Connect with us

Search Engine Optimisation

10 Biggest SEO Challenges And How To Overcome Them

Published

on

SEO is all about ranking on the first page of search engines for keywords that drive customers to your business.

But where you rank on the first page could be the difference between making $10,000 to $100,000 a month.

According to a study conducted by Chitika a few years ago, it found that the #1 listing on Google’s organic search result got an average of 32% of the traffic.

Chitika Google position study

Imagine your target keyword receives 10,000 monthly searches, it means you could be getting 3,200 visits per month if you rank #1 for that keyword alone.

Don’t get super-excited yet. Ranking #1 for any worthwhile keyword comes with a lot of tough challenges. Overcoming these challenges is your job as an internet marketer.

In this article, you’ll discover the biggest SEO problems and the best ways to tackle them.

So what are the biggest SEO challenges today?

SEO Challenge #1: Getting A Natural, Editorial Backlink With Optimized Anchor Text

Moz did a study to find if backlinks remain the most important ranking factor on Google.

What they found was interesting:

They found that 99.2% of all top 50 results had at least one backlink pointing to the website, and 77.8% of top results had at least one external link pointing to the page.

Google relies on links

Google relies heavily on links when ranking websites.

You have a slim chance of ranking high on Google without backlinks.

Now that you know backlinks are important to ranking on Google, the challenge is that you can’t just go out there and start getting any backlink. You could easily get penalized by Google if you do that.

So what should you do?

Go for high-quality, hard-to-get backlinks. These are links you get from high authority sites in your niche.

Examples of high authority sites are Forbes, Huffington Post, Mashable, and the Wall Street Journal.

These sites have been providing quality information on the web for a very long time. Google automatically trust any website that gets links from them.

Google favors this type of link because it’s not so easy to get.

So how can you get editorial links from high authority websites?

You’ll have to be creative, funny, unique, timely, helpful, and sometimes, controversial to get this kind of link.

You should develop relationships with writers who regularly publish on these authority websites.

If you can get their attention and help them in some way, there’s a high chance that they will link to your site in one of their articles.

How can you help writers on authority sites?

It could be writing a complete interesting article and giving it to them for free.

It could be helping them find a source for their next story.

It could be commenting on their articles and providing valuable feedback.

Think of something that could help you get their attention and build a relationship with them. This is the easiest way to get links from authoritative websites in your niche.

SEO Challenge #2: Outranking A Competitor With A Stronger And Natural Link Profile

Let’s assume your target keyword is “forex broker” and you want to rank number one for that term on Google search results.

How can you do it?

Note that the keyword “forex broker” receives an average of 6,600 searches per month and advertisers are willing to pay as high as $14.30 per click for that keyword.

high competitive keyword

By typing this keyword into the Google search engine, you’ll see established sites like FXPro, Investopedia, and Alpari currently ranking on the first page.

These sites have strong backlink profiles, and it would be difficult to outrank them, but it is possible.

Google SERPs for the keyword

The first step is not to directly compete with these established sites for the keyword “forex broker.”

Instead, you should find lower competitive keywords that are related to Forex. Doing this would help you get some valuable traction in the Forex niche.

You could focus on competing on long tail keywords like “best forex broker for beginners” and “best trading platform for beginners.”

The second step is to check their page backlinks. Tools like Ahrefs and Majestic would help you with this.

If the numbers and quality of their backlinks are something you can match, then you can proceed to compete.

For example, if your competitors have an average of 100 backlinks from 50 referring domains. If you think you can do more than that within a period of time, then you should compete with them.

By gaining more backlinks over a period of time, you’ll be able to oust your competitor from the number 1 position on Google.

The third step is to check your competitors’ on-page SEO strategy.

Do they have the target keyword in their titles and meta descriptions?

Do they have the keyword in their H2 tags?

Do they have the keyword in their image ALT attributes?

Sometimes, your competitor may not be aggressive targeting a keyword. You can take advantage of that by making your on-page SEO better than your competitors.

The fourth step is to see how your competitors are building links and try to replicate those links to boost your web pages.

Are your competitors guest blogging?

Are they sponsoring events or conferences?

