Did you know why few blogs get tons of traffic from search engines?
Social media? Email list? No. It is content.
Content is the reason why people like Rand Fishkin, Brian Clark, Neil Patel have been able to build million dollar online businesses.
Gone are the days where you could bring more search traffic by posting 500 words articles. They now won’t add any value either to your audience or Google search crawlers.
You have to create long form of content if you want to build a loyal readership and increase your search rankings. In this detailed guide, let’s talk about how to create such in-depth content without boring your readers.
A word of precaution
Before we get into the details of writing lengthy content to increase your social and search engine rankings, let me clarify you one thing.
Don’t aim for 2000 words. Aim for quality. If you have some insights, cover them in a detailed way. Otherwise, writing lengthy posts just for the sake of filling words don’t add any value to your audience. If your readers are not happy with your stuff, they won’t share your content and it won’t attract any comments or backlinks.
So there’s no point in writing detailed content if you don’t have anything to say.
Pick an interesting topic that your readers care about and fill it with the detailed information without any fuss.
Now, let us talk about how you can create in-depth high quality content without frustrating your readers. Are you ready? Let’s dive into the details without further ado.
How to write detailed content that ranks well in search engines
Don’t write for thousands of readers, write for ONE
One of the biggest mistakes almost 90% of the bloggers make while creating content is they write for everyone. What happens when you target everyone with your content?
Your content simply appeals to no one.
Sounds strange? But it’s true. If you other hand focus on pleasing ONE reader at a time, you can create much stronger impression with your content.
Not only your content quality improves but it actually helps you give best information or solutions to the reader you are targeting.
So while creating detailed content next time, make sure to find your targeted reader and create content just for him.
While creating content, imagine your target reader is sitting in front of your couch and write like you talk.
That way you can avoid jargon and use simple yet most effective words to create awareness about the stuff you want to promote.
List out all the questions that ONE reader might have
Once you figure out that one reader whom you want to target, list out all the problems he might have.
Turn those problems into questions and then into your blog post ideas.
That way you will be able to create problem solving content that your target reader is craving for. You will also be able to use tons of long tail keywords that increase both your search traffic and sales.
This is the exact strategy used by the top online marketer Marcus Sheridan to create the most profitable online business called “The Sales Lion”.
See how can you help your ONE reader with your posts.
While creating content, always remember to give top priority to serving your audience NOT Google. If you help you readers with your content, you will get more social shares, links, sales and comments.
If Google crawlers see more user engagement (in terms of social shares or comments), it will automatically gives you better search rankings for the keywords you are trying to rank for.
How to write 2000 words articles?
Recently when SerpIQ conducted a survey, they found out that the average content length of top 10 search results have over 2000 words.
That means, Google is giving more and more importance to the web pages that have more words on them. You will definitely get an edge if you start creating content with more than 2000 words.
I myself have been using this strategy while creating contents for my blog at BloggersPassion. Surprisingly, my traffic went really up over the last one year and I’m also noticing the increase in my website sales.
So how to write 2000+ words articles that rank well in search results? Here are 5 simple yet most effective tips for writing lengthy content easily.
- Do more research. Average article writers who write 500 – 600 words usually don’t do much research. The quality and quantity of your content really depends on your research. If you have discovered a lot of topics from your research, you can certainly create long form of content.
- Think about various ways to expand your idea. Once you get a blog post idea, don’t just sit and start writing. Instead, brainstorm how you could expand that idea to make it more detailed and much useful for your target audience.
- Outline your content. Make sure to include the beginning, meat of the content and the summary of your content. If you cover these 3 things, you usually end up writing detailed and long form of content no matter what your niche is.
- Tell stories. One of the most effective ways to write engaging long form of content is to tell your readers stories that connect with them instantly. Think about various ideas on how can you tell them stories that are relevant to your products or services.
- Analyze all the detailed posts that are frequently published on the top blogs such as Moz, QuickSprout, NeilPatel.com, Buffer etc. You will find there’s a common content creating framework can be seen on almost all of them. Find out how these top bloggers are hooking their readers. Find out how they are using emotional triggers to persuade their audience with their content. Use the same content creation framework when you are creating your own posts.
How to get better search rankings for your content
Writing long form of content is one thing and making it rank well in search engines is another thing. Here are few essential ingredients you need to implement if you want to get better search rankings for your long and in-depth content.
Start using long tail keywords
Long tail keywords usually contain more than 4 keywords on it. For instance, “iPhone 5s best reviews” is a 4 word long tail keyword.
Identifying the right long tail keywords for your content is the key to increasing your search traffic and sales. If you are still wondering why you need to start focusing on long tail keywords, here are three good reasons.
- They increase your overall search traffic quickly because they are much easier to rank for.
