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Why And How to Write Long, In-Depth Quality Content that Ranks Highly In Google 

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long content importance

long content importanceDid you know why few blogs get tons of traffic from search engines?

Social media? Email list? No. It is content.

Content is the reason why people like Rand Fishkin, Brian Clark, Neil Patel have been able to build million dollar online businesses.

Gone are the days where you could bring more search traffic by posting 500 words articles. They now won’t add any value either to your audience or Google search crawlers.

You have to create long form of content if you want to build a loyal readership and increase your search rankings. In this detailed guide, let’s talk about how to create such in-depth content without boring your readers.

A word of precaution

Before we get into the details of writing lengthy content to increase your social and search engine rankings, let me clarify you one thing.

Don’t aim for 2000 words. Aim for quality. If you have some insights, cover them in a detailed way. Otherwise, writing lengthy posts just for the sake of filling words don’t add any value to your audience. If your readers are not happy with your stuff, they won’t share your content and it won’t attract any comments or backlinks.

So there’s no point in writing detailed content if you don’t have anything to say.

Pick an interesting topic that your readers care about and fill it with the detailed information without any fuss.

Now, let us talk about how you can create in-depth high quality content without frustrating your readers. Are you ready? Let’s dive into the details without further ado.

How to write detailed content that ranks well in search engines

Don’t write for thousands of readers, write for ONE

One of the biggest mistakes almost 90% of the bloggers make while creating content is they write for everyone. What happens when you target everyone with your content?

Your content simply appeals to no one.

Sounds strange? But it’s true. If you other hand focus on pleasing ONE reader at a time, you can create much stronger impression with your content.

Not only your content quality improves but it actually helps you give best information or solutions to the reader you are targeting.

So while creating detailed content next time, make sure to find your targeted reader and create content just for him.

While creating content, imagine your target reader is sitting in front of your couch and write like you talk.

That way you can avoid jargon and use simple yet most effective words to create awareness about the stuff you want to promote.

List out all the questions that ONE reader might have

Once you figure out that one reader whom you want to target, list out all the problems he might have.

Turn those problems into questions and then into your blog post ideas.

That way you will be able to create problem solving content that your target reader is craving for. You will also be able to use tons of long tail keywords that increase both your search traffic and sales.

This is the exact strategy used by the top online marketer Marcus Sheridan to create the most  profitable online business called “The Sales Lion”.

See how can you help your ONE reader with your posts.

While creating content, always remember to give top priority to serving your audience NOT Google. If you help you readers with your content, you will get more social shares, links, sales and comments.

If Google crawlers see more user engagement (in terms of social shares or comments), it will automatically gives you better search rankings for the keywords you are trying to rank for.

How to write 2000 words articles?

Recently when SerpIQ conducted a survey, they found out that the average content length of top 10 search results have over 2000 words.

long content seo

That means, Google is giving more and more importance to the web pages that have more words on them. You will definitely get an edge if you start creating content with more than 2000 words.

I myself have been using this strategy while creating contents for my blog at BloggersPassion. Surprisingly, my traffic went really up over the last one year and I’m also noticing the increase in my website sales.

So how to write 2000+ words articles that rank well in search results? Here are 5 simple yet most effective tips for writing lengthy content easily.

  1. Do more research. Average article writers who write 500 – 600 words usually don’t do much research. The quality and quantity of your content really depends on your research. If you have discovered a lot of topics from your research, you can certainly create long form of content.
  2. Think about various ways to expand your idea. Once you get a blog post idea, don’t just sit and start writing. Instead, brainstorm how you could expand that idea to make it more detailed and much useful for your target audience.
  3. Outline your content. Make sure to include the beginning, meat of the content and the summary of your content. If you cover these 3 things, you usually end up writing detailed and long form of content no matter what your niche is.
  4. Tell stories. One of the most effective ways to write engaging long form of content is to tell your readers stories that connect with them instantly. Think about various ideas on how can you tell them stories that are relevant to your products or services.
  5. Analyze all the detailed posts that are frequently published on the top blogs such as Moz, QuickSprout, NeilPatel.com, Buffer etc. You will find there’s a common content creating framework can be seen on almost all of them. Find out how these top bloggers are hooking their readers. Find out how they are using emotional triggers to persuade their audience with their content. Use the same content creation framework when you are creating your own posts.

