SEO can be intimidating for new bloggers, but it doesn’t have to be. Below I am going to share with you 17 SEO tips and tricks for beginners that you can easily use to get your content ranked on the first page of google.
When you start a blog, you are very excited to get started and you just start publishing posts because you have a lot to say.
I remember this well. I was the same way when I started. The problem with that approach is that nobody is searching for what you’re writing about.
I’m sure many of you remember the movie “Field of Dreams”, unfortunately, build it and they will come does not apply to blogging and websites.
Before we get into the SEO tips and tricks for beginners, lets make sure that you understand the meaning of SEO
What is SEO
SEO stands for search engine optimization. It is the process of optimizing your blog post or web page with the proper factors so that the search engines will find your content highly relevant and will list your content in the top search results.
It sounds pretty simple, but doing these things correctly can literally be the difference between a thriving blog with tons of visitors and a blog without any visitors that dies a slow, agonizing death.
Now that you know what SEO is, let’s take a look at the SEO tips and tricks for beginners and how easy it is to implement them into your blogging routine.
1. Keyword Research
This is one of the SEO tips that most beginners often overlook, and unfortunately, it is one of the most important.
The first tool that many beginners turn to is the google keyword planner. The google keyword tool is very valuable if you are doing a pay per click campaign, but for the kind of in depth keyword analysis that we need, the google keyword tool does not have the capabilities.
You need to choose keywords for your post or article that are not only searched for, but are fairly easy to rank for. The second part of that sentence is the most important.
You must have a reasonable chance to rank for the keyword.
That means long tail keywords and the best tool for finding and analyzing long tail keywords that a beginner can easily rank for is Long Tail Pro.
Let’s take a look at Long Tail Pro.
This is a look inside Long Tail Pro. At the top you will see the keyword “best pocket knife”.
Continuing across the top, you will see that this keyword gets 9900 monthly searches and has an average keyword competitiveness score of 26. Anything under 30 deserves further analysis.
Clicking on the keyword will show the top ten results in google and this is where we can gain more insight into the keyword.
The keyword that each page is targeting is in bold in the results. We can see in this example that many of the results are not targeting “best pocket knife”. That is a major weakness that we can exploit.
Next we look at the keyword competitiveness column. I like to see at least 3 scores under 20 and we have that here.
Now look at the juice links column and you can see multiple results with 0 juice links.
If you were in a niche related to knives or camping, or the outdoors, you could very easily rank on the first page of google for this keyword.
You can’t get that kind of information from the google keyword planner.
Now that we have our keyword, let’s look at how to use it on our page. I like the Yoast SEO Plugin to help with on page SEO.
2. Use Your Keyword in the Title
You want to optimize your title by including your exact keyword, preferably in the beginning of your title. Use the rest of the title to convey exactly what the page is about.
This is a great example of a perfectly optimized title.
- The keyword is at the beginning of the title.
- The title is between 40 and 60 characters long.
- The title accurately describes what the page is about.
3. Use the keyword in the page URL
Use the exact keyword for the page URL.
For example – www.mysite.com/best-pocket-knife
If you are using WordPress, you can go to settings/permalinks and choose post name. WordPress will automatically use the post name as the page URL.
4. Use the Keyword in Your Meta Description
You should use the keyword in your meta description. Also make sure that your meta description is an accurate depiction of the content of your page.
Write your description with an active voice and use a call to action.
For Example – Looking for the best pocket knife? We’ve got the latest reviews and ratings from the top sources in our ultimate guide to pocket knives. Check it out today!
Try to keep your meta description between 150 and 156 characters.
5. Use the Keyword in the First Paragraph
Use your keyword in the first paragraph of your page. This helps to make the content of the page clear to the search engines and shows the correlation between the title and the content.
6. Use Proper Keyword Density
You should strive for a keyword density of 1-2%. I like to keep it closer to 1%.
That means in a 1000 word article you should use your keyword 10 – 20 times.
7. Use the Keyword in Headings
Use your keyword in at least one heading and more than one if you can.
Proper use of h1, h2 and h3 tags will also help with the readability of your page.
8. Highlight the Keywords Throughout your Page
Using bold and italics to highlight the keywords on your page will help with SEO and will emphasize your focus to your reader.
9. Only Use the Keyword for One Page Or Post
Never use the same keyword for more than one page or post. If you have an idea for a post, but you’ve already used the keyword, take the opportunity to improve the original post.