- They increase your website sales because people who use long tail keywords while searching are more tend to buy your stuff.
- They create awareness about the products or services you promote.
You can use tools such as KeywordTool.io, Long Tail Pro etc for finding profitable long tail keywords within minutes.
Just make sure to select the long tail keywords which have the competition between 100 to 2000. That way you can be able to use less competitive long tail keywords which can help you easily rank higher and faster in Google search results.
You can also use tools like SEMrush if you want to beat your competitors by deeply analyzing the best keywords they are already ranking for. Here you can find more about how to use SEMrush to find great keywords that increase your traffic.
If you spend some time in finding the right long tail keywords, you will be rewarded with more search traffic from Google. Moreover, getting traffic from long tail keywords won’t take much time.
Don’t forget to do on-page SEO
Your on-page optimization influences your search rankings directly. If you are not keyword stuffing and using the right combination of long tail keywords at the right places on your web pages, they will definitely rank higher in Google search results.
Whether you agree it or not, proper on-page SEO is the key to faster Google search rankings.
Here are few places you should definitely use your primary seed keywords if you want to see boost in your search engine rankings.
- Image alt tags: Using your primary keyword in your image alt tags is the surefire way to increase your traffic from “Google Image” search results. Don’t use random names or file names or numbers while optimizing your images. They don’t add any value either to your readers or Google search crawlers. Take time to properly optimize your images.
- Headline: Make sure to use your primary or secondary keywords in your headlines to make your blog posts rank well in search results.
- Sub headings: Use your primary seed keywords in your h2 and h3 sub headlines to improve the chances of ranking well for your desired keyword combinations.
- Beginning of the text: It is proven that if you use your targeted keywords within the first 100 words on your article, your content ranks better for such keywords because of the improved visibility to the crawlers.
- In your page URL: Use short and sweet URL’s and optimize them for your desired keywords.
- Meta description of the post: Never forget to include your main keywords in your meta description. They help you quickly boost your overall search rankings for the keywords you are targeting for.
Make sure to come up with at least one primary keyword for each blog post you create if you want to increase search rankings for all of your web pages. With the proper on-page SEO it becomes really easy for you to create SEO friendly content.
User keyword rich headlines
Last but not the least, spend quality time on writing powerful headlines that capture your audience’s attention.
Don’t forget to include the primary keywords you want to rank for in your headlines. After all, keywords in your headlines contain a lot of weightage while crawling your content by search crawlers.
Don’t write lengthy headlines, often search engines show headlines not more than 60 to 70 characters. So write short, powerful and compelling headlines within 65 characters.
Final thoughts about creating long content that ranks wells in Google
Writing long form of high quality content takes a lot of time. Once Pat Flynn said he usually takes around 7 to 10 hours to finish one post.
If you are aiming to build a top quality blog, make sure to spend most of your time on researching and creating your content. Decrease your blog posting frequency if you have but publish something on your blog only when it’s truly epic and helpful to your audience.
Editing is the key to make your lengthy content go viral in search engines as well as social media. Never publish a post without proofreading and remove all the unwanted words that sound like a jargon.
What do you think about writing long and quality content? Do you agree long form of content with more than 2000 words usually ranks well in search engines? Please let me know your thoughts in the comments.
7 Surefire Ways on How to Make WordPress Site Secure
According to this study, 73.2% of the most popular WordPress installations are vulnerable to hacker attacks. Surprisingly, the reason is not that WordPress is inherently unsafe.
WordPress is backed by one of the hardest-working and most innovative security teams in the industry. These IT pros tirelessly ensure that the platform is well maintained and secure for users.
You may be surprised to learn that vulnerabilities are often caused by WordPress site owners themselves, through either negligence or ignorance.
You as a site owner cannot afford to neglect your website’s security, and it’s really not difficult to set up a security plan that will protect your site’s integrity. There simply is no excuse!
Here are seven simple tricks that you can implement right now to make your WordPress site more secure:
1. Set up your website’s lockdown feature
Hackers trying to force their way into your site? Set up a lockdown feature that will lock your site after a certain number of failed login attempts.
If your site is bombarded by failed login attempts, you can set up your site to go on automatic lockdown. This feature will prevent the culprits from entering a username and password from the login area. You’ll also be instantly notified of the suspicious activity.
There are two interesting plugins that provide this feature. You can’t go wrong with either, to be honest.
2. Implement two-factor authentication
Require users to provide two different login details to prove their identity.
As a website owner, you can choose how to implement your two-factor authentication scheme, often a password followed by a secret code or a secret question.
One of the more popular ways to implement two-factor authentication is to use an app that will send a secret code directly to the user’s phone. That way only authorized users can gain permission to log in to the website.