You have to start doing that better and more than your competitors.

The fifth step is to scan your competitors’ social accounts and monitor their mentions.

Search for their names on Facebook, Twitter, Pinterest, and Instagram to see how they are participating in discussions.

You can join those discussions for the purpose of driving traffic back to your site and getting more social shares.

SEO Challenge #3: Generating Unique Content For A Large Ecommerce Site

Let’s assume you have an e-commerce site like Zappos. With thousands of products, each product needs its own page. So, you’ll have to write a unique description for each product on your site. This is a big SEO challenge.

Zappos SEO challenge

Creating unique content for each product is a tough task. Some products are related and could use the same description, but don’t copy and paste the same description for similar products.

Why?

If you do that, the site would be at risk of Panda, a Google penalty which penalizes sites with duplicate and thin contents. Each page on your site must have its own unique content.

How do you deal with this challenge?

The best solution is to hire experts who are knowledgeable about the products.

Experts can quickly write unique descriptions for each product. They know the products inside out compared to an SEO who knows little of the product and how it works.

Hiring experts would enable you to concentrate your effort and time doing things you know how to do best.

Another simple solution is to combine similar products into a single page. This is even better as it saves you time and resources.

Here’s a perfect illustration of what I’m talking about on a Zappos product:

Zappos SEO

As you can see, Zappos lets you select different sizes of a clothing item on the same page. This is better than creating separate pages for different sizes of the same item.

SEO Challenge #4: Pushing Down Negative Results About Your Business

Back in 2014, Matthew Woodward wrote about his dissatisfaction with WP Engine, a managed WordPress hosting service.

The post garnered over 500 comments on his blog. It was well received, and many bloggers moved their sites away from WP Engine as a result of the post. It was a big blow to the reputation of WP Engine.

negative review

A negative review like this could prevent you from hosting with WP Engine.

Back then when Matthew published the negative review on his blog, it ranked high on Google. I can remember coming across the post a few times while searching for something related to web hosting.

But today, when you type the keyword “WP Engine review” you won’t find Matthew’s article on the first page. The SEOs at WP Engine did a good job pushing down the negative review in search results.

When you plug “WP Engine review” into the Google search box, this is what you’re likely to see:

positive review in serps

As an internet marketer, you must push up positive reviews about your business and push down negative reviews.

How can you do that?

There is 2-step process you have to follow:

  1. Create a lot of positive contents about your brand
  2. Get a lot of backlinks to your positive contents

By following this 2-step process, you’ll quickly push down negative results about your brand.

Another thing you can do is to contact writers who wrote the negative reviews and get them to remove their negative contents about your business. This could be giving them incentives or providing them with better service to get those bad reviews removed.

SEO Challenge #5: Creating Unique Contents That Easily Generate Links And Stand Out In SERPs

These days, it’s hard to talk about SEO without mentioning content marketing.

In fact, the days of aggressive link building is over.

These days you need contents to build valuable backlinks.

Here’s proof from Google Trends:

content marketing

Google Trends show that the phrase “link building” is slowly dying while “content marketing” is increasing.

To rank high on Google, you need to create unique, high-quality contents that make link building easy. Therefore, SEOs need to incorporate content marketing into their skill set.

SEOs need to know how to recognize a high-quality content when they see one. An SEO should also know how to create better high-quality contents.

A high-quality content should be original and different from everything else out there.

A high-quality content should have a strong headline and be actionable.

A high-quality content should also be engaging and thought-provoking.
If your content isn’t making readers leave comments on the page and share it with their friends, then it’s not a high-quality content.

So, as an SEO, you should regularly be creating contents influencers, readers and linkers would want to see in your niche.

For example, Brian Dean wrote a complete list of 200 Google ranking factors. Before this post was published, no one was able to write up to 200. Many tried and stopped below 110.

By making the list up to 200, Brian’s post received a lot of links and social shares. He was able to turn his blog into a business that makes 5-figures per month as a result.

SEO Challenge #6: Promoting Your Contents To Influencers And Linkers

Simply creating high-quality contents is not enough to crack the first page of search engines.

You need to promote your content to influencers and linkers. This is a major challenge for many SEOs.