How to get better search rankings for your content

Writing long form of content is one thing and making it rank well in search engines is another thing. Here are few essential ingredients you need to implement if you want to get better search rankings for your long and in-depth content.

Start using long tail keywords

Long tail keywords usually contain more than 4 keywords on it. For instance, “iPhone 5s best reviews” is a 4 word long tail keyword.

Identifying the right long tail keywords for your content is the key to increasing your search traffic and sales. If you are still wondering why you need to start focusing on long tail keywords, here are three good reasons.

  1. They increase your overall search traffic quickly because they are much easier to rank for.
  2. They increase your website sales because people who use long tail keywords while searching are more tend to buy your stuff.
  3. They create awareness about the products or services you promote.

You can use tools such as KeywordTool.io, Long Tail Pro etc for finding profitable long tail keywords within minutes.

Just make sure to select the long tail keywords which have the competition between 100 to 2000. That way you can be able to use less competitive long tail keywords which can help you easily rank higher and faster in Google search results.

You can also use tools like SEMrush if you want to beat your competitors by deeply analyzing the best keywords they are already ranking for. Here you can find more about how to use SEMrush to find great keywords that increase your traffic.

If you spend some time in finding the right long tail keywords, you will be rewarded with more search traffic from Google. Moreover, getting traffic from long tail keywords won’t take much time.

Don’t forget to do on-page SEO

Your on-page optimization influences your search rankings directly. If you are not keyword stuffing and using the right combination of long tail keywords at the right places on your web pages, they will definitely rank higher in Google search results.

Whether you agree it or not, proper on-page SEO is the key to faster Google search rankings.

Here are few places you should definitely use your primary seed keywords if you want to see boost in your search engine rankings.

  • Image alt tags: Using your primary keyword in your image alt tags is the surefire way to increase your traffic from “Google Image” search results. Don’t use random names or file names or numbers while optimizing your images. They don’t add any value either to your readers or Google search crawlers. Take time to properly optimize your images.
  • Headline: Make sure to use your primary or secondary keywords in your headlines to make your blog posts rank well in search results.
  • Sub headings: Use your primary seed keywords in your h2 and h3 sub headlines to improve the chances of ranking well for your desired keyword combinations.
  • Beginning of the text: It is proven that if you use your targeted keywords within the first 100 words on your article, your content ranks better for such keywords because of the improved visibility to the crawlers.
  • In your page URL: Use short and sweet URL’s and optimize them for your desired keywords.
  • Meta description of the post: Never forget to include your main keywords in your meta description. They help you quickly boost your overall search rankings for the keywords you are targeting for.

Make sure to come up with at least one primary keyword for each blog post you create if you want to increase search rankings for all of your web pages. With the proper on-page SEO it becomes really easy for you to create SEO friendly content.

User keyword rich headlines

Last but not the least, spend quality time on writing powerful headlines that capture your audience’s attention.

Don’t forget to include the primary keywords you want to rank for in your headlines. After all, keywords in your headlines contain a lot of weightage while crawling your content by search crawlers.

Don’t write lengthy headlines, often search engines show headlines not more than 60 to 70 characters. So write short, powerful and compelling headlines within 65 characters.

Final thoughts about creating long content that ranks wells in Google

Writing long form of high quality content takes a lot of time. Once Pat Flynn said he usually takes around 7 to 10 hours to finish one post.

If you are aiming to build a top quality blog, make sure to spend most of your time on researching and creating your content. Decrease your blog posting frequency if you have but publish something on your blog only when it’s truly epic and helpful to your audience.

Editing is the key to make your lengthy content go viral in search engines as well as social media. Never publish a post without proofreading and remove all the unwanted words that sound like a jargon.

