Great content make the Internet go round.
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Ask any blogger, writer or marketer about their secret recipe, they will tell you: “content that connects with people is super important”.
Creating content that sells is no rocket science. You need to learn the art of copywriting and few other persuasive techniques to build massive audience with your content. That’s how Copyblogger did it and built a million dollar online business within a decade.
If you want to increase your blog traffic, you need lots of great content that people crave for. Observe any successful blog, it’s well received because of just one reason – “posting problem-solving contents frequently”.
If you are looking for proven ways to create content that goes viral and increases your sales, you are in the right place. We’ll first talk about what type of content goes popular.
3 types of content that always go viral
#1) Research backed data
Gone are the days where you can write 500-word random articles to increase your blog traffic and sales. No one likes to read or share them unless you have effective data-backed content on your blogs.
If you observe any top marketing (Fitness, Yoga etc) blog, you will notice most of their epic posts are research-driven blog posts. They are not only extremely detailed, but they often contain accurate data.
For instance, “How Tim Lost 15 Kgs in 2 Months Using Paleo Diet” tends to get more social shares, backlinks and sales when compared to the average posts like “How to lose 10 kgs”. Are you getting me?
Always use accurate data while creating your content. Analyze all the top performing blogs in your niche and share your opinions on them including the results.
#2) Case studies
Case studies always perform well. They not only instantly connect with everyone but also go viral if they are well written.
If we again consider the above same example, an effective case study can be written around “How I lost 10 kgs in a month” and sharing everything you did from diet to exercise to help your audience to lose their weight.
#3) List posts
List posts can go viral easily. If you observe any top post on Digg, StumbleUpon or any other blog marketing forum, you will notice most of the top posts contain list posts. They are not only easy to consume by online audience but people love to share them with their network if they find useful.
Now, let’s talk about how to create amazing content that gets more traffic and sales.
How to create compelling content that gets you readers
In order to create powerful content that builds loyal audience, you need to come up with incredible ideas. How do you get ideas that are proven to go viral?
Use Skyscraper technique. This concept was originally coined by Brian Dean from Backlinko. This involves in 3 simple steps. One is finding top performing content in your niche, the second step is to write exceptional content around it and the final step is to promote your content with the right people.
To put it simply, you need Buzzsumo (free tool) to start finding the epic content in your niche. Once you enter any keyword on Buzzsumo, it will give you a list of all the top performing posts including the social shares and links.
Pick anyone of them and beat that content by making more detailed, adding more links and resources etc. Then use tools like Topsy to find the top tweets to promote your existing content. Email all the people who are interested in reading or sharing your stuff (use Topsy) to reach a wider audience.
Always aim for quality over quantity.
One quality link from a top blog is equivalent to hundreds of links from small or random blogs. Likewise, one epic post beats 100’s of crappy posts in terms of getting more shares, links, comments and traffic. Most new bloggers make a mistake of churning out more contents to increase their traffic.
But the reality is Google won’t send you massive traffic for updating your blog frequently. It will only reward if your site is well linked, well written and well shared on social media sites. So make sure to spend more time in crafting one amazing post than writing tens of crappy posts.
Controversial topics spread like a wildfire.
If your blog audience are debating on a popular topic, that’s a great blog post idea to spread your blog’s exposure and if done right, controversial topics spread like a wildfire. Make a list of all the trending topics in your niche, then filter all the results that sound controversial.
Use both Google and other blogging forums to see what others are discussing about the topics you filtered out. Form a strong opinion around it, research well and finish your post! It will not only give you a better idea but these controversial topics always perform well in increasing traffic, shares and comments.
For instance, blog posts titled “Why Matt Cutts Is Completely Wrong About Building Links” can attract more eyeballs than with the posts titled “Matt Cutts Talk About Link Building”. Are you getting me? Start writing controversial topics in the beginning to increase your brand and if they are handled well, you will soon see a massive traffic spike and social shares.
How to increase your traffic with your content
Headlines: 9 out of 10 people read your headlines before even clicking on any of your blog posts. Magnetic headlines always create a lot of buzz online. If you want to boost your traffic, the simplest is to write great headlines that make your audience immediately click after reading them.
Here are few simple yet effective ways to write captivating headlines for your blog posts.
- Using specific numbers or data in your headlines always perform well online. For instance, 9 tips to make more money online.
