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How to Charge for Your Blogging Products and Services

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I have been attacked by 2 wild men in Kathmandu, Nepal. One guy mistook my arm for a buttered role and bit me. Another Mike Tyson wannabe wailed me in the shoulder.

I knocked on death’s door after losing 15 pounds in a week and getting dangerously dehydrated from giardia in Muhamma, India. Yes, I appeared to be a stand in for Gollum after drying up like a California raisin.

I mixed it up with a slobbering vagrant in Granada, Nicaragua.

I stared down bullet ants and poison dart frogs in the remote jungles of Buena Vista, Costa Rica.

Figuring out what to charge for my products and services almost scared me as much as these intense, exotic experiences.

BloggingPricing

Because money is funny like that. I had as many blocks as an NFL offensive line in all things money. I felt handcuffed by a dizzying deluge of money limiting beliefs. From feeling like I wasn’t *good enough* to being horrified of being skewered by critics to worrying endlessly about if I priced too high, I walked myself off the blogging business ledge only 15,342 times during my career.

Benefits of Pricing Your Products and Services Properly

  • reap the rewards of your playful labor (I don’t do the “hard work” bit)
  • build a powerful brand
  • avoid financial struggles
  • skip pricing-related stresses

It’s weird.

When I wax poetic about my blogging career, a few split second decisions made THE difference. Raising my coaching rates. Or elevating my freelance writing rates. Or pricing my eBooks properly. 1 minute, I priced like a blogging pauper. The next minute, I priced like a blogging pro.

Ready to live your dreams?

Here’s how to effectively price your blogging products and services.

1: Scout Around

SA: Scout Around.

A few months back I stumbled across a well known blogger’s coaching services page. After perusing his rates I had an epiphany; I charged a pittance compared to his healthy rates. I gave away the Fiji farm. I belittled my Balinese experience. I mean, think about it: I know exactly how to retire to a life of island hopping through smart blogging. Lived in Fiji for 4 months. Chilled in Bali for over a year. Hung out in Thailand for a year too.

After spending almost 5 years island hopping like a fool I can share with you the specific, practical, actionable tips – and more important, the inner techniques to raise your vibe – to help you make your blogging dreams come true.

I whipped myself with a wet noodle. Self-flagellation always gets me going. I proceeded to build a benchmark rate for my blog coaching and freelance writing services based on a collection of blogs from my niche. Like an average of rates combined. I eyeballed what fellow bloggers charged and worked out a figure.

Blogging Tip

Scout around. Peep blogs from your niche. What are fellow bloggers charging for their eBooks? For their services? Establish a benchmark rate based on your scouting sessions.

2: Overcharge

The fun part!

I learned more about myself and my relationship with money through this technique than by any other strategy.

Add $$$$’s to your benchmark rate. Or, charge a bit more than the other blogging guy or gal. This moves you outside of your comfort zone. Which is where the money is. Because overcharging is simply your mind’s way of saying: “I believe in lack and limitation.” Meanwhile, billion dollar businesses are built on offering premium products and services.

As you build your brand, make friends, share value and persist like the dickens, your readers, followers, minions, serfs, fans and connections will run through a brick wall to get what you have to offer. Fans are fanatics. Fanatics spend their dough to get their fix. Their fix of you.

My readers love my brand. My readers are all in. Price is no issue. Because my readers see the value in learning from a dude who went from New Jersey to Nepal. From Plainfield to Penang. From the US to Udon Thani, Thailand. I used to think Bali was a country. Now I can name tiny Balinese villages dotting the rice fields after living in these hot spots for months at a time.

People who want to live in paradise will gladly pay for the tips, techniques and strategies to live in paradise. And they’ll pay a premium too.

Example: if the benchmark figure for blog coaching services is $200, charge $250 or $300 for your blog coaching services. Doing so energetically aligns you with a more prospering crowd. Doing so makes you realize that you’re offering a premium product. An in-demand service. Something special.

Note: this strategy works nicely within reason. Just as you wouldn’t charge $700 for a can of tomato juice you wouldn’t charge $20,000 per hour for blog coaching services when folks in your niche charge $500 per hour.

What if You’re a Newbie Blogger?

Maybe you can’t overcharge as a blogging newbie. But from Day 1 of your blogging career – or from today going forward – offer a product or service or both and charge for that bad boy. Newbie bloggers often fall prey to the “I have no skills or experience” limiting beliefs when it comes to offering a product or service, then, charging for it.

Charge something. Pick a price point that pulls you outside of your comfort zone. A neat thing happens; your skills will catch up to the price.

You are special. Your experiences are unique. Tell your story. Wins and losses. The whole shebang. Link your stories into your niche. Build a blogging business. Charge something, anything, to program your readers to know: this is an blogging entrepreneur, not some Amateur Hour Hack.

