Whether you know it or not, WordPress is Google friendly.
That means, if you are using WordPress to run your sites, you are backed up with so many in-build Google friendly features.
But that doesn’t mean your site will get a ton of traffic from search engines like Google.
You MUST optimize your blog posts for SEO in order to bring more visitors from Google. Otherwise even if you are using Google friendly blogging platforms like WordPress or something else, it won’t help you much.
If you are wondering how to properly optimize your site for SEO, this detailed post is for you where you will discover 6 killer tips to boost your search traffic.
How to optimize your content for massive search traffic
#1. Firstly, understand how search engines work
First things first. You need to really understand how Google works. Only then you can easily understand various strategies you can use to please their crawlers to drive more search engine traffic to your sites.
Search engines usually uses crawlers to search all over the web. Here’s where you need to understand the importance of having a sitemap for your sites.
A sitemap is essential for every blog as it helps search crawlers to easily find and crawl your entire site. If you don’t have a sitemap, it’s extremely difficult for crawlers to find your content.
Then, how to create a sitemap within a minute?
Fortunately for WordPress users, there’s a free plugin called Google XML sitemaps is available. Download, activate it and submit your sitemap to Google webmaster tools and everything else will taken care by Google search crawlers.
There are basically 3 things that almost every search engine uses.
- Showing results
You can easily do the first 2 things by using an XML sitemap and submitting on webmaster tools on Google, Yahoo! and Bing. Once you get those two things done correctly, you can work on your website SEO to get better results on search engines like Google.
#2. Put yourself in the shoes of your searchers
If you want to bring more traffic from Google, you need to start thinking about what they might type on Google to find your sites.
That means, you need to put yourself in their shoes to better understand about their wants and needs. This is why knowing your target audience is extremely important.
Also focus on creating a mobile-centric search strategy. Did you know that mobile makes up to 90% of all the searches?
Yes, people are using smartphones these days to find information online. So optimizing for mobile searches can give you instant results.
If you are wondering about how to find what your target audience might type on Google, you should have a look at the below image.
Did you see that? Even before you type few specific keywords, Google instant search gives you automatic searches that are popular. Those are the keywords most people in your industry are searching on Google.
Now, you know what kind of keywords you can use in your content to drive more traffic from Google using the “searchers strategy”.
#3. Keyword research is everything
Want more search traffic? I’ve a simple for you. Do keyword research.
It doesn’t matter what strategies you are using to bring more search traffic but if you are not doing keyword research before creating any content, you are simply not going to get any traffic from Google. It’s as simple as that.
It all usually starts with the keyword research.
Finding and using the RIGHT keywords can bring you a ton of traffic and sales from search engines. But still most people (especially beginners) don’t do keyword research at all.
If you are also doing the same mistake, stop doing it right now and start spending your time on creating a list of highly potential yet low competitive keywords that are relevant to your blog topics.
One of the easiest things you can do to increase your search traffic is to use a SEO tool something like SEMrush or Long Tail Pro. These tools can really come in handy in finding great keywords in less time.
Although they are paid tools but they are worth every single penny. And don’t forget to remember one thing: if you are serious about making money blogging, you need to invest money. Don’t expect everything for free.
That being said, here are few rocking tips for you that can help you do keyword research with ease.
- Find keywords that have 4 or more words in it. These are generally called as long tail keywords and they are easier to rank for. For instance, “how to increase search traffic” is a 5 word long tail keyword. Use tools like SEMrush, Keyword Planner, Long Tail Pro etc to find such long tail keywords.
- Make sure to find those keywords with low monthly search volume. As a rule of thumb, pick those keywords with the average monthly search volume between 500 to 1500 (monthly searches) so you can easily get better rankings for those keywords even if you have a new website or blog.
- Find out what keywords your competitors are using to increase their search engine traffic. Again, tools like SEMrush comes into handy. Competitor’s keyword analysis can alone help you quickly boost your traffic and sales.
- NEVER use a keyword that has too much monthly search volume. Because you need to spend a lot of time and efforts into building links and making it rank for the top 10 search results.
#4. Focus on your on page SEO
Google always gives top search results to those pages which are perfectly optimized both for humans and search engines.
That’s why on page SEO optimization is very important when it comes to bringing more visitors from search engines. Did you know that over 20% of your search traffic depends on your on page SEO?
That means, if you do just on page SEO right, you can easily improve your search traffic by over 20%.
In simple words, on page SEO is all about what you do on your web pages to influence search rankings. The following are the few things that are included in on page optimization. Make sure to use your primary keywords in the following places to improve your rankings.
