While site traffic can come from any number of different sources, like social media or your email newsletter, search engines will continue to play a big role for just about any website. The obvious elephant in the room here is on Google, so it will come as no surprise that the vast majority of search engine analysis tools will understandably focus on the search engine giant.
If you want to attract more customers, readers and visitors from around the web, it will always be in your best interest to work on your site’s SEO. And to do that, you need to arm yourself with the right tools. Here are seven of the best that every blogger should have in his arsenal.
Offered by world-renowned Internet marketer and serial entrepreneur Neil Patel, SEO Analyzer can provide you with a free report, comparing up to three pages at a time. This works for your homepage, as well as for any individual page you have on your site.
In fact, SEO Analyzer actually produces three reports for free: website analyzer, content marketing, and competitor analysis. You can view these on the site itself — the reports generate right away — or you can download the PDF reports for later review. Accompanying the page level SEO score, for instance, you’ll get a number of SEO recommendations.
A big plus here is that the report is free. However, you will need to sift through and address your SEO problem areas manually. That can prove strenuous and time-consuming.
When you sign up with LinkResearchTools, you don’t get just one SEO tool. You get access to up to 21 SEO tools, depending on the tier that you choose. Pricing starts at $169/month, which might sound on the pricier side (the most popular plan is $599/month), but you get a 360-degree perspective on the backlink profile of your website.
For instance, maybe you were hit with a Google penalty and you’re not entirely sure why. Using these tools, you can “regain your lost visibility and organic traffic quick and easy.” They’ll even expedite the crawl so you can get back to the top as soon as possible.
Another unique feature is that LinkResearchTools pulls in data from some 24 link data sources. This results in a more complete perspective, both for your on-site links and for inbound links, as well as for monitoring your competitors.
Like so many other SEO tools, it’s easy to get overwhelmed with just how much data Serpstat is able to provide. In fact, there are more than 16 sections to the web-based interface, including how to identify your search competitors and how to discover the most efficient keywords that your competitor is paying for.
Even when you generate the free report from the homepage, you are hit with a wealth of data. Do you know what keywords your website is already ranking for organically? Serpstat does. And it’ll do it across multiple regions too. Curious how you rank in Google UK vs. Google Canada? You can do that. There’s URL analysis, keyword analysis, a rank tracker and more.
Monthly personal plans start at $19 a month with discounts provided when you pay one year or three years at a time. The smallest paid plan limits you to 300 queries a day, but you can give the tool a try using the smaller free plan which offers 10 results per report and up to 30 daily queries.
How deep do you want to go with your keyword analysis? With SE Ranking, you can not only see how your site is ranking in Google, Yahoo and Bing, but you can track your progress down on the country, region and even the city level at any time.
Want to know how you’re stacking up against other sites in your niche? You can compare your ranking directly against up to five competitors, monitoring their positions relative to yours over time. And the white label solution makes SE Ranking a good option for agencies too.
The dashboard is simultaneously robust and simple, making it more easily accessible for all users. The personal plan is $92 for a year, tracking up to 50 keywords and monitoring up to five websites. Plans go up from there for more keywords, more sites, more pages and more features.
There’s a reason why SEMrush is one of the biggest and best-known solutions in this space. It’s trusted by over a million digital marketing professionals for their keyword and domain tracking needs.
What’s important here is that you not only get to spy on your competitor’s best keywords and discover new keywords that you should target, but you can also peer into their strategies for display advertising and paid search too. Naturally, deep link analyses are also available. Compare domains, audit sites and track your social media performance.
All this functionality comes at a price. The most popular Guru plan is $149.95 per month or $1,499.40 per year, which is no small sum of money. For that, you can generate up to 5,000 reports a day, running up to 50 projects and tracking up to 1,500 keywords.
Many of the SEO analysis tools listed here perform very similar functions. Ahrefs naturally falls into that camp too. Use it to track your keywords and see how they’re ranking in the search engines over time, as well as monitor your competitors so you can leverage their experience to your advantage.
When you sign up with Ahrefs, you gain access to multiple tools, including a site explorer, positions explorer, content explorer and crawl report, among others. You’ll be able to see a detailed backlink profile for any given URL, whether it’s your site or not. See where the links are coming from, what anchor text is being used, and more. You can also learn what content is getting the most shares and backlinks within your vertical.
The Lite and Standard plans come with a no-risk free trial if you want to see if Ahrefs is right for you. Pricing starts at $99/month with a 20% discount if you opt for annual billing.
