If you’re reading this post, then chances are – you are trying to learn more about the content upgrade strategy.
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You may want to know what it is, how to use it, and more importantly who is using it.
Well, in this post, I am going to explain what content upgrade strategy you can use, by showing you nine different kinds of strategies.
What is a content upgrade? (in simple terms)
A content upgrade is a new list building method to attain the email addresses of your audience. It is contextual bonus content in one form or another that is provided to readers in exchange for their email address and/or other contact information – provided mostly within blog posts.
So, who were the initial users of content upgrades?
While I cannot put an exact name or date on the first use, there are a few veteran bloggers who have been successfully using content upgrades.
- Kim Roach at BuzzBlogger, has been using the content upgrade strategy for some time.
- Brian Dean at Backlinko, is also an original master of the strategy.
- And we cannot leave out Leadpages. who were one of the originators of content upgrade strategy.
Without further ado, here are the 10 Content Upgrade Strategies.
1: Using eBooks to build your email list
This is a key strategy that bloggers use; but not all these eBooks are created equal.
Some bloggers have made the mistake of providing a second rate eBook that can actually upset the recipient. Even though it is a “free eBook,” it needs to offer value, or the recipient may soon delete themselves off your email list.
If the content is great, they will stay on your list for more great information.
Make sure that your PDF ebook is formatted in such a way that it stays under 10MB. It works best to have 1 inch margins on all 4 sides, size 12 font that is easy to read (Georgia, Verdana and Gentium Book are all great choices), a title page, a table of contents and clear subheadings.
If you can have the cover professionally designed, that can be a huge plus.
Make sure your autoresponder and email service is setup correctly so the book is sent to your new sign up immediately. Also, you should always make sure your current subscribers receive the eBook before you promote it to new subscribers.
It also helps to share excerpts of your eBook in social media with a link to where they can attain it. Do make sure and end the eBook in such a way that you can make a 2nd volume at a later time that will pick up where you left off.
An example would be Michael Hyatt’s popular post, a detailed guide on the literary agents who represent Christian authors.
In fact, Michael Brito, a contributor to CMI, says in his book and his post that we as bloggers, need to think like a media company.
2: Content Upgrade Using A Checklist Strategy
I told you earlier about providing a strong call-to-action. One content upgrade strategy that has worked well with bloggers is a content upgrade, using a checklist strategy.
Essentially, you provide a checklist to your readers. They can print it out, and use it to ensure that they are following the system or program that you’ve educated them about.
Use infoboxes to call readers to download a checklist, using a lead-generation plugin like our Plugmatter Promo Box plugin. And use the checklist method throughout your blog post, so readers can subconsciously see what they will receive, when they provide you with their email.
Some bloggers who have had great results with the checklist method are the operators over at BlogVerve. Each post has a checklist in a simple infobox. Once clicked, the email of the reader must be given to attain the extra content.
Another live example is Brian Dean’s well-known post on the Skyscraper technique. He offers a checklist once in between the post, and then at the end.
Jesper at Me and You Marketing even shows how to make the checklist optin boxes without any HTML or CSS.
3: Resource List Content Upgrade
Another content upgrade system that you can use to kill two birds with one stone, is offering resource links.
Simply put, install boxes in which the reader can sign up to get links to sale items that directly relate to the blog post.
An example may be: you are writing a post about how to cook peach cobbler on a campfire. As you get to the area that explains the pan you cook it in, you offer the reader a list of the 8 best pans to cook that cobbler, and a range of other dishes.
They provide their email, and you send them the list that has these pans on Amazon with your affiliate link.
The writers over at authority hacker use this method on a regular basis. It doesn’t always have to be a sale item on Amazon. They gain subscribers just by offering resource links to authority sites that delve deeper into the subject matter.
4: Using Videos As Content Upgrades
Videos are one of the most popular pastimes, catching the attention of almost everyone. So why not use video as a content upgrade strategy?
You will want to test and change as you use this method until you find what works best for you, but these are several video content upgrade techniques:
- Add an annotation to your YouTube video sending the individual to an squeeze page where they give their email to receive more relevant videos and content.
- Use video in your newsletter email, and add a call to action to share the video having the annotation within the video.
- Upload video onto social media with a link to your optin page.
