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5 Foundations of a High-Converting Landing Page

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The internet wouldn’t exist without good landing page layouts. How good a landing page theme you choose can make or break your online business model.

Most businesses and marketers understand how relevant the landing page is. There are still landing pages I stumble upon that look like stock themes with only different text. Nowadays, you can get free themes easily on a CMS like WordPress or Joomla.

The problem, however, is that there will be tens of thousands of other people using the same theme.

If you don’t uniquely customize the themes you use, your landing page will fail!

Your conversion rate will suffer, which directly translates into bad business.

5-crucial-factors-to-look-for-in-a-landing-page-theme

What to keep in mind when building a high-converting landing page

Before using a landing page theme for your business or personal interest, it’s important to understand what makes landing pages function in general. Once you understand the “anatomy,” so to speak, of landing pages, you can then proceed onto making each part great.

The components of a landing page can be classified as the:

  • headline
  • subheading
  • call-to-action button
  • introduction text
  • the list of benefits and features
  • conclusion.

You may already be aware of the above components. You shouldn’t choose themes that do not include all of the above-listed components, no matter how glossy they look. Simply having a headline or several paragraphs in the body text does not make a good landing page, needless to say.

Now, let’s look at the critical factors that will help you choose a conversion-friendly landing page theme:

1. Prominent and Attention-Grabbing Title and Subheading

You need to show visitors right away on your landing page what makes your product or service unique and different from similar things offered by competitors. The theme you choose should have a layout that communicates this message to the visitor right away.

Marketers refer to this as the “unique selling proposition” or USP.

The USP should be described with the headline and the subheading of the landing page. The headline should be the SEO-friendly name of your business or organization. The subheading is where you can send your USP through. It should be written in a manner to hook the reader.

For example, consider Uber’s “Get there: Your day belongs to you” hook.

sign-up-to-drive-or-tap-and-ride-uber

Takeaway:

The headline and subheadings on your landing page must emphasize your USP.

Don’t pick a theme that uses boring fonts or hard to read fonts for these two landing page components. Choose the theme that will best allow you to get your USP through to potential customers.

2. Allows Eye-Catching Visuals

The visuals on your landing page are just as important as the textual USP to retain traffic, sometimes even more so.

Landing pages with gorgeous images have lower bounce rates than the pages without.

You may have noticed the giant images on popular landing pages of companies like Pizza Hut, McDonald’s, IKEA and Coca Cola.

pizzahut

These masters of advertising understand the importance of visuals in communicating the sales pitch to the user.

Takeaway:

Think of the images on your landing page as a visual USP.

The theme you choose must have a picture slider or a similar element that allows you to post pictures or videos. The theme should not be cluttered with placeholder images. Rather, it should have a big space above the fold for you to post breathtaking photos.

3. List Benefits and Advantages of Your Offer

You can write long paragraphs about the many benefits your company offers. But no one will read that.

A good landing page has components for bullet point lists of benefits and advantages a business has to offer. This summary of advantages usually follows a small introductory paragraph that follows up on the USP expressed in the subheading.

When you choose a landing page theme, look for this part especially. Some landing pages only have placeholders for simple text lists. Others allow lists to accompany the small images.

Takeaway:

Make your landing page easier to read by using bullet points.

The theme should offer detailed list creation. Meaning, you should be able to write two or three words about an advantage, which will be immediately attention grabbing, and then write two or three short sentences below describing the advantages.

4. Showcase Customer Testimonials

Businesses must first build trust with potential customers before any conversions happen.

Online businesses build this trust by posting customer testimonials and reviews.

Let’s face it — you need testimonials to gain the trust of your audience.

These are unbiased words of your customers about your products and services. Your visitors will gravitate from testimonials because it comes from their point of view as potential customers.

The testimonials will help them decide whether or not to buy or subscribe for you, if not click your CTA button (more on this later).

thumbs-up-926080_1280

To maximize the conversion of your landing page, you need to gather as many reviews that give you a thumbs up as possible.

