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Search Engine Optimisation

5 SEO Mistakes Which Are Costing You A Lot of Traffic And Sales [How to Avoid Them]

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seo mistakes to avoidIf you want to build a profitable blog that makes money, you need a lot of traffic. Especially from search engines like Google.

Without getting organic traffic, it’s almost impossible to make money blogging.

It’s getting harder day by day to increase search traffic because Google is getting smarter. In this Post-Panda world, to increase your organic traffic, you need to learn and implement smart SEO strategies.

I know that setting up a WordPress site is easy but increasing its traffic is not.

If you are struggling to boost your search traffic, try to minimize your SEO mistakes. In this detailed article, we’ll discuss about few of the biggest SEO blunders you can make and we’ll also talk about how you can avoid them to boost your traffic and sales.

Are you ready? Let’s get into the details without further ado.

SEO mistakes to avoid to increase your traffic and sales

#1. Picking short keywords over long tail keywords

Short tail keywords such as “fitness”, “SEO”, “real estate” etc have HUGE competition.

It’s impossible to rank in top 10 search results for those highly competitive keywords unless you have a million dollar budget to spend on ads, SEO, content marketing etc.

Yet, most of the bloggers (especially the beginners) still target for those short tail keywords while creating content. If you are one among them, stop doing it right away. Otherwise, you can never boost your traffic without focusing on long tail keywords.

You may ask, what are long tail keywords.

Long tail keywords are golden nuggets, they are low hanging fruits which can help you boost your search traffic and sales.

  • “SEO” is a short tail keyword
  • “SEO agency” is a medium tail keyword
  • “SEO agency for yoga trainers” is a long tail keyword (with 5 keywords on it)

What are the benefits of using long tail keywords.

If you are still wondering, why most successful SEO experts prefer long tail keywords over short tail keywords, here are few reasons.

  1. Long tail keywords are often easier to rank for.
  2. They send you more traffic because of the usage of 4 or more keywords.
  3. They can help you boost your search traffic quickly.

Apart from the above, long tail keywords help you increase your sales. People who are searching for long tail keywords like “best iPhone apps for business” are more tend to buy than those who are searching for “iphone reviews” (which is a short tail keyword).

So how to find long tail keywords?

There are so many keyword research tools out there to find long tail keywords. Here are few of them.

Keywordtool.io: This is an incredible and most effective tool for finding long tail keywords. It allows you to check up to 750 keywords for any seed keyword you enter. Not only it has a free access but most effective for finding low competitive long tail keywords.

Keyword Planner: Almost everyone who is into keyword research uses this tool. Although it has its own flaws like not giving competitive keywords but it’s a great place to begin your keyword research. It’s also a free keyword research tool developed by Google.

Long Tail Pro: If you are looking for ways to grow your search traffic with long tail keywords, I HIGHLY recommended you to start using this tool. Not only it’s an affordable SEO tool but gives you a lot of features. You can quickly find a lot of long tail keywords no matter what your niche is.

#2. Writing short articles over in-depth content

One of the most asked questions I’m frequently getting asked recent days is what type of content should I create: long or short articles?

Let me be blunt. If you want to build some authority with your site, go for in-depth articles over short content.

If you want to just increase traffic, post lots of short articles. But be cautious, you might never get the kind of traffic you deserve by posting short content frequently.

Gone are the days where you can simply increase your overall Google traffic to your sites by posting 300 to 500 words articles every single day. Now, Google is getting smarter and giving top search results to those pages that are filled with informative and long form of content.

So in this Post-Panda era, if you want to quickly see better search results with your blog, spend most of your time on crafting in-depth articles. I’m talk about 2,000+ words articles that get you results.

If you are new to blogging and struggling to create long form of content, here are few things which can help to boost your traffic and sales with content.

  • Create a content marketing strategy. Don’t write a post just to increase your traffic. Also focus on who will benefit from that content. That way you can target the right products or services to promote. If your audience trust you after reading your content, you can make more sales easily.
  • Write as if you are directly talking to someone who is sitting on your couch. That way it becomes easier for you to write massive content. Also, online people love to read “friendly tone” content over “corporate jargon” filled content.
  • Formatting is the key to write persuasive long form of content. Remember, online people mostly scan your content and they don’t read word to word. That’s why you need to focus on giving importance to the meat of your content by dividing it into sub headings, bold letters, bullet points etc.