The truth is if you’re not promoting your contents, there’s absolutely no way it will get those valuable links you want.

So how do you promote your content to get links and shares?

There are many ways to do this:

You could ask an influencer for a killer quote you can include in your content.

Another effective strategy for getting links and shares is to mention influencers in your post and let them know after the post is published. This would help you get the attention of influencers who may share it with their followers on Twitter and even link to it in their blog posts.

SEO Challenge #7: Building Brand Recognition In An Industry

Let’s assume you want to buy prescription eyeglasses, so you turn to Google and type “prescription eyeglasses” into the Google search box.

When Google returned results, you can see sites like Frames Direct and 39dollarglasses.com.

Then deep down on the same search result, you can see brands like Ray-Ban and Warby Parker.

Tell me, who would you patronize?

I haven’t heard of 39dollarglasses.com and Frames Direct, and it’s unlikely I will buy from them.

Ray-Ban has spent years building their brand. Warby Parker is right up there too. I think I can buy from these brands because I’ve heard of them many times before.

You can use SEO to build up your brand and get your name out there and build a winning brand.

How?

It’s by creating valuable contents that target your ideal customers.

You must also ensure that you’re doing this on a consistent basis.

Brand building with SEO

Pick a topic that relates to your business, and write dozens of contents around that topic.

For example, Neil Patel is regarded as one of the to internet marketing consultants. Neil has been creating valuable contents on a regular basis on the Quick Sprout blog for over eight years now.

In fact, he started another marketing blog at NeilPatel.com.

By regularly publishing high-quality contents, Neil was able to build his personal brand.

SEO Challenge #8: Using Social Media To Boost Your SEO Efforts

Today, link building alone may not deliver that first page rankings. And if link building alone lands you in the number one position for your target keyword, it only tells Google that something isn’t right with your backlink profile. That immediately puts you at risk of a Google penalty.

Normally, a page with a lot of backlinks should also have some real social shares on Twitter, Facebook and maybe Instagram.

Therefore, a solid presence on social media is very important for your SEO strategy.

This is a big challenge many marketers face:

They find it difficult to combine their SEO efforts with social media.

Social shares may not directly influence rankings, but it tells Google a lot about your backlink profile.

If you want to build a natural backlink profile, do yourself a favor by becoming active on various social channels where your target audience hangs out.

Make an effort to grow your follower base on Facebook, Twitter and others that are relevant to your business.

Sites that have social pages with high-quality followers rank better in search results.

SEO Challenge #9: Implementing The Right SEO Tactic

There are over a hundred SEO strategies on the web.

Brian Dean published “21 Actionable SEO Techniques You Can Use Right Now” on the Backlinko blog.

SEO techniques

That blog post was interesting and educating. But what Brian didn’t say in that post is that you don’t need a lot of SEO tactics to succeed in SEO.

You only need to rely on a few SEO strategies to achieve success with SEO. Jumping from one SEO strategy to another is a sure recipe for failure.

Choose one or two SEO strategy and focus your efforts on making them work for you.

SEO Challenge #10: Working With A New Domain Name With Zero Links

The last biggest SEO challenge is building a website from the scratch with a brand new domain name.

New domains lack trust and authority that is required to rank on the first page of Google.

It doesn’t really matter if your website is well-optimized and has an amazing website design, search engines won’t automatically give you a stamp of approval.

What should you do?

You should gradually build high-quality links and create fantastic contents over and over again. Then you should be willing to wait for at least six months before your site starts seeing a lot of traffic from search engines.

  • 19
  •  
  •  
  •  
  •  

Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

Continue Reading

Search Engine Optimisation

Top 5 Best SEO Practices to Dominate Google Search Results In 2019

Published

on

best seo practices

Who doesn’t want to dominate Google? We all love first page rankings, right?

But there’s one thing about dominating Google search results: SEO.

SEO (Search Engine Optimization) is almost a rocket science for most bloggers. The good thing is, you don’t have to be an expert at SEO to be able to generate first page rankings to your site.

Just learn and implement “few” most important SEO techniques and you’ll be way ahead of your competitors in search results. If you’re looking to improve your search traffic, here are a few of the best SEO practices you can implement in 2019.

