Did you know that Noah Kagan has only used giveaways as his primary tactic to build a huge list of over 1 million subscribers?
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Giveaways work like a charm. Always.
If done right, giveaways can send you
- More traffic
- More subscribers
- More brand awareness and
- More sales
So in this article, we will quickly talk about few things such as
- Why run giveaways to grow your blog?
- Few incredible tools you can use to run giveaways and
- Finding opportunities to run giveaways on your blog
Are you curious to find them out? Let’s get started then.
5 reasons to run giveaways to grow your blog
Let me tell you one thing quickly. I have recently launched a HUGE SEMrush giveaway (worth over $2500) on my blog BloggersPassion. SEMrush is a great SEO tool that can help you crush your competitors in search engines. Make no mistake, it’s not a cheap tool. It’s really expensive and usually costs around $800 per year for their SEMrush pro account.
By giving away 3 such expensive accounts, I’m gaining a lot of traction and attention for my blog. Usually here are the 5 reasons EVERYONE should run giveaways on their blogs.
- Giveaways can help you quickly grow your blog (in terms of traffic, subscribers and sales)
- Giveaways increase your blog’s popularity
- They can help you get more social authority (you can increase your Facebook likes, twitter followers etc)
- New audience will find your site so you can turn them into buyers (with your blog’s products or services)
- Giveaways can help you get more backlinks (you can simply ask people to write about your blog and link to it!)
2 incredible tools to run giveaways effortlessly
#1. Rofflecopter: This should be your first priority as it’s free and easy to run giveaways for any kind of website or blog. I personally use this one to run my giveaways and I absolutely love it.
You can collect emails, increase your Facebook and twitter fans and you can also do the following things with it.
- You can ask people to like your posts
You can ask people to tweet your stuff
- You can ask to share it on other social media sites
- You can also add random entries like writing a blog post about your giveaway etc
All in all, it’s a great fit for beginners who don’t want to spend even a penny to run giveaways and using it is simple.
Just create a free account at Rofflecopter, create a giveaway, add your own rules and you will get a html code. Simply paste it on wherever you want to show it as a widget on your blog. That’s it.
#2. Kingsumo: If you are blogging for a while, you might have already came across Sumo tools (it’s used by millions of sites worldwide). Kingsumo is one of their tools to easily run and manage giveaways.
The only downside of it costs you around $200 (one time payment though) but you can do all the crazy stuff like;
- You can run unlimited giveaways
- You can easily collect emails
- You will get customer support
- Run a giveaway daily, weekly, or even monthly
- You can A/B test everything
- You can give away anything under the sun (pdf, video, phone, camera, anything!)
So pick any one among the above depending upon your budget limits and blog requirements. I personally would go for Kingsumo if I want to build a massive email list using giveaways. Spending around 200 bucks won’t be a problem for me if I’m making a couple of sales from my email list. It’s as simple as that.
But if you are a beginner or someone who doesn’t want to spend any money on the tools to run giveaways, Rafflecopter should be your choice.
How to conduct giveaways to grow your site quickly?
Now, the most important question: how can you find opportunities to conduct giveaways.
There are basically 2 simple ways to run giveaways.
- Finding product sponsors to promote your giveaway (so you don’t have to spend a penny)
- Investing your own money
Let’s now quickly discuss about the both options.
#1. Finding sponsors for your giveaways: This is the best way to conduct giveaways to grow your blog. After all, you are not spending even a penny to run your giveaways. All you need is to find the right sponsors and getting them to say yes to sponsor their products to run giveaways on your blogs.
Simply analyze the giveaways that are done by your competitors. Find out what kind of products they are promoting and contact those product developers asking whether they are interested in doing the same on your sites.
Most will be gladly do so if your blog is performing well. And if your blog has decent readership, many people will actually email you every single month offering you promotional codes or giveaway opportunities. Simply use them according to your blogging needs and you are good to go.
#2. Running giveaways with your own money: If you are just starting out or if you have a new blog, it’s really difficult to find sponsors to run giveaways on your blog. But you can easily find so many web hosting companies offering you their free hosting services. But most of those services provide awful features.
So make sure you are not giving away cheap or useless products even if you are just starting out. Provide huge value with your giveaways and try to find sponsors by using your existing network.
If not, invest money to run first few giveaways and try to make money by building a thriving email list. That way you can benefit by investing money on running giveaways.
Final thoughts about using giveaways to rapidly grow a successful blog
Running giveaways on your blog is the surefire way to grow it rapidly.
Not only they can help you quickly grow your audience but they also can boost your online authority as a blogger in your niche. So doing frequent blog contests or giveaways should be your top priority.
So what are your thoughts about running giveaways to grow a blog? Do you agree that giveaways are great? Let me know your views in the comments.