10. Use the Keyword in the Alt Tag of at Least One Image
Use images in your post and use your exact keyword as the alt tag for an appropriate image.
Also use names for your images that are relative to your post. The name best-pocket-knife.jpg is much better than img1234.jpg.
11. Content Must be High Quality
Your content must be high quality, easy to read, and 100% original. Google is very good at finding duplicate content and will not rank your content if it is copied.
- Keep your content easy to read.
- Use one thought paragraphs of no more than 3 or 4 sentences.
- Break up your content with sub headings.
- Use bulleted and numbered lists.
12. Size Does Matter
Publishing longer blog posts is good for SEO as long as it is quality content presented in an easy to read format.
Research has shown that google loves long posts, as long as they are high quality.
As you can see in this chart, the average length of the top 10 google results is in excess of 2000 words.
You should strive to produce in depth informational posts consisting of 1800-2500 words.
13. Use the Keyword in the Last Paragraph
Always write a good conclusion and include your keyword in the last 100 words of your post.
14. Link to External Content
You should always have at least one link to related external content. You may use more as naturally fit your content.
15. Internal Linking
Internal linking is linking from one page or post on your blog to another. This trick has the advantage of not only benefiting SEO, but also can help with your bounce rate.
Bounce rate is the percentage of visitors that leave your site after visiting only one page. The lower your bounce rate, the better for SEO.
Here is a strategy that I use to pre-plan for internal linking. This is a little more advanced, but I will share it in my SEO tips and tricks for beginners.
When doing your keyword research, make a list of 10 – 20 related keywords.
Then create 5 – 10 related posts, each one focused on one of the keywords.
Use the related keywords in the post and link from the related keywords to their respected posts.
I try to use at least 4 internal links in each post. I make sure to use the exact keyword in the link to the post using that keyword.
Let’s look at an example to clarify.
Keywords to Target
- SEO Tips
- SEO Tips and Tricks for Beginners
- Image Optimization Tips
- On Page SEO
- Off Page SEO
We could write a post for each of the keywords listed above.
We will use the other 4 keywords in the content of each post and link the keyword back to the post it is targeting.
We will end up with 5 articles, each with 4 internal links to the other posts.
While it is not as valuable as quality backlinks, it is very important to SEO. I wish that I had this SEO tip when i was a beginner.
That’s a pretty thorough look at on page SEO.
Now let’s look at some off page SEO tips and tricks for beginners.
16. Be Active on Social Media
Social media is becoming more and more of a factor in SEO and you need to be actively engaged in the major social media channels.
You need to have a Facebook account with a Facebook page dedicated to your website or blog. You can find instructions for creating a Facebook page here.
You should be sharing every blog post on your Facebook page. Also share posts and content from others that may provide value to your followers.
You need a Twitter account so that you can build a following and you should be tweeting regularly about your content, as well as other things that may interest your followers.
You need a Google+ page for your website or blog and you should be sharing your content on your page.
You should have a Pinterest account and share your images and infographics. Pinterest is often overlooked, but people love to share images and infographics and that equals links back to your blog.
Make sure that all of your social media accounts are linked to your website or blog.
This is another more advanced strategy, but I wanted to include it in the SEO tips and tricks for beginners because the earlier you learn to implement back linking, the faster you will climb the google ladder.
Here are some methods that you can use to generate backlinks to your website or blog.
- Blog Commenting – Blog commenting can be a great way to build backlinks. Focus on blogs in your niche and make sure that you are providing value with your comment. You can do a google search for commentluv or keywordluv blogs to find blogs with do follow links.
- Forum Posting – Forum posting can be another good way to get backlinks, but you should establish yourself first as a regular contributor and strive to always provide value in your posts.
- Guest Blogging – Guest posting is a great way to build backlinks. Make sure you are providing real quality content and target authority blogs in your niche. Here is a list of sites that allow guest posting.
- Infographics – People love visual data and more importantly, they love sharing visual data! Create high quality infographics and share them on Pinterest and other social media. If you would like to have a professional infographic created for your site, check out MarketingInfographics.org.
Successful bloggers know that their content must be optimized for search engines so that their pages appear on the first page of google.
If you implement the 17 SEO tips and tricks for beginners outlined in this article, you will begin climbing up the google ladder and it will only be a matter of time until you are dominating your targeted keywords in your niche.
Please leave your comments 17 SEO Tips and Tricks for Beginners below.