5 Best SEO Practices for Bloggers To Dominate Google

best seo practices

1. Perform in-depth keyword research

If you don’t understand keyword research, you’re missing out on huge amount of traffic and sales from search engines.

Keyword research is all about finding “low competitive yet profitable keywords” so that you can create highly informative content (by keeping your target keywords in mind) to your audience.

Here’s the key to successful keyword research: “find low competitive keywords”.

It doesn’t matter what niche you are in, if you’re going after high competitive keywords, you’re not going to get any traffic from search (especially if you’ve a new website). So the key here is to find long tail keywords which have less monthly searches.

Quick note: Always have access to SEO tools like SEMrush if you want to find highly profitable yet low competitive keywords.

If you’ve a fairly new blog or website, I highly recommend you to go for those keywords which have less than 500 monthly searches. Why?

Low competitive keywords are easier to rank for. You can get first page rankings by creating informative content (you’ll get great results even without building too many backlinks).

That being said, here are a few helpful keyword research tools you can use in 2019.

  • Ubersuggest
  • SEMrush
  • Keywordtool.io

While doing keyword research, target long tail keywords.

Long tail keywords usually contain 4 or more keywords and they are easier to rank in Google search.

For instance, you can get better rankings for long tail keyword phrases like “best fitness apps for Yoga teachers” instead of targeting short tail keywords like “best fitness apps”.

So that’s how you can perform long tail keyword research to dominate Google search in 2019 and beyond.

2. Content creation and optimization is essential

Content is really the king. No matter what niche you are in, if your content is mediocre, it will not perform well in the search engines. That said, here are few incredible tips to create exceptional content that performs well in search engines.

Understand your target audience: This is the first step to creating great content. The better you understand your audience, the easier it is for you to create “high converting content”. Make sure to find their wants and needs. Make a list of all the questions they might have by browsing through platforms like Quora or taking surveys.

Create in-depth content: If you want to dominate Google search results with your content, make it extremely detailed. According to many researches, it’s proven that in-depth content (which contains over 2000 words) performs really well in search results.

In fact, we’ve been creating long form of articles for more than 4 years now at Bloggers Passion and the results are amazing both in terms of search traffic and sales.

Use platforms like Quora: Q & A platforms like Quora help you find out what your target audience truly wants. You can follow all the topics that you blog about, find all the questions and start creating content around the topics that you’re interested in.

Last but not least, properly optimize your content for search engines which we’re going to discuss now.

When it comes to content optimization, the following factors play a crucial role.

  • Page title
  • Meta description
  • URL
  • Heading tags (h1, h2, h3, h4, etc.)
  • Image optimization
  • Internal links

If you’re using WordPress, I recommend you to check out the following 2 plugins (both are great) for content optimization.

WordPress SEO by Yoast: This is the most downloaded SEO plugin in WordPress history with over 20 million downloads worldwide. It helps you easily optimize all your contents (including posts and pages) for your primary keywords. From page titles to meta description to image optimization, you can do everything using this plugin.

SEO By Rank Math: This plugin is getting a lot of positive buzz and it’s considered as the best alternative to SEO by Yoast. In fact, it offers all the premium features of plugins like Yoast where you can optimize your posts for 5 focus keywords per post. Not only that, it also lets you track your keyword positions in Google and offers a wide range of other helpful features to optimize your contents like a pro.

3. Make sure your website ticks all the boxes

Here are few things that your website must have for better performance in search.

  • SSL integration
  • Mobile-friendly design
  • Faster website loading times

Now, let’s talk about the above most important things to make your website great for both search engines and users.

SSL integration: Google considers https as a ranking signal, which means, Google is giving weightage to websites on https version. To get https version, you need SSL integration. SSL stands for Secure Socket Layer which makes your site go from http to https and it’s a secured protocol which is used to establish a secure connection between server and client.

If you’re using hosts like Bluehost, WPX hosting etc, you’ll get SSL integration at free of cost (all you need to do is to turn on SSL to make your site https). Otherwise, you can free SSL integrations from sites like Cloudflare.