1 Mental Block that Plagued Every Blogger Who Ever Blogged
Unless you are the Dalai Lama, you, at one time or another, became highly attached to a single blog post. I do not care who you are. 8 figure bloggers allowed their fears to attach them to a blog post. 8 cent bloggers allowed fear to attach them to blog posts.
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Now, the happiest, most successful bloggers face, hug and release this fear, for sure. But every blogger allowed fear to goad them to TRY LIKE HELL to drive traffic or profits to a single blog post. Or, being human and foolish, we allow fear-attachment to goad us into thinking that publishing a guest post on a blog with a million member community instantly leads to millions of dollars in blogging profits.
I recall being featured on Virgin Dot Com. Floored and humbled, for sure, but I was kinda detached about the feature, being more grounded in love and gratitude, and less fear-attached to any single platform, post or opportunity.
Happy, successful bloggers own this fear-attachment, let it go and adopt an abundance mentality. While most bloggers publish a single post and try to SQUEEZE as much out of it as possible, due to fear and attachment, I developed an abundance mentality and published 700 posts on Blogging Tips Dot Com. Heck; I have published 70 guest posts on the blog of Enstine Muki. For most bloggers, publishing 70 guest posts in total is quite a feat. I published 770 guest posts….between 2 blogs alone.
How am I so prolific?
I have largely conquered the fear of trying to GET as much traffic and profits as possible through any single blog post. I blog from an energy of love, fun and abundance, mainly, not fear, tension and scarcity. Few bloggers have mastered this mindset; only the happiest, most detached bloggers become so prolific, it makes our heads spin.
You Are Human
Of course you become a little attached to any one blog post. This is not a problem. But you need to be honest; the attachment is fear, and as the attachment and fear grow, you move from abundance and worldly success, to scarcity and blogging struggle.
A Good Mindset for Abundance Mentality
Alonzo Pichardo wisely advises to publish content, and let it do what it does. I agree. I never check metrics. Genuinely; if blogging is energy and if I am having fun, I reached my goal. Increasing success is imminent. I trust my feelings, not inanimate numbers on a screen. This is the abundance mentality in action.
Why this Mindset Prospers
I appear to be in a million places at once because I never attachment to any one post or video. Per Alonzo, I let the content do what it does. Not being shackled by stats, I keep creating, expand my presence, appear to be all over, and see greater success. Meanwhile, most fear-scarcity bloggers write a single post and waste their time and energy:
- trying to GET as much as possible through it, promoting it in thousands of places over the next 30 days
- obsessively checking post metrics every few minutes, or, every hour, after publishing the post
- panicking and bailing on proven strategies when a single post does not meet their expectations
All while this crowd makes all these mistakes, I am publishing hundreds of pieces of content over the same month, and also, meeting tons of new bloggers through genuine blog commenting, enjoying the ride.
Publish a post, promote it in a few spots, then move on to the next post, video or blog comment.
Develop an abundance mindset.
See increased blogging success and enjoy the ride.
5 Lessons Learned from Publishing 700 Posts on Blogging Tips
We have hit 700 posts on Blogging Tips together, guys.
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Thank you for reading, commenting and sharing these posts.
I took a few mini vacations from writing but published 1 guest post daily on this rocking site for many months on end. Helping you has been fun, freeing and fulfilling. Here is to the next 700 blog posts.
I learned a few clear blogging lessons during this guest posting run. Rather than call myself “The Cal Ripken of Guest Posting” – feel free to use that – I reckon we’ll dive into the success tips.
1: Avoid Setting Goals
I never could have written 700 posts if I TRIED to write 700 posts. Sounds quite impossible. But holding an intent to help people blog goaded me to show up daily, for writing and publishing. Blogging is simple but highly uncomfortable sometimes. Focus on the process, not goals or outcomes, to have fun helping people, to detach from outcomes and to become highly prolific.
2: Follow Your Fun
I have fun blogging about blogging. I make room for fun daily. 700 posts later, I am just getting started.
Follow your fun. Make work, the reward. All else will feel like extra, meaning post frequency and traffic and profits feel like no big deal if you blog mainly to have fun helping people. Fun-loving bloggers keep on creating and connecting their way to greatness. Everybody else struggles, getting bogged down, struggling and quitting because they do not enjoy the ride.
3: Spot Reader Problems
Writing and publishing 700 posts on a single blog – I published 1,400 plus posts on Blogging From Paradise in addition to hundreds of guest posts on other blogs – requires you to be skilled at spotting reader problems. Blog post = problem solved. Expand your awareness. Instead of running around rough shod all day long, devote time and energy to identifying common problems suffered by your readers. Nailing down problems supplies you with an endless flow of blog post ideas, helping you become prolific.