Some of the Most Vital Considerations When Starting a Blog in 2019
All businesses these days face stiff competition from rivals within their industry. The world of business has become far more competitive over recent years, and this has made it all the more important for business owners to find ways to boosting success and marketing their brand. The good news is that the internet has made it possible for anyone to compete on a level playing field against some of the biggest brands and businesses in the world today.
One of the best ways in which you can do this is through effective and regular blogging, and then mapping out a plan of attack and how to reach your target audiences through both social media and SEO.
Business owners start blogs for all sorts of reasons these days. This is because blogging can offer such a wide range of benefits, which makes this an invaluable tool for businesses of all sizes. Thanks to the power of WordPress, there are no longer any technical or design skills required, which means anyone can start a website or blog in just a few minutes time, with little to no upfront money required.
With all of this in mind, there is an ever increasing demand for people who want to know how to start a blog of their own. This can also be for any number of reasons, but one key thing you must keep in mind is the importance of creating high quality posts. At the end of the day, quality content and promotion is going to win. This is also what Google wants to see from their top ranking sites in the search results as well.
Some of the Main Factors you Need to Consider
So, what are the main factors that you need to consider when it comes to starting a blog? Well, one of the things you need to remember is the importance of dedicating time to your blog. A blog is not something you can start and then simply abandon once you get bored of it – unless you want to do more damage than good. You need to be consistent both in terms of the regularity of your blogs and the quality of the content. Your blog is something that can help to make your business success as long as you operate it the right way, so it is well worth putting in some research.
You need to ensure that each and every post you submit on your blog is of excellent quality. The last thing you want is for your audience to be reading badly written content that is boring and inaccurate. This is something that can have a seriously damaging effect on your reputation, which is why you need to be so careful when it comes to your blogs.
The other thing you need to do is ensure your blog posts are eye-catching and reader-friendly. Don’t just type reams and reams of content with no structure, paragraphs, or sub-headings. Instead, structure it in a way that is suited to the length of the post. In addition, add some high quality graphics and images to make the posts even more interesting for the audience.
It is, of course, vital that you also market your new blog posts when you add them, and this is something that can be easily done via social media. You can simply add a link to each new blog post, which will help to drive more people to your site and to your posts. This will help to ensure that your blog posts are seen by as many people as possible and that you have a chance of your links being shared with others.
Making sure you start a high quality blog is a great way of marketing your business, increasing your rankings, and impressing your customers. It is also an excellent way of gaining a reputation as a leading authority in your field.
How You Will Benefit from a High Quality Blog
No matter what the size of your business, you can benefit in many ways by starting a high quality blog as long as you maintain the quality and regularity of your posts. So, how can you benefit from quality blogs? Well, one of the key benefits is that you will be able to market your business as well as your industry in a subtle yet highly effective way. In addition to promoting your brand and industry, you can also more easily direct people to your promotions, events, and provide a wealth of information through your blog posts.
Another of the key benefits that you can look forward to when you create a high quality blog is the ability to drive more traffic to your site. This is not just as a result of adding links to your posts but also by impressing search engines through the addition of regular, fresh content. This is something that the major search engines are keen to see and if you continue doing this, you can benefit from your search engine rankings increasing. This in turn means greater exposure for your site and business.
There is, of course, one more major benefits that comes from creating and posting high quality blogs. If your posts are engaging, accurate, factual, and useful to the reader, you will start being seen as a leading authority in your field. This means that your audience will have far greater confidence and trust in what you have to say, your content, your site, your products and services, and even your recommendations.
So, as you can see it is well worth taking the time to create quality blog posts because your business will benefit in so many ways.
8 Creative Ways You Can Improve Your Online Dental Marketing Strategy
Successful dental practices sign at least 20 new patients every single month. With so many options out there, how do you encourage prospective patients to choose your practice over your competition? Go to where they conduct their searches.
Since 97% of consumers use online search engines to look for a local business, your dental practice needs to appear in those search results. Learn how to improve your digital dental marketing strategy below to get more patients and keep your current patients coming back.
Take your dental marketing strategy to a new level with these 8 genius suggestions.
1. Build a Better Dental Website
Think about the last time you searched for a new doctor. Did you drive around town to physically check out all the clinics in your local area? Or did you conduct a search online and check out their website?
Chances are you did the latter. Potential patients most often form their first opinion of your practice when checking out your website. The look and quality of information on your website reflect how people will view your practice.
Since 75% of people judge a business’s credibility based on the website’s design, you need to take the time to build a great one.
The best dental websites offer features like online scheduling, bill pay, and prescription renewal.