What do you think about writing long and quality content? Do you agree long form of content with more than 2000 words usually ranks well in search engines? Please let me know your thoughts in the comments.

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Anil Agarwal is the guy behind Bloggers Passion blog where he is helping newbie bloggers in starting their blogs, and then taking their blog’s traffic & revenue to the next level. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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Blogging

What Does Your Blog Need?

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I wrote an eBook explaining what your blog needs:

6 Things Your Blog Needs Today

Success finds bloggers who cover all bases.

If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.

Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.

What does your blog need?

1: Domain and Hosting

Invest in a domain and hosting.

Accelerate your blogging success.

Domain names make you stand out.

Observe how Pat Flynn invested in Smart Passive Income.

Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.

He also invested in hosting to ensure he owned his blog.

Take this step to control:

  • branding
  • income potential
  • blog voice

Own your site. You need to own your blog to be in control of your blogging campaign.

2: Premium Theme

Invest money in a premium theme.

Stand out from the crowd.

Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.

This was from one of my many trips to Thailand.

Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.

Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.

3: Content

Content drives blogs.

Your blog needs content to:

  • prove you know your stuff
  • spread your presence online
  • inspire readers to follow you
  • inspire readers to trust you

Visit Blogging From Paradise.

Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?

Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.

Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.

Imagine seeing 50 to 100 blog posts on a blog. Massive impact.

Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.

As folks see you know your stuff thru your volume of helpful posts you begin to:

  • increase traffic
  • boost your blogging profits
  • expand your presence
  • increase brand awareness
  • help more folks
  • make a big impact in your niche

Content makes everything grow.

Publish content on the regular to become a successful blogger.

Focus on Your Dreams

Concentrate on your dreams from a relaxed, chill energy.

You need dreams to feel the calm, detached confidence of bloggers who invest in:

See your blogging wins now. You succeed now. Own it.

Feel good about your blogging career. You are rocking it out.

Succeed, being the blogger who covers all blogging needs.

Bonus Need

Invest in a blogging course.

Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.

Blog like a success.

Learn from the best to become a successful blogger.

Courses just give you a structure for learning in the proper format.

Imagine sitting down in a classroom to learn disciplines from a professor.

You do the same thing through a blogging course.

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Blogging

How Can You Turn Criticism into Blogging Profits?

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I wrote an entire eBook on lessons I learned from critics:

6 Life Lessons I Learned from Nasty Critics

As you see greater blogging success, you get criticized.

No blogger avoids criticism.

Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.

Picture This

Imagine someone tossing big rocks at you.

Fools step in front of the rocks, injuring themselves.

Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.

Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.

Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).

I wrote 2 eBooks on the topic.

In addition to the prior eBook I also wrote:

How to Turn Harsh Blogging Criticism into Sweet Blogging Profits: 11 Tips

Observe the product page.

I profit through an:

  • eBook version
  • audio book version
  • paperback version
  • mass market paperback version

of the topic.

I make money through 4 income streams based on teaching folks how to profit through blogging criticism.

How can you convert criticism into coin?

Follow these tips.

Breathe Deeply and Relax

Most humans:

  • fight criticism
  • feel the sting of criticism
  • feel embarrassed about being criticized
  • fight critics
  • go into a shell after being criticized

Breathe deep. Relax.

Feel energies and emotions in reaction to being criticized.

Release said energies.

Be calm, confident and poised.

Establish the proper energy for profiting through criticism.

Gain Clarity

Criticism is a projection of individual; we see ourselves in others.

100% of the time, critics speak 100% of themselves, not you, through their criticism.

Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.

I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.

Increased profits flow to bloggers who feel clear on income channels.

Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.

If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.

Convert Criticism into Tangible Products

Turn hate into create.

Convert criticism into tangible profits.

Note my 2 eBooks, my audio book and paperback.

Create an online course to help your readers process criticism.

Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.

Add a price tag.

Profit.

See Problems and Profit in Projection

I create:

  • blog posts
  • guest posts
  • videos
  • podcasts

based on critical projections bandied about by critics.

