Sometimes, I just feel like giving up.
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I’ve been blogging hard for the past 4 years for my niche sites and clients. To be honest, it’s tiring and boring.
A few weeks ago, I thought about vacation.
Maybe a 2-month vacation away from blogging.
At the beginning of every week, I have to find content ideas and amazing titles.
Sometimes, the well runs out of water, but I just keep at it.
Finally, last night, I asked myself:
“Is this blogging thing really worth it?”
This blog post perfectly answers that.
I dive deep into my analytics, third-party stats, and bank account.
All I could see are good things.
When I first discovered blogging about 8 years ago, I was dead broke.
I only had two jeans, three shirts, and one underwear.
Looking back now, I could see where blogging has taken me over the past years. The relationships I’d built. And the amazing opportunities I’ve had.
Even up till this moment as I write this, I’m still enjoying a lot of opportunities that were made possible through blogging.
These amazing stats from Kapost immediately awoke my tiring, young body:
- Brands that create 15 blog posts per month average 1,200 new leads per month.
- Blogs give websites 434% more indexed pages and 97% more indexed links.
- Companies with blogs get 97% more inbound links.
- B2B companies that blog generate 67% more leads per month than those that do not blog.
These are real numbers, and I can confidently testify that they are true.
Blogging changed my life. But the question is “Should I stop?”
The No-Blogging Case Study
Here are the results of the case study:
- The overall traffic to the site declined by 32%.
- Organic traffic dropped by a massive 42%.
- Visits to the contact page fell by 15%.
- The overall site conversions dropped by 28%.
If this is a huge business with lots of employees and expenses, it could be the difference between making money and losing money.
In fact, Robert Ryan’s was ranking in the 1 position of Google for “WordPress Developer” before the case study. It dropped to 6th during the study.
The Dangers Of Quitting Blog
When the thought of quitting blogging came into my mind, I sat down to recognize and analyze its dangers.
What would happen to my business?
What would happen to my income?
What would my loyal readers think of me?
All these negative thoughts kept pondering my mind. And I have some positive thoughts too.
But what will happen?
You’ll Lose Your Overall Traffic
A huge percentage of people who know my brands discovered them through my blogging efforts.
If I quit blogging, it means I’ll lose a huge percentage of my overall traffic. That doesn’t sound good.
According to Robert Ryan’s study, he lost 32% of his overall traffic in 8 months.
This loss could be much higher for my niche blogs.
32% alone is a lot. It means a lot of potential clients going to competitors.
The contents on my niche blogs generate most of my overall traffic.
For example, someone who discovers one of my blog posts could decide to share it on Facebook, that means more reach and visits from Facebook.
Another could decide to share it on Twitter. That also increases my niche blogs’ visibility on Twitter.
You’ll Lose Your Organic Search Rankings
Most of my organic traffic comes from Google.
This is because my niche blogs rank very well on Google.
I’ve invested a lot of time, effort, and money into SEO, which is why my sites are performing well on the Google search engine.
But when my blogs go dormant?
I wouldn’t be able to keep those rankings.
Robert lost 42% of his organic traffic due to not blogging.
That’s almost half!
When you suddenly lose half of your organic search traffic, it feels like a penalty.
In this case, it’s like a self-inflicted penalty.
According to a study conducted by BrightEdge and published on Search Engine Land, organic search drives 51% of the traffic to all business websites.
The study also showed that traffic from organic search generates the most revenue when compared to other traffic sources.
Various industries heavily rely on organic traffic for revenue, except the Media and Entertainment industry.
Creating new, valuable contents on a regular basis is the surest way to stay at the top of Google search results pages.
Some people may suggest that updating old contents will help keep their sites fresh, but there’s a big difference between updating old contents and creating new contents.
Doing both is highly recommended.
Balance is the key.
Cyrus Shepard of Moz writes:
“Instead of revising individual pages, fresh websites often add completely new pages over time. (This is the case with most blogs.) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently.”