- Use a video on your landing page. This method has been proven to raise sign ups
These are just a few methods to use video as a content upgrade. Amy Porterfield the popular social media expert, does this really well with her content upgrade.
Bloggers have discovered how to get an overwhelming subscription rate just by offering contextual bonuses to their content. And you can do the same.
It is as simple as this: go through each blog post you have written. Create a simple bonus item that will be sent when the reader provides their email.
As an example, you write a post about the most prevalent plants that grow in your area.
Now you have an infobox that states if the reader provides their email, you will send a PDF of pictures of the 10 most medicinal home-grown plants available in their vicinity.
Bloggers have watched their email list grow rapidly using this simple method. For example, DeveshDesign.com on his post about ecommerce marketing, write on how to create product bonuses, and shows his results after using this strategy.
6: Guides As Content Upgrades
When a person is trying to do something they have never done before, they love having step-by-step instructions.
If you are educating people about a complicated project in your blog, you can get your reader’s emails by offering a guide that will lead them through the process. You can look back at the ebook setup process and follow that basic system to develop a guide.
I found these bloggers using the guide technique:
7: Download the Post
Neil Patel has mastered his content upgrade strategy to get reader’s email addresses. If you write a long and in-depth blog post that has amazing pictures, infographics and other great visual content, readers will be enticed to download the blog post in exchange for their email address.
This way they will share the post with friends and family even if they do not have an internet connection.
I suggest you just install each blog post you will do this with into a PDF file. You then tell those who want to download the post that it will be ad free.
8. Audio Content Upgrade
Offering audio content upgrades has turned into a popular content upgrade strategy. One of the main methods is the podcast. You have a basic summary of the podcast that may be an interview with an expert, or a live broadcast of some event. Whatever your imagination can develop can be used in audio content upgrades.
You can have people give their email to listen to your podcast or download an MP3 file. Just like video content upgrades, audio content .upgrades have become very popular.
Rob Cubbon has mastered this audio system where he offers readers audio versions of his eBooks at the end of his posts.
5 tips for using a content upgrade strategy to build your list:
While using any of the strategies mentioned here, keep these tips at the front of your mind.
Content upgrades always work best when they are specific to the blog post you have written. If your blog post is about SEO, but your content upgrade is on WordPress themes, you may not get the amount of sign ups as you would if the content upgrade related directly to SEO techniques.
Content upgrades work best when they are in a stand alone box that is separated from the text. It need not be “flashy,” but it should be noticeable.
- Call to action
The call to action needs to be clearly defined. Tell the readers what to do, and what they will receive when doing it.
People often need to see the message more than once to decide. Successful content upgrade methods repeat the offer 2, or even 3 times throughout the blog post.
Pop-ups, if used properly can lead to an amazing rate of sign ups. Leadpages’ Leadboxes have pop-up templates that have been tested and proven successful with content upgrades. Also, our Plugmatter Promo Box plugin uses Leadpages Leadboxes, and is a fantastic method to promote content upgrades.
As you can plainly see, many of these top bloggers have huge email lists and have content upgrades as one of their top techniques.
Apart from using innovative content upgrade strategies what I these bloggers do with their list building is – test, test and test some more.
They keep track of their results and try various methods until they find the content upgrade strategy that works best for them.
No matter if you are a blogger who is getting thousands of visitors daily, or a smaller operation that receives less readers, you can easily grow your subscribers and readership by using one or more of these content upgrade strategies.
Discover How to Build Your Website for Free with Mobirise
Have you been thinking about designing a new website, but you’re worried that your technical skills are not up to spec? Would you rather avoid looking at any code whatsoever, instead working within an intuitive visual interface where you can drag-and-drop website elements, easily adjusting their parameters and specifics with just a few quick clicks of the mouse? And maybe you want to do all of this without spending a dime?
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You’re in luck. Mobirise is a free website builder software package that is “perfect for non-techies who are not familiar with the intricacies of web development.” And every website you build with Mobirise will already be mobile-friendly, easily adapting to almost any screen for an excellent user experience. And yes, it really is free.
The Offline Website Builder
There are many aspects that separate Mobirise from other similar website builders, but perhaps one of the most important is that it functions as an offline app. Simply download the installer package for Windows or Mac.
