Automation is changing the online marketing landscape. Brands are reducing dependence on manpower and minimizing the number of errors.
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Bloggers are not left out. Automation has a lot to offer them. Automation is modernizing blogging platforms. Social media integration, avoiding common blogging mistakes and content curation are now easy for bloggers, thanks to automation.
To get the best out of automation, bloggers need to follow a few tips.
Using automation for the right purpose will give you the most optimized result. For bloggers, the most important thing is acceptability. Writing for the right audience can make them more acceptable.
Automation can help them spot the right audience. Automated blogging platforms have built-in analytics that goes for a headhunt and identifies the audience from social media, consumer referral sites and email lists.
Here’s an example:
You blog on automobile. Your audience are automobile enthusiasts, automobile buyers and ordinary people with interest in automobile. Blogging automation tools can skim through social networks, online forums and other places to find potential audience for your blog.
The more advanced a platform, the better it works. Cutting-edge automation platforms can inform bloggers about what kind of content audience wants to see, thereby increasing the odds of carving a niche reader-base out of them.
Customize the subscription message
Automation arms you with audience details. Taking advantage of those details, however, depends totally on you. The best way to harness the power of audience demographic and behavioral info is drafting customized messages for newsletter subscription. As new visitors sign up for newsletters, the readership increases. But convincing visitors to subscribe is one hell of a task.
Neil Patel suggested some guidelines in his blog. Common guidelines are leveraging QR code for mobile, keeping unsubscribe option open, using catchy texts, etc. While automation takes care of all these, it helps the blogger customize the message as well.
For example, a French reader may want to see “Bonjour” in the beginning of the subscription message. Often, automation tools come with newsletter templates. Such templates show a list of personalized messages to choose from, making the work easy for the blogger.
Social Media and Email Automation
The beauty of blogging automation tools is they unify social media marketing. Instead of marketing individually on each network, the automation platform/s allow bloggers to optimize their presence on different networks from a unique dashboard.
One mistake that many bloggers make is they subscribe to the free version of the automation tool. Tools like Hootsuite, Buffer, GetResponse and Hubspot offer cool features, but to avail them, one needs to subscribes to the premium version.
- Hootsuite offers a 360° social media marketing solution. You can add 35 social media accounts to your Hootsuite dashboard and administer all the activities from a unique and consolidated platform.
- Buffer app gives you almost all the benefits that Hootsuite offers. In addition, it has a feature called Power Scheduler. The feature lets one schedule the interval during which social media and blog posts will appear through weeks or months. Buffer’s built-in analytics is great and has apps and extensions.
The following two options are perfect for implementing automation into your business.
- Getresponse supercharges your email marketing efforts. The tool has a visual workflow editor with drag-and-drop feature enabled. Its cutting edge open and response rate tracking along with affordable pricing attract customers.
- Hubspot requires no introduction. Marketers are familiar with it and its variegated functionality. CTA design, landing page design, analytics and lead management are the strong areas of Hubspot.
Some key benefits of social media automation for blogging are
- Identifying the right time to post
- Targeting different users on different networks
- Tags and filters
Because automation tools come with state of the art built-in analytics, these tools can identify the most optimized time to post. Not all users are equally active on all networks. Some are more active on Facebook while others prefer to be active on Twitter. Automation can identify those users and reach them when they are on the network of their preference.
Email drip campaign
It’s like newsletter subscription automation, with a few extra complexities. Since bloggers don’t sell anything (they do, but the purpose on the surface is to grow their reader-base), they have an easy time communicating with the email list subscribers.
A drip campaign automates the whole email marketing process. To take its full advantage, a blogger needs to:
- Write clickbait headline. He’d get suggestions from the automation platform itself.
- Select the best posts on his blog. This selection cannot be made in automated ways. It should be done manually.
- Put links of those posts into the email body. It’s like advertising. In other words, giving people a convincing reason to visit the blog.
A drip campaign is especially useful for product-based sites that have a blogging page. The blogging page remains instrumental in list building and automation turns the prospects in that list into customers.
In one of my earlier posts, I discussed the benefits and challenges of content curation. Automation makes it easy to overcome the challenges.
Curation through sophisticated tools is more effective, less time-consuming and 100% goal-driven. Automation tools simplify the curation process. The benefits of curation screening are:
- The blogger is suggested the most suitable content for curation by the software.