If you have no testimonial to show for or have terrible reviews from your customers, then bye-bye visitor!

Takeaway:

Your theme should allow you to post and easily update customer testimonials.

Essentially, the users of your landing page must be able to see customer testimonials as they scroll down to the bottom. Some pages show customer testimonials above the fold or on a sidebar alongside the introductory text and benefits list. That’s not bad either. What’s important is that there should be placeholders somewhere in the middle of the page for you to showcase your company’s social proof.

While some themes may not have a default section for testimonials, you can use plugins that allow you to manually set up and embed customer reviews within your content.

If you are having problems getting positive reviews from customers, you should consider using tools like Yotpo and MyRealKarma to gain the trust of visitors and increase your conversion.

5. Make Your CTA Pop Out

As mentioned, the purpose of your landing page is to increase conversion.

All the factors mentioned above are geared to convert your visitors into buyers or subscribers.

However, your traffic is all for naught if you cannot persuade them to convert to your chosen landing page.

This is the reason why you need to make the best call-to-action (CTA) button as possible for your landing page.

The CTA button is a standalone component surrounded by white space to make it stand out from everything else on your landing page.

The idea is to compel a visitor to take action on your landing page that directly leads to a sale. It will be up to you to write the CTA button copy. However, your landing page must have the CTA button design done perfectly to make it easily clickable without a hassle.

Takeaway:

The theme you choose must have a highly conspicuous and can’t-miss CTA button.

Your CTA button relies on having a compelling design and optimized placement to make it visible for your visitors.

Having a CTA button that your visitor cannot ignore will increase your chances of conversion!

Conclusion

Building a website from scratch writing code by hand is tough. Therefore, your hope for generating leads with a great landing page relies immensely on the theme you choose. You need to pick a theme wisely based on the relevant factors explained above.

You should not have any trouble designing a good landing page by selecting a theme that allows you to demonstrate your USP with the heading and subheading. Then, the theme should have space for attention-grabbing visuals and a list of benefits. The theme must have space for you to post customer testimonials that garner social proof. Last but not least, the theme must have a cleverly designed CTA button to drive conversions.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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How to View the Relationship Between Your Blog and Social Media

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Alonzo Pichardo says it best.

“Buy your own domain and hosting and make that your own main hub. Social media is a branch of the marketing tree. That’s all.”

He shared my video on Instagram. Video registered 3,926 views. Here it is:

Buy Your Domain and Hosting

I filmed the video because I spent 20 minutes clicking profile links of folks who Liked my updates. I found a few self-hosted WordPress blogs, read and commented on these blogs. Relationships established. But most Instagram users:

  • had no blog to speak of
  • linked to YouTube
  • linked to Facebook

For the heck of it, I spent a good 3 minutes looking for one user’s blog. I found an obituary (he was young and alive but shared a common name) and a collection of spammy “look up his information sites.” He claimed to be a blogger via his Instagram bio but he is no more a blogger than I am a werewolf.

Think about Alonzo’s advice; the blog is your main hub, or root, or base of your tree, and social media acts like branches. Offshoots, nothing more.

Big Mistake

Instagram owns Instagram. Instagram:

  • can kick that kid off of Instagram for 1 of a billion reasons, in a heartbeat
  • WILL change their algorithm, soon enough, forcing the kid to change his strategy, uprooting his online world
  • forces the kid to make his brand, Instagram’s brand

Not investing is a domain and hosting is about the biggest mistake you can make online because not owning your site hands your power, your decision making, your branding potential and your monetizing potential to someone else.

Social media is a branch. Spend most of your time daily working on your blog and networking with other bloggers who own their self-hosted, WordPress blogs. Unless they change their values or quit blogging, this is the most sound, intelligent approach to blogging.

Use social media for a little bit daily to:

  • tag bloggers you mention on your blog
  • help bloggers in groups related to your niche
  • share your blog posts
  • share other blogger’s blog posts

You are a blogger. Not an Instagrammer. You are a blogger. Not a Facebook-er. Spend most of your day on blogs. Not social media.

