barrage of competition. Two million blog posts are written every day.
At the same time, our attention spans are decreasing. Our average attention span is now 8 seconds. That’s one second less than a goldfish.
So how can you rise above the digital noise and succeed as a blogger?
Well there are 5 essential tactics you must use.
Master them and success will be yours.
1. Choose the right topics
If you’re blogging to make money, your blog should not be about you or your business. First and foremost, your blog needs to be about your readers. You must produce content that addresses the needs and desires of you readers. Your goal should be to keep coming up with interesting topics to write about.
The key question you need to ask is: What do your readers want to know?
Businesses exist because they address a need in their customers. Your blog is no different. If you can consistently write about subjects that your readers want to know about, you will attract an audience.
To find out what your readers want to know, you have a number of options:
- Keyword research. Use keyword research tools like google’s keyword planner to find out what people are searching for online.
- Forums. There are almost certainly forums relevant to your niche. What are the members posting about? What difficulties are they experiencing?
- Q&A sites. Question and Answer sites like Quora and Yahoo! Answers have questions on every conceivable subject. Run a search using your industry keywords.
- Surveys. Ask your readers what they need to know. You can post your survey via your website on social media.
- Competitor sites. Spying on your competition can be a good source of topic ideas. But don’t simply regurgitate their content. Come up with a fresh spin or your own unique angle.
Now you have a list of topics that your readers want to know more about. The next step is to write a blog post for each topic.
2. Produce quality content
Writing on topics that interest your audience will get them to check out your blog posts. The next stage is to keep them reading. There’s one sure way to do this:
Give them quality content.
As Copyblogger’s Sonia Simons says, “If you’re a content marketer, high-quality content is your most potent form of advertising.”
Quality content means content that is relevant and valuable to your target audience:
- It’s relevant because it approaches topics from your audience’s point of view, and addresses these topics in a language they understand. Some bloggers produce content that is targeted at their peers and is full of technical jargon. Don’t be like them. Write for your readers not your peers. Use a conversational tone. Show you understand what your audience feels about a particular topic.
- It’s valuable because it’s content that is not readily available elsewhere. It’s full of actionable ideas that your audience can implement. It gives your unique perspective which is different to that of your competitors. It’s backed by figures, data, and case studies.
Quality content takes time and effort but it’s the surest way of building your authority and traffic.
3. Promote on social media
Now you have your quality content written and published you need to get eyeballs on the page. If you already have a following eager for your fresh content you’re off to a flying start. Still, whether you’ve got an established blog or you’re fresh off the blocks you should be constantly expanding your reach.
Social media is a simple and free way of promoting your content and holds almost limitless potential. The most effective social media accounts will depend on your niche but the most important are Twitter, Facebook, Google Plus, Linkedin and Pinterest.
For social media success you need to build your followers and promote your content to them:
- Build your followers by following audiences with interests relevant to your blog. The simplest way to do this is to follow the followers of the top influencers in your niche. Some of them will follow you back. Engage with them. Share their content. Participate in conversations. Be respectful but also demonstrate your value.
- Promote content to your followers. However don’t be overly self-promotional. No one wants to be subjected to a continuous sales pitch. As Social Media Today advises, follow the 80/20 rule: 80% of the content should be on topics that interest your audience, 20% of the content can directly promote your brand. Also, don’t limit the content to your own. Share the content of others and in time they will return the favour.
4. Build an email list
As online marketing expert Derek Halpern says: “If you’re not building an email list, you’re making a HUGE mistake.”
Your email list is your most valuable asset. It provides a guaranteed audience for everything you write. Written a new epic blog post? Email your list and your devoted fans will lap it up and share it on their social networks.
Furthermore, you can sell products and services directly to your email list. Doing this will give your highest conversions. Think about it. Your email list have signed up because they want to receive regular content from you. They eagerly open your emails to benefit from your insight and guidance. They love your stuff and are just waiting for the opportunity to buy from you.
To build an email list you should place opt-in forms prominently on your website. As far as placement goes, these locations have consistently proved to be high converting:
- Feature box. This box is located on your home page. Your home page is typically highly trafficked so get people to sign up there.
- Top of sidebar. Try to draw attention to it by using colors that stand out from the rest of your site.
