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Keyword Analysis: Focusing on High Value Search Terms

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High Value Low Volume Keywords

The internet is buzzing with a mantra’s such as ‘passive income‘, ‘affiliate marketing‘ and ‘automation of revenue‘.

Frankly speaking, I feel a lot of people are missing the true potential here.

Sure, if you have a blog with millions of visitors, thousands of twitter and facebook followers or a million youtube subscribers you will make a healthy income through ads and affiliate links, but here is something you have to keep in mind: each conversion individually is peanuts.

It only adds up if you have massive volumes of ‘peanuts‘.

The thing is though, when you are blogging, tweeting and facebooking DAILY that isn’t too passive.

Perhaps the ‘conversion‘ happens automatically, but the audience acquisition and growth is hard work.

More over, for people starting out now, its super hard to break through.

Either way, I’m going to show you another side of the coin, using keyword analysis to find:

High value and low volume traffic“.

Case Study Introduction

Perhaps if you read my first post on CTR optimisation you would have noticed that I hate empty, abstract talk and so for this post I will use a relatively new web property that I run called ‘fishinguae.com‘.

BloggingTips_Art3

So besides being in the digital marketing space, I actually run physical, analogue businesses, i.e: in this case I own and operate a fishing charter company in Dubai.

We have 4 fishing boats and a 8 crew members to operate them.

Initially, we only worked through b2b channels, i.e: we had tour operators and agents selling our packages for a commission.

This year, there was a huge slump in the inbound Tourism market and the situation became really desperate.

I had boats that were parked collecting dust.

I had fishing captains that weren’t fishing (but getting a salary) and I decided that I really need to find another avenue for sales, or sell the company basically.

Naturally, online was the first to come to mind and here is an overview of the journey of the last couple of months.

Philosophical Side Note

When you own a real business and combine that with the ability to generate sales to it, its FAR more powerful than just directing sales to somebody else for a small cut.

Think of it this way.

If you have a blog on books, and you post an affiliate link to amazon, someone clicks through, gets a cookie and buys a book – who wins more? You, or the author of the book? The author of course!

Having said that, the article below does not imply that you should start a fishing charter business, but rather, you can find high value, low volume keywords and rank for them, directing the sales to a local business that you tie up with it.

  1. You will earn FAR more money on each ‘affiliate’ sale
  2. You do not need to have millions of visitors to your blog

Step 1: Keyword Analysis – Measuring the Value

Very few marketers truly understand the value of the keywords that they go after, simply because they aren’t there on the business side to count the profit/revenue.

Now, I won’t show you how I do my KW research here as it would take too long, but I’ll give you an example of how to put a value on them.

Lets take ‘fishing trips dubai‘ as an example.

Screen Shot 2015-11-10 at 6.22.16 PM

That keyword gets 210 searches/month by UAE based ‘searchers’.

The cost of a fishing trip is $500.

The industry standard here for commissions is around 20%. In other words, if an agent sold the $500 he would get $100 commission for each sale.

  • Doing some very basic math: 210 x 500 = $105,000
  • Lets take 20% of that: $21,000

Thats a very juicy amount for a single keyword. Perfect example of ‘high value and low volume keyword.

If hypothetically you had a single page that ranked #1 for that and got 50% of that business you would be making more than Pat Flynn does from his blog 🙂

So how can this affect you? Very easy, if you wrote me the following email:

“Hey Timur,

I can provide you with targeted leads for your Fishing Business, in return for 20% of every successful sale

My answer would be “Yes!!”.

Unfortunately, no one did, and so I went ahead and did it myself.

Just to drill the point home, let me give you one more example of a keyword that has $ attached to it.

Screen Shot 2015-11-10 at 6.21.30 PM

Yacht Rental Dubai‘ gets 2400 searches/month.

The cheapest yacht per hour is around $200 and usually trips are no less than  2 hours. Note: yacht prices/hour go well over a $1000 so this is a very pessimistic outlook on it.

  • 2400 searches x 2 hours x $200 hour = $960,000
  • Take 20% from that = $192,000

Juicy, no?

Note: per month, NOT per year.

Step 2: Converting High Value Customers

When you are working with high-value customers like this, you need to deliver customer service.

No shopping cart or automated sales funnel, you need a human being.

Booking Enquiry Forms and/or a phone number have worked numbers.

Here is the thing that most people forget: ‘People like people‘ (generally).

My first step was to hire and train a dedicated online sales rep, who had a cell phone which was on 24/7, a dedicated email ID and a pleasant voice that in combination with indepth knowledge of the product is doing wonders.