#3. Not having access to the right SEO tools

If you are not using any SEO tools, you are doing a BIG mistake. If you are blogging for a while, you might already know how hard it is to increase traffic from Google to your sites.

Without having access to at least few of the most essential SEO tools, it’s almost impossible to increase your search rankings. Here are two tools I recommend for any SEO enthusiast.

WordPress SEO by Yoast: If there’s a plugin that helps you make your optimization process simpler, it has to be WordPress SEO by Yoast. This is a free plugin and a gift for WordPress users.

If you are new to SEO world and don’t know much about optimizing content, I strongly recommend you to install and start using this plugin. You just need to enter a primary keyword and this plugin tells you where to put that keyword (title, meta description, image alt tags etc) to get better search rankings for it.

SEMrush: I personally use and highly recommend SEMrush for SEO. It’s an all-rounder SEO tool which is helpful for finding keywords, spying on your competitors, increasing your search traffic etc.

Here are few benefits of using this tool.

  • You can check website traffic easily.
  • You can spy on your competitor’s best performing keywords.
  • You can increase your traffic by fixing your site issues.
  • You can do SEO audit.
  • Find out long tail keywords with ease.

#4. Website speed affects SEO

Your website speed highly impacts your search rankings. Google started taking website speed into their ranking factors. Google always aims for giving a better user experience and no one likes to browse a site that loads slowly.

Go to Pingdom tools and find out how your website is loading. If it’s taking too much time (more than 3 to 4 seconds) to load, you need to optimize your site for better speed.

If you are wondering how to boost your website loading speed, here are few things you can try for faster and better results.

Clean up your database: Your post revisions, spam comments, test posts, trash posts everything will go into your database and consume a lot of volume. All these unwanted stuff add up and eventually slows your website speed. You can use BJ lazy loading plugin (free) to clean up your database to make your site speed better.

Optimize images: Images take up a lot of portion of your web page size. If not optimized or shrinked, they consume a lot of data. So make sure to optimize your images using online tools or WP Smush it plugin to speed up your loading times.

Use a reliable hosting: NEVER host your WordPress site on a cheap or free hosting. Most of those free hosting providers are often filled with spam, ads or unwanted stuff. Get a good hosting service and you will see better results. Because your website speed hugely depends upon your hosting provider.

Use a cache plugin: Cache plugin like W3 total cache helps you remove unwanted cache from your databases and site. It makes it easier to increase your overall site performance by caching frequently.

Limit your plugins usage: One of the biggest reasons for any slow loading website is the plugins usage. Whether you know it or not, plugins consume too much of space and often creates a lot of burden on your databases and hosting provider. So limit your WordPress plugins usage between 10 to 15 for optimized performance.

#5. There’s no quick win

If you try to build backlinks too fast to increase traffic, you are doing it completely wrong.

SEO takes time. Increasing your Google traffic takes time. Don’t try to build 100 links within a day. It’s the surefire way to get penalized by Google.

Likewise, don’t write too many guest posts just for the sake of getting links. In any case, quality wins over quantity.

Don’t write too many posts just to increase your traffic. Writing 1 detailed and informative post is better than publishing 10 mediocre posts.

It usually takes 6 to 8 months for a brand new site to see traffic coming from Google to their content. So if you are struggling to increase search traffic to a new blog, remember that it usually takes time.

With better efforts and building quality links through guest posts, Infographics or email outreach, you can speed up the process of increasing your organic traffic to your sites. Build an email list using the best software solutions to grow your audience.

Unless you already have a well established site, getting higher search results for any keyword (even if it’s less competitive) usually takes time. So don’t get frustrated if you don’t see results right away. Wait for some time, keep attracting more incoming links and post high quality contents to start noticing great results from search engines to your sites.

Final thoughts on SEO mistakes to avoid

Don’t treat SEO like rocket-science. It’s really not a hard task to increase your search traffic if done right. Make things simple. Give priority to your website visitors over search crawlers.

Prefer writing long form of content over short articles. And grab few effective SEO tools such as Long Tail Pro, SEMrush to make the most out of them.