- Use rocking headline formulas. You can write an incredible headline mentioning the problem and offering a solution. For instance, 10 Easy Ways to Reduce Your Headache.
- Data-driven case studies can attract your target audience. For instance, “how I increased my social shares by 160% in just 2 hours”
Strategic linking: The fastest way to increase your overall search engine traffic is to get as many links as possible from other sites. Even if you have a new blog, you can get massive organic traffic by getting quality links from other blogs. Before asking someone to link to your blog posts, you need to frequently link out to other blogs and let them know about it. Sooner or later, they will start linking to your stuff if they find your content useful and relevant.
Proper on-page SEO: Proper content marketing starts with the right SEO. SEO is incomplete without on-page SEO. Proper on-page SEO include things like using the primary keywords in h1 tags, meta description, image alt tags, right usage of keyword placement and keyword density. If done right, it can alone boost your overall search rankings without building too many backlinks.
Here are few amazing on-page SEO tips just in case if you want to implement the right on-page metrics on your blog to increase your traffic from search engines.
Blogger outreach: A successful blogger outreach strategy not only increases your traffic and sales but it will also help you explode your online brand. Networking is the main key to succeed online. Without having connections with the influential bloggers in your industry, you won’t see massive results. People see you as an expert if an established expert endorses you or tweets your stuff regularly. It can only happen if you already have a connection with him.
Before asking someone for a link or share, make sure to understand their needs first. Don’t blindly send massive sales pitches, it’s the surefire way to get rejected. Figure out what their blog needs and give suggestions based on it.
You can even pitch great guest posts that may help their blog audience. Once you have the proper connections with the right people, you can ask for a tweet or link whenever you post something epic.
How to create content that sells
Build rapport with your audience: Building a virtual friendship with your audience is the key to increasing your online sales. No one buys from strangers online. They think twice if not thrice before buying anything online. If they like you and trust you, it becomes so easy to turn your blog audience into buyers.
- Always ask questions at the end of your blog posts. This is the simplest way to get your readers opinions. And when they leave their comments on your blog, respond to them passionately. Respond to each and every email you get (even though if it’s not a sales relevant email).
- Link out to your blog audience who leaves more comments, frequently shares your posts or buy stuff from you. This way you cultivate the habit of generosity which is essential to boosting your online sales in the long run.
Selling becomes easy with your email list: Many successful marketers such as Neil Patel, Darren Rowse, Brian Clark, Pat Flynn etc have built their empires just by using an email list. Having a hungry list is what all you need to increase your online sales without sounding like a sales guy.
Having an email list not only helps you increase your sales and revenue but you can leverage your connections whenever you launch something new (be it a new blog, product or software).
Another great way of using email list is to promote the right products at the right time. Use special days such as Black Friday, Cyber Monday etc to your advantage. Most companies offer huge deals during such days and you can quickly increase your overall revenue by promoting the right products to your audience.
Final thoughts on creating captivating content that connects
Creating great content that increases your traffic and sales isn’t hard. If you follow the exact framework I have laid out, you will not only get more traffic but you will actually build raving fans.
Writing no posts is better than writing a bad post. It’s better spend 10 hours on ONE epic post rather than spending the same time on publishing 10 average posts. So take your steps wisely when you are creating content for your blogs. Also make sure to reach out to other bloggers in your niche to build relationships and grow your online brand exposure.
If I had to start building a profitable online business by using a blog, I would use just one tactic: content marketing. It works like a charm no matter what niche you are in. It not only helps you boost your online exposure, expertise and sales but also helps you connect with the right people in your industry.
So, how else can you create captivating content that turn readers into fans into long time customers?
Are You Chasing the Flavor of the Month?
My first fundamental of successful blogging focuses you on being present.
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All of our power resides in the moment.
None of our power resides in the future or past because neither exists.
Time is illusion.
Only Now is real.
Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.
This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.
How in the heck did I write and publish nearly 800 guest posts on one blog?
I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.
Bruce Lee and Blogging
Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.
Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.
Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.
The Flavor of the Month
Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.
While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.
Success is yours, but success is not an overnight or week-long endeavor.
Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.
Write, publish and connect with top bloggers by helping top bloggers.
Success Finds Specialists
I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.
Imagine if you could work from home every day? Visualize that fun and freedom.
Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.
I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.
Avoid program hopping, niche hopping and all forms of flavor-chasing.
Do one thing. Do it well.
What Is the Incredibly Easiest Way to Drive Blog Traffic?
Drive traffic to other blogs.
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Give what you want.
Help people get what they want and people help you get what you want.
I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.
I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.
I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.
The more you give, the more you get.
The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.
I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.
My blogging buddies – who appreciate me promoting them – freely:
- link to me on their blogs
- retweet my posts
- share my posts on Facebook
- share my posts on LinkedIn
- send my blog posts to their email list
That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.
Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.
How to Drive Traffic to other Blogs
I spent a fair chunk of today driving traffic to other blogs.
I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.
Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.
You Will Run out of Time Solo But You Never Run out of Friends
Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.
But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.
As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:
- when you sleep
- when you travel
- when you spend time offline with family and friends
Sounds sweet, right?
Drive traffic to your blog easily.
What Are 2 Powerful Qualities of Top Bloggers?
John Chow and Bigfoot.
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No correlation exists save this post. Although John is super tall. I met him in person during Affiliate Summit East.
Both JC and Bigfoot taught me 2 incredibly powerful qualities of top bloggers.
John taught me how to think abundantly.
Bigfoot taught me to be open-minded and to think for myself.
A while back I recall reading a post on John’s blog.
He explained how being an Amazon Associate creates a steady passive income stream.
For an example, he showed how linking to a product your audience finds useful – in the proper context – leads to blogging profits. At the time, I admired his strategy but could not get why you’d link to an affiliate product for a measly $2 commission. But of course, John thinks like, feels like and is a multi millionaire so he thinks of acquiring increasing wealth versus thinking of how little he makes on certain commissions.
$2 adds to the John Chow millions. Plus, even if JC began blogging yesterday, at zero, he thought like a millionaire well before becoming a millionaire, so he would have made his first $2 on his way to millions.
These days, I think, feel and act abundantly. I celebrate every penny I make online because where your attention and energy goes, grows. Top bloggers think abundantly. If you think, feel and act abundantly, at year’s end, the $2 commission per sale yields $500,to $1000, to $5000 per a single income stream because the more you celebrate money and feel rich, the more money you make.
Top bloggers think: money. Open 5, 10, 15 or more income streams. Seize every opportunity to prosper. $2, there, and 100 sales later, you made $200. Top bloggers think abundance – versus lack – and make money.
Be Open Minded and Think for Yourself
As you know, I love studying the creature Bigfoot.
Most humans are closed-minded and follow the herd, being lazy thinkers, and simply agreed with the herd; naturally, these folks believe Bigfoot is a myth.
A handful of YouTube videos of Bigfoot scientifically breakdown:
- the size of these creatures: 7-10 foot tall, up to 5 feet wide, and 500-900 pounds
- the physiology of these creatures; compliant gate, 90% knee flexion, absence of neck, hulking trap muscles, heavy brow ridge
- the sounds these creatures make; clearly not within our current animal kingdom
If you are open-minded and think for yourself, you clearly see a huge, primate-type creature with some human-like qualities appears in these videos. Truth reveals itself to clear, deeper thinks.
But if you are closed-minded and agree with the herd, you become blind to the truth and see a guy in a suit, or hoax, in these handful of legit Sasquatch videos.
Like the small group of humans who know Sasquatch exist, top bloggers are both open-minded and do their own thinking. Successful bloggers open up to new strategies and new income streams. Plus these top folks never agree with the herd just because most people think a certain way; these pros think critically, for themselves.
I think incredibly deeply about blogging, and mindset, and see parallels no blogger on earth sees, save me. Why? I am open-minded and do my own thinking, for myself, never being swayed by the general public and its poisonous, limiting skepticism.
You almost have to be insane *not* to believe in Bigfoot after scientific video breakdowns and tens of thousands of credible eye-witnesses prove these encounters are with large primates, not humans in suits. Even a 300 pound, pro bodybuilder would look like a 5 year old trying to fit in his dad’s suit if he tried to wear a suit with dimensions for a 9 foot tall, 800 pound being.
In the same breath, you really need to be out there, if you are so closed-minded and agreeing with the poor masses, that you are blind to the truth of abundance around you, as a blogger.
Open your mind.
Think for yourself.
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