If a certain time slot was booked, she would discuss with them another potential time slot that works for them, if they had any concerns, she would resolve them instantly, if they had requirements for bigger boats or unorthodox request she could react instantly over the phone, email or whatsapp.

This has created a very high customer acquisition rate – which on high value keywords is worth a LOT.

Here are some numbers:

Last month (October) fishinguae.com got a measly 1350 Unique Visits.

Screen Shot 2015-11-10 at 6.22.31 PM

However, we sold 34 fishing trips and 3 large yacht rentals.

More over we have made another 13 reservations for November.

The total revenue was:

  • 17,000$ on the fishing trips (just for October trips that happened and paid for)
  • 5500$ on the Yacht Rentals (note: we don’t own any large yachts, simply negotiated a commission from local operators).
  • $2000 salary for the sales agent
  • = Net revenue is $20,500
  • If you add in the additional 13 bookings in the future that is $27,000 NET Revenue

Granted, this isn’t much, however we have a long growth ahead and still are not ranking for many of the targeted Key Words.

Regardless, that is about $15/visitor which is really high, just ask Zac 🙂

As the rankings & traffic grow (and they will) – these proportions will scale and really add up.

Step 3: Customer Life Cycle

The final step in this puzzle is that these 34 fishing trips sold are not a closed chapter.

Each of those customers has received a loyalty card, has provided his email ID, phone number & name and is now part of our customer database.

Unlike with our tourism sales channel, these customers live in Dubai and go fishing often, thus its not about the one-time conversion, its about building a relationship with the customers.

Whenever we have an unused slot on the weekends, we throw in a discount and blast our list with it; 99% of the time it gets filled up within the hour.

In addition we have generated over 190 email list subscribers, using a very simple popup tool.

Screen Shot 2015-11-10 at 6.23.20 PM

More over, we also operate a floating restaurant, so we blast our fishing list with offers and events to the restaurant aswell.

This last step is something very few important and multiplies the effect a hundred fold.

Naturally, you need to offer a quality service and in our case actually catch fish on the trips, without which it wouldn’t work – but we do, so people come back.

Take Aways

Lesson #1.

Its not about the amount of traffic you get. Its about the kind of traffic you are getting and more importantly what you are doing with it.

Achieve a high relative net revenue and scale it.

Lesson #2.

Identify HIGH VALUE keywords with BUSINESS INTENT.

If you rank for those, finding a partner who will actually provide the service minus a margin that you will keep should be a matter of 3 emails or 1 phone call.

If you run your own business, even better – find those keywords for your business – don’t just focus on HEAD TERMS.

Lesson #3.

You don’t need to be like Zac Johnson or Neil Patel to make money from the web.

Those guys are super stars in their own right, but it does not mean that you should mimic what they do – and more importantly, chances are that you won’t be able to.

Lesson #4.

Don’t obsess over passive income and endless automation.

It doesn’t exist. Nothing is easy, and nothing is really passive.

Sometimes picking up the phone and just speaking to a customer can be the difference between a sale and a fail. (just made that up and sounds pretty good).

I’ll be checking the comments if anyone requires any advice please ask or hit me on twitter at @nolabelinc

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Timur is an entrepreneur in a variety of spheres, with a heavy focus on Internet Marketing & Business Process Re-Engineering. Currently, he runs a Digital Marketing Consulting Company, a Tourism Business & the Founder of DiveAdvisor.com. He lives & hustles in Dubai.

Blogging

7 Skills to Develop and Generate More Income as Bloggers

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Making money is one of the main reasons many bloggers blog but the sad reality is that many of these hard working bloggers end up being so broke whereas there is much money to be made online.

I have been blogging for over 6 years and the biggest reason I see many bloggers failing is the fact that they have just no skills. It’s not enough to create a beautiful blog and host it on a powerful server. There is more to that.

In today’s blogging industry, things have become more tightened. You need to really stand out to make a difference in the market. Almost everyone is doing the same thing to make money and if you have to be tagged with success, you must go extra miles.

We’ve read a lot about Affiliate Marketing, Direct and contextual advertising, Sponsored posts, etc. Some don’t believe these methods still work because they’ve tried out to their bones with no results.  Here are a few tips to help you do something extra and earn an income.

7 Skills to develop and make money as bloggers

1 –  Develop your writing skills

This is obvious!

If you are a blogger who doesn’t work on your writing skills, you should expect nothing in the present market.

Initially, we succeeded writing articles of 300 to 500 words. Today the whole game has changed. We now talk about going in-depth. Ranking in those early days with your short article in Google was a day’s job. In today’s content world, you’d be lucky to be indexed with shallow content.