- End of post. People who’ve read through your entire post are engaged with your content. Ask them to sign up for more.
- Pop ups. These are highly controversial. They often have the highest conversions but if you overuse them they can annoy your readers.
Compare the effectiveness of different locations by split testing. Every niche and website is different, so you need to find out what works for you.
To really boost your conversion rates, consider offering a lead magnet such as a free e-book or email course as an extra incentive for people to give you their email.
5. Connect with influencers
As you build your social media following and email list you will start to see a flow of regular visitors to your blog posts. However you may not be able to compare to the influence of top bloggers like Pat Flynn who boasts over 75,000 subscribers to his email list and over 110,000 followers on twitter.
If only you could direct just a little of that traffic to your site. That would be so awesome.
Well, with influencer marketing you can.
Influencer marketing is a tactic whereby you forge a relationship with a key influencer in your niche. Then when the opportunity arises, you can leverage that relationship to your advantage.
The key to influencer marketing is to give before you ask.
You can give to influencers by:
- Sharing their content on social media.
- Linking out to them in your blog posts.
- Commenting on their blogs.
You can ask influencers to:
- Share your latest blog post on social media.
- Offer you a guest post on their blog.
- Be interviewed on your blog.
Whether you’re guest posting on an influencer’s blog or interviewing them on your blog, you’re harnessing the power of their huge audience and authority. Some of that will rub off on you. Influencer marketing when done properly can really skyrocket your blog traffic.
Blogging success is within your grasp
There’s no secret to blogging success. It’s all about applying these 5 essential tactics, being driven and being consistent. In 2005 Pete Cashmore launched Mashable on a WordPress blog in his bedroom. Seven years later Mashable was valued at an estimated $200 million.
Who’s to say you can’t be the next Mashable?
7 Surefire Ways on How to Make WordPress Site Secure
According to this study, 73.2% of the most popular WordPress installations are vulnerable to hacker attacks. Surprisingly, the reason is not that WordPress is inherently unsafe.
WordPress is backed by one of the hardest-working and most innovative security teams in the industry. These IT pros tirelessly ensure that the platform is well maintained and secure for users.
You may be surprised to learn that vulnerabilities are often caused by WordPress site owners themselves, through either negligence or ignorance.
You as a site owner cannot afford to neglect your website’s security, and it’s really not difficult to set up a security plan that will protect your site’s integrity. There simply is no excuse!
Here are seven simple tricks that you can implement right now to make your WordPress site more secure:
1. Set up your website’s lockdown feature
Hackers trying to force their way into your site? Set up a lockdown feature that will lock your site after a certain number of failed login attempts.
If your site is bombarded by failed login attempts, you can set up your site to go on automatic lockdown. This feature will prevent the culprits from entering a username and password from the login area. You’ll also be instantly notified of the suspicious activity.
There are two interesting plugins that provide this feature. You can’t go wrong with either, to be honest.
2. Implement two-factor authentication
Require users to provide two different login details to prove their identity.
As a website owner, you can choose how to implement your two-factor authentication scheme, often a password followed by a secret code or a secret question.
One of the more popular ways to implement two-factor authentication is to use an app that will send a secret code directly to the user’s phone. That way only authorized users can gain permission to log in to the website.
Again, there are plugins that will help you set up this authentication feature, each with their pros and cons. Test them out first to determine the plugin that best fits your needs.
3. Change your password regularly
Frequently changing your password is one of the simplest ways to secure your website, as it limits security breaches to all your accounts.
If you haven’t been doing this with all of your accounts, you’re more vulnerable to getting attacked!
It’s very common for people to use only one password for all of their accounts. That means once a hacker gets hold of your password, he can quickly access everything.
When you change your password, don’t forget to strengthen it by using a mix of uppercase and lowercase letters, special characters, and numbers.
Using LastPass to store and save all your passwords can make things easier. Install this add-on on your browser to automatically fill out the login details of the site. You can also regenerate a strong random password for your website straight from the tool.
4. Secure your website’s wp-admin directory
The wp-admin directory is responsible for breathing life in to your website. Once it’s breached, your whole site will be compromised.
To prevent disaster, you can secure the wp-admin directory with a password. Consider implementing a two-factor authentication scheme that will protect both the login page and the WordPress admin area.