This shows you care about your patients and want to make these important interactions as easy as possible. They also come with direct messaging options so your patients can quickly ask questions without needing to make an appointment.
Great dental websites should also load quickly to prevent users from bouncing. This applies to both the desktop and mobile versions of your website. As more people use their smartphones to look up services, you need to make sure you optimize your website for these mobile searches.
2. Start a Dental-Focused Blog
If you have not done so already, you need to start a blog focusing on all things dental. A dedicated business blog with relevant articles covering topics related to dentistry draws in more potential patients. When they search for an answer to a very specific dental question, blogs and articles containing keywords from the search pop up.
Be sure you are one of these websites that appear high up in search results by covering as many helpful subjects as possible in your blog. Consider writing a post that corrects a wrong assumption about dentistry. Or break down a recent trend in your industry, like using activated charcoal for whitening teeth.
3. Remember SEO
You must include search engine optimization, or SEO, techniques on both your website and in every single blog post. SEO means creating content that search engines easily understand to help your pages rank higher on the search engine results page.
Help search engine algorithms help you by including the following:
- Security certificates proving your pages are safe
- High-quality, relevant content on every page
- Alt tags for any uploaded images
- A solid social media presence.
- The correct schema markup for the dental industry
- Backlinks from reliable websites
- A mobile-friendly version of your page
Good SEO requires careful research and planning to get the best results. Interested in learning about great SEO for dentists? Read more here.
4. Create Images Patients Want to Share
When patients share images that relate back to your business on social media, it acts as free advertising. A viral image reveals your authority within the industry and creates many links back to your website. It also gets your brand name in front of people interested in your services.
People share images they believe will be entertaining or bring value to their social circle. They also share images to declare their individuality and define themselves to other people. Tap into these reasons for sharing to ensure your images reach as far as possible.
5. Include Video Marketing
The highest-ranking dental websites with successful conversion rates all use one very important type of media marketing, video. Modern consumers prefer to watch a video than read an article or webpage when learning new information. The same applies to learning about a new business.
Dental practices benefit from videos since almost every action take comes with a visual component, like using CAD-CAM machines to make crowns. Consider including a few of the following video types on your dental website:
- Educational videos covering frequently asked questions or basic dental hygiene
- Overviews of the various treatments and procedures offered
- Reviews from happy patients
- Introduction videos for each dentist to include in their profile
- A welcome video to introduce your dental practice to new, potential patients
Each of these videos offers a different benefit. So think about what action you want users to take when they watch the video to decide what will work best in what location.
6. Highlight Patient Reviews
People love looking at online reviews before making a purchasing decision. In fact, 84% of people in the United States trust an online review as much as they do a personal recommendation from a friend. They do the same thing when searching for a new service provider like a dentist.
No dental advertisement strategy would be complete without patient reviews. Feel free to ask your patients directly or offer an incentive for them to leave a review. You can ask in person or provide a link on your website to the main review websites: Facebook, Yelp, Google, and the dental directories listed below.
7. Join Dental Directories Online
Join a directory for an easy dental advertisement by getting high-authority backlinks to your website. Go beyond the typical Google My Business page and Yelp directories for more hits.
Claim your business on other dental directories on the ADA website, Smile Guide, The Dentist Hub, Dentists.com, ZocDoc, and more.
8. Invest in Pay-Per-Click Advertising
Your dental Internet marketing strategy should always include extensive keyword research. You want to include these keywords on your website for better SEO and a free pass to higher search engine results rankings.
You should also use these keywords when conducting paid advertising.
Pay-per-click advertising works well to attract customers because your dental promotions appear when someone searches for a specific keyword you know brings you business. You simply choose the keywords that trigger your ad to display and, when someone clicks on it, you pay a set amount of money.
Keywords with more competition cost less than those with narrower results.
Get More Great Advice for Superior Dental Marketing Strategy
Marketing experts incorporate all these creative strategies into their own digital advertising campaigns. As a dental practice, you must include the above suggestions in your online dental marketing strategy to succeed. But what else can you do to improve your business’s client base?
Check out these other awesome articles like tips on blog design to drive traffic and how to make a sitemap for better SEO. No matter your question, BloggingTips can help you find a workable solution fast.
10 Telltale Signs You Need to Fire Your SEO Specialist ASAP
You probably already know that bringing SEO techniques into your marketing campaign can increase the chances of your business appearing on Google’s first page of search results. But do you know exactly how important this positioning is?