- Your headline
- Sub headlines
- Meta description
- Image alt tags
- Internal links
- Your body of the text
- Website speed
All the above factors help you bring more traffic from on page SEO. Here’s a nice image that shows you all the factors involved in it.
So make sure to do on page SEO right (by using your primary keywords in the above shown places) if you want to get better search results.
#5. Attract links to your content
The fastest way to increasing your search engine traffic is this: get a ton of quality links.
Seriously, if your blog attracts a lot of links from other sites, Google thinks your content is authoritative and gives you rewarding results in their search results.
This is the #1 reason why top sites usually get more search traffic when compared to a new blog. Google don’t trust new blogs but it trusts those sites with lots of backlinks.
But that doesn’t mean you should keep on building links through paid or free methods. Make sure all your links have a nice combination of both dofollow and nofollow links. That’s when Google think you’re building links naturally and it starts giving you better results.
Here’s how you can attract more links to your content.
- Write authoritative content. When an expert in your industry reads your content, he should share it without thinking twice. That’s called link-worthy content. That’s how you attract natural backlinks to your sites.
- Start linking out to other bloggers and do it often. Whenever you link to someone else, make sure to email them. Keep on doing it until they start linking back to your stuff. By using this method, you are also building strong relationships with others which is crucial for your online success.
- Don’t follow shortcuts. They will never help you achieve better results in the long run. Don’t buy links. Don’t build links too fast. If Google smells that you are doing link building fast, it may penalize your site from search results without giving you a notice.
#6. Improve your social signals
Did you know that Google start taking your social shares into consideration? Yes, it’s true.
Google wants to show the search results according to the user engagement. That means that more social shares (Facebook likes, tweets etc) that your blog posts get the better search rankings they will get.
Social media sites like Twitter, Facebook, Google+ are the NEW rage now. They can quickly help you bring more visitors. They can help you building engagement, find raving fans and improve your personal brand to grow your traffic and sales.
Then, how to boost your social signals to improve your SEO to bring massive Google traffic?
- Build social media profiles across all the platforms like Facebook, Twitter, Google+, Pinterest etc by using your blog’s name. Tell everyone you know about liking it and spreading the word.
- Use a social sharing plugin like Flares or Digg Digg. They can help you quickly start showing social media sharing buttons on your posts so your readers can share your content with the click of a button.
- While creating content, make sure to use call to actions like “Like this post? Share it with your friends” etc. That way if your audience find your content interesting, they will definitely share your stuff.
- Mention influencers within your content. Email them after publishing your posts and ask them to share your content with their network.
Bonus tip: Invest in long form of content
Write articles with more than 1500 to 2000 words. Do you know why? Long and detailed articles usually ranks well in Google search results.
Here’s the proof.
BTW, I’m publishing long form of content on my own blog from last 2 years and my tripled my search engine traffic and sales. So if you are looking for just one tip to boost your search traffic, it is to create detailed content.
Final thoughts about optimizing your blog posts for SEO
Bringing more traffic from Google is not hard when you properly optimize your blog posts for SEO. Majority of the bloggers struggle to grow their search traffic because they don’t do essential things like keyword research, competitor analysis, link building etc.
So all the points mentioned above in this guide is to help you achieve better search results. Make sure to implement them while writing your future blog posts. Also make sure to focus on giving better experience to your target audience.
So what do you think about optimizing your content for SEO? Do you have any more tips? Please share them in the comments below.
5 Effective Blogging and Marketing Strategies for Your Dental Practice
As bloggers and content creators, we are often creating content or managing social media and blogs for local practices and businesses in our area. If this is the case, you will definitely find a lot of value in this article — especially if you are working with a local dentist, or maybe even have a dental practice of your own?
Local advertising and offline marketing is something everyone needs to consider when they have a brick and mortar location. However, one also needs to ask the question about online marketing and SEO if they are struggling to showcase how great their dental practice is.
For times like these, it’s important to know which marketing strategies would be most effective in bringing in new patients.
With so many types of marketing strategies out there, it can be hard to know what will work best for your business. With more people using mobile devices and Google than ever before, the common answer for this is to have a blog with niche-focused content that is already relevant for local search results.
Here are five effective content creation and marketing strategies that will help you grow your dental practice.
1. Focus on Local SEO
Chances are there are many different dental practices in your area, which means you need to stand out when potential customers conduct Google searches for a dentist near them.
