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Search Engine Optimisation

Guide to Increasing Organic Traffic through CTR Optimization

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Like with every classroom, there is the quite kid who sits in the back and everyone else just doesn’t seem to notice him.

The ironic thing is – often that kid is worth noticing. 

Perhaps he is really smart, or has some power that others don’t posses and its not until many years later when is a millionaire, that his ex class mates actually take notice.

In the world of SEO/Content Marketing that kid is definitely CTR on SERP’s.

Even on this awesome blog, I only found 2 articles that relate to this topic directly, and frankly speaking they are a little superficial.

Improve your ad copy”. Well, yes…but how?

Careful use of keywords”. Right.

Everyone knows the kid exists, but the ‘Build Quality Links‘ & ‘Write Awesome content‘ kids are just that much louder.

Some people even know this kids name, but no one really knows where he lives or what he does.

Here is a detailed guide on how to improve your CTR & drastically increase your traffic (potentially).

Lets go make friends with the kid.

Step 1: What To Optimize? 

To make this article more actionable and clear I will use a clear case study of one of my biggest projects: diveadvisor.com

Head over to our good old WMT tools > Search Traffic > Analytics.

Make sure to have CTR, Impressions, Positions and Pages selected in the filters.

Next, export all that goodness into a Excel File and get ready for some little hacks that I have recycled, aggregated and improved.

Webmaster Analytics Tools

I am big believer in the power rule and thus I like to just focus on the inputs which can bang out the biggest outputs.

For instance, DiveAdvisor has around 40,000 pages and I’m not really interested in all of them.

This is what I want to get: Pages which ALREADY rank on page 1, have a large search volume (induced through number of impressions) and have poor click through rate.

Through the use of Filters in Excel, we will dig out the gems.

Here are the rules that I have set for myself.

  1. Position must be less than 10
  2. Impressions must be more than 200
  3. CTR must be under 50%

I ONLY want to weed out pages which fulfil all those criteria.

This can be done in under 2 minutes through the use of filters, see GIF below.

Weeding Out Data

That was quick and easy – pat yourself on the back – what you have in front of you is the lowest hanging fruit for improvement in the entire SEO game.

For more advanced users I’d like to add a little note – this article will be focused on a ‘page’ basis i.e: finding pages which rank but don’t convert to traffic, however if you want to take this even further – you should repeat the process with QUERIES and correlate the too. 

For example, diveadvisor.com/mexico might have a high CTR for Queries like ‘Scuba Diving in Mexico’, but a low one for ‘Cheap Diving in Mexico’ EVEN if it ranks at the top for both.

That is very time consuming but literally that document will the holy grail of CTR wisdom for your site.

Step 2: How To Optimize?

Naturally, your priority, or rather the order in which you work through this list should start from the terms for which you have the highest position but the lowest CTR, i.e: Position 1 and CTR of 0%.

Now – be realistic with yourself, if you have a large site this task isn’t something that you can whip up in an hour – and most importantly don’t rush it.

So, what next?

Conventional ‘wisdom’ will tell you to A/B test. 

Lets be real with ourselves. 

That’s an enormous amount of work!

It implies creating new meta stuff for each page, coming back to it months later and endlessly working on the CTR.

Not happening, atleast for me.

Here’s a little trick that has helped me.

Run the KW in a google search and be happy seeing yourself at the top of the pile.

There are a few things that you may see here.

The first thing you might find is that either through your laziness, carelessness or a problem with your CMS, the results look crappy.

Perhaps you never bothered to craft a custom Title & Description, perhaps its too long etc. 

Either way, this is good news, in this case simply creating custom on page meta tags you will make a massive improvement.

On the other hand, if you are seeing what you want to see and everything is tidy, you will need a ladder to eat that banana, and that ladder is PPC mixed in with a little empathy.

Here’s the logic.

If someone is paying daily for clicks, you best be assured that he will find the time to A/B test, or atleast spend more time on crafting his AD than you did on your meta title/description.

Use this as a creative stimulant.

BE WARNED: changing your title tag may actually throw you back in the gutter for your result so be very cautious.

Most likely, the keyword which you are ranking for, or a synonym/variation of it is in your meta title. You need to identify this and make sure that it stays there.

Next, look to your PPC results on the same page for qualitative analysis. 

Step 3: Lets Optimize Something Already!