In one survey, 75% of consumers who used Google to find a business never bothered to look beyond the first set of listings.
For those reasons, business owners will often find an SEO agency to assist with their campaigns. But not all services have your best interest at heart.
In this guide, you will find 10 red flags that scream “It’s time to fire your SEO specialist.”
Is it Time to Fire Your SEO Specialist?
The job of an SEO specialist is to analyze their clients’ websites for improvements they can implement in order to help bring them to the tops of search engines. Although it may sound like a simple task, it is often time-consuming hard work that involves developing engaging content, completing keyword research, building links, and a ton of other duties.
Click here to learn more about managed SEO services. In the meantime, these are 10 signs your current specialist isn’t working out.
1. Their Content is Subpar
The SEO world is changing because Google is becoming more concerned with ranking high-quality content on the front page of its search results. So, in order to run an effective SEO campaign, the content on your website needs to be informative, helpful, and well written.
If your SEO agency is creating subpar articles for you, it’s time to take your business elsewhere. Sticking around for bad content will hurt your site more than it will help.
2. They Never Change Their Strategy
Because there are frequent changes to search engines, technology, and consumer buying trends, SEO changes pretty often. Good SEO agencies know how to stay on top of these changes in order to implement them into their clients’ SEO campaigns.
With that said, if your agency doesn’t seem to be updating its techniques, leave them for an agency that evolves.
3. Their Turnaround Time Seems Too Good to be True
There are some SEO companies out there that who make ridiculous promises that involve your rankings raising rapidly. But the truth is, improving your overall SEO ranking can take months, not days.
The companies that promise those quick turnarounds often annoy potential customers with mass spam email campaigns and other quick fixes that won’t help you meet your long-term goals.
4. They Employ a One Size Fits All Technique
The SEO techniques that work for one business aren’t always going to be effective for another. That’s because several factors come into play such as:
- The location of the business
- The domain age
- The business’s competition
- The keywords used
If your SEO company only offers pre-made packages without customization, they aren’t completing any type of analysis on your website. In turn, you aren’t getting enough attention for your site to fully thrive.
5. They Don’t Complete a Thorough Consultation
When you start working with an SEO company, the first part of the process should include a consultation. During the consultation, you should be given an opportunity to discuss your goals.
For instance, a company’s goals might include:
- Building an email list
- Increasing sales
- Generating leads
- Increase website traffic
The goals will differ from one company to the next. And the goals you have will drive many factors like the keywords your SEO company will use or the way the content strategy will be implemented.
If no one is asking about your conversion goals, they can’t help you meet them.
6. They Don’t Tell Keep You in the Loop
Your SEO agency should always be 100% transparent about what they are doing for your website. And if they don’t tell you what’s going on, they are probably trying to hide something shady.
After all, there is no secret formula for improving your SEO.
In addition to hiding its methods from you, a bad SEO company will often lack clarity. If your contact or account rep speaks with vague language, confuses you with fancy industry jargon, or is often late when responding to your inquiries, you should do business with another.
7. You Aren’t Receiving Reports
A good SEO agency will make progress reports available for you to review regularly. The reports should contain accurate information based on your goals.
Additionally, the information on the reports should match up with the responses you are receiving on your website.
8. They Claim to Have a Connection with Google
There are tons of SEO companies out there that scam unsuspecting clients. Believe it or not, a common scam is to pretend to have an inside connection to Google or a claim that they know the algorithm.
If you really want to see an example of how top agencies are standing out and building a great reputation for themselves, follow any of these agencies.
Neither one of those claims is ever true. You can stay safe by making your decisions based on past experience and proven trends.
9. They Don’t Have Much Happening on Social Media
Good SEO agencies have active social media presences where they keep their followers engaged. A strong social media presence is also a good sign that the company is going to be around for a while.
If a company doesn’t set up any social media accounts, they are probably trying to stay under the radar.
This is another common scam. A company will collect as much money as it can before it disappears and pops up again under a different name with a new website.
10. They’re Building Bad Links
Link building is one of the hardest, yet most important parts about improving your SEO. And in order to see great results, the quality and legitimacy of the have to be high.
A good link is appropriate to the context and it is presented in well-written content that has been properly researched and published on relevant domains. On the other hand, bad links appear in poorly written content on irrelevant domains.
Follow These Tips to Learn More
Whether you choose to work with an SEO specialist or you want to manage your own SEO campaign, our blogging tips can help you drive more traffic to your website and increase your sales. For additional resources, follow us today.
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