Why do some bloggers get hundreds of thousands of visitors to their sites every month while you’re struggling to get even a handful of them?
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Why are you not getting enough traffic from Google even if you are creating great content regularly? Have you ever thought about it?
You probably are making few dumbest SEO mistakes mentioned in this page. Try to avoid them to build a highly successful blog that gets a TON of traffic and sales.
If you are blogging for a while, you already know the fact that SEO is a HUGE ocean. Even the SEO experts like Rand Fishkin and Matt Cutts spend thousands of hours to understand SEO basics and Google algorithms.
For the rest of us, it’s simply impossible to use all the SEO strategies mentioned on the Internet. We should learn and implement few proven SEO tips, learn from the mistakes and focus on what works.
The intention of writing this detailed article is just that. To find and fix few SEO mistakes most bloggers make.
Are you curious to find them out? Let’s get started.
Avoid these SEO mistakes to increase your traffic
#6. Not attracting backlinks
Let me tell you one thing quickly. Google don’t trust NEW blogs. Google crawlers trust authoritative blogs with lots of quality links.
It is the reason why an authority site in your niche quickly gets massive traffic even for the high traffic keywords.
Did you know that 90% of the SEO is backlinks?
Without backlinks, it’s impossible to increase your blog’s overall domain authority, page authority and trust factor. If you have a new blog, instead of focusing on creating new posts day-in and day-out, find ways to attract quality links.
If you are struggling to build quality links to your sites, let me help you. Try these proven link building strategies to attract a ton of links.
- Create link worthy content. There’s no other better way to build hundreds of links other than creating content that naturally attracts links. Find out what’s working in your industry. Analyze all the top blogs. Use SEMrush to find the best performing keywords. Start spending more time on create great content that your audience wants to share and link out to.
- Use Skyscraper technique. Find the most popular content in your field. Create evergreen and top notch content around it. Promote it to the right people. In a nutshell, that’s what the Skyscraper technique is all about.
- Write long form of guest posts. Guest blogging is still a great way to build quality links. Don’t write short and crappy guest posts just for the sake of links. You need to add as much value as possible with your guest posts. It happens only when you write detailed guest posts. The one you are reading now is a mammoth 2000 word guest post.
- Do email outreach. Whenever you create content, link out to other bloggers often. Make sure to email them whenever you do so. Sooner or later they will also start linking out to you!
- Repurpose your content. Why publish a text format blog post and relax? If you want to quickly build links to your content, find various ways to repurpose your content. Turn your posts into videos, podcasts, Infographics, memes etc.
#5. Not using long tail keywords
How come someone will find your site from Google if you are not targeting the right keywords?
Most bloggers make a biggest mistake of NOT doing any keyword research.
They often come up with some random blog topics and post them without actually targeting any keywords. It doesn’t work!
If you want to boost your search engine traffic, start doing keyword research. Not just any keywords but long tail keywords.
If you are wondering why should you use long tail keywords, have a look at the below screenshot.
Did you see that? Short tail keywords are almost impossible to rank for whereas it’s much easier to target long tail keywords and get first page search results on Google.
Long tail keywords are
- Easier to rank
- Easier to increase your traffic
- Easier to boost sales
- Easier to dominate Google search results
- Easier to build backlinks
If you are looking for proven ways to find highly profitable yet low competition long tail keywords, you should read this guide.
#4. Not optimizing for search bots
You don’t have to be an SEO expert to optimize your blog posts or pages perfectly for search engines. Even if you are a beginner who knows nothing about SEO, you can still master the art of keyword optimization.
How? The answer is: use WordPress SEO by Yoast (free).
It is one of the very few WordPress plugins that’s used by almost 95% of the SEO enthusiasts worldwide. It’s easy to use and helps you quickly optimize your pages for your targeted keywords.
It allows you to quickly put your primary keywords in title, meta description, URL, body text, image alt tags etc so you will find it easy to improve your rankings. So what are you waiting for? Go, download it and start using Yoast plugin for better search rankings.
Make sure to target a primary keyword (preferably a long tail keyword as discussed above) before writing a post on your sites. Instead of repeating the same primary keyword again and again in your text, make sure to find and use all the relevant keywords to rank higher in search results.
Always remember one thing before optimizing your content for search engines. Focus on the best stuff to your target audience by targeting the right keywords. Google will take care of the rest. Give it some time and you will reap the rewards.
#3. Using a bad hosting service
Your web hosting plays a HUGE role.
Your website speed, user experience, uptime, server times and bandwidth – almost everything depends on the web hosting service you choose.
Don’t go for a cheap or free hosting just to save a few bucks. It will cost you a lot in the long run. And you don’t have to rob a bank to get a reliable and secured hosting service.