Again, there are plugins that will help you set up this authentication feature, each with their pros and cons. Test them out first to determine the plugin that best fits your needs.
3. Change your password regularly
Frequently changing your password is one of the simplest ways to secure your website, as it limits security breaches to all your accounts.
If you haven’t been doing this with all of your accounts, you’re more vulnerable to getting attacked!
It’s very common for people to use only one password for all of their accounts. That means once a hacker gets hold of your password, he can quickly access everything.
When you change your password, don’t forget to strengthen it by using a mix of uppercase and lowercase letters, special characters, and numbers.
Using LastPass to store and save all your passwords can make things easier. Install this add-on on your browser to automatically fill out the login details of the site. You can also regenerate a strong random password for your website straight from the tool.
4. Secure your website’s wp-admin directory
The wp-admin directory is responsible for breathing life in to your website. Once it’s breached, your whole site will be compromised.
To prevent disaster, you can secure the wp-admin directory with a password. Consider implementing a two-factor authentication scheme that will protect both the login page and the WordPress admin area.
5. Limit your use of plugins
As useful and crucial as plugins are to the success of your WordPress site or blog, most WordPress hacking incidents are caused by a plugin.
That’s why you need to be vigilant when choosing WordPress plugins and themes to install.
I’ve suggested plugins you can use for your site, so obviously I’m not saying that you shouldn’t use them. Unless you can limit login attempts using lines of code, for instance, it’s still in your best interest to use plugins for your site.
However, use the fewest plugins possible for your WordPress website. When you have no use for plugins, or even themes, delete them from your database immediately.
Look for plugin-free alternatives that you can use to supercharge your site instead. For example, if you want to redirect pages on your site, learn how to edit your .htaccess file instead of installing a plugin.
6. Get an SSL certificate
An SSL, or Secure Socket Layer, certificate is another effective way to protect your website’s admin panel. SSL encrypts data, which secures the data transfer process between the server and users’ browsers.
When your site is protected by an SSL certificate, it becomes very challenging for hackers to access your information. The best thing about getting an SSL certificate is that you won’t have to rely on plugin installations to secure your website.
Some domain and hosting providers offer free SSL certification for your site. However, if they don’t, you’ll need to buy a certification and manually set it up. The steps in this post will show you how.
7. Back up your WordPress website regularly
The best way to protect your website from attacks is to prepare for the worst. At the end of the day, having an off-site backup will help you restore your WordPress website with minimal downtime. With just one click, you can get your website back up as if nothing happened.
Again, you can use a plugin that will create automatic backups for your site on a regular basis. One of the best ones on the market is UpdraftPlus. With the free version, you can manually save a copy of your site to the cloud. The premium version lets you create backups on a schedule, so you’ll be ready if worst comes to worst.
Website security is serious business. However, many solutions are a piece of cake to implement. Follow these tips and you’ll be doing your part to keeping your website safe, even when hackers attack.
Blog Post Writing – Reasons Why You Should Task a Professional to Help You Write Your Blog Posts
“Too often, feeling intimidated becomes our excuse not to be awesome.” – Scott Stratten
Is your main aim in life to be a successful blog owner and to reach (and influence) thousands of people like The Duchess of Sussex, Megan Markle’s blog: The Tig? However, you do not feel as though your writing skills are not up to par with some of the top blogs currently available on the Internet.
Fortunately, not all is lost. And, as the quotation mentioned above by Scott Stratten infers, feeling intimidated is not a reason to believe that you cannot start your blog. If it is your passion and dream, then it is essential to reach for your dream and start your blog. These sentiments might sound old and cliched; however, they are still valid in today’s hectic-paced, instant, post-modern world.
Therefore, the question that begs is how should you get your blog posts written? Bearing in mind, that it is vital to post engaging, informative posts.
The succinct answer to this question is to hire a skilled essay writer.
By way of an extended explanation, here are several additional reasons why you should appoint a specialist to write your blog content for you:
Provide high-quality content
A content specialist is well versed in the art and science of structuring a blog post, or essay, in a way that enhances and highlights the topic. It cannot be reiterated enough that the main aim of a blog post, or any website content for that matter, is to attract traffic and, ultimately, convert this traffic into income.
Track future blogging trends
A writing specialist will prioritize the importance of staying up to date with future blogging trends. As mentioned above, the Internet is full of content, from extremely poor-quality to high-quality on the other side of the scale. And, the high volumes of material that are available for consumption is only going to increase in 2019, and onwards. And the specialist writer will make it a priority to keep abreast of the 2019 blogging trends.
Thus, it makes sense to hire an expert writer to write your blog posts for you. It’s a win-win situation.
