With over 300 million blogs in the world today and over a billion active websites in total, you will need to create some pretty amazing content to stand out from the crowd. It’s not just about creating amazing content, it’s also about making sure it’s more accurate, better and simply provides more value than the competition.
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This is true today even more than it was in previous years. Google wants to see longer articles and they also love to see social activity and increased backlinks. The more value you offer in your content, the easier it is to gain these metrics. While many sites are trying to push out as many 500-word articles they can, other sites are focusing on long-form content with 2,000+ words of content, then focusing on the outreach and promotion. The sites focusing on the later, are much more likely to find faster and long term success.
So what type of content is working best for websites and blogs today? Simple… content that relates to their audience and isn’t just a bunch of written text.
Turn Your Best Content into Engaging Video
An excellent way to make boring text content come to life is through the use of video. A great example of this can be seen in the research and medical reports industry, as it might not seem like the most interesting thing to read up on, but they are extremely important to millions of businesses, research companies and medical professionals around the world. It’s this type of ground-breaking research and studies that make medical and technological advancement possible.
With potentially hundreds of new reports being released on the site daily, it’s important for DovePress to come up with new ways to not only reach new audiences but also to gain attention outside of their traditional text reports. Through the use of their DovePress YouTube channel, the site has been creating unique videos and interviews to highlight some of their most recent findings and reports. With over 27,000 papers published to their site, and another 100+ videos available through YouTube, DovePress is seeing many of their site users move over to YouTube and become subscribers through that social outlet as well.
At the same time, Tim Hill, a publisher of DovePress, is actively doing interviews on various outlets to help bring new exposure to the site. Through the use of original content and reports being displayed on their site, then re-creating it in new content forms through video and interviews, the site is seeing more success and engagement than ever before.
Using Your Own Service to Promote Your Site
If you have a service online that is being used to promote brands or businesses, it would be a great testament to your business if you used those same tools and services to promote your own business. A perfect example of this would be if you had a service that creates infographics or marketing material for other sites, then you used those same marketing methods and practices to promote your own site.
To see something like this already in action, we can simply take a look at a service like Infographic Design Team. Not only does the company create infographics as a service for their clients, they also create them to promote their own site and services as well. In addition to creating high-value content on their blog, they will often create infographics off this same data and content as well. This has proven to work extremely well for them when looking to increase backlinks and social shares.
Site content and infographics are great, but outreach is also an important part of the marketing process. In addition to creating their own content, the site has also started releasing their own expert roundup series which focus on infographic marketing tips — which is both their target audience and main service of the business.
So how does all of this come together and make this infographic site and service better than the competition? Simple… not only does the site use the actual service they offer to clients, they are also becoming a trusted resource for infographic information and resources in the process.
Zac’s Rise of the Entrepreneur Podcast
Another example of how to do more with your content can be seen through Zac Johnson’s podcast titled Rise of the Entrepreneur. As the creator of BloggingTips.com and a consistent creator of content on his personal blog at ZacJohnson.com, Zac already has thousands of articles published to his various sites. However, as we all know… the internet is changing and so is the way out audiences consume content. Text content still works great, but if that is your only source of content, you will quickly fall behind.
Starting a podcast of your own is actually quite easier than you might think. If you aren’t keen on the idea of creating a podcast where you are doing most of the talking, you always have the option to go with an interview style show. Even though there are thousands of interview-based podcasts, there is no reason why you still can’t add value in the process. Another idea for bloggers to use podcasting and audio is to simply read their blog content into a microphone and launch it as a podcast. You will never know how well it might perform until you actually try it.
Create Better Content to Engage with New Audiences
As you can see through the three examples above, there are plenty of ways to get unique and creative with your content. Whether it’s through video on YouTube, infographics or even creating your own podcasts… audiences are waiting to consume your content outside of traditional text articles.
Try your luck with each of the methods above and see which works best for your blog and target audience.
Beware Who You Trust for Advice
Sometimes I ask questions on Quora.
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I asked a question recently about shadow boxing while walking and if this practice burns calories.
Peep 2 answers.
I was a personal trainer and fitness nut for 20 years. I know shadow boxing does in fact burn calories and help you get more ripped because since doing it every single day during my walks, my arms are becoming as defined as ropes. True; shadow-boxing does not increase muscle mass. But the individual gave me a false, untrue answer because he fears what he looks like and cares about the opinions of others. He is not shadow boxing while walking or jogging because it is not effective; he fears people will look at him and believe he is a fruit loop, whatever that means.
This individual actually offers honest, truthful advice; shadow-boxing while walking burns more calories. If he ended it there, the advice would have been helpful. But he also fears criticism, aka, what people think about him, so his fears advise me not to do the extra calorie burning thing, because I would look like a Rocky wannabe jerk.
Two well-meaning guys who offer poor fitness advice because each guy deeply fears what people think about them. If I was not a fitness pro I’d have believed their inaccurate advice and would have cheated myself out of calorie burning. All because of the illusion of fear and its hold over most of humanity.
Before you trust blogging advice, check the source. Does the blogger:
- radiate happiness?