Bing SEO Analyzer
As one of the major search engines in the world, it only makes sense for Bing to provide their audience with an SEO analyzer tool to help sites rank better in their search results. Using 15 different SEO best practices and methods, the Bing SEO Analyzer will scan through your site and let you know what improvements need to be made. Just like many of the tools mentioned in this guide, it’s also free to use.
SEO Tools Will Improve Your Site Rankings
There simply is no better way to say it — if you use any or all of the SEO analyzer tools above, you are going to see improvement within the search results. Try each of them out and let me know which you like best.
Some of the Most Vital Considerations When Starting a Blog in 2019
All businesses these days face stiff competition from rivals within their industry. The world of business has become far more competitive over recent years, and this has made it all the more important for business owners to find ways to boosting success and marketing their brand. The good news is that the internet has made it possible for anyone to compete on a level playing field against some of the biggest brands and businesses in the world today.
One of the best ways in which you can do this is through effective and regular blogging, and then mapping out a plan of attack and how to reach your target audiences through both social media and SEO.
Business owners start blogs for all sorts of reasons these days. This is because blogging can offer such a wide range of benefits, which makes this an invaluable tool for businesses of all sizes. Thanks to the power of WordPress, there are no longer any technical or design skills required, which means anyone can start a website or blog in just a few minutes time, with little to no upfront money required.
With all of this in mind, there is an ever increasing demand for people who want to know how to start a blog of their own. This can also be for any number of reasons, but one key thing you must keep in mind is the importance of creating high quality posts. At the end of the day, quality content and promotion is going to win. This is also what Google wants to see from their top ranking sites in the search results as well.
Some of the Main Factors you Need to Consider
So, what are the main factors that you need to consider when it comes to starting a blog? Well, one of the things you need to remember is the importance of dedicating time to your blog. A blog is not something you can start and then simply abandon once you get bored of it – unless you want to do more damage than good. You need to be consistent both in terms of the regularity of your blogs and the quality of the content. Your blog is something that can help to make your business success as long as you operate it the right way, so it is well worth putting in some research.
You need to ensure that each and every post you submit on your blog is of excellent quality. The last thing you want is for your audience to be reading badly written content that is boring and inaccurate. This is something that can have a seriously damaging effect on your reputation, which is why you need to be so careful when it comes to your blogs.
The other thing you need to do is ensure your blog posts are eye-catching and reader-friendly. Don’t just type reams and reams of content with no structure, paragraphs, or sub-headings. Instead, structure it in a way that is suited to the length of the post. In addition, add some high quality graphics and images to make the posts even more interesting for the audience.
It is, of course, vital that you also market your new blog posts when you add them, and this is something that can be easily done via social media. You can simply add a link to each new blog post, which will help to drive more people to your site and to your posts. This will help to ensure that your blog posts are seen by as many people as possible and that you have a chance of your links being shared with others.
Making sure you start a high quality blog is a great way of marketing your business, increasing your rankings, and impressing your customers. It is also an excellent way of gaining a reputation as a leading authority in your field.
How You Will Benefit from a High Quality Blog
No matter what the size of your business, you can benefit in many ways by starting a high quality blog as long as you maintain the quality and regularity of your posts. So, how can you benefit from quality blogs? Well, one of the key benefits is that you will be able to market your business as well as your industry in a subtle yet highly effective way. In addition to promoting your brand and industry, you can also more easily direct people to your promotions, events, and provide a wealth of information through your blog posts.
Another of the key benefits that you can look forward to when you create a high quality blog is the ability to drive more traffic to your site. This is not just as a result of adding links to your posts but also by impressing search engines through the addition of regular, fresh content. This is something that the major search engines are keen to see and if you continue doing this, you can benefit from your search engine rankings increasing. This in turn means greater exposure for your site and business.
There is, of course, one more major benefits that comes from creating and posting high quality blogs. If your posts are engaging, accurate, factual, and useful to the reader, you will start being seen as a leading authority in your field. This means that your audience will have far greater confidence and trust in what you have to say, your content, your site, your products and services, and even your recommendations.
So, as you can see it is well worth taking the time to create quality blog posts because your business will benefit in so many ways.
8 Creative Ways You Can Improve Your Online Dental Marketing Strategy
Successful dental practices sign at least 20 new patients every single month. With so many options out there, how do you encourage prospective patients to choose your practice over your competition? Go to where they conduct their searches.
Since 97% of consumers use online search engines to look for a local business, your dental practice needs to appear in those search results. Learn how to improve your digital dental marketing strategy below to get more patients and keep your current patients coming back.
Take your dental marketing strategy to a new level with these 8 genius suggestions.
1. Build a Better Dental Website
Think about the last time you searched for a new doctor. Did you drive around town to physically check out all the clinics in your local area? Or did you conduct a search online and check out their website?