Critics may or may not see errors in their ways.

This was from my 2 month trip to Oman.

I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.

If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.

Profit through the Discipline of Detached Observation

Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.

What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?

Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.

Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics

Critics vibe from a fear-based, lower, poverty conscious energy.

Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.

I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.

Starve lower energies.

Make room for higher energies.

Profit, free yourself and see increasing blogging success.

 

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Blogging

What Do You Sell and How Do You Sell It?

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One easy way to make money blogging is to get clear on calling folks to buy your stuff and hire you.

Invest in my blogging course.

Visit my blog for blogging ebooks and blogging audiobooks.

Advertise on my blog.

Paypal me.

See how easy?

I clearly call you to invest.

You invest.

Simply put, knowing what you sell and how you sell it increases your blogging profits because people respond to your energy.

Prior lines? Each feels clear and comfortable to me. I know what I offer. Of course I know how I offer it. How, meaning, how I feel offering.

Imagine feeling light, airy, calm, confident and detached as you call readers to buy or hire. Money feelings. Good.

But imagine feeling heavy, resistant, uncomfortable, awkward or embarrassed calling readers to buy or hire.

Your greatest pro blogging success occurs by shifting from heavy to light during money calls.

Or feeling light, airy, detached and clear on calls because you freely share what you sell and sell with clarity results in big blogging profits.

Audio Books

I note a spike in audio book sales and reviews. Of course I barely touched my audio books over 3 years. I generate almost completely passive income; the audio books sell themselves.

After seeing royalty payments recently I pondered the passive blogging income; I barely actively sell ‘em so the what and how seems non-existent. But detaching just lets what and how unfold gracefully and beautifully, resulting in virtually complete passive income.

This was from my trip to Bali.

Getting almost 100% clear on what and how results in ever increasing, passive profits.

Why?

Blogging is energy.

Blogging Energy

Imagine feeling clear on receiving money from someone. You just accept it.

A friend buys lunch. You cheerily accept.

Why?

Your energy dictates you clearly accept and enjoy the money or purchase.

Ditto for blogging income streams. Emit the same clear, relaxed, accepting, receiving energy. Money flows to you thru clear streams. Of course my audiobooks sell passively; I am clear on that channel.

Boosting your blogging profits requires you freely offer what you sell and sell from a clear, confident, abundant, knowing, detached energy.

Example; note how I include 1 or more calls to action for all blog posts and videos. I offer what I sell freely. My readers never need guess. Clarity. No hiding or awkwardness or discomfort. I am clear. I sell.

How do I sell? Of course, from a calm, clear, confident, knowing I am successful energy. Naturally, I sell and profit because my energy around what and how feels clear to me.

Next Level Profits

Profit like top bloggers in your niche.

Get clear on receiving money.

Visualize yourself owning ample money. Feel rich.

I enjoy counting money in mind so it feels real to me. Swiftly, I make money through iTunes, Bitcoin and Quora, as has been the case recently.

Bitcoin and Quora are neither directly related to blogging but so goes money; it cares not channels, it justs finds bloggers clear on receiving money. Plus my blogging related profits increase too.

Picturing your wealth serves you because what feels real in mind flows into your experience.

Money and worldly success find you through profitable ideas, people and circumstances.

Execute the ideas from a chill, relaxed energy. Profit.

Freely offer what you offer. Promote yourself through every blog post and video. Tell us what you sell; we want to buy it. Sell with clarity. Know success and profits are yours; promote with clarity, detachment and a knowing that you already have profits because mind owns profits.

Blogging Is Not That Hard for Mind Scientists

Every day, my email inbox delights me.

My visualization sessions yield fascinating, profitable opportunities.

Mind creates reality.

As within, so without.

Blogging is not that hard at all for bloggers who visualize success, who feel rich, who count their blogging wins and who keep things positive.

Success follows success-focused bloggers.

Profits follow rich-feeling, riches-seeing bloggers.

As within, so without.

Get clear on selling and receiving money.

Profit.

 

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