While site traffic can come from any number of different sources, like social media or your email newsletter, search engines will continue to play a big role for just about any website. The obvious elephant in the room here is on Google, so it will come as no surprise that the vast majority of search engine analysis tools will understandably focus on the search engine giant.
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If you want to attract more customers, readers and visitors from around the web, it will always be in your best interest to work on your site’s SEO. And to do that, you need to arm yourself with the right tools. Here are seven of the best that every blogger should have in his arsenal.
Offered by world-renowned Internet marketer and serial entrepreneur Neil Patel, SEO Analyzer can provide you with a free report, comparing up to three pages at a time. This works for your homepage, as well as for any individual page you have on your site.
In fact, SEO Analyzer actually produces three reports for free: website analyzer, content marketing, and competitor analysis. You can view these on the site itself — the reports generate right away — or you can download the PDF reports for later review. Accompanying the page level SEO score, for instance, you’ll get a number of SEO recommendations.
A big plus here is that the report is free. However, you will need to sift through and address your SEO problem areas manually. That can prove strenuous and time-consuming.
When you sign up with LinkResearchTools, you don’t get just one SEO tool. You get access to up to 21 SEO tools, depending on the tier that you choose. Pricing starts at $169/month, which might sound on the pricier side (the most popular plan is $599/month), but you get a 360-degree perspective on the backlink profile of your website.
For instance, maybe you were hit with a Google penalty and you’re not entirely sure why. Using these tools, you can “regain your lost visibility and organic traffic quick and easy.” They’ll even expedite the crawl so you can get back to the top as soon as possible.
Another unique feature is that LinkResearchTools pulls in data from some 24 link data sources. This results in a more complete perspective, both for your on-site links and for inbound links, as well as for monitoring your competitors.
Like so many other SEO tools, it’s easy to get overwhelmed with just how much data Serpstat is able to provide. In fact, there are more than 16 sections to the web-based interface, including how to identify your search competitors and how to discover the most efficient keywords that your competitor is paying for.
Even when you generate the free report from the homepage, you are hit with a wealth of data. Do you know what keywords your website is already ranking for organically? Serpstat does. And it’ll do it across multiple regions too. Curious how you rank in Google UK vs. Google Canada? You can do that. There’s URL analysis, keyword analysis, a rank tracker and more.
Monthly personal plans start at $19 a month with discounts provided when you pay one year or three years at a time. The smallest paid plan limits you to 300 queries a day, but you can give the tool a try using the smaller free plan which offers 10 results per report and up to 30 daily queries.
How deep do you want to go with your keyword analysis? With SE Ranking, you can not only see how your site is ranking in Google, Yahoo and Bing, but you can track your progress down on the country, region and even the city level at any time.
Want to know how you’re stacking up against other sites in your niche? You can compare your ranking directly against up to five competitors, monitoring their positions relative to yours over time. And the white label solution makes SE Ranking a good option for agencies too.
The dashboard is simultaneously robust and simple, making it more easily accessible for all users. The personal plan is $92 for a year, tracking up to 50 keywords and monitoring up to five websites. Plans go up from there for more keywords, more sites, more pages and more features.
There’s a reason why SEMrush is one of the biggest and best-known solutions in this space. It’s trusted by over a million digital marketing professionals for their keyword and domain tracking needs.
What’s important here is that you not only get to spy on your competitor’s best keywords and discover new keywords that you should target, but you can also peer into their strategies for display advertising and paid search too. Naturally, deep link analyses are also available. Compare domains, audit sites and track your social media performance.
All this functionality comes at a price. The most popular Guru plan is $149.95 per month or $1,499.40 per year, which is no small sum of money. For that, you can generate up to 5,000 reports a day, running up to 50 projects and tracking up to 1,500 keywords.
Many of the SEO analysis tools listed here perform very similar functions. Ahrefs naturally falls into that camp too. Use it to track your keywords and see how they’re ranking in the search engines over time, as well as monitor your competitors so you can leverage their experience to your advantage.
