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12 Killer Blog Post Ideas for Business Blogs

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Having trouble coming up with content for your business or B2B blog? Don’t worry… while “business” blogs might not be as fun to write for as other industry or entertainment sites, there is still a lot of value that you could pack into some killer blog posts. What’s even better is that after you’ve created a few really high quality content posts, you can then focus all of your efforts on promoting them — instead of jumping to your next blog post idea. Remember, it’s always about content CREATION and PROMOTION, not just one or the other.

12 Brilliant Ideas for Creating Business Blog Posts

Having written over 1,000+ articles and blog posts on everything from social media, blogging, business, affiliate marketing and more… I can relate with anyone who now has a hard time coming up with new ideas and useful topics. Thanks to the “12 Brilliant Ideas Blog Posts” infographic below from Wishpond, we can now take all of the knowledge and resources we already have, and compile them into some killer blog content.

Let’s get started!

  1. Product Tips and How-Tos
    Giving your audience detailed information on products or services they are interested in, while also providing them with quality “how to” guides is a great way to provide value through your blog. You already know who your audience is and why they are coming to your blog, so why not create a high quality resource for them in the process?
  2. Case Studies
    In the world of business and services, case studies mean a lot. For example, if you were an SEO management or design agency, showing real results of how your services influence the growth of other brands is huge. Also don’t forget to include testimonials and walk through the process step by step.
  3. Contests
    Everyone loves a good content, especially when they are interested in trying out your product. When running contests on your site, give away prizes that are relevant to what you offer and sell. This way you will have a targeted list of entries that you can follow up with afterwards who might want to buy if they didn’t win. Learn more about how to create online contests here.
  4. News About Your Industry
    A great way to provide high quality content and detailed information to your audience outside of just trying to push products and sales, is through the use of industry news. Write blog content around what’s hot in your industry, how people are using relevant/competitor products/services, while also highlighting the benefits of your own business.
  5. Lifestyles
    Not everything about your blog has to be dead focused on your business, company values and what you have to offer. Instead, create content that related with people outside of your business and current trends going on in the world today. If you can relate your business with any of these key areas, you may find that your blog content will expand it’s reach as well.
  6. News About Company
    Not all businesses and brands are the boring corporate style than many people think of. Share stories, photos and media about your business, where it’s located and the people who work there on a daily basis. This will also help bring new life and relationship to your brand and the customers who buy from it.
  7. List of Great Relevant Articles / Resources
    No matter what type of business or brand you have, there is always room for more information and valuable resources. Instead of thinking about losing your audience to the competition, you should think about how you may get new visitors, link backs, social mentions and coverage by building a high quality resource that is of value to so many others. A good example of this can be seen in our blogging resources section.
  8. Customer Success Stories
    If you are selling a product or service that actually works, nothing is more valuable than testimonials from your customers. Search the internet for reviews and services based on your brand and what you have to offer. For all of the good ones you find, take the time to follow up and see if they would like to have their story featured on your site.
  9. Interviews with Industry Leaders
    Anyone who is involved in business wants to learn from other successful business experts and entrepreneurs. A great way to share value with others while also highlighting your own business and brand, is by interviewing industry experts. This shouldn’t be too hard, as most brands will now openly answer interview based emails or even hop on a quick call for a video interview or podcast. This is something I also personally do through my ROTE podcast.
  10. Interview with CEO and Your Company Staff
    Just like there are thousands of experts within your industry, there are probably plenty within your organization as well. Talk with other people in your business and see if they would like to share their own stories, content and expertise with your blogging audience. Not only will this content be original and free, it will also bring a more personal touch back into your company.
  11. Sweepstakes
    Blogging sweepstakes are a great way to bring the conversation back to your site and increase user engagement in the process. Such sweepstakes can be focused on blog comments, personal stories and social sharing.
  12. Video and Multimedia
    Blog content is great, but all of this text based content is quickly getting overwhelming. This means you are going to need to get more creative with your blog and content. Don’t just focus on boring text and images, liven it up with interactive content, video and multimedia that is accessible through all browsers, desktops and mobile devices.

Thanks again to Wishpond for their excellent infographic. If you would like to learn more about how to generate more leads through your blog and using Wishpond’s powerful suite of tools, click here.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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How to Build Brand Authenticity Using Customer Generated Content

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Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.

Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.

What is the significance of UGC?

The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.

UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.

The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.

The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.

Ways to Build an Effective UCG Marketing Strategy

 

1 – Choose your platform wisely

 

You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.

 

2 – Collect independent customer reviews

 

Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.

 

3 – Offer rewards

 

There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.

Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources here.

 

4 – Support a charity event

 

You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.

Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.

User Generation Content is the Way to Go!

With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.

The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!

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Blogging

Be Careful Who You Ask for Blogging Advice

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I retired to a life of travel through blogging.

Do you want to travel the world through blogging?

Invest in my blogging eBook.

My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.

I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.

Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?

What ensures said bloggers offer good advice?

Do many of these bloggers offer terrible advice?

Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?

Most bloggers mean well. Some bloggers offer solid advice.

But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.

Be careful who you trust.

How to Get the Best Blogging Advice on Earth

Follow the top blogging tips bloggers.

Invest money in their courses.

Hire them to coach you.

The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.

100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.

The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.

Beware Free Advice Because it is Often Cheap

Free advice sites like Quora and Facebook Groups require no vetting.

Any blogger can offer terrible advice.

This was from my trip to Fiji.

Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.

Vet Bloggers Who Offer Advice

Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.

If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.

Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:

  • vet advice
  • trust advice
  • get awesome advice
  • accelerate your blogging success

Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.

If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.

Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.

Go to the Top

Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.

Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.

Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?

Go to the top.

Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.

Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.

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What Does Your Blog Need?

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I wrote an eBook explaining what your blog needs:

6 Things Your Blog Needs Today

Success finds bloggers who cover all bases.

If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.

Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.

What does your blog need?

1: Domain and Hosting

Invest in a domain and hosting.

Accelerate your blogging success.

Domain names make you stand out.

Observe how Pat Flynn invested in Smart Passive Income.

Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.

He also invested in hosting to ensure he owned his blog.

Take this step to control:

  • branding
  • income potential
  • blog voice

Own your site. You need to own your blog to be in control of your blogging campaign.

2: Premium Theme

Invest money in a premium theme.

Stand out from the crowd.

Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.

This was from one of my many trips to Thailand.

Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.

Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.

3: Content

Content drives blogs.

Your blog needs content to:

  • prove you know your stuff
  • spread your presence online
  • inspire readers to follow you
  • inspire readers to trust you

Visit Blogging From Paradise.

Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?

Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.

Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.

Imagine seeing 50 to 100 blog posts on a blog. Massive impact.

Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.

As folks see you know your stuff thru your volume of helpful posts you begin to:

  • increase traffic
  • boost your blogging profits
  • expand your presence
  • increase brand awareness
  • help more folks
  • make a big impact in your niche

Content makes everything grow.

Publish content on the regular to become a successful blogger.

Focus on Your Dreams

Concentrate on your dreams from a relaxed, chill energy.

You need dreams to feel the calm, detached confidence of bloggers who invest in:

See your blogging wins now. You succeed now. Own it.

Feel good about your blogging career. You are rocking it out.

Succeed, being the blogger who covers all blogging needs.

Bonus Need

Invest in a blogging course.

Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.

Blog like a success.

Learn from the best to become a successful blogger.

Courses just give you a structure for learning in the proper format.

Imagine sitting down in a classroom to learn disciplines from a professor.

You do the same thing through a blogging course.

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