Marios Tofarides runs an authority blog on eBooks. Not in a billion years could he make his social media profiles look anything like his branded, self-hosted blog. Paula at Contented Traveler runs a first class travel blog. She could never re-create her blog’s branding, style and voice on social media. Sarah Arrow built a well known brand and thriving business by making her blog stand out, through creating, through connecting and through smart blog branding. Impossible to do this, through social media alone.

Pay Up to Play Up

I can mention your blog on Blogging From Paradise, a DA 47 blog read by many influencers.

I can mention your blog on Blogging Tips, a DA 48 blog read by many blogging influencers.

But I never link to free platform blogs because no influencer or experienced reader trusts information on free platforms. If you cannot invest $3 a month, you carry too much of a fear-lack-poverty conscious energy, that seasoned readers and top bloggers know to avoid.

I never link to a social media profile because….social media is not a blog!

Pay up to play up.

Invest in a domain and hosting. Move up in blogging circles. See social media as branches, using Facebook, Twitter and Instagram as secondary or even tertiary means for helping people. Spend most of your time on your self-hosted, WordPress blog and networking on other self-hosted, WordPress blogs.

 

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1 Failure Conscious Tendency That Makes Blogging Tougher

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Some bloggers cannot accept a good thing when they get it.

I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends.

99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons:

  • Blogging From Paradise has a DA of 47; that’s some backlink juice!
  • Blogging Tips has an even higher DA; 48 I believe, meaning more backlink juice
  • you bond more deeply with me, and forming a deeper friendship allows me to open doors for you, via guest posts, more backlink mentions, interviews, prospering partnerships
  • greater blog traffic through exposure
  • greater blog profits through exposure
  • greater brand awareness through exposure, and also, your blog and brand aligns with Virgin, Forbes and Fox News, sites I have appeared on, creating greater trust

I could go on for 45 minutes. The list of benefits are endless. There are absolutely no downsides to being mentioned by me, on my blog or via guest post. Yet, some folks, because of their own fears, cannot accept these gifts freely and gratefully. Hey guys; I luv ya’s. This is not a rant, but a lesson in seeing good (versus fear/downside), expressing genuine gratitude and learning how to move up in blogging circles, by being fully grateful to receive the above gifts and by purging any fears or lack of gratitude you feel, when a world renowned blogger links to you.

Virtually all bloggers are grateful for receiving the above list of benefits. Donna Merrill is a blogging high roller and she responds to virtually all my tags and mentions. I would never expect her to do so because we are great friends, and she is so busy, but that is heart-filled blogging.

But a few bloggers clinging to deep fears have responded to my generous backlinks a few different ways:

  • some fear the linking structure is not neat and orderly
  • some fear they are not getting enough link juice via Google, and ask me to log into search console and make changes or whatever
  • some fear they are not getting enough links to a specific site or permalink, and ask me to edit the post, to change the link

All above motivators are fear, and fear is not real, so if you honor these fears and react-respond in the above fashion, you judge things or make a request from an illusory, untrue, false, totally not real energy of loss, lack, limitation.

That fear has 100% to do with you, and nothing to do with me. I will keep being generous with my blogging buddies, but I seek out loving buddies, not those weighed down a bit too heavy by fear, so fear-bloggers gotta go, along with their links, going forward.  Nothing personal, as I love and respect these folks. Just an energy thing.

We See the World as We See Ourselves

You see the world, you see other bloggers and you see their linking strategies as you see yourself.

If someone fears they won’t get enough traffic or clicks or Google juice through my linking strategy, that has nothing to do with the guy featured on billionaires’s blogs, and living his dream, circling the globe. That has to do 100% with you, your fear of loss, your fear of not enough, your trust issues, and other deep, fear based energies, begging to be unearthed and felt.

I am the mirror. You are the source. You are cause, and effect.

Picture break! Me during my trip to Fiji with my friend Olivia.

My dear friend Alonzo Pichardo sent me a Message months ago. He was deeply grateful I had linked to him 50 plus times on Blogging Tips alone. He is grateful! Does it surprise you that the guy runs a highly prospering business and leads a huge, loyal following?