Think about keyword stuffing. That worked powerfully well in the past. And it was easy to sprinkle your keywords around and rank well. Today it’s a different language. If you don’t understand and speak semantic web, you’ll be completely relegated.

You need to constantly develop your writing skills to go near success in today’s Internet business. If you are found to be a good writer, it would be easy to quickly pick writing jobs and be paid a good income.

Recommended: 8 skills to develop to be a good writer

2 – WordPress Development skills

WordPress is the most used Content Management System today. It powers over 30% of the websites on the Internet. This says a lot if your thinking cap is on.

Though WordPress development requires some extra amount of work, it’s worth investing in it. There are many areas in the WP development business you can develop your skills in and stand out in the job market:

  • WordPress theme development
  • WordPress plugin development
  • WordPress Security
  • WordPress learning courses
  • WordPress Hosting
  • WordPress Installation and Setup
  • Etc

This skill actually generate extra income for me. Having deeply developed the my WordPress knowledge, I offer the service to my readers and get paid per site installed and setup.

3 – SEO skills

There is a huge demand for SEO experts today for SEO jobs beginning from creating SEO friendly content to link building, Auditing and ranking for simple and complex keywords.

Many SEO professionals I have worked with are bloggers. If you give yourself a bit of time and take the challenge, you’ll soon be offering SEO services and getting paid for.

4 – Graphics design

It does not require any serious thinking and meditation to understand that the virtual world is largely graphics. From content marketing to social media marketing, it’s hugely graphics.

The demand for logos, Facebook cover images, Twitter, Pinterest Pins, eCovers, eBoxes, Infographics, etc is on the rise. There is a massive market for these design elements, making it easy for any blogger to make extra money by developing these design skills.

5 – Blogging Coach

You may be an expert blogger. But coaching others into success is a skill that has to be developed. The good news is that there is high demand for blogging coaches today.

People think about starting their own blogs but the fear of the unknown keeps them procrastinating. What they need is the services of a coach to guide their steps and help them avoid making silly and costly mistakes. If you’ve been blogging for a couple of years, this is something you could jump in so easily.

6 – Social media marketing Coach

I used to be one of those who think social media marketing is easy. Posting on Facebook, Twitter, Instagram is easy right?

I hear you!

But listen you need to go deep and you’ll find out that special skills are needed to succeed in this industry. Fortunately, there are professional training materials and the market for the skills is on an increasing demand. If you invest in this area, you will soon be picking extra jobs and making extra money.

7 – Translation jobs

I know of many bloggers who speak and understand one other business language. That’s a huge money making opportunity.

If your main language is English and you can read and understand French or another International language, the translation job is knocking at your door.

It only takes you to develop those skills and start translating for income. Add this to your money making channels and watch as more income locates your wallet.

iFreelance - Showcase your work and generate leads.

Where to find demand and market these skills

The first place to start marketing your extra skills in your blog. Your readers are in need of your services. Tell them about it and serve them better.

Another place to market your skills as a blogger is job boards. There are many of these job boards out there, some developed uniquely for bloggers like you.

The most common job board is Problogger where you have hundreds of blogging jobs posted per month. Additionally, you may want to visit efaah job board for bloggers and freelancers. Don’t forget BloggingPro, one of the places to sell your skills.

Wrapping up

So I have just given you some basic ideas to add another money making method to your arsenal as a blogger. You just need to overcome the fear and pick a method that’s closer to what you know best.

Invest in it and develop the skills. You may just be very knowledgeable in some of these points. What you needed was just this little push. Go ahead and implement it.

Good luck

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Making Money

Monetize Your Traffic as a CBD Affiliate and Make Big Money in 2019

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The demand for CBD products is witnessing a boom. There’s never been a better time than now to cash in on this trend. CBD-infused products have now entered multiple markets in the United States and outside. The compound is directly derived from hemp or marijuana and applied in almost everything – from skin cream to ice cream. CBD has emerged as an effective treatment for a wide range of conditions, from anxiety disorder to cancer. The best part about CBD is that it’s legally approved for sale in most parts of the world. Whether you’re a newbie or a professional blogger, you can make big money promoting and selling CBD online.

CBD products are all over the media, and early adopters have already made lots of money as CBD affiliates.

Now, it’s your turn!

But how exactly can you monetize the CBD market trend? Well, there are some simple steps that you should follow to achieve success. If you are already aware of the affiliate marketing best practices, consider half the battle won. For example, Online RX Masters is just one of the many names in the pharmacy space that has put in the time and effort to grow out their collection of CBD products, and also launch an affiliate program of their own as well.

Below, we’ll walk you through the basics of how you can become a CBD affiliate and monetize your blog traffic, making big profits as a result.