What you’ll find with a lot of other website builders is that they are browser-based, meaning that you need to have an active Internet connection. This also means you’re at the mercy of potentially limited server-side resources too. What’s more, many of these website builders are heavily integrated with specific paid services. If you want to use XYZ site builder, you need to buy a hosting package from XYZ, for example.
That’s not at all the case with Mobirise. It’s locally-installed software on your computer, running like any other local program. What this means is that you are much more in control of your creations. The offline app is perfect for creating small and medium websites, landing pages, business pages, online resumes, portfolios, and even online stores.
Once the software is installed, you simply login with Facebook or Google. Alternatively, you can create a new account with just an email and password. They don’t ask for any other information and you can get started right away.
Designing a Website
By default, you’ll be shown a sample page when you first launch Mobirise on your computer. This is a good way to play around with the features and options before designing your own custom website. The interface is minimalist and very visual.
Website design is completed with “blocks” that you can drag and drop into the web design. There is a button at the top for switching between desktop and mobile view, so you’ll know what your website looks like on the two sizes of device displays. For each block, if you click on the “gear” icon near the top right, you’ll be presented with a series of block options and settings.
For the intro block above, for example, you can choose which elements to display. There’s also the option to change the background to an image, a solid color or a video. In the case of the last one, you simply provide a link (like to a YouTube video) and you can even add an overlay to the video with your choice of opacity. This is very useful for ensuring your intro text remains clearly legible.
Block Choice and Customization
You can choose to create a new website from scratch or, more likely, you can start with a template or theme that you can then customize to suit your needs. All said, you can expect to find over 1500 website blocks, templates and themes.
To add a block, you click on the “plus” icon near the bottom right of the interface. This brings up the block menu. The blocks are organized into a number of categories, including headers, counters, images & videos, animated features, pricing tables, timelines & steps, forms, contacts and more. Simply drag a block onto the page to add it. The blocks are easily reordered and moved on your webpage by clicking on the up and down arrow (“drag block”) near the “gear” icon for that block.
Once you’ve added a block to your website design, you can click on any of the elements in that block to edit them accordingly. Text is straightforward enough. In this example where I added a group of products, clicking on an image lets me change that image. You can upload your own, browse a free online library (via Pixabay), or look at the site library for images you’re already using.
The image can then be linked too, including linking to a block on the homepage. That’s perfect for single-page designs, as might be the case for your online business site or portfolio page.
While you can choose from a huge variety of blocks, and the blocks can be heavily customized, I did encounter at least one limitation. Continuing with the example of the shop block, I can change the background color behind the cards, change the number of cards and so on. I can change the spacing above and below the block too.
However, the text description on each card cannot really be moved. You can see here that the left-align is right up to the edge of each card. I would’ve liked the ability to resize and/or move the text areas to address odd formatting and spacing issues like that.
You can view the whole site creation process and the many benefits of Mobirise through the video below.
Check Out the Demo Sites
A great way to see what is possible with Mobirise is to take a look at some of the live demo sites. If you scroll about three-quarters of the way down the main Mobirise webpage, you’ll find several live demos available.
The HTML eCommerce Website Template is a great example of using background images, a variety of blocks, and a professional-looking parallax effect on scroll. There’s even a great hover effect on the “meet our team” profile pictures for linking to social media. It looks really professional!
Is It Really Free?
The core Mobirise product is completely free to use, including a great number of blocks and features you can use to customize your website. However, once you start building your website, you’ll find you have the option to purchase a number of “extensions” and other upgrades.
These are all relatively affordable, typically around the $39 mark each, and they can unlock new themes, blocks and other functions that you may want to have on your website. The additional premium features and functions are not at all a requirement; they’re completely optional and since the app is offline, you can always build with the core framework.
You really have nothing to lose. If you’re looking to create a new website that’s mobile-friendly and great to look at, consider using Mobirise. It’s easier than you might think.
How to Drive Blog Traffic through Facebook: 7 Tips
I drive oodles of blog traffic through Facebook.
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Easiest platform for building blogging success because Facebook makes it simple to build bonds 1 to 1.
As the crickets serenade me on this fine evening in Thailand, I feel at peace. Everything comes together more quickly blogging-wise and I see win after win.
Facebook played a role in my blogging success. Seems to be the best platform for making friends and sharing value.
How to Drive Blog Traffic through Facebook
Facebook blog traffic converts. People addicted to FB follow my updates and Like freely, expanding my blogging reach far and wide.