Focusing on your SEO efforts, specifically, local keywords can help you attract new clients. This will help you rank higher in Google searches when people search for things like “dentist near me.” And what’s better is that it’ll boost your company when people use voice search to find local dental practices.
Make sure to do keyword research in advance. You should also focus on more specific keyword phrases like “wisdom tooth removal” to target searches. These tiny efforts can make a big impact on your discoverability.
Beyond SEO, you should also focus on the general optimization of your website. Make sure it’s clean, easy to use, and highlight your business’s value props. If you don’t know how to do that, check out Willow Creek Dental for website inspiration. Not only does the site design match the look and feel we are looking for, they also have great use of online video as well. Be sure to check out their site through the screenshot below.
2. Get Involved with Your Community
As a local business owner, you need to get involved with your community to attract new customers and keep existing ones. By showing community members you care about your community, you can win them over.
Not sure how you should get involved? Attend town events or sponsor a local sports team. You can even speak to elementary school classes about the importance of dental hygiene.
These dental marketing efforts may seem small, but they say a lot about you and your dental practice. And the more you show your business off in the community, the more likely potential customers are to remember you when they need dental assistance.
3. Invest in Your Social Media Presence
Social media is another great way to get involved in your community and strengthen relationships with your customer base–both potential and existing. Social media platforms like Facebook can help you quickly build an online community that you can keep in contact with.
Social media helps you start conversations with customers and share important updates with them. It also allows you to collect reviews and quickly answer their questions. All of these things prove your value as a business to them.
SproutSocial has a great resource guide that is full of dental marketing messages and methods that are currently being used on social media. The messages that perform best will be the ones that are most creative and compelling — like the one below.
4. Pay Attention to Content Marketing
Marketing isn’t only about showing people you’re there; it’s about proving you have something of value to offer them. That’s why you need to invest in your content creation efforts. Content like blog posts brings customers to your site and provides them with the information and reassurance they need to convert into patients.
It also helps you increase your overall SEO ranking, which will bring even more people to your site!
5. Embrace Physical Marketing Materials
While the Internet is a fantastic way to market your business, it’s not the only type of marketing you should be investing in. You should also be distributing physical marketing materials like postcards, mailed offers, and newsletters to convert local potential customers.
Send flyers with discounts to new residents to win them over. Distribute brochures highlighting your other cosmetic procedures to high-value customers. You can even send newsletters packed with content articles and FAQs!
Final Thoughts on Marketing Strategies for Your Dental Practices
When it comes to your dental practice, great service isn’t enough to make your business stand out. You need to invest in great marketing strategies to showcase your business and win over customers. By following the 5 tips in this article, you can make sure your dental practice is the one customers think of first.
Did you find the content in this article helpful? Need more tips and tricks on marketing strategies? Be sure to check out these expert SEO tips for 2019.
SEO Bloggers, Read This! 5 Tips for Newcomers to the SEO Business
The SEO industry is growing rapidly and shows no signs of slowing down. This means there are plenty of opportunities for newcomers to break into the industry.
But simply having a general understanding of SEO isn’t enough to start a worthwhile SEO business. You need to have some insider knowledge that’ll put you ahead of other SEO companies.
If you’re new to the SEO industry and you’re ready to break through and have a successful business, read on for some valuable tips.
Do Your Research
SEO is constantly evolving, which means you need to stay up to date with the latest Google algorithms. If you don’t do your research you’ll be stuck doing SEO that is no longer effective in the latest Google update.
Not only should you do your research before you launch your SEO business, but you need to continue to do your research because SEO will continue to change. Don’t get left behind when it does.
Once you have a good understanding of the current state of SEO, you can start looking for clients to work with. Reach out to local businesses and tell them how your SEO company can help bring them more business.
You can use a helpful SEO proposal template to get potential clients interested in doing business with you.
Use Valuable Keywords
Anyone with the even a little bit of SEO knowledge knows you need to use power keywords that attract a ton of traffic. But it’s important to find keywords that also have low competition.
If you only go for high-traffic keywords, such as “SEO”, then your page will never rank and you won’t help out any of your clients. You need to find keywords that get a decent amount of traffic, but have low competition so your page will rank for those keywords and build authority.
Remember to not only use keywords and power words that are going to help rank your content in Google, but also to allow your audience to quickly read through your content and take action. This is one of the major differences between just creating content, and actually optimizing it for the best scenario possible.
Optimize Blog Content
Once you find quality keywords to use, you need to plug them into your blog titles and meta descriptions so Google will recognize that you’re using the keywords.
From there, you can plug in the keywords into your blog content, just don’t overstuff the keyword.