When you sign up with Ahrefs, you gain access to multiple tools, including a site explorer, positions explorer, content explorer and crawl report, among others. You’ll be able to see a detailed backlink profile for any given URL, whether it’s your site or not. See where the links are coming from, what anchor text is being used, and more. You can also learn what content is getting the most shares and backlinks within your vertical.
The Lite and Standard plans come with a no-risk free trial if you want to see if Ahrefs is right for you. Pricing starts at $99/month with a 20% discount if you opt for annual billing.
Bing SEO Analyzer
As one of the major search engines in the world, it only makes sense for Bing to provide their audience with an SEO analyzer tool to help sites rank better in their search results. Using 15 different SEO best practices and methods, the Bing SEO Analyzer will scan through your site and let you know what improvements need to be made. Just like many of the tools mentioned in this guide, it’s also free to use.
SEO Tools Will Improve Your Site Rankings
There simply is no better way to say it — if you use any or all of the SEO analyzer tools above, you are going to see improvement within the search results. Try each of them out and let me know which you like best.
How to Optimize Your Blog for Voice Search
The new year has come and we are just twelve months away from the year 2020. Why is that important? Because by 2020, nearly all searches are predicted to be voice, rather than text searches.
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In fact, Gartner found that 30% of those searches are going to be done entirely screen-less. Here are a few more numbers in case you are not convinced:
- 13% of households used voice search in 2017 and this number is expected to rise to around 55% by 2022. [Source]. Smart speakers have created an industry of their own and are easily integrated into American household. As the software becomes more streamlined and more applications are introduced, this could cause their adoption to grow even more.
- 72% of current voice search users claim to use it as part of their daily routine. (source: Google). Looks like searching voice easily becomes a habit! It’s definitely here to stay!
News organizations, radio stations, and websites have begun intensively marketing toward owners of smart speakers. Daily news, music, finances, your calendar and the like can now be read to you as you herd your kids to the car and off to school or before heading in to work.
In other words, voice search queries are going to be taking over the search world.
While voice-activated technology started making its way into our lives quite some time ago, the recent smart assistant technology boom caused the actual voice search revolution. Major brands are quickly investing in voice search optimization.
Is your website ready?
Adapting to the Algorithm
To see how important voice search is going to be we have to look at how Google in its current incarnation really works. When I first started in the SEO world, it was all about simple search keywords. But the exploitation of keyword stuffing pushed Google to further the benchmark and make things more complex.
Now when we look at keyword analysis and optimization, it is a completely different process than what it used to be. Not only have keywords become more varied, the way that Google sifts through the noise in order to provide answers for their users is amazing.
That is what has kept Google on top for so long; competitors like Bing just haven’t been able to develop a framework that is as effective and dominating.
Voice search is underlining this fact in ways that weren’t as clear before. When we type a search phrase we are more careful. We think through what we are going to say, we get phrase suggestions that might help us narrow down or change our language and we get a page of results that lets us refocus if needed.
Spoken words are more spontaneous and harder to predict. It’s not always possible to understand what the searcher really needs. Somehow, Google’s algorithm still works with this format, as long as the content providers are properly optimizing on their side of meet the demand.
So, how do we do it?
Think of Search Queries as Speech
A popular meme lately has been, “This is so sad. Alexa, play Despacito“. While tongue in cheek, it shows the way that speech is taking a handle in search and how we might use it properly.
Imagine you are sitting around talking to your friends. You decide to ask them a question, like, “What movies are showing this weekend?” It is a natural way to speak for you. But if you were to type in search terms, it would be something more like, “Showtimes Century 16”.
Searching by voice presents a new challenge to search engine optimization professionals: Optimizing for all possible ways a user can speak your query.