So through some basic analysis I have identified the first target.

diveadvisor.com/indonesia ges a whopping 5000+k impressions ranks on page 1 always but has a puny 0.03% CTR! 

So frustrating to see that, since just having a higher CTR would bring in 1000’s more visits to that single page!

(Note: its ok to let out a little curse word out loud at this point just to focus your chi).

For e.g if I run a search ‘Scuba Diving in Indonesia’ I see a PPC ad with this meta.

Resorts, dive cruises and courses Hassle Free Dive Planning!

Searching Through PPC Ads

This tells me that perhaps a stronger emphasis must be placed on ‘booking’ and ‘dive planning’ i.e: that someone searching for Scuba Diving in Indonesia isn’t just interested in reading about – but is looking for more actionable mechanisms.

My own results (title):

Complete Guide to the Best Scuba Diving in Indonesia

I guess the people running those queries are not interested in a ‘guide’, they are looking for a way to book their diving.

My Description:

Situated in the middle of the Coral Triangle, scuba diving in Indonesia means you are diving in the world’s epicenter of marine biodiversity.

One thing I’d like to add here is use a little ‘empathy’. A word very rarely heard in the SEO space but is perhaps the most important of all.

Try and visualise the person who is searching for that KW and the questions he may have. 

E.g: “What is the best place to scuba dive in Indonesia?”

“How much does it cost?”

“How do I get there?”

“How can I book a dive trip?”

Based on the insight from the PPC results and my 30 second meditation of empathy I will update my meta tags to:

Title: Scuba Diving in Indonesia: Dive Advice & Business Directory

Description: Learn about the best places to dive in Indonesia, how to arrange your logistics & get a directory of all Dive Shops & Liveaboards for hassle free dive planning.

Conclusion

People in the SEO/Content Marketing Space sometimes are a bit zombie like, and follow some mantras collectively, often ignoring some basics which are right under their nose.

Finish the food on your plate before you go back to the buffet table for the next link building guide book.

Bonus Section

Since this is my first post on bloggingtips.com I want to really tickle some bellies (or fail trying).

This little tricky has helped me in the past and I very rarely see posts on how to do this, despite it being so common sense.

The traffic jump between being the top result on the 2nd page and the last result on the 1st page is HUGE.

Even the difference between being on the bottom of the first page and the top of it is huge.

Here is what I like to do. 

Look through your list that you made and find some gems.

  1. Avg. position around 9,10 or 11.
  2. Search Volume – significant.

Next, once you have identified which page on your site the KW ranks for, you need to build some juicy internal links.

For me, the easiest way is to open AHREFS, run my own site and click ‘Top Content’.

Next, I simply create links from those top content pages to my page which is on the verge of breaking through.

Hope you found that useful! Would be glad to help out in the comments section below!

 

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Timur is an entrepreneur in a variety of spheres, with a heavy focus on Internet Marketing & Business Process Re-Engineering. Currently, he runs a Digital Marketing Consulting Company, a Tourism Business & the Founder of DiveAdvisor.com. He lives & hustles in Dubai.

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Search Engine Optimisation

5 Effective Blogging and Marketing Strategies for Your Dental Practice

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As bloggers and content creators, we are often creating content or managing social media and blogs for local practices and businesses in our area. If this is the case, you will definitely find a lot of value in this article — especially if you are working with a local dentist, or maybe even have a dental practice of your own?

Local advertising and offline marketing is something everyone needs to consider when they have a brick and mortar location. However, one also needs to ask the question about online marketing and SEO if they are struggling to showcase how great their dental practice is.

For times like these, it’s important to know which marketing strategies would be most effective in bringing in new patients.

With so many types of marketing strategies out there, it can be hard to know what will work best for your business. With more people using mobile devices and Google than ever before, the common answer for this is to have a blog with niche-focused content that is already relevant for local search results.

Here are five effective content creation and marketing strategies that will help you grow your dental practice.

1. Focus on Local SEO

Chances are there are many different dental practices in your area, which means you need to stand out when potential customers conduct Google searches for a dentist near them.

Focusing on your SEO efforts, specifically, local keywords can help you attract new clients. This will help you rank higher in Google searches when people search for things like “dentist near me.” And what’s better is that it’ll boost your company when people use voice search to find local dental practices.

Make sure to do keyword research in advance. You should also focus on more specific keyword phrases like “wisdom tooth removal” to target searches. These tiny efforts can make a big impact on your discoverability.