Chances are you did the latter. Potential patients most often form their first opinion of your practice when checking out your website. The look and quality of information on your website reflect how people will view your practice.
Since 75% of people judge a business’s credibility based on the website’s design, you need to take the time to build a great one.
The best dental websites offer features like online scheduling, bill pay, and prescription renewal.
This shows you care about your patients and want to make these important interactions as easy as possible. They also come with direct messaging options so your patients can quickly ask questions without needing to make an appointment.
Great dental websites should also load quickly to prevent users from bouncing. This applies to both the desktop and mobile versions of your website. As more people use their smartphones to look up services, you need to make sure you optimize your website for these mobile searches.
2. Start a Dental-Focused Blog
If you have not done so already, you need to start a blog focusing on all things dental. A dedicated business blog with relevant articles covering topics related to dentistry draws in more potential patients. When they search for an answer to a very specific dental question, blogs and articles containing keywords from the search pop up.
Be sure you are one of these websites that appear high up in search results by covering as many helpful subjects as possible in your blog. Consider writing a post that corrects a wrong assumption about dentistry. Or break down a recent trend in your industry, like using activated charcoal for whitening teeth.
3. Remember SEO
You must include search engine optimization, or SEO, techniques on both your website and in every single blog post. SEO means creating content that search engines easily understand to help your pages rank higher on the search engine results page.
Help search engine algorithms help you by including the following:
- Security certificates proving your pages are safe
- High-quality, relevant content on every page
- Alt tags for any uploaded images
- A solid social media presence.
- The correct schema markup for the dental industry
- Backlinks from reliable websites
- A mobile-friendly version of your page
Good SEO requires careful research and planning to get the best results. Interested in learning about great SEO for dentists? Read more here.
4. Create Images Patients Want to Share
When patients share images that relate back to your business on social media, it acts as free advertising. A viral image reveals your authority within the industry and creates many links back to your website. It also gets your brand name in front of people interested in your services.
People share images they believe will be entertaining or bring value to their social circle. They also share images to declare their individuality and define themselves to other people. Tap into these reasons for sharing to ensure your images reach as far as possible.
5. Include Video Marketing
The highest-ranking dental websites with successful conversion rates all use one very important type of media marketing, video. Modern consumers prefer to watch a video than read an article or webpage when learning new information. The same applies to learning about a new business.
Dental practices benefit from videos since almost every action take comes with a visual component, like using CAD-CAM machines to make crowns. Consider including a few of the following video types on your dental website:
- Educational videos covering frequently asked questions or basic dental hygiene
- Overviews of the various treatments and procedures offered
- Reviews from happy patients
- Introduction videos for each dentist to include in their profile
- A welcome video to introduce your dental practice to new, potential patients
Each of these videos offers a different benefit. So think about what action you want users to take when they watch the video to decide what will work best in what location.
6. Highlight Patient Reviews
People love looking at online reviews before making a purchasing decision. In fact, 84% of people in the United States trust an online review as much as they do a personal recommendation from a friend. They do the same thing when searching for a new service provider like a dentist.
No dental advertisement strategy would be complete without patient reviews. Feel free to ask your patients directly or offer an incentive for them to leave a review. You can ask in person or provide a link on your website to the main review websites: Facebook, Yelp, Google, and the dental directories listed below.
7. Join Dental Directories Online
Join a directory for an easy dental advertisement by getting high-authority backlinks to your website. Go beyond the typical Google My Business page and Yelp directories for more hits.
Claim your business on other dental directories on the ADA website, Smile Guide, The Dentist Hub, Dentists.com, ZocDoc, and more.
8. Invest in Pay-Per-Click Advertising
Your dental Internet marketing strategy should always include extensive keyword research. You want to include these keywords on your website for better SEO and a free pass to higher search engine results rankings.
You should also use these keywords when conducting paid advertising.
Pay-per-click advertising works well to attract customers because your dental promotions appear when someone searches for a specific keyword you know brings you business. You simply choose the keywords that trigger your ad to display and, when someone clicks on it, you pay a set amount of money.
Keywords with more competition cost less than those with narrower results.
Get More Great Advice for Superior Dental Marketing Strategy
Marketing experts incorporate all these creative strategies into their own digital advertising campaigns. As a dental practice, you must include the above suggestions in your online dental marketing strategy to succeed. But what else can you do to improve your business’s client base?
Check out these other awesome articles like tips on blog design to drive traffic and how to make a sitemap for better SEO. No matter your question, BloggingTips can help you find a workable solution fast.