Optimizing for related terms, synonyms and neighboring concepts is more important than ever. TextOptimizer helps you do just that by running your query in Google and using semantic analysis to extract related topics and neighboring context to optimize your page for:
[TextOptimizer extracts related topics for your important keywords helping you optimize for a wide variety of queries]
The general concept here hasn’t changed, as you still want your page to appear on top of Google’s search result pages: It’s a fact that Google’s users seldom ever scroll past the first page.
Voice search is going to gravitate towards the simplest, top results for the user.
Once upon a time, that meant getting on the front page. Now it means making sure your content is set for featured snippets so you can go above the actual page results and gain priority in Google’s ranking.
Featured snippets are selected search results that appear on top of organic search results in Google and Bing. Featured snippets are what gets read to a user in response to a search query.
Articles, tables, images, videos, bullet lists… there are plenty of forms of content that appear in featured snippets.
To better target featured snippet opportunities, use Ahrefs: It allows you to filter search queries to those triggering featured snippets and lets you preview actual search results:
While Schema.org officially doesn’t help you get featured, a lot of SEOs have found that playing around with structured markup actually makes a difference. In any case, that won’t hurt, especially given it’s quite easy to implement using a variety of WordPress plugins.
/HowTo schema is predicted to be used by Google soon (since it’s already being implemented in some of the search experiments), so I’d start there. To show you the markup in action, try running this page through Google’s structured data testing tool:
Do you have a strategy to add? Let us know in the comments!
5 Effective Blogging and Marketing Strategies for Your Dental Practice
As bloggers and content creators, we are often creating content or managing social media and blogs for local practices and businesses in our area. If this is the case, you will definitely find a lot of value in this article — especially if you are working with a local dentist, or maybe even have a dental practice of your own?
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Local advertising and offline marketing is something everyone needs to consider when they have a brick and mortar location. However, one also needs to ask the question about online marketing and SEO if they are struggling to showcase how great their dental practice is.
For times like these, it’s important to know which marketing strategies would be most effective in bringing in new patients.
With so many types of marketing strategies out there, it can be hard to know what will work best for your business. With more people using mobile devices and Google than ever before, the common answer for this is to have a blog with niche-focused content that is already relevant for local search results.
Here are five effective content creation and marketing strategies that will help you grow your dental practice.
1. Focus on Local SEO
Chances are there are many different dental practices in your area, which means you need to stand out when potential customers conduct Google searches for a dentist near them.
Focusing on your SEO efforts, specifically, local keywords can help you attract new clients. This will help you rank higher in Google searches when people search for things like “dentist near me.” And what’s better is that it’ll boost your company when people use voice search to find local dental practices.
Make sure to do keyword research in advance. You should also focus on more specific keyword phrases like “wisdom tooth removal” to target searches. These tiny efforts can make a big impact on your discoverability.
Beyond SEO, you should also focus on the general optimization of your website. Make sure it’s clean, easy to use, and highlight your business’s value props. If you don’t know how to do that, check out Willow Creek Dental for website inspiration. Not only does the site design match the look and feel we are looking for, they also have great use of online video as well. Be sure to check out their site through the screenshot below.
2. Get Involved with Your Community
As a local business owner, you need to get involved with your community to attract new customers and keep existing ones. By showing community members you care about your community, you can win them over.
Not sure how you should get involved? Attend town events or sponsor a local sports team. You can even speak to elementary school classes about the importance of dental hygiene.
These dental marketing efforts may seem small, but they say a lot about you and your dental practice. And the more you show your business off in the community, the more likely potential customers are to remember you when they need dental assistance.
3. Invest in Your Social Media Presence
Social media is another great way to get involved in your community and strengthen relationships with your customer base–both potential and existing. Social media platforms like Facebook can help you quickly build an online community that you can keep in contact with.
Social media helps you start conversations with customers and share important updates with them. It also allows you to collect reviews and quickly answer their questions. All of these things prove your value as a business to them.
SproutSocial has a great resource guide that is full of dental marketing messages and methods that are currently being used on social media. The messages that perform best will be the ones that are most creative and compelling — like the one below.