Create a Health/Fitness Blog

If you don’t have a health-related blog running already, you can launch one within an hour or less. Pick a unique domain name and host and set up your health blog. Select a theme which is a good match for health niche. Use some plugins as per your specific need and you’re all set. The next step is to publish compelling niche-focused content on your blog to attract quality traffic.

There are both free and paid techniques that you can use to build traffic for your blog. Paid advertising campaigns are a surefire way to establish and popularize your blog over a short period of time.

Thanks to the internet, there’s plenty of advice (available for free) to help your blog get off the ground. Additionally, you can also connect with professional bloggers for some expert help along the way. If you’re focused and blog with passion, you’ll not only make things easy for yourself but have fun as well.

Broaden Your Knowledge about the CBD Industry

Cannabidiol (CBD) is a natural compound, which is derived from the cannabis plants. The legalization of medical marijuana and hemp have given rise to new markets for CBD products. In 2017, the global market for CBD products was worth $20 billion. The growth in the CBD market alone has been projected to reach $22 billion by 2025. Key factors that have contributed to this tremendous growth is the ever-growing demand for CBD products on a global level.

CBD oil products are quite popular with American consumers. Globally, these products have considerable market share in places like North America, South America, Europe, Asia Pacific and ROW.

CBD has been researched for multiple uses. People take CBD to cure illnesses like anxiety, dystonia, seizures, Parkinson’s disease, multiple sclerosis and schizophrenia among others. Smokers also use CBD to quit their habit of smoking. CBD has been identified to possess antipsychotic effects. Our brain has a chemical which when broken down impacts mental functioning. CBD acts to prevent the breakdown of this chemical in the brain and thus decrease psychotic effects. CBD has also been proven to be effective in reducing pain. CBD products are available in a various forms – oils, pills, capsules, gummies, vape pens etc.

CBD products have also made way into the beverage market. CBD-infused drinks are gaining popularity worldwide. They are being used to reduce anxiety and aid sleep. CBD beverages are available in different forms like tea, coffee, energy drinks etc. There are CBD-infused alcoholic drinks as well. Hemp-CBD product manufacturers have every reason to believe that this latest trend will further create new market segments. The CBD-infused beverages market is expected to witness a substantial leap from just $12 million in 2018 to over $200 million in 2019.

CBD products have also penetrated markets like pet care, cooking, topical and natural products. The wide health benefits of CBD products are proof that trends like these will continue to grow in future.

Become a CBD Affiliate

Now that your blog is up and alive, it’s time to find an affiliate network which is transparent and offers high payouts. Since there are so many affiliate platforms out there, it can prove to be a bit overwhelming for you to decide which one to join to earn big profits as a blogger. Here, you need to take a step back and think. You can’t join just any affiliate network. Instead, you should sign up for an affiliate network which has a niche focus, i.e. sells only healthcare products.

Online RXMasters is a reputed affiliate platform; it offers one of the top CBD affiliate programs that you can join.

Visit their CBD affiliate program page and collect all the details that you may need to make a well-informed decision. The affiliate platform will walk you through all the basics of how to make money as a CBD affiliate. They have a vast library of marketing collateral that you can choose from and place on your own blog for promoting a wide range of CBD products – from tincture and cream to capsules. After you have added the link to one of the localized websites Online RXMasters provides with, you can sit back and watch your profits go up. While working with their platform, you’ll have all the support you may need to succeed as a CBD affiliate. Plus, you’ll have easy access to the campaign analytics at all times.

Could You Wait?

If you have decided to become a CBD affiliate and make money promoting a wide range of CBD products, Online RXMasters has the perfect affiliate program for you. Check out their official website right away and sign up for their CBD affiliate program and start making big money in 2019 and beyond.

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Making Money

5 Reasons Why Kajabi is the Best Resource for Creating Online Courses

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Have you ever wanted to start an online business of your own, but didn’t know where to start? If so, you aren’t alone.

With so many websites, influencers and brands on the internet today, how are you supposed to come up with something new, and a business plan that will actually work?

The truth is, you don’t need to!

Starting a website or blog on the internet is easy. The same is true of starting an online business. Gone are the days of needing to hire a programmer or designer, and learning how to code.

Now it’s all about providing a service or need, and knowing how to market it. And one of the best ways to approach this business model, is by creating and selling online courses or membership sites. Once you have something in value of place, all you need to do is focus on the marketing, and keep getting better at it over time.

Today, there are better ways to make sure that your online courses are being seen by the right audiences, and that you receive the maximum amount of people signing up and taking advantage of the course. The good news is, you won’t need to hire a professional programmer or design team to have it accomplished – nor will you need to become a programmer or designer yourself.