There are a lot of hosting options like Bluehost, HostGator, WP Engine come at an affordable price tag and offer excellent features like speed, security and performance.
That being said, here are 3 important factors to check before picking a hosting service to run your WordPress sites.
- Average customer rating: Before picking a hosting service, make sure to search about it on Google. Find out the opinions of other customers who are already using it. You will easily know the pros and cons about it then. Doing a simple keyword search like “hosting reviews” can help you find the right option for your business.
- Pricing: Don’t pick an expensive hosting especially when you are just starting out. Go small but pick the reliable option. I would advise you to give a try to Bluehost as it is being used by over 2 million sites worldwide and it is also affordable.
- Support: How fast the customer support staff will respond to you when you face any issues related to hosting? You must ask yourself that question before choosing a hosting service. Pick those that offer 24/7 customer support through email, chat and phone.
#2. Not optimizing your site for mobiles
Google is giving top priority to the sites that are mobile responsive.
People are now using their mobiles and tablets to browse information online more than over.
In fact, there are currently over 3.65 billion global users who are using their mobiles to browse and buy stuff online. Have a look at the screenshot below.
So now you know how important it is for you to create a mobile friendly website to increase your traffic and sales. Here’s how you can quickly make your site mobile responsive.
Use WPtouch plugin (free). I know most of you are using WordPress (if not, migrate to WordPress as soon as possible, it’s the #1 platform for sites), WPtouch plugin helps you turn your site into a mobile responsive site with just a few clicks.
The best part is, it costs you NOTHING and it’s a lightweight plugin that means your site speed won’t affect much by using it.
#1. Not fixing your website issues
Are you wondering why your site is not getting enough traffic from search engines and better rankings on Google even after creating great content?
It might be mainly because of your site issues. Fix them as soon as possible to improve your search rankings. That being said, here are few of the common issues most sites have.
- Duplicate content: Duplicate content not necessarily means you are stealing content from others. It might be even include duplicate title tags, meta description etc. So take care of writing unique titles from now on.
- Keyword stuffing: No one likes to read a blog post that’s filled with keywords. Not even Google bots. Make sure to include relevant keyword phrases instead of stuffing the same keywords again and again.
- Broken links: Find all the 404 error pages and dead links on your sites. They are killing your readership and resulting in bad search results on Google. Use tools like Broken Link Checker to find and fix all the broken links from your sites.
- Avoid shorter articles: Any article that’s below 400 words is useless. It’s better to write a 1000 words article twice a week than writing 3 shorter articles (400 words). You can add more value, target more keywords and give better experience to your readers with long form of articles.
Conduct a site audit if possible (to find and fix all your site issues). There are a lot of SEO tools available such as SEMrush, Seoptimer, Raven tools etc to do a thorough audit of your websites.
Also quickly analyze whether your site is mobile responsive or not. Figure out if you have any title tags that are over 65 characters. By fixing all these site issues, you can quickly notice a huge boost in your search rankings.
Final thoughts about the top SEO mistakes
Creating a WordPress blog is really easy but getting traffic from Google is not.
It usually takes a lot of time, efforts and money to get massive traffic from search engines. After all, 99% of all the marketers and bloggers want more traffic and sales.
Instead of focusing on trying new SEO strategies, it’s always better to focus on the mistakes you are already making. By fixing the SEO mistakes you’re making, you can improve your chances of getting better search results really quickly.
Conduct a site audit regularly, focus on creating long form of content, use the right SEO tools to quickly boost your search engine traffic and website sales.
Please share this post with others if you find it useful.
So what are the SEO mistakes you are making from the above? Do you have any questions? Share your thoughts in the comments.
How to Optimize Your Blog for Voice Search
The new year has come and we are just twelve months away from the year 2020. Why is that important? Because by 2020, nearly all searches are predicted to be voice, rather than text searches.
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In fact, Gartner found that 30% of those searches are going to be done entirely screen-less. Here are a few more numbers in case you are not convinced:
- 13% of households used voice search in 2017 and this number is expected to rise to around 55% by 2022. [Source]. Smart speakers have created an industry of their own and are easily integrated into American household. As the software becomes more streamlined and more applications are introduced, this could cause their adoption to grow even more.
- 72% of current voice search users claim to use it as part of their daily routine. (source: Google). Looks like searching voice easily becomes a habit! It’s definitely here to stay!
News organizations, radio stations, and websites have begun intensively marketing toward owners of smart speakers. Daily news, music, finances, your calendar and the like can now be read to you as you herd your kids to the car and off to school or before heading in to work.
In other words, voice search queries are going to be taking over the search world.
While voice-activated technology started making its way into our lives quite some time ago, the recent smart assistant technology boom caused the actual voice search revolution. Major brands are quickly investing in voice search optimization.