Beyond SEO, you should also focus on the general optimization of your website. Make sure it’s clean, easy to use, and highlight your business’s value props. If you don’t know how to do that, check out Willow Creek Dental for website inspiration. Not only does the site design match the look and feel we are looking for, they also have great use of online video as well. Be sure to check out their site through the screenshot below.

2. Get Involved with Your Community

As a local business owner, you need to get involved with your community to attract new customers and keep existing ones. By showing community members you care about your community, you can win them over.

Not sure how you should get involved? Attend town events or sponsor a local sports team. You can even speak to elementary school classes about the importance of dental hygiene.

These dental marketing efforts may seem small, but they say a lot about you and your dental practice. And the more you show your business off in the community, the more likely potential customers are to remember you when they need dental assistance.

3. Invest in Your Social Media Presence

Social media is another great way to get involved in your community and strengthen relationships with your customer base–both potential and existing. Social media platforms like Facebook can help you quickly build an online community that you can keep in contact with.

Social media helps you start conversations with customers and share important updates with them. It also allows you to collect reviews and quickly answer their questions. All of these things prove your value as a business to them.

SproutSocial has a great resource guide that is full of dental marketing messages and methods that are currently being used on social media. The messages that perform best will be the ones that are most creative and compelling — like the one below.

4. Pay Attention to Content Marketing

Marketing isn’t only about showing people you’re there; it’s about proving you have something of value to offer them. That’s why you need to invest in your content creation efforts. Content like blog posts brings customers to your site and provides them with the information and reassurance they need to convert into patients.

It also helps you increase your overall SEO ranking, which will bring even more people to your site!

5. Embrace Physical Marketing Materials

While the Internet is a fantastic way to market your business, it’s not the only type of marketing you should be investing in. You should also be distributing physical marketing materials like postcards, mailed offers, and newsletters to convert local potential customers.

Send flyers with discounts to new residents to win them over. Distribute brochures highlighting your other cosmetic procedures to high-value customers. You can even send newsletters packed with content articles and FAQs!

Final Thoughts on Marketing Strategies for Your Dental Practices

When it comes to your dental practice, great service isn’t enough to make your business stand out. You need to invest in great marketing strategies to showcase your business and win over customers. By following the 5 tips in this article, you can make sure your dental practice is the one customers think of first.

Did you find the content in this article helpful? Need more tips and tricks on marketing strategies? Be sure to check out these expert SEO tips for 2019.

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Search Engine Optimisation

SEO Bloggers, Read This! 5 Tips for Newcomers to the SEO Business

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Image SEO

The SEO industry is growing rapidly and shows no signs of slowing down. This means there are plenty of opportunities for newcomers to break into the industry.

But simply having a general understanding of SEO isn’t enough to start a worthwhile SEO business. You need to have some insider knowledge that’ll put you ahead of other SEO companies.

If you’re new to the SEO industry and you’re ready to break through and have a successful business, read on for some valuable tips.

Do Your Research

SEO is constantly evolving, which means you need to stay up to date with the latest Google algorithms. If you don’t do your research you’ll be stuck doing SEO that is no longer effective in the latest Google update.

Not only should you do your research before you launch your SEO business, but you need to continue to do your research because SEO will continue to change. Don’t get left behind when it does.

Find Clients

Once you have a good understanding of the current state of SEO, you can start looking for clients to work with. Reach out to local businesses and tell them how your SEO company can help bring them more business.

You can use a helpful SEO proposal template to get potential clients interested in doing business with you.

Use Valuable Keywords

Anyone with the even a little bit of SEO knowledge knows you need to use power keywords that attract a ton of traffic. But it’s important to find keywords that also have low competition.

If you only go for high-traffic keywords, such as “SEO”, then your page will never rank and you won’t help out any of your clients. You need to find keywords that get a decent amount of traffic, but have low competition so your page will rank for those keywords and build authority.

Remember to not only use keywords and power words that are going to help rank your content in Google, but also to allow your audience to quickly read through your content and take action. This is one of the major differences between just creating content, and actually optimizing it for the best scenario possible.

Optimize Blog Content

Once you find quality keywords to use, you need to plug them into your blog titles and meta descriptions so Google will recognize that you’re using the keywords.

From there, you can plug in the keywords into your blog content, just don’t overstuff the keyword.

This advice is not only for you to use on your clients, but also for you to use on your own SEO business website. There are tons of SEO companies and you need to optimize your own blogs if you want to attract clients.