Through the use of a simple self-service, all-in-one platform like Kajabi, now anyone can get started with their own online business or lead generation funnels to grow what they already have in place.

We’ll walk you through the top five reasons why Kajabi is the best resource for creating and marketing your online courses.

#1 – Kajabi is Super Easy to Use

In your current platform, you might find that you have to utilize several different products to produce a site that has all the features you want – video hosting, discussion boards, a simple content management system, flexible design, webinars, landing pages, blog posts, segmented email marketing sequences, subscription and one-off payments. 

Kajabi, on the other hand, has all these features available to users, all in one platform. No need to seek out a different tool to get your email marketing or video hosting where it needs to be – Kajabi has everything you need, and it all works seamlessly together. No need for trial-and-error integration tinkering.

The video hosting is one of the best features for those creating and uploading online courses. Fast, speedy play times and easy encoding and delivery of your videos makes an easy user experience – for both you, and your customers.

And, it doesn’t matter how your videos are uploaded, because you have several different options to choose from. You can drag and drop the files from your computer onto the site, provide a URL to wherever your content is hosted, or simply select your videos from where they’re hosted online, like Google Drive or Dropbox. That makes it easy for you to upload and publish your online courses once they’re available, however you need to.

#2 – Improve Engagement with Discussion Boards and Comments

If you have online courses, you definitely want to be sure that your participants have a way to comment and ask questions throughout the course. Kajabi offers discussion board capability for your users to actively engage in your content while they’re participating in a course. While they’re in the system taking the course, they can chat with other participants and the moderators about the course, or pose any questions they have about the content.

If they receive a reply to one of their comments in the discussion, they’ll receive an email notification so they can continue to stay up to date on what’s going on in the discussion board.

This is also a great way to make sure your customers stay engaged and don’t forget about your site and the course after it’s over. Email triggers are a great way to make sure your consumers keep you at the top of mind when they’re considering their next move for online courses.

#3 – Drip Content to Members Over Time

One of the most effective ways to get and keep customers coming back to your online courses and taking more is by making sure that they have access to the latest content you’re producing. And, even more importantly – that they get notified once the content is available.

You can send out notifications to your most relevant contacts so that they know when there’s something new for them to check out on your site. This helps with retaining old customers, as they’ll always know when to come back to the site to view and engage in the fresh content you’ve served up for them.

Take a look at the screenshot below to see how easy this is to set up and manage within the Kajabi members area.

Plus, you can send out these notifications on a schedule based on when they bought a product from you, which helps with preventing overwhelming amounts of email marketing campaigns they receive, and cuts down on the unnecessary notifications you might otherwise be sending them. This way, they receive a personal experience that’s tailored to them.

#4 – Gain Access to Secure Consumer Information and Reports

With other platforms, it can be difficult and messy to manage your consumer lists and the data you’ve gathered from each of them. With Kajabi, you can easily upload new consumer data (and we’re talking as easy as copy and paste), and manage welcome emails for each of your new customers.

Through their comprehensive systems, you can segment your users based on behaviors, view information on how they’re interacting with your products, and tag your users for marketing campaigns targeted to their specific behaviors.

One of the most valuable parts of the Kajabi system is the way that you can track user behavior and view trends to see what’s working on your site and what’s not, based on user engagement. The data you collect can be extremely valuable to your business, and it’s one of the most priceless parts of joining Kajabi.

#5 – Improve Your Marketing with Assessments and Webinars

If your online courses require users to take assessments or upload homework at the completion of the course, Kajabi offers the capability to host those quizzes and the ability to upload documents into your management system.

This can prove invaluable as you build up your online courses and attract more customers, and find yourself needing an easy way to not only collect assessments and documents, but also tag your users based on their responses to individual questions on the assessments.

You can also use the Kajabi system to run live or pre-recorded webinars within the platform itself. You don’t even have to do the hard work – you can simply schedule a webinar to run every day, every hour or at any interval you want, and the webinar will play on a rolling schedule that you choose.

This automation feature makes it easy to focus on other things while you’re garnering views and customers.

The Best Time to Grow Your Business is Now

All too often, we will read articles or even see stories in the news about multi-million-dollar business ideas. Most of these stories are just dumb luck, or focusing on one success story standing out from many failures.

The great thing about starting a lead generation or sales-based business on the internet, is that it’s a proven formula and one that’s easier that find success with than you might think.

Kajabi is a platform that makes the process of going live with an online business, a sales funnel, and using webinars easy. Focus on the core of your business, and discover how to use their solution to grow your brand to that next level.

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