This advice is not only for you to use on your clients, but also for you to use on your own SEO business website. There are tons of SEO companies and you need to optimize your own blogs if you want to attract clients.
Link building is just as important to building SEO as using keywords in your own blog posts. It’s especially important for blogs that are just getting started and have very low authority on search engines.
For link building, you’ll want to link in your own blogs as well as in guest posts on other websites. Linking in your own blogs is easy. You just include a couple of links to other pages of your blog and a couple more to high-ranking external sources.
It can be more difficult to link back to your website from other sites, but it will be a huge help. Find websites that accept guest posts and contribute content to their site.
Include a link back to one of your sites to boost your site’s authority!
Help Your SEO Business Succeed with These Tips!
Now that you have these basic tips for beginners looking to start an SEO business, it’s time to put them into action!
Check out these other articles on the blog, which are focused on the latest SEO tips and tricks!
Some of the Most Vital Considerations When Starting a Blog in 2019
All businesses these days face stiff competition from rivals within their industry. The world of business has become far more competitive over recent years, and this has made it all the more important for business owners to find ways to boosting success and marketing their brand. The good news is that the internet has made it possible for anyone to compete on a level playing field against some of the biggest brands and businesses in the world today.
One of the best ways in which you can do this is through effective and regular blogging, and then mapping out a plan of attack and how to reach your target audiences through both social media and SEO.
Business owners start blogs for all sorts of reasons these days. This is because blogging can offer such a wide range of benefits, which makes this an invaluable tool for businesses of all sizes. Thanks to the power of WordPress, there are no longer any technical or design skills required, which means anyone can start a website or blog in just a few minutes time, with little to no upfront money required.
With all of this in mind, there is an ever increasing demand for people who want to know how to start a blog of their own. This can also be for any number of reasons, but one key thing you must keep in mind is the importance of creating high quality posts. At the end of the day, quality content and promotion is going to win. This is also what Google wants to see from their top ranking sites in the search results as well.
Some of the Main Factors you Need to Consider
So, what are the main factors that you need to consider when it comes to starting a blog? Well, one of the things you need to remember is the importance of dedicating time to your blog. A blog is not something you can start and then simply abandon once you get bored of it – unless you want to do more damage than good. You need to be consistent both in terms of the regularity of your blogs and the quality of the content. Your blog is something that can help to make your business success as long as you operate it the right way, so it is well worth putting in some research.
You need to ensure that each and every post you submit on your blog is of excellent quality. The last thing you want is for your audience to be reading badly written content that is boring and inaccurate. This is something that can have a seriously damaging effect on your reputation, which is why you need to be so careful when it comes to your blogs.
The other thing you need to do is ensure your blog posts are eye-catching and reader-friendly. Don’t just type reams and reams of content with no structure, paragraphs, or sub-headings. Instead, structure it in a way that is suited to the length of the post. In addition, add some high quality graphics and images to make the posts even more interesting for the audience.
It is, of course, vital that you also market your new blog posts when you add them, and this is something that can be easily done via social media. You can simply add a link to each new blog post, which will help to drive more people to your site and to your posts. This will help to ensure that your blog posts are seen by as many people as possible and that you have a chance of your links being shared with others.
Making sure you start a high quality blog is a great way of marketing your business, increasing your rankings, and impressing your customers. It is also an excellent way of gaining a reputation as a leading authority in your field.
How You Will Benefit from a High Quality Blog
No matter what the size of your business, you can benefit in many ways by starting a high quality blog as long as you maintain the quality and regularity of your posts. So, how can you benefit from quality blogs? Well, one of the key benefits is that you will be able to market your business as well as your industry in a subtle yet highly effective way. In addition to promoting your brand and industry, you can also more easily direct people to your promotions, events, and provide a wealth of information through your blog posts.
Another of the key benefits that you can look forward to when you create a high quality blog is the ability to drive more traffic to your site. This is not just as a result of adding links to your posts but also by impressing search engines through the addition of regular, fresh content. This is something that the major search engines are keen to see and if you continue doing this, you can benefit from your search engine rankings increasing. This in turn means greater exposure for your site and business.
There is, of course, one more major benefits that comes from creating and posting high quality blogs. If your posts are engaging, accurate, factual, and useful to the reader, you will start being seen as a leading authority in your field. This means that your audience will have far greater confidence and trust in what you have to say, your content, your site, your products and services, and even your recommendations.
So, as you can see it is well worth taking the time to create quality blog posts because your business will benefit in so many ways.
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