Super fast page loading times: If your site takes more than 3 to 4 seconds to load, your website visitors will most probably abandon your site. Your website speed is so much important not only for your users but also for improving your search rankings.

Did you know that Google takes page loading times into consideration while ranking web pages? Yes, that’s true. Here are few quick tips to have a faster loading website.

  • Move to a faster web host (at Bloggers Passion, we’re using WPX hosting and it’s really faster when compared to any other web hosting companies)
  • Use less plugins
  • Optimize your image size before you even upload them on to your dashboard
  • Leverage browser caching
  • Enable GZip compression (Gzip is a file format that essentially locates strings of similar code in your text files and then temporarily replaces them to make the files smaller which helps in faster loading times)
  • Minimize your redirects

Mobile responsive design: Is your blog mobile-friendly? If not, you’re missing a lot of traffic and sales on the table which can be beneficial to your competitors. So why leave your traffic and sales to them?

If you’re on WordPress, you can simply install a plugin like WP Touch or buy a premium responsive WordPress theme. Problem solved!

4. Research your competitors

If you see your competition as an opportunity, you’ll thrive online but if you see it as a threat, you’ll fail in the long run.

Do you know who your competitors are? Do you know who you are competing against? By knowing and carefully analysing your competition, you can learn so much.

Here are a few things to analyse while researching your competitors.

  • Find out their top performing blog posts (which are bringing them the most traffic)
  • Find out their top “income generating” pages (so you’ll have a better idea about what type of products to promote)
  • Analyse your competitors website traffic (along with their traffic sources)
  • Research your competitors backlink sources (so you can find link building opportunities to improve your own site’s backlink profile)

In a nutshell, the fastest way to your website’s success is to make a list of 10 to 15 competitors, find all their top performing pages along with their backlink sources and try to get links from those sites using various link building strategies.

5. Link building is the key

It doesn’t matter how great your content is, if it’s not attracting any links or you’re not building back link to your content, it’s not going to rank in the first page.

The sooner you realise the importance of link building, the faster you’ll start generating better results from SEO. It’s as simple as that. That being said, there are various ways to build quality backlinks to your site but the following strategies work like a charm in every industry.

  • Roundup links
  • Guest posting
  • Build relationships

Let’s briefly talk about each one of them now.

Guest posting: Guest posting is the evergreen strategy to build links from relevant blogs in your industry. You don’t always have to aim for authority sites for guest posting as publishing and high quality, relevant and small blogs can also work like a charm.

Just make sure to write high quality guest posts so you can improve your authority as a blogger apart from getting relevant links to your site.


Roundups links:
One of the easiest ways to build quality and highly relevant links to your site is to find and participate in roundup posts. There are a ton of bloggers (especially new bloggers) from all kinds of niches publish roundups on a regular basis.

You just need to be active on social media or use search strings on Google like “expert roundups + [your topic]” to find such sites. Make friends with them by sharing their stuff, commenting on their posts. That’s how you can get into their radar to start participating in their roundup posts.

Link building by building relationships: Networking and building relationships with other bloggers is often the most underrated strategy to build links. Make sure to focus on helping people instead of solely focusing on getting links and that’s the secret to successful networking.

We’re currently building a Facebook group where we share mostly blogging and SEO related stuff. The whole purpose of the group is to help beginners to build a money making blog and to connect with other bloggers in our industry. The best part is that, there are so many bloggers who interviewed me (by linking to my posts) and they mostly came from the Facebook group.

That’s the power of networking. So go and start networking with other bloggers using email, blogs and social media sites.Final thoughts on the best SEO practices to use in 2019

Practicing the best SEO strategies is the key to long term SEO success. Don’t look for shortcuts as increasing your organic traffic takes time.

Focus on learning and implementing just 2 to 3 evergreen SEO best practices and you’ll be way ahead of your competitors. Just be consistent and regularly create content that adds value to your target audience.

Let me know if you’ve any questions in the comments.

  •  
  •  
  •  
  •  
  • 2
Continue Reading

Search Engine Optimisation

4 Strategies for Golden Long-Tail Keywords For Your Blog

Published

on

By

Countless guides advise new bloggers about the benefits of SEO. However, far too few of them focus on the importance of proper keyword research. Many bloggers make the mistake of focusing all of their time and resources on short tail or high-volume keywords, such as “make money online”, “woodworking blog” or “pharmacy coupons.”