Write optimized content
Content that is optimized for optimal ranking on the Internet’s prominent search engines like Google, Bing, and Yahoo need to be carefully structured so that all of the search engine’s ranking algorithms can crawl through the content finding the keywords and key phrases that the blogger wishes to emphasize. Secondly, and equally importantly, it is vital to ensure that the material contains secondary keywords as well as other phrases that are pertinent to the topic and primary keywords.
For example, if the blog post is on how to score goals when playing football, the writer needs to include phrases that are relevant to football and how to play the game. The modern search engine algorithms are known to search for all of these different types of phrases. If they aren’t found, then the content runs the risk of achieving a low ranking on the Search Engine Results Page. And this negative result is not beneficial to the blog’s overall ranking and traffic figures.
Branding Your Blog: How to Make an Impact to Your Readers
People often think of branding as an exclusively visual component of their website or blog.
And while choosing a logo and coming up with a creative tagline or design plays a crucial role in your branding strategy, there’s actually more to branding your blog than meets the eye.
Before we proceed, ask yourself these questions:
Have you ever stopped to think about what your target market actually thinks of your brand?
What do your published content, your tone on your social channels, and your overall image say about your brand?
You see, to create a holistic brand for your blog, you also need to consider the non-visual aspects of it as well.
Therefore, if you want to generate more traffic to your blog, you need to develop a brand that will attract and engage your target market.
Here are some tips on how you can make an impact on your readers through branding:
Bank on beautiful yet functional design
When it comes to making the right impression on your target audience, there are two blog design elements that you need to focus on – your logo and layout.
Having a logo is important because it doesn’t just symbolize your brand’s identity. It also invites people to get to know you.
Your logo is one of the first things that people see. So if you want your blog to stand out, you need to have a professional logo design that will capture your brand’s core principles.
Renderforest logo maker is one of my favorite tools because it quickly gets the job done without the tedious process.
When it comes to your blog’s layout, it’s not enough that you post kickass content on your blo., You also need to make sure that your blog’s design is optimized for conversion.
Here are three tips to help you create a lasting impression.
- Use large, beautiful feature images to support your content – Using high-quality images is a great way to draw your readers’ attention to your blog. The current trend is to use large images that will compel readers to read your blog articles.
- Highlight your best assets – If you’ve been blogging for a while now, you probably already have a couple of articles that perform better than the rest. Put your best content forward by showcasing them on your blog’s main page.
- Improve your blog’s load speed and UX – Always check your website for lag. Remember, there’s no point in having a beautiful blog if it will take forever to load.
Deliver content that your audience craves for
Your blog’s driving force will always be your content.
This is why, if you want to turn visitors into loyal readers, you need to continually create compelling content that will keep them coming back for more.
Your content should not only clearly represent your brand as a blogger, but also the values that your blog stands for.
When creating content that is tailor-fit to your target audience, make sure to choose your topics wisely. You want to give your audience information that they’re explicitly searching for.
As a freelance writer, I help create customized content for clients using an SEO tool like Serpstat. It helps me to research for low-hanging fruit keywords, scout the competition for opportunities, and more!
If you want to learn how I use Serpstat to implement my content marketing process, check out this review I wrote about the tool.
Interact and engage through comments
Another way that you can make an impact on your readers is to connect with them on a more personal level.
Something as simple as replying to blog comments can make a significant impact on your readers.
When you reply to your readers’ blog comments with insightful and helpful information, you’re not only inviting them to interact with you more, you’re also showing them that they matter.
Or you can reverse engineer the process by commenting on other blogs.
Take a cue from Ryan Biddulph, founder of Blogging from Paradise.
He goes out of his way to leave insightful comments on everyone’s blogs.
Due to his ubiquitous comments, readers can’t help but associate his blog with the quality comments he leaves. As a result, Blogging from Paradise is now one of the most popular and respected blogs around.
Ryan discusses his commenting strategy in his interview here. You can copy his tactic so you can help create a good image of yourself and your online brand.
Get busy on social media
Your interaction with people shouldn’t stop with your blog.
Take the discussion to a broader audience by getting busy on social media!
Your social channels like Facebook and Twitter are not just tools for getting your message out there. They can also be used to reach out to your audience and build your brand.
While there’s a lot of competition on social media platforms these days, you can set yourself apart by following these tips:
- Develop your brand’s personality – Your target audience will be more likely to engage with you when they can relate to your brand’s personality. While developing your brand’s personality may take time, you can find your unique voice by considering your company culture, audience, and values.
- Stick to your content strategy – Stay consistent by picking a few topics that are related to your specific niche. This way, your audience will easily associate you with the industry that you’re a part of.
- Reach out to influencers – Influencers can help you reach out to a broader audience. Building relationships with key influencers in your niche will help you amplify your branding with minimal effort.
How about you – any tips you know that can help others with their blog’s branding? Comment below and share your insights!
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