4. Pay Attention to Content Marketing
Marketing isn’t only about showing people you’re there; it’s about proving you have something of value to offer them. That’s why you need to invest in your content creation efforts. Content like blog posts brings customers to your site and provides them with the information and reassurance they need to convert into patients.
It also helps you increase your overall SEO ranking, which will bring even more people to your site!
5. Embrace Physical Marketing Materials
While the Internet is a fantastic way to market your business, it’s not the only type of marketing you should be investing in. You should also be distributing physical marketing materials like postcards, mailed offers, and newsletters to convert local potential customers.
Send flyers with discounts to new residents to win them over. Distribute brochures highlighting your other cosmetic procedures to high-value customers. You can even send newsletters packed with content articles and FAQs!
Final Thoughts on Marketing Strategies for Your Dental Practices
When it comes to your dental practice, great service isn’t enough to make your business stand out. You need to invest in great marketing strategies to showcase your business and win over customers. By following the 5 tips in this article, you can make sure your dental practice is the one customers think of first.
Did you find the content in this article helpful? Need more tips and tricks on marketing strategies? Be sure to check out these expert SEO tips for 2019.
SEO Bloggers, Read This! 5 Tips for Newcomers to the SEO Business
The SEO industry is growing rapidly and shows no signs of slowing down. This means there are plenty of opportunities for newcomers to break into the industry.
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But simply having a general understanding of SEO isn’t enough to start a worthwhile SEO business. You need to have some insider knowledge that’ll put you ahead of other SEO companies.
If you’re new to the SEO industry and you’re ready to break through and have a successful business, read on for some valuable tips.
Do Your Research
SEO is constantly evolving, which means you need to stay up to date with the latest Google algorithms. If you don’t do your research you’ll be stuck doing SEO that is no longer effective in the latest Google update.
Not only should you do your research before you launch your SEO business, but you need to continue to do your research because SEO will continue to change. Don’t get left behind when it does.
Once you have a good understanding of the current state of SEO, you can start looking for clients to work with. Reach out to local businesses and tell them how your SEO company can help bring them more business.
You can use a helpful SEO proposal template to get potential clients interested in doing business with you.
Use Valuable Keywords
Anyone with the even a little bit of SEO knowledge knows you need to use power keywords that attract a ton of traffic. But it’s important to find keywords that also have low competition.
If you only go for high-traffic keywords, such as “SEO”, then your page will never rank and you won’t help out any of your clients. You need to find keywords that get a decent amount of traffic, but have low competition so your page will rank for those keywords and build authority.
Remember to not only use keywords and power words that are going to help rank your content in Google, but also to allow your audience to quickly read through your content and take action. This is one of the major differences between just creating content, and actually optimizing it for the best scenario possible.
Optimize Blog Content
Once you find quality keywords to use, you need to plug them into your blog titles and meta descriptions so Google will recognize that you’re using the keywords.
From there, you can plug in the keywords into your blog content, just don’t overstuff the keyword.
This advice is not only for you to use on your clients, but also for you to use on your own SEO business website. There are tons of SEO companies and you need to optimize your own blogs if you want to attract clients.
Link building is just as important to building SEO as using keywords in your own blog posts. It’s especially important for blogs that are just getting started and have very low authority on search engines.
For link building, you’ll want to link in your own blogs as well as in guest posts on other websites. Linking in your own blogs is easy. You just include a couple of links to other pages of your blog and a couple more to high-ranking external sources.
It can be more difficult to link back to your website from other sites, but it will be a huge help. Find websites that accept guest posts and contribute content to their site.
Include a link back to one of your sites to boost your site’s authority!
Help Your SEO Business Succeed with These Tips!
Now that you have these basic tips for beginners looking to start an SEO business, it’s time to put them into action!
Check out these other articles on the blog, which are focused on the latest SEO tips and tricks!
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