Link Building

Link building is just as important to building SEO as using keywords in your own blog posts. It’s especially important for blogs that are just getting started and have very low authority on search engines.

For link building, you’ll want to link in your own blogs as well as in guest posts on other websites. Linking in your own blogs is easy. You just include a couple of links to other pages of your blog and a couple more to high-ranking external sources.

It can be more difficult to link back to your website from other sites, but it will be a huge help. Find websites that accept guest posts and contribute content to their site.

Include a link back to one of your sites to boost your site’s authority!

Help Your SEO Business Succeed with These Tips!

Now that you have these basic tips for beginners looking to start an SEO business, it’s time to put them into action!

Check out these other articles on the blog, which are focused on the latest SEO tips and tricks!

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Search Engine Optimisation

Some of the Most Vital Considerations When Starting a Blog in 2019

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All businesses these days face stiff competition from rivals within their industry. The world of business has become far more competitive over recent years, and this has made it all the more important for business owners to find ways to boosting success and marketing their brand. The good news is that the internet has made it possible for anyone to compete on a level playing field against some of the biggest brands and businesses in the world today.

One of the best ways in which you can do this is through effective and regular blogging, and then mapping out a plan of attack and how to reach your target audiences through both social media and SEO.

Business owners start blogs for all sorts of reasons these days. This is because blogging can offer such a wide range of benefits, which makes this an invaluable tool for businesses of all sizes. Thanks to the power of WordPress, there are no longer any technical or design skills required, which means anyone can start a website or blog in just a few minutes time, with little to no upfront money required.

With all of this in mind, there is an ever increasing demand for people who want to know how to start a blog of their own. This can also be for any number of reasons, but one key thing you must keep in mind is the importance of creating high quality posts. At the end of the day, quality content and promotion is going to win. This is also what Google wants to see from their top ranking sites in the search results as well.

Some of the Main Factors you Need to Consider

So, what are the main factors that you need to consider when it comes to starting a blog? Well, one of the things you need to remember is the importance of dedicating time to your blog. A blog is not something you can start and then simply abandon once you get bored of it – unless you want to do more damage than good. You need to be consistent both in terms of the regularity of your blogs and the quality of the content. Your blog is something that can help to make your business success as long as you operate it the right way, so it is well worth putting in some research.

You need to ensure that each and every post you submit on your blog is of excellent quality. The last thing you want is for your audience to be reading badly written content that is boring and inaccurate. This is something that can have a seriously damaging effect on your reputation, which is why you need to be so careful when it comes to your blogs.

The other thing you need to do is ensure your blog posts are eye-catching and reader-friendly. Don’t just type reams and reams of content with no structure, paragraphs, or sub-headings. Instead, structure it in a way that is suited to the length of the post. In addition, add some high quality graphics and images to make the posts even more interesting for the audience.

It is, of course, vital that you also market your new blog posts when you add them, and this is something that can be easily done via social media. You can simply add a link to each new blog post, which will help to drive more people to your site and to your posts. This will help to ensure that your blog posts are seen by as many people as possible and that you have a chance of your links being shared with others.

Making sure you start a high quality blog is a great way of marketing your business, increasing your rankings, and impressing your customers. It is also an excellent way of gaining a reputation as a leading authority in your field.

How You Will Benefit from a High Quality Blog

No matter what the size of your business, you can benefit in many ways by starting a high quality blog as long as you maintain the quality and regularity of your posts. So, how can you benefit from quality blogs? Well, one of the key benefits is that you will be able to market your business as well as your industry in a subtle yet highly effective way. In addition to promoting your brand and industry, you can also more easily direct people to your promotions, events, and provide a wealth of information through your blog posts.

Another of the key benefits that you can look forward to when you create a high quality blog is the ability to drive more traffic to your site. This is not just as a result of adding links to your posts but also by impressing search engines through the addition of regular, fresh content. This is something that the major search engines are keen to see and if you continue doing this, you can benefit from your search engine rankings increasing. This in turn means greater exposure for your site and business.

There is, of course, one more major benefits that comes from creating and posting high quality blogs. If your posts are engaging, accurate, factual, and useful to the reader, you will start being seen as a leading authority in your field. This means that your audience will have far greater confidence and trust in what you have to say, your content, your site, your products and services, and even your recommendations.

So, as you can see it is well worth taking the time to create quality blog posts because your business will benefit in so many ways.

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