I see it as a simple channel for helping folks and making friends.
1: See Yourself Successfully Driving Traffic through Facebook
As within, so without.
Speed up your Facebook success. Paint a mental picture of your blogging success on FB.
Clearly see your latest post registering 100 Likes. Read the 40 comments in your mind’s eye. Have it, by seeing it and feeling it to be real. Having a vision moves you into relaxed, calm, confident blogging actions accelerating your success.
Everything flows according to your focus. Visualize success. Success follows.
2: Share Blog Posts Aligned with Your Reader Dreams
I noticed a quick surge on Facebook recently.
Not only do my success-themed posts vibe with my readers, my selfies in the world’s most stunning tropical spots inspire readers to follow my blog diligently, to buy my stuff, to hire me, to endorse me and to become rabid fans.
I share how I spend months in places like Fiji, Bali and Thailand and back it up with a picture. Facebook folks love images. Eye candy.
My readers dream of seeing the world. I supply the dream through my example. Engagement jumps and my Facebook blog traffic increases.
3: Keep Updates Positive
I only post positive, uplifting content to Facebook. Doing so aligns me with positive people, positive circumstances and greater success because where your attention and energy goes, grows.
Inspire people to live their dreams. Be warm. Share your inspired blog posts. Follow up with positive images and stories. Motivate people with love and fun. Drive traffic by being a bright light in the world of Facebook.
4: Respond to Like’rs
I find this to be the easiest way to drive blog traffic through Facebook successfully.
I go to where I am loved by responding to folks who Like my blog post status updates. Addressing Like’rs by name builds bonds. Plus every comment response boosts engagement and increases your exposure in the main feed.
1 to 1 engagement gives your attention and energy to readers who see your success. Observe as your success expands in response to giving fans and friends your attention and energy.
Check in 2-3 times daily as Likes grow. Give your energy to fans to expand your fan base. Increase your blog traffic.
5: Respond to Comments
Respond to comments on status updates. Boost engagement. Increase your blog traffic.
Someone comments on one of my status updates linking to my blog. One engagement alerts Facebook; people are talking. I respond. Facebook gets alerted again. Plus I engage someone 1 to 1 to build a stronger friendship.
Responding to comments is easy on your phone. Type a few words or speak a few sentences via voice to text to boost your blog traffic through the concept of engagement.
Answer comments. Give your energy to users who enjoy your content. Increase the size of your tribe. Watch how more visitors find your blog through Facebook.
6: Post Inspirational Updates in Blogging Themed Groups
I share a few inspirational updates to blogging themed Groups daily on Facebook.
New folks find my blog through these updates daily.
People crave inspiration. If everybody zigs by sharing links and business opportunities, stunningly successful bloggers zag by sharing an inspirational update and a link of them living their dreams.
Folks have been going gaga over my New Zealand pictures recently. For good reason; this may be the most gorgeous country on earth. Picture the eye-popping Southern Alps, the semi-tropical North Island and rolling pastures filled with grazing sheep and cows.
This is from my 3 month trip to New Zealand.
Of course anybody who sees me in New Zealand sharing inspiration wants to follow my blog; more traffic for me.
Be inspiring. Share uplifting updates on blogging themed Groups.
Answer questions too for a nice blog traffic post.
7: Give Your Energy Only to Positive Facebook’ers
I only engage and follow positive folks sharing uplifting updates. As I align with success I notice success finds me easily on Facebook and through all channels online.
Where your attention and energy goes, grows. Giving your energy to positive, inspired people increases your blog traffic and profits. Positive folks are prospering folks. Inspired people freely buy your products and services. Plus these successful people endorse you and promote you for a nice blogging success surge.
Follow bright lights closely. My successful, wise readers Like my updates quickly, hungry for an inspirational boost. I noticed my latest blog post status update garnered 6 Likes in minutes. People want positive bloggers in their stream. Super successful bloggers keep it positive all the time on Facebook.
Be positive, focus on success and the sky is the limit for your Facebook blog traffic.
Blogging Mindset: How to Go from Survival Mode to Servant to Stunning Success
Tropical birds provide background music for me as I write these words from Thailand. How’s that sound for developing successful blogging mindset?
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The sun shines brilliantly. My home office feels cool and inviting.
A cold drink sits on the desk.