10 Telltale Signs You Need to Fire Your SEO Specialist ASAP
You probably already know that bringing SEO techniques into your marketing campaign can increase the chances of your business appearing on Google’s first page of search results. But do you know exactly how important this positioning is?
In one survey, 75% of consumers who used Google to find a business never bothered to look beyond the first set of listings.
For those reasons, business owners will often find an SEO agency to assist with their campaigns. But not all services have your best interest at heart.
In this guide, you will find 10 red flags that scream “It’s time to fire your SEO specialist.”
Is it Time to Fire Your SEO Specialist?
The job of an SEO specialist is to analyze their clients’ websites for improvements they can implement in order to help bring them to the tops of search engines. Although it may sound like a simple task, it is often time-consuming hard work that involves developing engaging content, completing keyword research, building links, and a ton of other duties.
Click here to learn more about managed SEO services. In the meantime, these are 10 signs your current specialist isn’t working out.
1. Their Content is Subpar
The SEO world is changing because Google is becoming more concerned with ranking high-quality content on the front page of its search results. So, in order to run an effective SEO campaign, the content on your website needs to be informative, helpful, and well written.
If your SEO agency is creating subpar articles for you, it’s time to take your business elsewhere. Sticking around for bad content will hurt your site more than it will help.
2. They Never Change Their Strategy
Because there are frequent changes to search engines, technology, and consumer buying trends, SEO changes pretty often. Good SEO agencies know how to stay on top of these changes in order to implement them into their clients’ SEO campaigns.
With that said, if your agency doesn’t seem to be updating its techniques, leave them for an agency that evolves.
3. Their Turnaround Time Seems Too Good to be True
There are some SEO companies out there that who make ridiculous promises that involve your rankings raising rapidly. But the truth is, improving your overall SEO ranking can take months, not days.
The companies that promise those quick turnarounds often annoy potential customers with mass spam email campaigns and other quick fixes that won’t help you meet your long-term goals.
4. They Employ a One Size Fits All Technique
The SEO techniques that work for one business aren’t always going to be effective for another. That’s because several factors come into play such as:
- The location of the business
- The domain age
- The business’s competition
- The keywords used
If your SEO company only offers pre-made packages without customization, they aren’t completing any type of analysis on your website. In turn, you aren’t getting enough attention for your site to fully thrive.
5. They Don’t Complete a Thorough Consultation
When you start working with an SEO company, the first part of the process should include a consultation. During the consultation, you should be given an opportunity to discuss your goals.
For instance, a company’s goals might include:
- Building an email list
- Increasing sales
- Generating leads
- Increase website traffic
The goals will differ from one company to the next. And the goals you have will drive many factors like the keywords your SEO company will use or the way the content strategy will be implemented.
If no one is asking about your conversion goals, they can’t help you meet them.
6. They Don’t Tell Keep You in the Loop
Your SEO agency should always be 100% transparent about what they are doing for your website. And if they don’t tell you what’s going on, they are probably trying to hide something shady.
After all, there is no secret formula for improving your SEO.
In addition to hiding its methods from you, a bad SEO company will often lack clarity. If your contact or account rep speaks with vague language, confuses you with fancy industry jargon, or is often late when responding to your inquiries, you should do business with another.
7. You Aren’t Receiving Reports
A good SEO agency will make progress reports available for you to review regularly. The reports should contain accurate information based on your goals.
Additionally, the information on the reports should match up with the responses you are receiving on your website.
8. They Claim to Have a Connection with Google
There are tons of SEO companies out there that scam unsuspecting clients. Believe it or not, a common scam is to pretend to have an inside connection to Google or a claim that they know the algorithm.
If you really want to see an example of how top agencies are standing out and building a great reputation for themselves, follow any of these agencies.
Neither one of those claims is ever true. You can stay safe by making your decisions based on past experience and proven trends.
9. They Don’t Have Much Happening on Social Media
Good SEO agencies have active social media presences where they keep their followers engaged. A strong social media presence is also a good sign that the company is going to be around for a while.
If a company doesn’t set up any social media accounts, they are probably trying to stay under the radar.
This is another common scam. A company will collect as much money as it can before it disappears and pops up again under a different name with a new website.
10. They’re Building Bad Links
Link building is one of the hardest, yet most important parts about improving your SEO. And in order to see great results, the quality and legitimacy of the have to be high.
A good link is appropriate to the context and it is presented in well-written content that has been properly researched and published on relevant domains. On the other hand, bad links appear in poorly written content on irrelevant domains.
Follow These Tips to Learn More
Whether you choose to work with an SEO specialist or you want to manage your own SEO campaign, our blogging tips can help you drive more traffic to your website and increase your sales. For additional resources, follow us today.
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