5. Limit your use of plugins
As useful and crucial as plugins are to the success of your WordPress site or blog, most WordPress hacking incidents are caused by a plugin.
That’s why you need to be vigilant when choosing WordPress plugins and themes to install.
I’ve suggested plugins you can use for your site, so obviously I’m not saying that you shouldn’t use them. Unless you can limit login attempts using lines of code, for instance, it’s still in your best interest to use plugins for your site.
However, use the fewest plugins possible for your WordPress website. When you have no use for plugins, or even themes, delete them from your database immediately.
Look for plugin-free alternatives that you can use to supercharge your site instead. For example, if you want to redirect pages on your site, learn how to edit your .htaccess file instead of installing a plugin.
6. Get an SSL certificate
An SSL, or Secure Socket Layer, certificate is another effective way to protect your website’s admin panel. SSL encrypts data, which secures the data transfer process between the server and users’ browsers.
When your site is protected by an SSL certificate, it becomes very challenging for hackers to access your information. The best thing about getting an SSL certificate is that you won’t have to rely on plugin installations to secure your website.
Some domain and hosting providers offer free SSL certification for your site. However, if they don’t, you’ll need to buy a certification and manually set it up. The steps in this post will show you how.
7. Back up your WordPress website regularly
The best way to protect your website from attacks is to prepare for the worst. At the end of the day, having an off-site backup will help you restore your WordPress website with minimal downtime. With just one click, you can get your website back up as if nothing happened.
Again, you can use a plugin that will create automatic backups for your site on a regular basis. One of the best ones on the market is UpdraftPlus. With the free version, you can manually save a copy of your site to the cloud. The premium version lets you create backups on a schedule, so you’ll be ready if worst comes to worst.
Website security is serious business. However, many solutions are a piece of cake to implement. Follow these tips and you’ll be doing your part to keeping your website safe, even when hackers attack.
Blog Post Writing – Reasons Why You Should Task a Professional to Help You Write Your Blog Posts
“Too often, feeling intimidated becomes our excuse not to be awesome.” – Scott Stratten
Is your main aim in life to be a successful blog owner and to reach (and influence) thousands of people like The Duchess of Sussex, Megan Markle’s blog: The Tig? However, you do not feel as though your writing skills are not up to par with some of the top blogs currently available on the Internet.
Fortunately, not all is lost. And, as the quotation mentioned above by Scott Stratten infers, feeling intimidated is not a reason to believe that you cannot start your blog. If it is your passion and dream, then it is essential to reach for your dream and start your blog. These sentiments might sound old and cliched; however, they are still valid in today’s hectic-paced, instant, post-modern world.
Therefore, the question that begs is how should you get your blog posts written? Bearing in mind, that it is vital to post engaging, informative posts.
The succinct answer to this question is to hire a skilled essay writer.
By way of an extended explanation, here are several additional reasons why you should appoint a specialist to write your blog content for you:
Provide high-quality content
A content specialist is well versed in the art and science of structuring a blog post, or essay, in a way that enhances and highlights the topic. It cannot be reiterated enough that the main aim of a blog post, or any website content for that matter, is to attract traffic and, ultimately, convert this traffic into income.
Track future blogging trends
A writing specialist will prioritize the importance of staying up to date with future blogging trends. As mentioned above, the Internet is full of content, from extremely poor-quality to high-quality on the other side of the scale. And, the high volumes of material that are available for consumption is only going to increase in 2019, and onwards. And the specialist writer will make it a priority to keep abreast of the 2019 blogging trends.
Thus, it makes sense to hire an expert writer to write your blog posts for you. It’s a win-win situation.
Write optimized content
Content that is optimized for optimal ranking on the Internet’s prominent search engines like Google, Bing, and Yahoo need to be carefully structured so that all of the search engine’s ranking algorithms can crawl through the content finding the keywords and key phrases that the blogger wishes to emphasize. Secondly, and equally importantly, it is vital to ensure that the material contains secondary keywords as well as other phrases that are pertinent to the topic and primary keywords.
For example, if the blog post is on how to score goals when playing football, the writer needs to include phrases that are relevant to football and how to play the game. The modern search engine algorithms are known to search for all of these different types of phrases. If they aren’t found, then the content runs the risk of achieving a low ranking on the Search Engine Results Page. And this negative result is not beneficial to the blog’s overall ranking and traffic figures.
