When it comes to creating content online, it’s all about engagement. It doesn’t matter if it’s text, infographics, images or video… you must provide your audience with something they find value in or they are simply going to leave your site and never come back.
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With this in mind, today we are going to look at five different ways you can start using video to not only increase engagement with your audience but also provide a higher level quality of content as well. Online video is also one of the best ways to deliver online courses, live events and turn boring data into exciting animated videos — all of which I’ll be covering in detail below.With more people using mobile devices and spending less time on actually reading content,
With more people using mobile devices and spending less time on actually reading content, video is simply the way to go. See how many of these methods you can implement into your blogging and content marketing.
Create Tutorial and Training Based Videos
A great majority of blogs on the internet are focused on teaching others how to accomplish specific tasks. This is especially true in the world of “how to make money blogging” and “WordPress resource” sites. With that in mind, how many articles do we really need on how to start a blog, installing WordPress and everything in between? A better way to approach this, and all tutorial-based content, is to create
A better way to approach this (and all tutorial-based content) is to create original videos to complement our written text articles. This works especially well if you are the name and brand behind the content you create.
Not only will this provide your audience with a visual resource that they can also follow along with, it will also open up a whole new traffic source through YouTube and other video platforms. No matter what you are teaching through your content, adding video training is a great resource your audience will love.
A perfect example of this would be made whiteboard video that was created for Blogging.org.
Live Stream Your Events and Training
Webinars, podcasting, tutorials and expert interviews… it’s all about creating premium content and live streaming events these days.
At the same time, we are seeing more marketing experts and bloggers coming out with their own mastermind and mini conference events. While it’s a great way to provide value to everyone who can physically attend your event, you are simply missing out on massive audiences and additional revenue (selling online access) by not live-streaming these events as they happen. This is something TedX has recently done over the years and they’ve seen amazing results.
When it comes time to finding a high-end solution to live stream events and conferences, Blue Jeans has been a name that continually comes up as a major player. Not only do they have live streaming solutions for events of all sizes, they also have online video collaboration services for corporate training as well.
As mentioned, TedX is one of the most well known and widely scaled entrepreneur speaking events in the world today. Instead of keeping their content limited to attendees only, now many of their events are live streamed across the internet.
Build and Sell an Online Video Courses
In addition to creating original video content to accompany any existing articles or tutorials you may have on your site, another great way to use video is for premium teachings and online courses.
This is something online marketers and entrepreneurs have been doing for years now, but thanks to sites like Udemy, it’s now easier than ever to create a few videos, throw it together and call it a course. Best of all, sites like Udemy do all the tedious work for you, such as collecting payments, hosting the video courses and even some promotion to their own network of users as well.
Want to see what’s possible through online courses and video course marketplaces? Feel free to check out my 30 blogging video course on Udemy… it’s only $14!
Increase Conversions with Pre-Sell and Explainer Video
If you’ve ever done anything with affiliate marketing, digital sales or landing pages, you’ve likely come across the concept of explainer videos. If not, you can watch the short video below as an example.
Explainer videos work extremely well for converting audiences into paying customers. The reason why these videos work so well is because they have a well thought out script (sales copy) that is actually delivered through videos that are engaging to audiences.
Most of the time, explainer videos are seen with a hand holding a pen and drawing on a whiteboard, but they actually come in all different forms and concepts. No matter what you are selling online, there is a good chance an explainer video can increase your engagement and conversions across the board.
Turn Text Content into Videos
The majority of bloggers and brands on the internet today are so focused on creating text content and articles for their sites, that many of them forget about providing a great user experience in the process. Text is great… but there is only so much that someone is willing to read!.
With more people now wanting instant gratification and having less time than ever to read articles, converting your existing text articles into videos is a great way to keep existing and attract new audiences.
A perfect example of this would be if you had an infographic and you wanted to bring it to life through video. Infographics are one of the best ways to transform boring data into high-quality images that people love to share. Now imagine what they would do with an infographic-based video!
To learn more about the process of turning your content into video, check out these other examples of infographics being brought to life.
Video is the Future…Will You Be Part of It?
Text-based articles and content are here to stay, but there is also a major shift taking place in how information is consumed on the internet today. Google loves interactive and engaging content that is loaded with different methods of delivery (images, video, infographics) and more people are using mobile devices for browsing than ever before.
No matter who your audience is, or what type of content they are looking for — be sure to start using video within your content creation and marketing efforts. Apply just one (or all) of these methods into your existing blog or business and see how it performs for you!
Who Do You Surround Yourself with in Your Blogger Network?
Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.
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The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.
Birds of a feather flock together.
You have heard that one, right?
I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:
- face your fears
- serve humanity
- be a bright light for people to follow
- live your deepest, wildest dreams
Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.
Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.
Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.
Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.
Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.
Time to ditch the comfort zone crowd to hang with adventurous types.
Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.
Who Do You Hang With?
Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.
For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.
Surround yourself only with bloggers who:
- have posture
- have authority
- charge top dollar
- profit freely
- prosper freely
- exude confidence
- have a highly developed prosperity consciousness
You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.
But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.
Release all bloggers who are not happy and prospering.
Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.
Just your blogging success at stake.
Are You Chasing the Flavor of the Month?
My first fundamental of successful blogging focuses you on being present.
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All of our power resides in the moment.
None of our power resides in the future or past because neither exists.
Time is illusion.
Only Now is real.
Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.
This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.
How in the heck did I write and publish nearly 800 guest posts on one blog?
I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.
Bruce Lee and Blogging
Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.
Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.
Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.
The Flavor of the Month
Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.
While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.
Success is yours, but success is not an overnight or week-long endeavor.
Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.
Write, publish and connect with top bloggers by helping top bloggers.
Success Finds Specialists
I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.
Imagine if you could work from home every day? Visualize that fun and freedom.
Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.
I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.
Avoid program hopping, niche hopping and all forms of flavor-chasing.
Do one thing. Do it well.
What Is the Incredibly Easiest Way to Drive Blog Traffic?
Drive traffic to other blogs.
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Give what you want.
Help people get what they want and people help you get what you want.
I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.
I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.
I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.
The more you give, the more you get.
The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.
I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.
My blogging buddies – who appreciate me promoting them – freely:
- link to me on their blogs
- retweet my posts
- share my posts on Facebook
- share my posts on LinkedIn
- send my blog posts to their email list
That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.
Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.
How to Drive Traffic to other Blogs
I spent a fair chunk of today driving traffic to other blogs.
I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.
Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.
You Will Run out of Time Solo But You Never Run out of Friends
Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.
But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.
As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:
- when you sleep
- when you travel
- when you spend time offline with family and friends
Sounds sweet, right?
Drive traffic to your blog easily.
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