Great content make the Internet go round.
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Ask any blogger, writer or marketer about their secret recipe, they will tell you: “content that connects with people is super important”.
Creating content that sells is no rocket science. You need to learn the art of copywriting and few other persuasive techniques to build massive audience with your content. That’s how Copyblogger did it and built a million dollar online business within a decade.
If you want to increase your blog traffic, you need lots of great content that people crave for. Observe any successful blog, it’s well received because of just one reason – “posting problem-solving contents frequently”.
If you are looking for proven ways to create content that goes viral and increases your sales, you are in the right place. We’ll first talk about what type of content goes popular.
3 types of content that always go viral
#1) Research backed data
Gone are the days where you can write 500-word random articles to increase your blog traffic and sales. No one likes to read or share them unless you have effective data-backed content on your blogs.
If you observe any top marketing (Fitness, Yoga etc) blog, you will notice most of their epic posts are research-driven blog posts. They are not only extremely detailed, but they often contain accurate data.
For instance, “How Tim Lost 15 Kgs in 2 Months Using Paleo Diet” tends to get more social shares, backlinks and sales when compared to the average posts like “How to lose 10 kgs”. Are you getting me?
Always use accurate data while creating your content. Analyze all the top performing blogs in your niche and share your opinions on them including the results.
#2) Case studies
Case studies always perform well. They not only instantly connect with everyone but also go viral if they are well written.
If we again consider the above same example, an effective case study can be written around “How I lost 10 kgs in a month” and sharing everything you did from diet to exercise to help your audience to lose their weight.
#3) List posts
List posts can go viral easily. If you observe any top post on Digg, StumbleUpon or any other blog marketing forum, you will notice most of the top posts contain list posts. They are not only easy to consume by online audience but people love to share them with their network if they find useful.
Now, let’s talk about how to create amazing content that gets more traffic and sales.
How to create compelling content that gets you readers
In order to create powerful content that builds loyal audience, you need to come up with incredible ideas. How do you get ideas that are proven to go viral?
Use Skyscraper technique. This concept was originally coined by Brian Dean from Backlinko. This involves in 3 simple steps. One is finding top performing content in your niche, the second step is to write exceptional content around it and the final step is to promote your content with the right people.
To put it simply, you need Buzzsumo (free tool) to start finding the epic content in your niche. Once you enter any keyword on Buzzsumo, it will give you a list of all the top performing posts including the social shares and links.
Pick anyone of them and beat that content by making more detailed, adding more links and resources etc. Then use tools like Topsy to find the top tweets to promote your existing content. Email all the people who are interested in reading or sharing your stuff (use Topsy) to reach a wider audience.
Always aim for quality over quantity.
One quality link from a top blog is equivalent to hundreds of links from small or random blogs. Likewise, one epic post beats 100’s of crappy posts in terms of getting more shares, links, comments and traffic. Most new bloggers make a mistake of churning out more contents to increase their traffic.
But the reality is Google won’t send you massive traffic for updating your blog frequently. It will only reward if your site is well linked, well written and well shared on social media sites. So make sure to spend more time in crafting one amazing post than writing tens of crappy posts.
Controversial topics spread like a wildfire.
If your blog audience are debating on a popular topic, that’s a great blog post idea to spread your blog’s exposure and if done right, controversial topics spread like a wildfire. Make a list of all the trending topics in your niche, then filter all the results that sound controversial.
Use both Google and other blogging forums to see what others are discussing about the topics you filtered out. Form a strong opinion around it, research well and finish your post! It will not only give you a better idea but these controversial topics always perform well in increasing traffic, shares and comments.
For instance, blog posts titled “Why Matt Cutts Is Completely Wrong About Building Links” can attract more eyeballs than with the posts titled “Matt Cutts Talk About Link Building”. Are you getting me? Start writing controversial topics in the beginning to increase your brand and if they are handled well, you will soon see a massive traffic spike and social shares.
How to increase your traffic with your content
Headlines: 9 out of 10 people read your headlines before even clicking on any of your blog posts. Magnetic headlines always create a lot of buzz online. If you want to boost your traffic, the simplest is to write great headlines that make your audience immediately click after reading them.
Here are few simple yet effective ways to write captivating headlines for your blog posts.
- Using specific numbers or data in your headlines always perform well online. For instance, 9 tips to make more money online.
- Use rocking headline formulas. You can write an incredible headline mentioning the problem and offering a solution. For instance, 10 Easy Ways to Reduce Your Headache.