- The tool helps the blogger speculate the possible reaction from audience to the curated content.
- The tools make it easy for bloggers to add commentaries, either in support of the view in the original content or opposing it.
The reason automation tools work so well is simple – curated content is found mostly on social media and we’ve already discussed social traffic is monitored and analyzed by those tools.
Hence, blogging automation ensures a blogger gets access to the best content for curation.
This is a vital part of blogging automation. We know there are several benefits of using marketing automation. The benefits include gauging a person’s likelihood of becoming a loyal customer or at least a subscriber. Both personal and corporate blogs can harness it.
Based on onsite interaction, social media interaction, peer-to-peer interaction and email replies, the automation tool assigns a score to a lead. The lead score is a reliable indicator of the campaign’s progress.
A blogger needs to keep pace with the automated system. If someone is assigned a high lead score, then he needs to pursue that prospect quickly. The campaign’s virality and engagement score normally stay in sync with the lead score. When engagement and virality score increase, so does the lead score, indicating the campaign is on the right track.
It is then when the blogger needs to engage himself in drip campaign and other methods of converting the lead to a loyal customer or a dedicated reader, who’ll keep visiting the site and recommend it to others.
What we see here in this article is automation can help bloggers, but not unconditionally. The bloggers need to be active themselves and aggressively pursue the leads and analytics information provided to them.
The creativity-automation combo can result in success.
Be Careful Who You Ask for Blogging Advice
I retired to a life of travel through blogging.
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Do you want to travel the world through blogging?
My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.
I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.
Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?
What ensures said bloggers offer good advice?
Do many of these bloggers offer terrible advice?
Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?
Most bloggers mean well. Some bloggers offer solid advice.
But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.
Be careful who you trust.
How to Get the Best Blogging Advice on Earth
Follow the top blogging tips bloggers.
Hire them to coach you.
The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.
100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.
The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.
Beware Free Advice Because it is Often Cheap
Free advice sites like Quora and Facebook Groups require no vetting.
Any blogger can offer terrible advice.
This was from my trip to Fiji.
Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.
Vet Bloggers Who Offer Advice
Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.
If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.
Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:
- vet advice
- trust advice
- get awesome advice
- accelerate your blogging success
Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.
If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.
Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.
Go to the Top
Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.
Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.
Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?
Go to the top.
Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.
Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
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Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
How Can You Turn Criticism into Blogging Profits?
I wrote an entire eBook on lessons I learned from critics:
Related blog posts and resources:
As you see greater blogging success, you get criticized.
No blogger avoids criticism.
Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.
Imagine someone tossing big rocks at you.
Fools step in front of the rocks, injuring themselves.
Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.
Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.
Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).
I wrote 2 eBooks on the topic.
In addition to the prior eBook I also wrote:
Observe the product page.
I profit through an:
- eBook version
- audio book version
- paperback version
- mass market paperback version
of the topic.
I make money through 4 income streams based on teaching folks how to profit through blogging criticism.
How can you convert criticism into coin?
Follow these tips.
Breathe Deeply and Relax
- fight criticism
- feel the sting of criticism
- feel embarrassed about being criticized
- fight critics
- go into a shell after being criticized
Breathe deep. Relax.
Feel energies and emotions in reaction to being criticized.
Release said energies.
Be calm, confident and poised.
Establish the proper energy for profiting through criticism.
Criticism is a projection of individual; we see ourselves in others.
100% of the time, critics speak 100% of themselves, not you, through their criticism.
Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.
I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.
Increased profits flow to bloggers who feel clear on income channels.
Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.
If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.
Convert Criticism into Tangible Products
Turn hate into create.
Convert criticism into tangible profits.
Note my 2 eBooks, my audio book and paperback.
Create an online course to help your readers process criticism.
Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.
Add a price tag.
See Problems and Profit in Projection
- blog posts
- guest posts
based on critical projections bandied about by critics.
Critics may or may not see errors in their ways.
This was from my 2 month trip to Oman.
I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.
If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.
Profit through the Discipline of Detached Observation
Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.
What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?
Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.
Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics
Critics vibe from a fear-based, lower, poverty conscious energy.
Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.
I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.
Starve lower energies.
Make room for higher energies.
Profit, free yourself and see increasing blogging success.
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