Never forget to do keyword research before creating content. After all, finding and using long tail keywords is the surefire way to boost your overall search traffic. Spy on your competitors and find out what type of link building strategies they are doing to improve their SEO.

So what are you waiting for? If you are doing the above SEO mistakes, stop those practices right away. What are the other mistakes that you think cost people a lot of website traffic and sales? Share your thoughts in the comments.

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Anil Agarwal is the guy behind Bloggers Passion blog where he is helping newbie bloggers in starting their blogs, and then taking their blog’s traffic & revenue to the next level. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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Search Engine Optimisation

5 Ways Blog Optimization Tips for Google Ranking Success in 2019

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On-page SEO for your blog articles should be a top priority. You have most likely read plenty of articles on the subject. If you are a new blogger, you probably have a domain, WordPress hosting service, a long list of potential topics and categories to write about, but what about blog optimization? This is a common misstep for new bloggers.

If you are still wondering what the true anatomy of an optimized blog is, we are here to help. Meta-tags, keywords, image Alt Text, and the list goes on. What is the real goal of on-page SEO? Better Google rankings! And better Google rankings means more eyes on your content, since you will be ranking high on Google SERPs.

Having exceptional on-page SEO is vital to the growth and success of your business. This means bending to the hand of the almighty Google. Why? Google handles two trillion searches per year.

Let’s take a deeper look at five ways to optimize your blog for Google ranking success in 2019!

  1. Start with Optimizing Keywords

Whether you write for your own blog, or have an editor, all your content should revolve around unique keywords. Normally, bloggers will be given a keyword to include in their highly authoritative, actionable content in various places. You can see a perfect example here, as the article is written in a way to not only focuses on the keywords and search phrases in the title, but the content within the article breaks down even further into each of these data points and subtitles as well.

Having that keyword allows you to begin formatting your title, subheadings and text. But keyword development doesn’t necessarily end there.

You should also identify two to three supporting keywords that will be used throughout the post, in subheadings, and even in your title. You can use tools like Infinite Suggest to maximize keyword research. You can also find other supporting keyword ideas using Moz, Google Keyword Planner, and SEMrush.

  1. Do Your Due Diligence During Keyword Research

There is a bit more that goes into choosing two or three supporting keywords. You don’t want to blindly pick one. The goal is to find keywords with a fair amount of search volume, low difficulty, and high opportunity.

From the keyword tool, make a list of supporting keywords, let’s say you choose “on page SEO tactics” as a supporting keyword, but the monthly search volume seems low. What to do? Check another platform like MOZ or SEMrush to get a second keyword opinion. Remember, you want to choose keywords that your audience is actually searching for.

  1. Make a List of LSI Keywords

You may be asking yourself, “What are LSI keywords?” LSI keywords, better known as “long-tail” keywords, are actually becoming more important for search engines like Google. They may also help you avoid Problematic Google penalties. How do you find LSI keywords? It’s actually simpler than you may think.

Open up Google and search for your main keyword, and then scroll to the bottom of the page where you’ll find a nice variety of LSI keywords waiting for you. After, check the long-tail keywords you want to use in a keyword tool. It is best practice to use two or three LSI Keywords in a blog article for max value.

  1. Always Put Keywords in Your Blog SEO Titles

Identifying and qualifying your keywords is quite often the most difficult part of on-page SEO for blog posts. However, once you have them, things begin to fall into place for SERP results you will be happy with. How do you use them though?

Placing keywords in your SEO title is also important. It essentially tells Google that you want to rank for this or that. If “Blogger Tips” is your keyword, you’ll want to include it in the title as close to the beginning of the title as possible.

It is important to note that you want your title to still sound natural, so don’t force it. Be natural, but always think Google page one. The closer your keyword is to the front, the more weight it carries with search engines.

  1. Put Your Keywords in Headings Correctly

This is a common mistake many bloggers make. Sure, crafting delightful content that is worthy of the New Yorker is dreamy. However, Google ranking algorithms don’t only look at content. You essentially want to tell search engines, and your audience, where the shifts in the story are, and what each section is about.

Using appropriate header tags can make this happen. Most content management systems will automatically place an h1 tag for your post’s SEO title. WordPress does this nicely! If you are writing for a client, you may only be formatting your blog article for on-page SEO via Google Docs or Word. In this is the case, you want to ensure each heading is tagged correctly, like:

  • h1 tag for SEO titles
  • h2 tag for subheadings
  • h3 tags for supporting subheadings

In Conclusion . . .