Is your website ready?
Adapting to the Algorithm
To see how important voice search is going to be we have to look at how Google in its current incarnation really works. When I first started in the SEO world, it was all about simple search keywords. But the exploitation of keyword stuffing pushed Google to further the benchmark and make things more complex.
Now when we look at keyword analysis and optimization, it is a completely different process than what it used to be. Not only have keywords become more varied, the way that Google sifts through the noise in order to provide answers for their users is amazing.
That is what has kept Google on top for so long; competitors like Bing just haven’t been able to develop a framework that is as effective and dominating.
Voice search is underlining this fact in ways that weren’t as clear before. When we type a search phrase we are more careful. We think through what we are going to say, we get phrase suggestions that might help us narrow down or change our language and we get a page of results that lets us refocus if needed.
Spoken words are more spontaneous and harder to predict. It’s not always possible to understand what the searcher really needs. Somehow, Google’s algorithm still works with this format, as long as the content providers are properly optimizing on their side of meet the demand.
So, how do we do it?
Think of Search Queries as Speech
A popular meme lately has been, “This is so sad. Alexa, play Despacito“. While tongue in cheek, it shows the way that speech is taking a handle in search and how we might use it properly.
Imagine you are sitting around talking to your friends. You decide to ask them a question, like, “What movies are showing this weekend?” It is a natural way to speak for you. But if you were to type in search terms, it would be something more like, “Showtimes Century 16”.
Searching by voice presents a new challenge to search engine optimization professionals: Optimizing for all possible ways a user can speak your query.
Optimizing for related terms, synonyms and neighboring concepts is more important than ever. TextOptimizer helps you do just that by running your query in Google and using semantic analysis to extract related topics and neighboring context to optimize your page for:
[TextOptimizer extracts related topics for your important keywords helping you optimize for a wide variety of queries]
The general concept here hasn’t changed, as you still want your page to appear on top of Google’s search result pages: It’s a fact that Google’s users seldom ever scroll past the first page.
Voice search is going to gravitate towards the simplest, top results for the user.
Once upon a time, that meant getting on the front page. Now it means making sure your content is set for featured snippets so you can go above the actual page results and gain priority in Google’s ranking.
Featured snippets are selected search results that appear on top of organic search results in Google and Bing. Featured snippets are what gets read to a user in response to a search query.
Articles, tables, images, videos, bullet lists… there are plenty of forms of content that appear in featured snippets.
To better target featured snippet opportunities, use Ahrefs: It allows you to filter search queries to those triggering featured snippets and lets you preview actual search results:
While Schema.org officially doesn’t help you get featured, a lot of SEOs have found that playing around with structured markup actually makes a difference. In any case, that won’t hurt, especially given it’s quite easy to implement using a variety of WordPress plugins.
/HowTo schema is predicted to be used by Google soon (since it’s already being implemented in some of the search experiments), so I’d start there. To show you the markup in action, try running this page through Google’s structured data testing tool:
Do you have a strategy to add? Let us know in the comments!
5 Effective Blogging and Marketing Strategies for Your Dental Practice
As bloggers and content creators, we are often creating content or managing social media and blogs for local practices and businesses in our area. If this is the case, you will definitely find a lot of value in this article — especially if you are working with a local dentist, or maybe even have a dental practice of your own?
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Local advertising and offline marketing is something everyone needs to consider when they have a brick and mortar location. However, one also needs to ask the question about online marketing and SEO if they are struggling to showcase how great their dental practice is.
For times like these, it’s important to know which marketing strategies would be most effective in bringing in new patients.
With so many types of marketing strategies out there, it can be hard to know what will work best for your business. With more people using mobile devices and Google than ever before, the common answer for this is to have a blog with niche-focused content that is already relevant for local search results.
Here are five effective content creation and marketing strategies that will help you grow your dental practice.
1. Focus on Local SEO
Chances are there are many different dental practices in your area, which means you need to stand out when potential customers conduct Google searches for a dentist near them.
Focusing on your SEO efforts, specifically, local keywords can help you attract new clients. This will help you rank higher in Google searches when people search for things like “dentist near me.” And what’s better is that it’ll boost your company when people use voice search to find local dental practices.
Make sure to do keyword research in advance. You should also focus on more specific keyword phrases like “wisdom tooth removal” to target searches. These tiny efforts can make a big impact on your discoverability.
Beyond SEO, you should also focus on the general optimization of your website. Make sure it’s clean, easy to use, and highlight your business’s value props. If you don’t know how to do that, check out Willow Creek Dental for website inspiration. Not only does the site design match the look and feel we are looking for, they also have great use of online video as well. Be sure to check out their site through the screenshot below.