Ranking for these broad keep words is going to take a lot of time. Many bloggers get very frustrated after not seeing any results and eventually give up.

You will see results a lot faster if you start your blog focusing on low hanging fruit. There is a massive number of longtail keywords in any given niche that you can rank for a relatively easily. Conversion rates also tend to be higher with long-tail keywords. The average conversion rate for long-tail keywords is 36%, which is 3.5 times as high as broad keywords. The trick is knowing how to find them.

Since there are so many longtail keywords, looking for them can feel like finding a needle in a haystack. Don’t despair – there are a lot of great ways to find high converting longtail keywords. Here are some of the best approaches.

Use SEMRush to see what keywords other blogs are ranking for

SEMRush is an SEO analytics tool that monitors keyword rankings for various websites.  Many bloggers use it to monitor rankings for their own websites. They also use it to gauge their rankings against major competitors. If they see that they are ranking for more keywords than a competing blog, then they know that their SEO strategy is on the right track.

Fewer bloggers and SEO professionals recognize the value of using SEMRush for keyword research. You can try using it to see what keywords other blogs are ranking for. If a competing blog is ranking for around 7,000 keywords, then you can dig through that list and see which ones you want to target yourself. It is best to use this tool with blogs that clearly have strong rankings. You aren’t going to build a very large list of keywords to target if you use it with a new blog that is only ranking for a handful of search queries.

You might want to find well ranking blogs by searching for relatively competitive keyboards in your niche. The websites that show up on the front page of Google for a competitive term are probably also going to be ranking for lots of less competitive, longtail keywords as well. Take the route URL and plug it into SEMRush.

You can see a list of the top 10 keywords for a blog for free. You will need to pay for a premium membership with SEMRush to see the rest of the list, but it can be worth it considering the value of finding so many great keywords to target.

Keyword Shitter

Keyword Shitter is possibly the easiest to use keyword research tool available. To make things even better, it is totally free.

All you have to do is take a relatively broad keyboard and put it in the search box. Then you will need to click the button at the bottom of the form. The tool will start aggregating keywords that people search for.

If you use a relatively broad keyword, then you should be able to make a list of thousands of longtail keywords in as little as 1 to 4 hours. Although this is one of the easiest ways to perform keyword research, there are a couple of drawbacks to be aware of:

  • You might get tunnel vision if you only start with a couple of base keywords for your lists. There might be a number of great converting longtail keywords that you would never think to add, because they don’t have common root words in them. For example, names of books, authors or products in your niche might be great keywords to focus on. They often don’t have common keywords in them, so they might not show up with this tool.
  • A lot of the keywords are going to be loosely related to your niche. You will need to sort through the list carefully and remove any that don’t fit.

This is definitely a great keyword research tool to use, but you will need to take some time to get the hang of it.

Look at suggested keywords from Google

Google has become a lot better at recommending keywords for its users. Their suggested keywords are not just great for people trying to get better search results. They are also good for bloggers trying to find new keywords to target.

Keep in mind that Google recommends keywords based on your previous search queries, especially if you have not enabled privacy features in your Google account. You might want to try beginning searches in Google chrome incognito to find less biased suggestions for your search queries.

Look at product lists on Amazon and other sites

Most people use Google tools to conduct their keyword research. While they can be very helpful, it might be a good idea to branch out a bit and look for keyword ideas on other sites. If you are using your blog to promote products on Amazon, why not look at Amazon products? You can build keywords around them. For example, if you are writing blog posts on business cards, you might want to try searching for business cards on Amazon and see what products and books appear in your queries.

The benefits of this are two-fold:

  • Most other bloggers are going to be focusing on broad keywords in their niche. They won’t be as likely to consider keywords centered around specific products. This means that there won’t be as much competition for a lot of these terms.
  • The conversion rates are going to be a lot higher if you are trying to get visitors with these terms and refer them to Amazon.

You can search through thousands of possible ideas in your niche. Make sure that you find ones that are most relevant and do your research accordingly.