David Boozer routinely sends me Messages sharing how grateful he is for my eBooks, courses, content and mentions, writing from the heart. More gratitude! Does it surprise you that one of his YouTube channels has registered millions of plays, alone?

Alonzo and David do not ask me to change links or put stuff into Google console or to change my linking style; they know a gift when they see it.

Vishwajeet Kumar feels incredibly grateful for each backlink I give to his helpful blogging resource, and expresses his gratitude on social media.

This is how you move higher in blogging circles, to see more success, versus moving lower, through fear-based lack of gratitude, and, losing link mentions.

Guys; see the blessing in a coveted backlink. Be grateful. See the good. Move up in the blog-0-sphere. Experience increased blogging success.

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Connect to Get Connected

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Do you want to know how I became a connected travel blogger?

I patiently read posts from a brilliant group run by Mapping Megan, published genuine comments and promoted my fellow bloggers.

That is it. I put in serious work. I also published helpful content on my blog, too.

Bloggers mistakenly believe in “getting connected”. Like being connected is a passive act, that just happens. By luck, or by lame pitches.

Do you want to get connected enough where you get featured on world famous blogs? Invest in my Teachable course. I teach you how to do it without pitching anybody.

I created the course after bloggers emailed me asking if I can feature them on Forbes, or asking how much it costs to get a link on Forbes. All these bloggers made the critical error of believing asking someone for a favor or feature – quite a passive, lazy, mindless act – is how you “get connected.” If this were true, 30,000,000 bloggers would be featured on Forbes, Forbes’ reputation sinks into the sewer and nobody would want to get featured on Forbes anymore.

Do you see how foolish and silly strategies like asking people to get featured on world famous blogs waste your time? Like me asking the NY Knicks for a try out, after I only had skills good enough to be a junior college basketball player. Foolish.

Passive Versus Active

Getting connected is passive. Not gonna work.

You EARN connections by connecting yourself to human beings, and you connect yourself by featuring skilled bloggers on your blog, by mentioning them and sharing their content on social media and by expecting nothing in return. I mention Paula Pins the Planet because she’s a first class travel blogger. I connect myself to her. Friendship forms. I connect myself to Rhonda Albom by linking to her on my blog and by tweeting her posts. As more and more friendships form, blossom and grow, my friends:

  • promote me
  • endorse me
  • help me
  • inspire me
  • buy my eBooks
  • hire me

People then say, “Hey, Ryan is a connected blogger! He knows everybody.” Fools believe me being connected just….happened. Passively. Lost folks believe I am lucky to be connected. The blogging brain dead believe I began blogging from a connected, influential space, when I knew more cats than bloggers 10 years ago, a lost blogging soul who did not know what a blog, was.

I spent 10 years of my life connecting myself to bloggers by promoting them without asking for anything in return. I help skilled bloggers because skilled bloggers provide you with helpful resources. Naturally, this level of generosity and calm, cool detachment helped me pop up on the radar screen of high profile brands. Kinda happens, when an army of influential blogging buddies endorses you, promotes you and vouches for you.

Connecting yourself to successful bloggers requires:

  • generosity
  • detachment
  • patience
  • persistence
  • authenticity

You pay a specific tuition for being connected; helping influencers without giving thought to your own needs. Then, over months, then years, you become incredibly connected, powerful and influential, based on your generosity and willingness to shine the spotlight on other bloggers, like Moss Clement.  Peep his generosity.  This is how to get connected. Be a tireless supporter of other bloggers, like how David Boozer and Alonzo Pichardo do it. These guys are generous! David promoted me more than I promoted me. That’s saying something. Then, Alonzo and a bunch of folks found me through David, and these blogging pros generously promoted me. I keep promoting them too, returning the generosity these folks have shown me.

Do you want to know my secret for being hyper connected?

Take care of your friends!

Think little of your own needs. Friends will help take care of you.

Connect yourself to people. Promote them. Expect nothing. Be super connected.

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