- Data-driven case studies can attract your target audience. For instance, “how I increased my social shares by 160% in just 2 hours”
Strategic linking: The fastest way to increase your overall search engine traffic is to get as many links as possible from other sites. Even if you have a new blog, you can get massive organic traffic by getting quality links from other blogs. Before asking someone to link to your blog posts, you need to frequently link out to other blogs and let them know about it. Sooner or later, they will start linking to your stuff if they find your content useful and relevant.
Proper on-page SEO: Proper content marketing starts with the right SEO. SEO is incomplete without on-page SEO. Proper on-page SEO include things like using the primary keywords in h1 tags, meta description, image alt tags, right usage of keyword placement and keyword density. If done right, it can alone boost your overall search rankings without building too many backlinks.
Here are few amazing on-page SEO tips just in case if you want to implement the right on-page metrics on your blog to increase your traffic from search engines.
Blogger outreach: A successful blogger outreach strategy not only increases your traffic and sales but it will also help you explode your online brand. Networking is the main key to succeed online. Without having connections with the influential bloggers in your industry, you won’t see massive results. People see you as an expert if an established expert endorses you or tweets your stuff regularly. It can only happen if you already have a connection with him.
Before asking someone for a link or share, make sure to understand their needs first. Don’t blindly send massive sales pitches, it’s the surefire way to get rejected. Figure out what their blog needs and give suggestions based on it.
You can even pitch great guest posts that may help their blog audience. Once you have the proper connections with the right people, you can ask for a tweet or link whenever you post something epic.
How to create content that sells
Build rapport with your audience: Building a virtual friendship with your audience is the key to increasing your online sales. No one buys from strangers online. They think twice if not thrice before buying anything online. If they like you and trust you, it becomes so easy to turn your blog audience into buyers.
- Always ask questions at the end of your blog posts. This is the simplest way to get your readers opinions. And when they leave their comments on your blog, respond to them passionately. Respond to each and every email you get (even though if it’s not a sales relevant email).
- Link out to your blog audience who leaves more comments, frequently shares your posts or buy stuff from you. This way you cultivate the habit of generosity which is essential to boosting your online sales in the long run.
Selling becomes easy with your email list: Many successful marketers such as Neil Patel, Darren Rowse, Brian Clark, Pat Flynn etc have built their empires just by using an email list. Having a hungry list is what all you need to increase your online sales without sounding like a sales guy.
Having an email list not only helps you increase your sales and revenue but you can leverage your connections whenever you launch something new (be it a new blog, product or software).
Another great way of using email list is to promote the right products at the right time. Use special days such as Black Friday, Cyber Monday etc to your advantage. Most companies offer huge deals during such days and you can quickly increase your overall revenue by promoting the right products to your audience.
Final thoughts on creating captivating content that connects
Creating great content that increases your traffic and sales isn’t hard. If you follow the exact framework I have laid out, you will not only get more traffic but you will actually build raving fans.
Writing no posts is better than writing a bad post. It’s better spend 10 hours on ONE epic post rather than spending the same time on publishing 10 average posts. So take your steps wisely when you are creating content for your blogs. Also make sure to reach out to other bloggers in your niche to build relationships and grow your online brand exposure.
If I had to start building a profitable online business by using a blog, I would use just one tactic: content marketing. It works like a charm no matter what niche you are in. It not only helps you boost your online exposure, expertise and sales but also helps you connect with the right people in your industry.
So, how else can you create captivating content that turn readers into fans into long time customers?
How to Build Brand Authenticity Using Customer Generated Content
Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.
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Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.
What is the significance of UGC?
The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.
UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.
The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.
The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.
Ways to Build an Effective UCG Marketing Strategy
1 – Choose your platform wisely
You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.
2 – Collect independent customer reviews
Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.
3 – Offer rewards
There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.
Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources here.
4 – Support a charity event
You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.
Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.
User Generation Content is the Way to Go!
With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.
The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!
Be Careful Who You Ask for Blogging Advice
I retired to a life of travel through blogging.
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Do you want to travel the world through blogging?
My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.
I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.
Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?
What ensures said bloggers offer good advice?
Do many of these bloggers offer terrible advice?
Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?
Most bloggers mean well. Some bloggers offer solid advice.
But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.
Be careful who you trust.
How to Get the Best Blogging Advice on Earth
Follow the top blogging tips bloggers.
Hire them to coach you.
The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.
100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.
The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.
Beware Free Advice Because it is Often Cheap
Free advice sites like Quora and Facebook Groups require no vetting.
Any blogger can offer terrible advice.
This was from my trip to Fiji.
Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.
Vet Bloggers Who Offer Advice
Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.
If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.
Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:
- vet advice
- trust advice
- get awesome advice
- accelerate your blogging success
Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.
If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.
Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.
Go to the Top
Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.
Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.
Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?
Go to the top.
Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.
Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
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Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
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