Sitting with uncomfortable feelings like: “I don’t offer enough value, I’m not good enough, I’m charging too much” or any other limiting beliefs shows you the very ideas you need to face, embrace and release to make that sweet blogging scrilla.

As for me, I clung to some weird price block around the dreaded C Note: the $100 price point barrier. I feared charging more than A Bill because this was “expensive to me”, and “people couldn’t afford it.” Bull crap. People will pay for what they want, for what benefits them, for what they value, for what solves their problems and for what helps them live their dreams.

Since I decided to charge more than $100 for various products and services (or the exact $100 figure) I instantly felt clearer, more confident and an overall sense of happiness about my blogging prospects. Something else neat happened to: I popped up on the radar of high profile sites like Forbes and Virgin. The Blogging High Rollers of the World value you if you value yourself.

Overcharging is in essence knowing your premium to weed out the bottom feeders. Because avid fans don’t recognize the word “Overcharging.” They pay for what matters to them. And don’t see the difference of a few bucks for a low end product or a few hundred for a high end product. Benefits inspire them to break the bank or dip a bit deeper into their coffers if they are prospering folk.

3: Don’t Make this Mistake

Most bloggers terribly undervalue their products and services, and accordingly charge a pittance. Or charge way too low for their offerings. If business slows or stalls one of the worst things you can do is to lower prices. Doing so appeases bottom feeders. Or placates tire kickers. Broke folks are a poor foundation on which to build your business. Kinda like trying to build the Empire State Building on a foundation of sloppy sand.

Do not, under any circumstances, lower prices for a period of 3 or 5 months – or longer – to drum up business. This sends off a “damn I’m desperate” vibe that attracts desperate folks to your blog. Be bold! Make money blogging by knowing the value of your offering and by standing firm.

4: Follow Your Fun

If you love writing, become a freelance writer.

If you’re a ham, become a video consultant. Or whatever these guys are calling themselves these days.

If you have fun writing, you’ll write a bunch. Won’t feel like work. It’ll be play. And you’ll get pay for your play as the quality of your writing improves. This is probably the #1 tip for getting clear on your pricing levels. Especially if you’re going to charge a bit more than the average blogging bear.

Your Turn

How do you price your blogging products and services?

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Ryan Biddulph is the owner of Blogging From Paradise. He's a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. Ryan can help you become a full time blogger with his course.

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Blogging

Who Do You Surround Yourself with in Your Blogger Network?

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Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.

The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.

Birds of a feather flock together.

You have heard that one, right?

I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:

  • grow
  • thrive
  • face your fears
  • serve humanity
  • be a bright light for people to follow
  • live your deepest, wildest dreams

Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.

Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.

Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.

Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.

Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.

Time to ditch the comfort zone crowd to hang with adventurous types.

Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.

Who Do You Hang With?

Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.

For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.

Surround yourself only with bloggers who:

  • have posture
  • have authority
  • charge top dollar
  • profit freely
  • prosper freely
  • exude confidence
  • have a highly developed prosperity consciousness

You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.

But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.

Release all bloggers who are not happy and prospering.

Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.

Nothing personal.

Just your blogging success at stake.

 

 

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Blogging

Are You Chasing the Flavor of the Month?

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My first fundamental of successful blogging focuses you on being present.

All of our power resides in the moment.

None of our power resides in the future or past because neither exists.

Time is illusion.

Only Now is real.

Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.

This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.

How in the heck did I write and publish nearly 800 guest posts on one blog?

I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.

Bruce Lee and Blogging

Alonzo Pichardo and I often chatted about being patient, persistent and present during the Online Success Chats Podcast.

Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.

Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.

Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.

The Flavor of the Month

Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.

While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.

Success is yours, but success is not an overnight or week-long endeavor.

Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.

Write, publish and connect with top bloggers by helping top bloggers.

Success Finds Specialists

I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.

Imagine if you could work from home every day? Visualize that fun and freedom.

Sweet, right?

Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.

I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.

Avoid program hopping, niche hopping and all forms of flavor-chasing.

Do one thing. Do it well.

Succeed.

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What Is the Incredibly Easiest Way to Drive Blog Traffic?

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Drive traffic to other blogs.

Give what you want.

Help people get what they want and people help you get what you want.

I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.

I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.

I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.

The more you give, the more you get.

The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.

I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.

My blogging buddies – who appreciate me promoting them – freely:

  • link to me on their blogs
  • retweet my posts
  • share my posts on Facebook
  • share my posts on LinkedIn
  • send my blog posts to their email list

That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.

Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.

How to Drive Traffic to other Blogs

I spent a fair chunk of today driving traffic to other blogs.

I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.

Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.

You Will Run out of Time Solo But You Never Run out of Friends

Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.

But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.

As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:

  • when you sleep
  • when you travel
  • when you spend time offline with family and friends

Sounds sweet, right?

Give freely.

Drive traffic to your blog easily.

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