New, high-quality contents generate more organic traffic. This is what you lose when you quit blogging.
You’ll Have Fewer Or Zero Leads
Blogging and leads are intertwined.
The more you blog, the more traffic you receive.
And the more traffic you receive, the more leads you get.
Remember the below stat from Kapost?
Brands that create 15 blog posts per month average 1,200 new leads per month.
It’s the truth.
Assuming you can only create 8 blog posts per month, that will still give you at least 600. Sure, this is just a guess, but it could be more.
600 people that have serious interest in buying your product is definitely worth it.
For example, FRED is a home improvement firm located in Maryland, yet they have an active blog.
If a local business like this is actively blogging, it shows they are reaping its benefits.
Ryan’s stat states that visits to the contact page fell by 15%. That will surely impact Ryan’s average number of monthly leads.
You’ll Have Fewer Conversions
Regular publishing is an effective way to increase conversions. How?
Imagine scenario A and B:
You landed on a website that has a blog but hasn’t published a single post in the last 8 weeks. Or, publish irregularly.
You landed on a website that publishes 3 times a week (Monday, Wednesday, and Saturday), and has been very active for the past 8 months.
Which website are you likely to trust with your hard-earned cash?
If I should guess, I’m pretty sure that you’ll buy from the website in the second scenario.
People trust websites that publish regular contents. It shows prospects that you care about them.
According to a research from DemandGen, 47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson.
The same study also showed that 51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.
People consume a lot of contents before deciding who to buy from.
This is where blogging shines.
The active blogger will get the most overall traffic, organic search traffic, leads, and conversions.
These are the reasons why I’ll continue to blog.
Thanks for reading and please share with your friends on social media.
Who Do You Surround Yourself with in Your Blogger Network?
Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.
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The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.
Birds of a feather flock together.
You have heard that one, right?
I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:
- face your fears
- serve humanity
- be a bright light for people to follow
- live your deepest, wildest dreams
Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.
Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.
Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.
Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.
Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.
Time to ditch the comfort zone crowd to hang with adventurous types.
Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.
Who Do You Hang With?
Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.
For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.
Surround yourself only with bloggers who:
- have posture
- have authority
- charge top dollar
- profit freely
- prosper freely
- exude confidence
- have a highly developed prosperity consciousness
You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.
But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.
Release all bloggers who are not happy and prospering.
Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.
Just your blogging success at stake.
Are You Chasing the Flavor of the Month?
My first fundamental of successful blogging focuses you on being present.
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All of our power resides in the moment.
None of our power resides in the future or past because neither exists.
Time is illusion.
Only Now is real.
Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.
This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.
How in the heck did I write and publish nearly 800 guest posts on one blog?
I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.
Bruce Lee and Blogging
Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.
Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.
Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.
The Flavor of the Month
Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.
While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.
Success is yours, but success is not an overnight or week-long endeavor.
Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.
Write, publish and connect with top bloggers by helping top bloggers.
Success Finds Specialists
I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.
Imagine if you could work from home every day? Visualize that fun and freedom.
Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.
I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.
Avoid program hopping, niche hopping and all forms of flavor-chasing.
Do one thing. Do it well.
What Is the Incredibly Easiest Way to Drive Blog Traffic?
Drive traffic to other blogs.
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Give what you want.
Help people get what they want and people help you get what you want.
I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.
I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.
I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.
The more you give, the more you get.
The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.
I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.
My blogging buddies – who appreciate me promoting them – freely:
- link to me on their blogs
- retweet my posts
- share my posts on Facebook
- share my posts on LinkedIn
- send my blog posts to their email list
That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.
Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.
How to Drive Traffic to other Blogs
I spent a fair chunk of today driving traffic to other blogs.
I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.
Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.
You Will Run out of Time Solo But You Never Run out of Friends
Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.
But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.
As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:
- when you sleep
- when you travel
- when you spend time offline with family and friends
Sounds sweet, right?
Drive traffic to your blog easily.
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