2. Get Involved with Your Community
As a local business owner, you need to get involved with your community to attract new customers and keep existing ones. By showing community members you care about your community, you can win them over.
Not sure how you should get involved? Attend town events or sponsor a local sports team. You can even speak to elementary school classes about the importance of dental hygiene.
These dental marketing efforts may seem small, but they say a lot about you and your dental practice. And the more you show your business off in the community, the more likely potential customers are to remember you when they need dental assistance.
3. Invest in Your Social Media Presence
Social media is another great way to get involved in your community and strengthen relationships with your customer base–both potential and existing. Social media platforms like Facebook can help you quickly build an online community that you can keep in contact with.
Social media helps you start conversations with customers and share important updates with them. It also allows you to collect reviews and quickly answer their questions. All of these things prove your value as a business to them.
SproutSocial has a great resource guide that is full of dental marketing messages and methods that are currently being used on social media. The messages that perform best will be the ones that are most creative and compelling — like the one below.
4. Pay Attention to Content Marketing
Marketing isn’t only about showing people you’re there; it’s about proving you have something of value to offer them. That’s why you need to invest in your content creation efforts. Content like blog posts brings customers to your site and provides them with the information and reassurance they need to convert into patients.
It also helps you increase your overall SEO ranking, which will bring even more people to your site!
5. Embrace Physical Marketing Materials
While the Internet is a fantastic way to market your business, it’s not the only type of marketing you should be investing in. You should also be distributing physical marketing materials like postcards, mailed offers, and newsletters to convert local potential customers.
Send flyers with discounts to new residents to win them over. Distribute brochures highlighting your other cosmetic procedures to high-value customers. You can even send newsletters packed with content articles and FAQs!
Final Thoughts on Marketing Strategies for Your Dental Practices
When it comes to your dental practice, great service isn’t enough to make your business stand out. You need to invest in great marketing strategies to showcase your business and win over customers. By following the 5 tips in this article, you can make sure your dental practice is the one customers think of first.
Did you find the content in this article helpful? Need more tips and tricks on marketing strategies? Be sure to check out these expert SEO tips for 2019.
SEO Bloggers, Read This! 5 Tips for Newcomers to the SEO Business
The SEO industry is growing rapidly and shows no signs of slowing down. This means there are plenty of opportunities for newcomers to break into the industry.
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But simply having a general understanding of SEO isn’t enough to start a worthwhile SEO business. You need to have some insider knowledge that’ll put you ahead of other SEO companies.
If you’re new to the SEO industry and you’re ready to break through and have a successful business, read on for some valuable tips.
Do Your Research
SEO is constantly evolving, which means you need to stay up to date with the latest Google algorithms. If you don’t do your research you’ll be stuck doing SEO that is no longer effective in the latest Google update.
Not only should you do your research before you launch your SEO business, but you need to continue to do your research because SEO will continue to change. Don’t get left behind when it does.
Once you have a good understanding of the current state of SEO, you can start looking for clients to work with. Reach out to local businesses and tell them how your SEO company can help bring them more business.
You can use a helpful SEO proposal template to get potential clients interested in doing business with you.
Use Valuable Keywords
Anyone with the even a little bit of SEO knowledge knows you need to use power keywords that attract a ton of traffic. But it’s important to find keywords that also have low competition.
If you only go for high-traffic keywords, such as “SEO”, then your page will never rank and you won’t help out any of your clients. You need to find keywords that get a decent amount of traffic, but have low competition so your page will rank for those keywords and build authority.
Remember to not only use keywords and power words that are going to help rank your content in Google, but also to allow your audience to quickly read through your content and take action. This is one of the major differences between just creating content, and actually optimizing it for the best scenario possible.
Optimize Blog Content
Once you find quality keywords to use, you need to plug them into your blog titles and meta descriptions so Google will recognize that you’re using the keywords.
From there, you can plug in the keywords into your blog content, just don’t overstuff the keyword.
This advice is not only for you to use on your clients, but also for you to use on your own SEO business website. There are tons of SEO companies and you need to optimize your own blogs if you want to attract clients.
Link building is just as important to building SEO as using keywords in your own blog posts. It’s especially important for blogs that are just getting started and have very low authority on search engines.
For link building, you’ll want to link in your own blogs as well as in guest posts on other websites. Linking in your own blogs is easy. You just include a couple of links to other pages of your blog and a couple more to high-ranking external sources.
It can be more difficult to link back to your website from other sites, but it will be a huge help. Find websites that accept guest posts and contribute content to their site.
Include a link back to one of your sites to boost your site’s authority!
Help Your SEO Business Succeed with These Tips!
Now that you have these basic tips for beginners looking to start an SEO business, it’s time to put them into action!
Check out these other articles on the blog, which are focused on the latest SEO tips and tricks!
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