- radiate compassion?
- exude success?
- inspire you to succeed?
- uplift bloggers?
If so, awesome. Trust the advice because you know the person offers advice from love, harmony and truth.
But if someone adds a fear-based element to the advice – like the fitness guys above who fear what people think about them and allowed their fears to become a projection on me – you know it’s bad advice because fear is not real, an illusion, and stepping into illusion moves you away from truth.
If you burn more calories, you burn more fat and get ripped. This is truth. Shadow boxing while walking made me super ripped so the truth shines through. But if I stopped shadow-boxing while walking because I feared what people thought about me or what they’d say about me, I would step into the illusion of fear, away from truth, and would not be as ripped and cut as I am now.
Imagine if I listened to those 2 fear-fitness guys last month when I returned home? I’d look a lot more like Olive Oil and less like Bruce Lee.
Be careful about who you trust for blogging advice guys. Most people mean well – like the fitness dudes – but project their deep fears onto you and offer poor, or downright terrible, blogging advice. I have compassion for afraid bloggers but I won’t listen to their illusory advice.
One Such Example
Many top bloggers feel terror at losing email subscribers so offer advice based on the fear. Meanwhile, guys like me who have no such fear offer advice to help you bond deeply with your most rabid fans through email, exponentially increasing your success. Loss is impossible in a Universe of abundance.
Who do you think inspires you to live your dreams?
The blogger offering advice from the illusion of fear, pulling you away from truth, into smoke, mirrors, and appearances, not really there?
Or the blogger offering advice from truth and abundance.
Follow heart-centered bloggers.
Live your dreams.
Do You Establish Work at Home Boundaries?
Some people love attention.
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I know a few who do their best to grab my attention. Phone calls, emails, cryptic Facebook Messages.
I ignore everything and every one outside of what I do in the moment since I set up work at home boundaries. I close the door and go into my office. No way I stop working for anything or anyone who starves for my attention. The house could burn down and I would scoot out at the last minute because work time is work time and I do nothing else save work during work time.
If you do not respect your time, people will not respect your time. If you give people your time whenever they want your time, for:
- small talk
- general BS
people will gladly ask for favors, engage in gossip, engage in small talk, chat you up and BS for hours, because you chose not to establish work at home boundaries.
100% of the time, if people appear to be using you or eating up your precious time, it is your fault. People treat you how you choose to treat yourself.
How a Happy and Successful Blogger Sets Up Work at Home Boundaries
Easy; I close the door, walk into the office and get to work. I do not leave the office until I complete my work. My phone? I turn it off. I check email rarely. I only check Messenger 2-3 times daily for 5 minutes at a clip.
I set up definite, clear, work at home boundaries to respect my time. People reflect my time-respecting back to me. Easy peasy.
If someone tries to grab my attention through Messenger, or the land line, or through email, or at the door, I completely ignore attempts made to grab my attention and time. Boundaries folks; you need to be clear and firm on your work at home boundaries to ensure everybody else respects your boundaries.
You Are Walking into a Word Office
Would a friend, family member or casual neighbor barge into your 9-5 job office asking for a favor? Would said folks barge into your 9-5 job office to spread the latest gossip? Nope. Then why allow said folks to barge into your work at home office to do similar things? Nope. Put up boundaries. Door closes. Enter office. You are busy. You are working. Even my 3 year old niece understands when Uncle Ryan goes to work in the home office. Everybody else can easily grasp this concept.
What About Impatient or Desperate Online Folks?
I completely ignore impatient, fear-filled, desperate folks who demand I answer Messenger or email requests in 1 minute, 5 minutes, 10 minutes, or in 24 hours. I respect my time and completely ignore people who do not respect my time.
I built my blogging business almost completely on a passive income model so nothing I do online is time sensitive. I have answered most questions 1,000 to 10,000 times through my courses, eBooks, blog posts and videos. It is up to these awesome but unclear folks to find and use the answers I created, to improve their lives.
I am generous daily, publishing a blog post and/or video. Plus I published about 800 posts on Blogging Tips, and over 2,000 posts on Blogging From Paradise. It is on the impatient folks screaming for my attention to follow my blog posts, guest posts, videos, eBooks and courses because I answered their questions many times.
People treat you exactly how you teach them to treat you. I have posture so I set up work at home boundaries for offline and online folks.
Respect your time and work schedule and other folks will do the same.
Who Do You Surround Yourself with in Your Blogger Network?
Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.
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The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.
Birds of a feather flock together.
You have heard that one, right?
I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:
- face your fears
- serve humanity
- be a bright light for people to follow
- live your deepest, wildest dreams
Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.
Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.
Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.
Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.
Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.
Time to ditch the comfort zone crowd to hang with adventurous types.
Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.
Who Do You Hang With?
Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.
For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.
Surround yourself only with bloggers who:
- have posture
- have authority
- charge top dollar
- profit freely
- prosper freely
- exude confidence
- have a highly developed prosperity consciousness
You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.
But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.
Release all bloggers who are not happy and prospering.
Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.
Just your blogging success at stake.
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