I am a stunning success now but did live in survival mode for a bit. I also became a humble servant. Servants do not get paid well. Ask a maid or butler.
The best blogging role you can play in this life time is that of a stunning success.
Success is your birthright. Success is yours now. Take it. Seize it. Give your energy to success. See your wins. Accelerate your blogging growth.
Realize this: being successful is as simple as shifting your focus to positive ideas. After making that shift everything changes, from your thoughts, to feelings, to actions.
Example; you are reading this post. See this as being positive. Stunning success is yours because you are learning from a guy whose life reads like a movie. Big time win. Easy win too.
Check out this photo I snapped from my 4 month trip to Fiji.
What 10 positive things happened blogging-wise today? You published a post. I see that as a positive. You broadcast live on Facebook. Make that a positive. You feel better about your blog, right? Good. You have success within and feel successful so you will see success in the physical world. Where your energy goes, grows.
How to Leave Survival Mode and Servant Mode Behind
Kill 2 birds with one stunning success stone: leave both poverty conscious states of mind behind by developing a vision of your dream life.
This step involves sitting in a quiet room and allowing a picture of your dream life to appear in your mind. Either narrate the picture to yourself or let the image pop up in your mind.
Add details to make it feel real. Visualize your success.
Relax and listen to intuitive nudges.
The split second you see your dream and feel it as being real, the dream expands into physical form, for where your attention and energy goes, grows. See success. Success expands. Quite simple.
Exit survival mode – just trying to get by and pay bills with your blog – and leave servant mode while you are at it. Success seekers become the best in the world in their blogging niche. Forget trying to just survive. Leave behind the self-image of being a humble servant, a less than slave, putting people on a pedestal or not seizing your success, your brilliance, your most spectacular dream.
Success is your birthright. Grab the spotlight. Make more money. Help more folks. Step up into stunning success as you move higher and higher in blogging circles.
Create and Connect
Create uplifting content to inspire your readers.
This is from one of my many trips to Bali.
Connect with top pros in your blogging niche by helping them.
Following these practical tips becomes easier and easier after you give your sole attention to:
- your dreams
- your success
- positive thoughts and feelings
Focus on success. Watch how quickly success expands in your experience.
Creating and connecting is the work part of blogging but if you focus on positive ideas the work becomes easy because it is simple. Listen to your readers. How can you help them? Serve up valuable content through your blog posts.
Connecting with top pros is as simple as reading their posts, commenting genuinely on their blogs and promoting them. Easy.
World Famous Features
I landed features on Fox News among other world famous sites by building a vision of a fun, freeing life.
Do the same to see stunning success.
Features on famous blogs follow positive focused bloggers who know they are succeeding now. Focus on the moment. Feel good about every blogging win you see today. Feel good about your success. Success is as certain as the night following the day because you were born into a legacy of success. Let go any mental image of being a struggling servant or someone desperately trying to survive.
Step into your most spectacular dreams now.
Spectacular is ordinary in my life because I see spectacular as normal. Who knows if I am going to Bali or Malaysia next? Maybe I will just fly back to New York City. We will see.
I visualized this dream life and followed my intuition. My intuition nudged me to take certain actions from a chill, relaxed energy.
Energy is everything guys. Your life follows your energy. Focus on your dreams but do so from a relaxed, peaceful, chill vibe. See your vision as if it is real, already. Know you are succeeding now.
If you have this picture in mind you can relax. No need to work hard, to panic or to hurry. No need to rush or force things. Survival mode bloggers panic and hurry because these folks have no vision or dreams; survival mode bloggers just want to survive, being desperately driven by circumstances.
This is from one of my many trips to Thailand.
You know better.
You follow Blogging From Paradise.
Slow Down and Calm Down Because Success Is Already Yours
Your vision tells you to slow down, to calm down and to allow stunning success to flow your way in calm, confident fashion.
I spent most of today offline. After watching the latest episode of Game of Thrones – second time – with expat buddies here in Chiang Mai I am settling in to finish this post. My mental image makes it happen. My focus on success allows my blogging success to expand.
You get to have a life offline – and a rich one at that – as your online success expands. Seize this chief benefit of developing a winning blogging mindset. Exit survival mode and cease being a lowly servant by using your mind power to picture immense blogging success. Move into calm, confident, relaxed action to allow this success to come into form.
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