Branding Your Blog: How to Make an Impact to Your Readers
People often think of branding as an exclusively visual component of their website or blog.
And while choosing a logo and coming up with a creative tagline or design plays a crucial role in your branding strategy, there’s actually more to branding your blog than meets the eye.
Before we proceed, ask yourself these questions:
Have you ever stopped to think about what your target market actually thinks of your brand?
What do your published content, your tone on your social channels, and your overall image say about your brand?
You see, to create a holistic brand for your blog, you also need to consider the non-visual aspects of it as well.
Therefore, if you want to generate more traffic to your blog, you need to develop a brand that will attract and engage your target market.
Here are some tips on how you can make an impact on your readers through branding:
Bank on beautiful yet functional design
When it comes to making the right impression on your target audience, there are two blog design elements that you need to focus on – your logo and layout.
Having a logo is important because it doesn’t just symbolize your brand’s identity. It also invites people to get to know you.
Your logo is one of the first things that people see. So if you want your blog to stand out, you need to have a professional logo design that will capture your brand’s core principles.
Renderforest logo maker is one of my favorite tools because it quickly gets the job done without the tedious process.
When it comes to your blog’s layout, it’s not enough that you post kickass content on your blo., You also need to make sure that your blog’s design is optimized for conversion.
Here are three tips to help you create a lasting impression.
- Use large, beautiful feature images to support your content – Using high-quality images is a great way to draw your readers’ attention to your blog. The current trend is to use large images that will compel readers to read your blog articles.
- Highlight your best assets – If you’ve been blogging for a while now, you probably already have a couple of articles that perform better than the rest. Put your best content forward by showcasing them on your blog’s main page.
- Improve your blog’s load speed and UX – Always check your website for lag. Remember, there’s no point in having a beautiful blog if it will take forever to load.
Deliver content that your audience craves for
Your blog’s driving force will always be your content.
This is why, if you want to turn visitors into loyal readers, you need to continually create compelling content that will keep them coming back for more.
Your content should not only clearly represent your brand as a blogger, but also the values that your blog stands for.
When creating content that is tailor-fit to your target audience, make sure to choose your topics wisely. You want to give your audience information that they’re explicitly searching for.
As a freelance writer, I help create customized content for clients using an SEO tool like Serpstat. It helps me to research for low-hanging fruit keywords, scout the competition for opportunities, and more!
If you want to learn how I use Serpstat to implement my content marketing process, check out this review I wrote about the tool.
Interact and engage through comments
Another way that you can make an impact on your readers is to connect with them on a more personal level.
Something as simple as replying to blog comments can make a significant impact on your readers.
When you reply to your readers’ blog comments with insightful and helpful information, you’re not only inviting them to interact with you more, you’re also showing them that they matter.
Or you can reverse engineer the process by commenting on other blogs.
Take a cue from Ryan Biddulph, founder of Blogging from Paradise.
He goes out of his way to leave insightful comments on everyone’s blogs.
Due to his ubiquitous comments, readers can’t help but associate his blog with the quality comments he leaves. As a result, Blogging from Paradise is now one of the most popular and respected blogs around.
Ryan discusses his commenting strategy in his interview here. You can copy his tactic so you can help create a good image of yourself and your online brand.
Get busy on social media
Your interaction with people shouldn’t stop with your blog.
Take the discussion to a broader audience by getting busy on social media!
Your social channels like Facebook and Twitter are not just tools for getting your message out there. They can also be used to reach out to your audience and build your brand.
While there’s a lot of competition on social media platforms these days, you can set yourself apart by following these tips:
- Develop your brand’s personality – Your target audience will be more likely to engage with you when they can relate to your brand’s personality. While developing your brand’s personality may take time, you can find your unique voice by considering your company culture, audience, and values.
- Stick to your content strategy – Stay consistent by picking a few topics that are related to your specific niche. This way, your audience will easily associate you with the industry that you’re a part of.
- Reach out to influencers – Influencers can help you reach out to a broader audience. Building relationships with key influencers in your niche will help you amplify your branding with minimal effort.
How about you – any tips you know that can help others with their blog’s branding? Comment below and share your insights!
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