  •  
  •  
  •  
  •  
  • 1
Continue Reading

Search Engine Optimisation

What is Thin Content and How to Fix It

Published

on

I don’t want to name any names, but I saw an awful website this morning. Granted, I was looking for examples of thin content because of this post and I figured I might be able to just wander around until I found something that could count towards the description. I didn’t expect to find something this relevant, much less to such a degree that I would leave the site cringing.

Because of tactics they had used and length of time the site had been around, they maintain a decent Google ranking in spite of having some of the thinnest content I have ever seen. But the lack of engagement on the articles, the amount of spam littered among the occasional real comment, the lack of social media shares… it all showed that in spite of being prolific in their posting habits, their content was doing nothing to help them.

Someone should let them know about the benefits of high quality content versus thin content. Though given the sheer number of ads on their domain, quality probably isn’t their first priority.

Thin Content Risks

Why is this such a bad thing if the traffic is high enough to bring them within the first page of Google results? It is the same reason that keyword stuffing is a bad idea. Sure, it will bring people to your site for a time. But eventually Google’s algorithm is going to catch on and while they claim they don’t penalize, we all know that isn’t true. If you try and skirt around the system you are going to get flagged.

Not only that, but it is damaging to a brand.

What is the use of being on Google’s first page if people realize the moment they click onto your site that you have nothing worth viewing? They will be gone within seconds and over time your rank will go down along with the lack of interest or brand trust.

The Legend of Fred

Now there is a more direct threat to your business. But then Google came out with updates, all named under one collective term “Fred” which focused on battling thin content:

Basically, if you publish high quality content that is highly cited on the Internet – and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that.

Fred caused quite a ruckus when it was first released in 2017. It came from the Black Hat sector, aimed specifically at spam links and suspected spam links.

Of course, we know from past statements and experiences that Google is also targeting backlinks and trying to discourage the practice which may be why so many sites that were well established and not at all spam saw a 90% decrease in traffic seemingly out of nowhere. It sparked panic across the web as site owners and brands scrambled to figure out what was happening and came back with rumors of “Fred”.

The good news is while a percentage of sites hit were valid ones that might not have deserved it, most did appear to be low rent content hosters using shady practices to boost traffic and so ad revenue. But that was little relief for those bigger sites who were impacted by the release of Fred.

Since then Google has got even smarter at identifying and fighting thin content, so in case you have some older lower-quality content on your blog, fixing it may cause your overall rankings increase.

How to Fix Thin Content on Your Blog

Step 1: Identify and Enhance Articles That Bring Traffic

  • Go to Google Analytics Behavior -> Site Content -> All Pages
  • Enable it to show 5000 rows (this is the maximum)
  • Export the whole report and check if any of those articles can be called “thin”, generally:
    • Number of words is fewer than 500
    • There are no structure (subheadings, images, etc.)
    • There’s no “substance”, i.e. some unique tip, facts, etc. that a reader can take home.

Landing pages

Once you find a thin article, go ahead and enhance it by implementing a new keyword strategy.

TextOptimizer is a great tool for that: It will run your target query in Google, extract search snippets and then apply semantic analysis to identify related concepts and entities to implement in your content to expand it.

TextOptimizer

TextOptimizer will also generate popular questions on your topic for you to answer in your content and make it better:

TextOptimizer Questions

While editing your old content, think if there are any content re-purposing opportunities, like creating a whitepaper or a blog series. Use the checklist to ensure higher quality for each of your content projects.

Step 2: Identify and Get Rid of Articles That Bring 0 Clicks

Now, go ahead and check all the articles that didn’t get into your above list. You may double-check again to make sure any of them are not really driving any clicks. Once you are sure, go ahead and:

  • Use 301 redirect to redirect any of those articles to their updated or closely related versions
  • If there’s no related content to redirect to, simply delete old thin articles
  • Here are great plugins that will help you with both the steps above

For more information on this tactic, check out this case study on how this process increased one blog’s traffic by ~1000%

Growth

Have you been thinking about fixing low-quality thin content? Please share your tips!

  •  
  •  
  •  
  •  
  • 2
Continue Reading










Trending