Moss Clement does a sensational job in this regard, which makes him incredibly prolific.
4: Brand Yourself Clearly
Zac Johnson recently noted how much he loved my travel photos. Folks have been enjoying my eBooks and paperbacks, sales increasing no doubt because I brand my paperbacks and eBooks freely through images I use on Blogging Tips
Never ignore opportunities to brand yourself and your blog clearly.
Many years ago I rarely if ever worked my travel photos into my guest posts on this blog. These days, every featured image consists of travel photos of me, or, travel photos of my paperback, sitting in some exotic location like here in Ortahisar, Turkey.
Be you. Brand you. Brand yourself clearly to boost sales and to increase your blogging success.
5: Nudge Out of Your Comfort Zone
I do feel pretty good but tired now. At 1:45 PM Turkey time. I have worked for about 3 hours, have walked the dogs for 2 hours and feel ready for a nap, after the rare late night out, being up until 2:30 AM last night. But I nudge out of my comfort zone to write and publish this guest post. Do you believe I felt comfortable writing and publishing 700 guest posts on one blog alone over the prior 3 years? Of course not.
Success unfolds exponentially outside of your comfort zone.
All traffic, profits, comments, social shares and heck, any success, expands quickly as you nudge out of your comfort zone daily. Many days, I feared I’d not have enough time to write and publish a post on Blogging Tips. 1 short week ago I spent nearly 20 hours offline, as I traveled from Oman to Turkey during my birthday. I still managed to write a Blogging Tips post on waking the following day; all about doing fun, freeing but sometimes uncomfortable things to accelerate your blogging success.
Adopt this mindset: 1 day at a time, and 1 moment at a time. Seemingly jaw-dropping feats unfold 1 moment at a time.
3 Gateway Activities Leading to Increased Blogging Income
Most bloggers crave a blogging income boost.
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Some bloggers have yet to make a penny. Other bloggers want to take it up a few levels from their current full time income.
Foolishly, most bloggers focus their attention and energy on an income stream itself to increase blogging income. Can an advertisement make money? No. Ads are inanimate objects. Ads cannot do anything. Skilled bloggers who publish helpful content and build strong bonds make money through ads, but the ads themselves, are completely worthless.
Stop focusing on trying to make money via a specific income stream itself. People obsess over Google Adsense, affiliate marketing and other ways to make money, for increased blogging income, never realizing that the blogger makes the money, not the income stream. Stop obsessing over income and focus on simple, generous activities that lead the way to increased blogging profits. Think of a bridge, linking you to greater blogging profits. You cross the bridge through your commitment to these activities.
Specific gateway activities lead to blogging income. If you want to make more money through blogging, focus on these 3 strategies.
1: Comment Genuinely on Blogs
I commented genuinely on Blogging Tips for weeks. Zac invited me to guest post on this blog. I published nearly 700 guest posts here, boosting my blogging profits through this rocking guest posting gig. Blog commenting served as the gateway activity that bridged me to my increased blogging income. I did not get paid to comment, but genuine comments opened the door for guest posting, and guest posting increased my blogging profits.
Publish genuine, personalized comments on top blogs from your niche. Make friends. Observe how opportunities for prospering multiply around you, through both blog commenting and the bonds you build via this gateway activity.
2: Promote other Bloggers on Your Blog
Guys; this is such an easy gateway activity for boosting your blogging profits. Promote other bloggers on your blog. Look for nothing in return. Be generous. Be genuine. Be helpful.
Photo break; here I am enjoying lunch the other day in Turkey.
How it works: promote other bloggers on your blog via a link and mention. Over time, and through persistent promotion, some of these bloggers befriend you. Blogging buddies:
- promote you
- endorse you
- purchase your products
- hire you
all leading to increased blogging profits.
This is by far the easiest gateway activity for profiting IF you generously, patiently, persistently and genuinely promote other bloggers on your blog, expecting nothing in return.
If you are a travel blogger, promote The Roaming Renegades today. This duo publishes helpful content and engages freely via social media.
3: Practice Writing
Weird, right? Writing is the #1 skill for increasing your blogging income, yet few bloggers practice writing offline, only writing when publishing posts. Bad idea. Advertisers, prospective customers and potential clients need to see that you write skillfully before paying for advertising or investing in your products and services.
Write persistently offline to shine online. Write 500 to 1000 words daily in a Word document. Practice your writing to engage in a critical gateway activity guaranteed to increase your blogging income. Plus, you will stand out from the masses of bloggers who never practice writing offline.
Blogging is simple but sometimes, uncomfortable. See the journey through by focusing on these core activities. Income does not increase by trying to boost your blogging income through channels, forcing cash out of these streams. Blogging income increases for generous, skilled, committed bloggers who give much of their attention and energy to these core, gateway activities.
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