There are certainly a ton of blog optimization tips out there for you to dig up and use for maximum rankings on Google. However, the above five tips are among the most important. From keywords to placing keywords strategically, grow your blog by getting the most out of each post. Do you have a blogging SEO tip? We want to hear from you.

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Search Engine Optimisation

How to Optimize Your Blog for Voice Search

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The new year has come and we are just twelve months away from the year 2020. Why is that important? Because by 2020, nearly all searches are predicted to be voice, rather than text searches.

In fact, Gartner found that 30% of those searches are going to be done entirely screen-less. Here are a few more numbers in case you are not convinced:

  • 13% of households used voice search in 2017 and this number is expected to rise to around 55% by 2022. [Source]. Smart speakers have created an industry of their own and are easily integrated into American household. As the software becomes more streamlined and more applications are introduced, this could cause their adoption to grow even more.
  • 72% of current voice search users claim to use it as part of their daily routine. (source: Google). Looks like searching voice easily becomes a habit! It’s definitely here to stay!

News organizations, radio stations, and websites have begun intensively marketing toward owners of smart speakers. Daily news, music, finances, your calendar and the like can now be read to you as you herd your kids to the car and off to school or before heading in to work.

In other words, voice search queries are going to be taking over the search world.

While voice-activated technology started making its way into our lives quite some time ago, the recent smart assistant technology boom caused the actual voice search revolution. Major brands are quickly investing in voice search optimization.

Is your website ready?

Adapting to the Algorithm

To see how important voice search is going to be we have to look at how Google in its current incarnation really works. When I first started in the SEO world, it was all about simple search keywords. But the exploitation of keyword stuffing pushed Google to further the benchmark and make things more complex.

Now when we look at keyword analysis and optimization, it is a completely different process than what it used to be. Not only have keywords become more varied, the way that Google sifts through the noise in order to provide answers for their users is amazing.

That is what has kept Google on top for so long; competitors like Bing just haven’t been able to develop a framework that is as effective and dominating.

Voice search is underlining this fact in ways that weren’t as clear before. When we type a search phrase we are more careful. We think through what we are going to say, we get phrase suggestions that might help us narrow down or change our language and we get a page of results that lets us refocus if needed.

Spoken words are more spontaneous and harder to predict. It’s not always possible to understand what the searcher really needs. Somehow, Google’s algorithm still works with this format, as long as the content providers are properly optimizing on their side of meet the demand.

So, how do we do it?

Think of Search Queries as Speech

A popular meme lately has been, “This is so sad. Alexa, play Despacito“. While tongue in cheek, it shows the way that speech is taking a handle in search and how we might use it properly.

Imagine you are sitting around talking to your friends. You decide to ask them a question, like, “What movies are showing this weekend?” It is a natural way to speak for you. But if you were to type in search terms, it would be something more like, “Showtimes Century 16”.

Searching by voice presents a new challenge to search engine optimization professionals: Optimizing for all possible ways a user can speak your query.

Optimizing for related terms, synonyms and neighboring concepts is more important than ever. TextOptimizer helps you do just that by running your query in Google and using semantic analysis to extract related topics and neighboring context to optimize your page for:

TextOptimizer

[TextOptimizer extracts related topics for your important keywords helping you optimize for a wide variety of queries]

Get Featured!

The general concept here hasn’t changed, as you still want your page to appear on top of Google’s search result pages: It’s a fact that Google’s users seldom ever scroll past the first page.

Voice search is going to gravitate towards the simplest, top results for the user.

Once upon a time, that meant getting on the front page. Now it means making sure your content is set for featured snippets so you can go above the actual page results and gain priority in Google’s ranking.

Featured snippets are selected search results that appear on top of organic search results in Google and Bing. Featured snippets are what gets read to a user in response to a search query.

Featured Snippets

Articles, tables, images, videos, bullet lists… there are plenty of forms of content that appear in featured snippets.

To better target featured snippet opportunities, use Ahrefs: It allows you to filter search queries to those triggering featured snippets and lets you preview actual search results:

Ahrefs featured

While Schema.org officially doesn’t help you get featured, a lot of SEOs have found that playing around with structured markup actually makes a difference. In any case, that won’t hurt, especially given it’s quite easy to implement using a variety of WordPress plugins.

/HowTo schema is predicted to be used by Google soon (since it’s already being implemented in some of the search experiments), so I’d start there. To show you the markup in action, try running this page through Google’s structured data testing tool:

Structured data

Do you have a strategy to add? Let us know in the comments!

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Search Engine Optimisation

5 Effective Blogging and Marketing Strategies for Your Dental Practice

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As bloggers and content creators, we are often creating content or managing social media and blogs for local practices and businesses in our area. If this is the case, you will definitely find a lot of value in this article — especially if you are working with a local dentist, or maybe even have a dental practice of your own?

Local advertising and offline marketing is something everyone needs to consider when they have a brick and mortar location. However, one also needs to ask the question about online marketing and SEO if they are struggling to showcase how great their dental practice is.

For times like these, it’s important to know which marketing strategies would be most effective in bringing in new patients.

With so many types of marketing strategies out there, it can be hard to know what will work best for your business. With more people using mobile devices and Google than ever before, the common answer for this is to have a blog with niche-focused content that is already relevant for local search results.

Here are five effective content creation and marketing strategies that will help you grow your dental practice.

1. Focus on Local SEO

Chances are there are many different dental practices in your area, which means you need to stand out when potential customers conduct Google searches for a dentist near them.

Focusing on your SEO efforts, specifically, local keywords can help you attract new clients. This will help you rank higher in Google searches when people search for things like “dentist near me.” And what’s better is that it’ll boost your company when people use voice search to find local dental practices.

Make sure to do keyword research in advance. You should also focus on more specific keyword phrases like “wisdom tooth removal” to target searches. These tiny efforts can make a big impact on your discoverability.

Beyond SEO, you should also focus on the general optimization of your website. Make sure it’s clean, easy to use, and highlight your business’s value props. If you don’t know how to do that, check out Willow Creek Dental for website inspiration. Not only does the site design match the look and feel we are looking for, they also have great use of online video as well. Be sure to check out their site through the screenshot below.

2. Get Involved with Your Community

As a local business owner, you need to get involved with your community to attract new customers and keep existing ones. By showing community members you care about your community, you can win them over.

Not sure how you should get involved? Attend town events or sponsor a local sports team. You can even speak to elementary school classes about the importance of dental hygiene.

These dental marketing efforts may seem small, but they say a lot about you and your dental practice. And the more you show your business off in the community, the more likely potential customers are to remember you when they need dental assistance.

3. Invest in Your Social Media Presence

Social media is another great way to get involved in your community and strengthen relationships with your customer base–both potential and existing. Social media platforms like Facebook can help you quickly build an online community that you can keep in contact with.

Social media helps you start conversations with customers and share important updates with them. It also allows you to collect reviews and quickly answer their questions. All of these things prove your value as a business to them.

SproutSocial has a great resource guide that is full of dental marketing messages and methods that are currently being used on social media. The messages that perform best will be the ones that are most creative and compelling — like the one below.

4. Pay Attention to Content Marketing

Marketing isn’t only about showing people you’re there; it’s about proving you have something of value to offer them. That’s why you need to invest in your content creation efforts. Content like blog posts brings customers to your site and provides them with the information and reassurance they need to convert into patients.

It also helps you increase your overall SEO ranking, which will bring even more people to your site!

5. Embrace Physical Marketing Materials

While the Internet is a fantastic way to market your business, it’s not the only type of marketing you should be investing in. You should also be distributing physical marketing materials like postcards, mailed offers, and newsletters to convert local potential customers.

Send flyers with discounts to new residents to win them over. Distribute brochures highlighting your other cosmetic procedures to high-value customers. You can even send newsletters packed with content articles and FAQs!

Final Thoughts on Marketing Strategies for Your Dental Practices

When it comes to your dental practice, great service isn’t enough to make your business stand out. You need to invest in great marketing strategies to showcase your business and win over customers. By following the 5 tips in this article, you can make sure your dental practice is the one customers think of first.

Did you find the content in this article helpful? Need more tips and tricks on marketing strategies? Be sure to check out these expert SEO tips for 2019.

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